Industry News
European Gaming Q3 Meetup: B2B Social Media Strategy & Future-proofing Casino Products
Social media success – Creating a successful B2B Strategy
Social media is now a key channel for brand visibility. But what makes a social media strategy successful for a B2B company in the iGaming sector? Which platforms are essential? Should your approach be strictly corporate, or is there room for a lighter touch? Who’s leading the way?
These and more were the burning questions that the panelists discussed in the European Gaming Q3 Virtual Meetup 2024, debating content, style, and channels for the optimal iGaming B2B social media strategy.
Moderator and HIPTHER Co-founder, Zoltán Tűndik, welcomed experts Dorota Gruszka – Marketing Manager at Booming Games, Tereza Melicharkova – Head of Marketing at Swintt, and Katya Machuganova – Gaming Product & Partnership Manager at Silverback Gaming, to discuss social media strategies for B2B companies, focusing on engagement, brand exposure, and the potential impact of emerging technologies.
Social Media Strategies for B2B iGaming Companies
The panelists highlighted the importance of engagement, brand exposure, clear objectives, and meaningful success metrics beyond vanity metrics.
Dorota Gruszka emphasized the importance of setting clear goals from the start to measure success. While engagement is key, the real magic happens when you evoke emotions that make your audience remember you.
For Tereza Melicharkova, the success of a campaign is reflected in the Word-of-Mouth factor – when people talk about it even beyond social media.
Katya Machuganova explained that a winning campaign is more than just likes & shares; it’s about building brand awareness and reaching new audiences. In the B2B space, seeing ROI and clearly expressing your company’s values are crucial.
Exploring Social Media Strategies and Challenges
Our experts discussed all aspects of social media marketing and communications: Tereza mentioned examples of campaigns and praised the successful Swinttopia campaign. Dorota emphasized evoking emotions and reminded us of the value of a dedicated website to lead your audience to. Katya discussed key content types for building brand awareness: promotional, personality, educational, and conversational. The team stressed consistency, authenticity, targeting the right audience, and attracting talent.
Social Media Channels: No ‘One Size Fits All’
Regarding the growing popularity of alternative channels like Telegram and fitness apps such as Strava for branding and socializing, the panel agreed that discretion is crucial. Companies should be cautious about adding yet another notification to the already busy devices of modern professionals. The team also discussed the challenges and potential solutions for managing communication across multiple social media platforms, with a focus on LinkedIn, Instagram, TikTok, and Facebook. Evidently, LinkedIn, as the primary professional medium/network, is the place to be for iGaming companies; however, targeting should be taken into consideration when selecting a company’s social media channels. The discussion also touched on the importance of tailoring content to each platform and the changes to the LinkedIn user experience.
Balancing Professionalism and Personality in Social Media
Katya, Dorota, Tereza, and Zoltan explored the matter of the right balance between professionalism and personality in social media presence for companies. How “human” and “light-hearted” companies are allowed to be nowadays? It’s becoming clear that authentic and human-centric content elicits engagement, attracts interest, showcases the values and purpose of a company and helps attract talent. The panel emphasized the importance of a variety of content, authenticity, and tracking KPIs to maintain engagement and relevance. The group also discussed the potential impact of emerging technologies like AI, augmented reality, and extended reality on social media campaigns.
AI, Reality, and Future Casino Products
But what about artificial intelligence (AI) and its potential impact?. Dorota expressed her enthusiasm for AI and its potential benefits, while Tereza and Katya showed some apprehension about its potential to replace human workers. The team also discussed the potential of augmented and extended reality, with Tereza expressing uncertainty about its practical applications.
Designing Casino Products for the Future Player
The second panel of the Meetup saw Zoltan welcoming Brandt Page – CEO at Bitblox, Keith Goddard – CEO at Blaze Gaming, Nemanja Živić – Head of Games at Booming Games, Anthony Oh – Co-Founder at Red Desert Games, to discuss the best ways to future-proof casino products in the contemporary iGaming industry.
Brandt introduced Bitblox Games’ focus on creating unique games that combine skill and chance, with a particular emphasis on the crypto and web 3.0 markets. Keith from Blaze Gaming, a company with a 15+ year history in the gaming industry, highlighted their studio’s primary focus on building casino products and their strategy of distributing these games to a global market. Anthony from Red Desert Games, a relatively young studio, shared their intention to differentiate themselves from typical slot companies by offering something unique. Nemanja from Booming Games, a provider of online slot content, mentioned their plan to expand towards instant win games and other products.
Creating Engaging Content for Regional Markets
The panelists unanimously stressed the importance of crafting engaging and localized content tailored to different regional markets. Keith emphasized the need to understand cultural preferences and to adapt game mechanics, artwork, and features accordingly. Anthony underscored the value of analyzing player data, tracking popular games, and experimenting with new concepts. Nemanja advocated for a blend of internal data, market research, and team expertise to develop captivating games. On the topic of innovation, Keith recommended striking a balance between integrating new features and maintaining the success of existing games, while Brandt proposed incorporating interactive elements and exploring emerging technologies like Web3 for future growth.
Balancing Innovation and Core Elements in Games
The panel delved into the challenge of balancing innovation with core elements in game development. Keith, Anthony, Nemanja, and Brandt agreed that while new technology and mechanics are important, they should be built upon existing successful titles and player feedback. They also highlighted the significance of player experience and the need to solve problems with new technology. The team emphasized the importance of future-proofing their titles and products, with a focus on incremental innovation and doubling down on successful mechanics.
Entertainment Value, Innovations, and Future-Proofing of Casino Products
Keith emphasized the importance of entertainment value in their products and the role of operators as their clients. He highlighted the need for technical innovations to drive entertainment and the significance of considering regulation and market changes. Anthony added that future-proofing a game is challenging due to changing player preferences, market environments, and regulations. He suggested focusing on game mechanics and player feedback as crucial factors in future-proofing. Both agreed on the necessity of having a diversified portfolio to mitigate risks.
iGaming Industry Trends and Regulations
The panelists also discussed current trends impacting product development in the gaming industry. Brandt mentioned the need for off-chain processing due to scalability issues with blockchain platforms like Solana. Keith highlighted the rise of lightweight, customizable games, sweepstakes models, and new genres like trading games. Anthony pointed to the increasing number of new studios entering the market, especially in newly regulated jurisdictions. Nemanja expects a mix of established products alongside lighter, faster-loading games and an influence from changing regulations.
Watch the European Gaming Q3 Meetup recording on YouTube and HIPTHER TV!
Take note of these insights and get ready to upgrade our social media and game development strategies! Up Next: The European Gaming Q4 Virtual Meetup will be hitting your screens in November 2024 with even more valuable insights and updates.
The post European Gaming Q3 Meetup: B2B Social Media Strategy & Future-proofing Casino Products appeared first on European Gaming Industry News.
SOFTSWISS, a global provider of iGaming software solutions, has won two prestigious trophies at the EGR Marketing & Innovation Awards 2025. These recognitions come alongside two more accolades at Malta’s iGaming Excellence Awards 2025.
EGR Marketing & Innovation Awards
Hosted annually, the EGR Marketing & Innovation Awards honour the most innovative and effective campaigns and teams in online gaming. Recognising success across marketing, creative execution, customer engagement, and commercial results, the awards are regarded as one of the industry’s top accolades.
This year marks the third consecutive win for SOFTSWISS, following previous victories for its standout campaigns, Bringing the Heat in 2023 and Grab Success in 2024. The judges praised the SOFTSWISS marketing team with the Marketing Team of the Year Award for showing a clear passion for their brand and a creative use of new technologies and data analytics.
In addition to leading the team’s collective success, Valentina Bagniya, CMO at SOFTSWISS, was personally recognised as the best B2B Marketer of the Year for her role in transforming SOFTSWISS’ marketing function into a brand powerhouse.
“Thank you to the EGR jury team for this wonderful recognition. Winning Marketing Team of the Year is an extraordinary achievement that highlights our strength and dedication as a team. Additionally, receiving B2B Marketer of the Year is a deeply meaningful acknowledgement of our collective efforts,” says Valentina Bagniya. “These awards are not about individual achievements; they reflect the creativity, commitment, and passion of our entire marketing team.”
Malta’s iGaming Excellence Awards
SOFTSWISS also received major recognition at Malta’s Gaming Excellence Awards 2025. Ivan Montik, Founder of SOFTSWISS, was honoured with the Lifetime Achievement Award for exceptional contributions to the iGaming industry over the course of his career. Meanwhile, Rubens Barrichello, ex-Formula 1 pilot and Non-Executive Director in Latin America at SOFTSWISS, was named Best iGaming Influencer of the Year, celebrating his significant impact through content creation, marketing, and online presence.
Valentina Bagniya comments: “It’s significant that our colleagues Ivan Montik and Rubens Barrichello received recognition at Malta’s Gaming Excellence Awards 2025, demonstrating how our leadership vision is increasingly recognised and valued by industry professionals. Moving forward, we remain dedicated to expanding our expertise and actively contributing to the advancement of our industry.”
On 3-4 July, the SOFTSWISS team will be attending iGB Live in London, ready to share their insights and expertise with interested attendees.
About SOFTSWISS
SOFTSWISS is an international technology company with over 15 years of experience developing innovative solutions for the iGaming industry. SOFTSWISS holds a number of gaming licences and provides comprehensive software for managing iGaming projects. The company’s product portfolio includes the Online Casino Platform, the Game Aggregator with over 30,000 casino games, the Affilka Affiliate Platform, the Sportsbook Software and the Jackpot Aggregator. In 2013, SOFTSWISS revolutionised the industry by introducing the world’s first Bitcoin-optimised online casino solution. The expert team counts over 2,000 employees.
The post SOFTSWISS Takes Home Four Awards In One Night appeared first on European Gaming Industry News.
Welcome to our weekly roundup of American gambling news again! Here, we are going through the weekly highlights of the American gambling industry which include the latest news and new partnerships. Read on and get updated.
Latest News
BMM Innovation Group, a technology conglomerate focused on gaming product compliance testing, cybersecurity solutions and virtual training for the global gaming industry, announced that it is exhibiting at the Perú Gaming Show 2025, June 18–19 at the Centro de Exposiciones Jockey in Lima, Perú. BMM’s local experts will be available at Booth No. 31–32 to discuss the Company’s full suite of testing, certification, cybersecurity and virtual training services for Perú’s growing gaming industry. With a well-established land-based sector and a rapidly expanding online gaming market, Perú represents one of the most dynamic jurisdictions in Latin America. BMM has supported the Peruvian gaming industry for more than 18 years, with a dedicated office in Lima since 2007. The Company’s deep roots and compliance expertise make it uniquely positioned to serve the diverse needs of Perú’s casinos, sports betting operators, lottery providers and online gaming programmes.
Amusnet is set to make a powerful impression at the Peru Gaming Show 2025, taking place on June 18-19 in Lima, by presenting a comprehensive portfolio across its Online Casino, Live Casino, and Land-based verticals. As one of the most prominent and influential gaming exhibitions in Latin America, PGS brings together the industry’s leading providers, manufacturers and decision-makers for two days of impactful business exchange. Amusnet is also sponsoring the LMG Futbol Experience on June 17, held just before the exhibition, showcasing involvement in local events and its engagement in supporting industry-wide collaboration.
International Game Technology PLC announced that its spectacular RISE55 cabinet is now live on casino floors across the US. With robust, performance-focused content roadmaps for the premium-leased and for-sale game segments, IGT’s RISE55 cabinet debuted with the highly entertaining Magic Treasures Gold game. The RISE55 cabinet features a 55-inch ultra-HD curved display that delivers crisp graphics, enhanced audio technology and remarkable player comfort. The RISE55 cabinet first hit casino floors in late May, with additional deployments planned through the summer. As the hardware’s Class III premium launch title, Magic Treasures Gold is a visually stunning multi-level progressive game with features that build upon the success of IGT’s award-winning Magic Treasures game, including a leveled-up version of the Money Ball feature.
Partnerships
Hard Rock Cafe, in partnership with international soccer icon Lionel Messi, launched new merchandise coinciding with one of the year’s most anticipated global soccer tournaments. The collection debuts as part of Hard Rock’s “WE PLAY TOGETHER” campaign, which unites soccer fans to celebrate the sport. The campaign will feature special experiences and exclusive offers, such as bundle deals combining themed Messi menu and retail items, for guests to watch each match and show support for their favourite teams. Lionel Messi announced the collection via an Instagram post, where he donned one of the custom tees now available for purchase.
PrizePicks, the largest daily fantasy sports operator in North America, announced that it has partnered with the Los Angeles Dodgers as the team’s Official DFS Partner. The partnership features several digital and in-stadium activations at Dodger Stadium as PrizePicks continues to strengthen its brand presence in baseball.
The post Gaming Americas Weekly Roundup – June 9-15 appeared first on European Gaming Industry News.
There are affiliate networks, and then there’s MegaList – a performance-first, hype-last kind of operation built for casino and sportsbook brands that prefer results over buzzwords.
In an industry that sometimes feels like it’s powered by vague metrics and recycled content, MegaList steps in as the “Mega Map” – a practical, data-driven network guiding both players and operators to higher ground. Less “look at our reach,” more “here’s your conversion rate.”
So no, this isn’t just another logo-stamped brand promising traffic and delivering bounce rates. This is a carefully engineered affiliate engine built on smart SEO, qualified leads, and just enough caffeine-fueled obsession with results to make even the most skeptical operators pay attention.
The iGaming Affiliate World: Why It (Still) Matters
Let’s be honest – the affiliate space in iGaming has had its fair share of bad actors and empty promises. But when done right, affiliate marketing is still one of the most effective and efficient ways to connect licensed operators with the right players.
Players want fewer popups, more clarity. Operators want actual ROI, not vague impressions.
Enter: the data-driven affiliate network.
It’s simple:
- Informed players make better choices.
- Strategic affiliates deliver better traffic.
- Everyone wins. Except, of course, the shady operators who preferred it the other way.
Meet the MegaList Brands
These aren’t vanity microsites. Each MegaList brand has a specific mission, actual humans behind the content, and a reputation for, well… telling it like it is.
MegaCasinoList
Let’s face it – players don’t need another affiliate promising “top 10 casinos” based on whatever ad paid the most. They need honest, transparent, expert-backed reviews.
That’s where MegaCasinoList comes in – a platform that filters out the noise and delivers legit info on licensed casinos, security, fairness, and gameplay. Slots? Live dealer games? Payout speed? Yep, it’s all in there, and it’s all vetted.
They work with reliable operators only, because – and here’s a crazy idea – not every shiny site deserves your deposit.
MegaTipsList
If you like sports predictions that read like a 20-page legal document, you’re in the wrong place.
MegaTipsList is built for bettors who want real insights, fast reads, accurate tips, and actual value. It delivers predictions, sports news, and timely promotions – minus the fluff and with none of that “win guaranteed” nonsense.
Designed for bettors who like to stay informed without needing a PhD to understand the odds.
MegaBetList
For the practical bettor who just wants the facts: which sites are legit, which ones pay fast, and what to expect before placing your first wager.
MegaBetList reviews betting platforms with a clear, no-nonsense voice. It’s not trying to dazzle; it’s trying to help people bet smarter – and it’s doing a pretty solid job of it.
From licensing to promotions to usability, everything is covered – and everything is filtered through what actually matters to sports fans.
Why This All Matters (And Why It’s Working)
The iGaming world doesn’t need more noise. It needs better filters, smarter partners, and affiliates that actually care whether the traffic leads somewhere useful.
That’s where MegaList comes in – not to impress with buzzwords, but to perform, to scale, and to make sure both operators and players are on the same page for once.
And if we may drop in a little vision while we’re at it:
“At MegaList, we believe informed players and strategic operators shape a stronger, smarter iGaming industry.”
For once, a statement that isn’t just inspirational filler.
So the next time someone pitches you an affiliate network, ask one thing: “Do they have a plan, or just a landing page?”
MegaList has both, and a track record to prove it.
Explore MegaList’s network:
🔗 MegaAffiliatesList.com
The post Meet MegaList: The Rising Force in iGaming Affiliation appeared first on European Gaming Industry News.
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