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Sky Bet signs five-year title partnership extension with the English Football League

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Sky Bet – part of Flutter Entertainment – has signed a record five-year partnership extension with the English Football League (EFL) that will see Sky Bet continue as the League’s title partner until the end of the 2028/29 campaign.

Building on a decade-long partnership,  the new rights fee represents a 50% increase from Sky Bet, providing significant revenues for EFL Clubs and support for the League’s overriding objective to make Clubs financially sustainable across all divisions.

The deal will also see Sky Bet invest £1 million per season and £6 million in total into a Community Fund held by the EFL to be invested into communities across England and Wales where EFL Clubs are located. Sky Bet and the EFL will use the funding to deliver activity via the EFL Trust and the network of Club Community Organisations (CCOs), with the initiatives in focus to be mutually agreed by the organisations.

Having first been agreed in 2013, the partnership – one of the longest and most significant in UK professional sport – is centred around a clear Memorandum of Understanding (MOU) between the two organisations that sets out how to deliver our joint objectives in a socially responsible way. This has always and rightly placed safer gambling at its heart, while also establishing a framework that allows us to engage the millions of EFL fans and connect them with the teams, players, and communities that they passionately support.

The MoU will continue to put the protection of children and other vulnerable individuals at its heart with both Sky Bet and the EFL making a renewed commitment to its approach in the promotion of the product.

Examples within the MoU include:

  • Sky Bet will not actively market themselves or their products in family areas of club stadiums or advertise to young fans
  • The EFL will dedicate a proportion of its central inventory to promote safer gambling messaging and support Sky Bet’s safer gambling campaigns
  • Sky Bet will fund a player education programme across the EFL’s 72 clubs that will focus on the potential dangers of gambling and provide support and advice

Both Sky Bet and the EFL will share learnings and insight from the partnership with Government, other sports and sector stakeholders to help inform the new sports sponsorship Code of Conduct which is being developed in accordance with the Gambling Act Review White Paper’s proposals.

Flutter recently welcomed the publication of the Gambling Act Review, which we see as a significant positive moment for the UK gambling sector, raising standards and bringing the regulatory framework into the digital age.

As part of the agreement, Sky Bet will continue as Official Title Partner of the Sky Bet EFL and Sky Bet Play-Offs on a worldwide basis. Sky Bet will also have rights to award the official Manager, Player and Goal of the Month awards as well as the seasonal ‘Golden Boot’ and ‘Golden Glove’ awards in each division.

Commenting, Steve Birch, Sky Bet Chief Commercial Officer, commented:  “I’m extremely proud of Sky Bet’s ongoing partnership with the EFL and delighted to have reached today’s agreement. Football is central to who we are and it’s great to be able to support the game and provide investment for Clubs across the Pyramid.

I’m particularly delighted that we can go one step further today with the announcement of our Sky Bet EFL Community Fund, seeking to make a real difference for people across England and Wales.

As the recent Sky Bet Play-Off Finals demonstrated, the EFL is going from strength to strength with packed grounds and millions watching games here in the UK and around the world.

We are absolutely committed to Safer Gambling, and I’m delighted that our partnership with the EFL shows how responsible betting and gaming operators, and sporting organisations can work together to promote safer gambling and tackle the issue of gambling harm.”

Commenting, Trevor Birch, EFL Chief Executive said: “For over a decade, Sky Bet has been a valuable partner for EFL Clubs, offering sustained investment to help Clubs navigate a volatile financial landscape and ensure fans can enjoy fantastic footballing entertainment in every corner of the country.

We have consistently seen our partnership evolve to move with the times and with community at the heart of the EFL, a new community investment fund is perfectly aligned and will help strengthen the partnership’s commitment to social responsibility. 

The Government’s recent Gambling White Paper highlighted the social responsibility measures that have accompanied our partnership with Sky Bet as being an example of good practice for the wider sports sector to learn from and we will look to deepen our commitment to the promotion of safer gambling as part of this extension.

On behalf of our Clubs we thank Sky Bet for its ongoing support to English football and we look forward to seeing our much-loved competition develop yet further with the additional certainty this investment provides.”

Pascal Gaming to Make a Splash at Two Major Gaming Events in Latin America



Pascal Gaming, a leading provider of innovative gaming solutions, is thrilled to announce its participation in two highly anticipated gaming events in Latin America, the Peru Gaming Show and SiGMA Americas. As part of its commitment to the region, Pascal Gaming aims to connect with the thriving iGaming community and showcase its latest products and offerings.

The Peru Gaming Show is set to take place from June 14 to 15 in Lima, Peru. Pascal Gaming will be stationed at stand number 71, where attendees can experience an immersive display of new games, exciting product lines, the groundbreaking and one-of-a-kind Gravity Retail Solution. The company is particularly excited to unveil its
revolutionary Virtual Sports called Momentum, which incorporates provable fairness, an important aspect of the gaming industry.

The Peru Gaming Show is renowned for being one of the largest gatherings of iGaming enthusiasts in the Latin American region, attracting industry professionals, gaming operators and technology providers from around the world. By participating in this esteemed event, Pascal Gaming aims to strengthen its presence in the Latin American market and establish valuable connections with key stakeholders.

Shortly after the Peru Gaming Show, Pascal Gaming will head to SiGMA Americas, which is scheduled to take place from June 14 to 18 in Sao Paolo, Brazil. This event serves as a prime platform for industry leaders to network, discuss emerging trends and showcase their latest innovations. Pascal Gaming is eager to present its cutting-edge solutions at SiGMA Americas, reinforcing its commitment to delivering high-quality gaming experiences to players across the region.

Latin America has emerged as a strategic priority for Pascal Gaming, with its rapidly growing iGaming market and passionate community of gaming enthusiasts. By participating in the Peru Gaming Show and SiGMA Americas, Pascal Gaming aims to engage with local partners, gain insights into market trends and further enhance its offerings to cater to the unique needs of the Latin American audience.

Pascal Gaming invites attendees to visit their stands at the Peru Gaming Show (stand number 71) and SiGMA Americas to explore the future of gaming, witness the unveiling of new games and product lines, experience the Gravity Retail Solution and learn about Momentum virtual sports with provable fairness.

Ukrainians lend their support to Parimatch as 25,000-strong petition delivered to President Zelenskyy

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The petition is asking the President to order a thorough investigation into the arbitrary sanctions imposed on the company

An official petition requesting President Volodymyr Zelenskyy to review the decision to impose sanctions against Parimatch LLC has garnered over the required 25,000 signatures 14 days ahead of the deadline, as the Ukrainian public rallies behind the Company in its fight to uphold the rule of law in Ukraine and unblock its popular services in the country.

Under Ukrainian law an official petition that gathers 25,000 signatures is referred directly to the President for consideration. President Zelenskyy now has 10 days to act in the case which has become a touchstone issue for tens of thousands of Ukrainians who want to see their country become a successful democracy where the rule of law is firmly established and respected.

Parimatch, a popular international sports betting and online gambling company that provides its services to satisfied customers across three continents, has strong roots in Ukraine where the business originated. It was sanctioned by Ukraine earlier this year and banned from operating in the country for 50 years, which has impacted hundreds of thousands of citizens who can no longer access or retrieve their funds. The ban was the result of a flawed and unfair investigation that falsely claimed the Company was doing business in Russia.

Parimatch has provided expert independent legal opinion that confirms the Company ended its third-party licence agreements with Russian entities in March 2022, immediately after Russia’s illegal invasion of Ukraine. This entailed terminating software and trademark licensing agreements it previously had with a Russian entity. Full information about the sanctions against Parimatch can be found on the website https://justice4business .com/en/ that provides extensive documentation about the unfair sanctions and the Company’s legal position.

Maxym Liashko, Managing Partner of Energame, Parimatch’s management company, said:

“We are Ukrainian patriots. Our fellow countrymen and countrywomen unequivocally agree with that. We have supported our country against Russia’s full-scale invasion from the first day, and immediately moved to terminate any remaining legacy business in the aggressor country. We are confident that Ukraine is on an irreversible road to becoming a democratic European nation where people can live and do business freely, while enjoying the full protection of the law. We trust that our President, a champion of the rule of law and liberal democratic values, will do the right thing and order a review of the unjust sanctions that were imposed on us in a flawed and unfair process.

“We all agree that it is the right and the duty of Ukrainian authorities to sanction entities or individuals that seek to undermine the country. Sanctions are a powerful tool in the fight against the invaders and their supporters. However, mistakes are sometimes made, as happened in the case of Parimatch. A robust review and appeal system is therefore an essential part of any sanctions regime.”

The petition also highlights Parimatch’s support for the Ukrainian army and wider war effort that so far has totalled 547 mln hryvnia ($14 mln) and is still ongoing. As an international company proud of its strong Ukrainian roots, Parimatch will remain an unwavering supporter of Ukrainian sovereignty in the face of Russia’s illegal war of aggression.

Soft2Bet elevates its Live Casino offering via a new distribution deal with CreedRoomz

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CreedRoomz excellent products will now be live across the platform provider’s vast player network.

Award-winning iGaming solutions provider, Soft2Bet signs a terrific content distribution deal with CreedRoomz, agreeing to spread its varied live casino products across its operators’ players.

CreedRoomz is a casino entertainment and online gaming software provider offering live casino business solutions that allow clients to leverage key products and services that appeal to a diverse range of player profiles. They offer highly-customized services to accommodate a variety of key business-related aspects like the scale of your operation, region and player preferences.

Their catalog includes the most popular casino games with exciting features such as favorites like Roulette, BlackJack and Baccarat. CreedRoomz has also incorporated various games with an Asian focus.

CreedRoomz operates a highly-innovative touch to live casino robot dealer called “Roba”, which functions as a real-life croupier in CreedRoomz’s Live Studio. Roba optimizes the work in a live casino studio, increases accuracy in dealing, helps operators reduce expenses on hiring staff for a private hall and provides an automated 24/7 gaming experience. Best of all, this is the first company to ever bring this robotization technology to the igaming sphere.

Soft2Bet has built a reputation for recruiting the most innovative companies into its diverse array of partners. This is certainly the case with CreedRoomz has its core games section featuring different kinds of games like Roulette, Blackjack and Keno and more. It caters to the needs of many different kinds of players, particularly high roller gamers by creating exclusive VIP rooms.

Daniel Mitton, Director of Games and Business Development at Soft2Bet commented:”Adding CreedRoomz to our ever-growing scope of live casino solutions highlights Soft2Bet’s player focused mindset and business first approach to innovation and customisable tools, this will be a fantastic deal that both parties can benefit from.”

“We believe the combination of CreedRoomz’s innovative games and Soft2Bet’s extensive network is promised to bring advancement and new gaming experiences to all players worldwide.We are pleased to be aligning with such a prominent figure in the industry”, Remarked the VP of Casino at CreedRoomz Sargis Poghosyan.


Reading Time: 2 minutes


iGaming content provider BGaming has strengthened its crypto offering with new casual game Limbo XY. 

The studio’s latest release invites players to combine strategy with luck for the chance to win big, with an impressive €250,000 max win.

With a design grounded in simplicity, gripping gameplay and an electrifying soundtrack, Limbo XY offers an engaging and customisable player experience. 

Crash game fans can choose their own bet amount and target multiplier and a prize is awarded when the value chosen is less than that on which the game stops. 

In this game, there are options to choose a bet behaviour, to stop the game at a specified profit or loss, and to view winning probability at the current value of a target multiplier. 

This new addition to BGaming’s crypto offering has now launched for a general release, after a successful exclusive period on Digitain’s platform. 

Yulia Aliakseeva, co-CPO at BGaming, said: “We are delighted to announce the general launch of Limbo XY. After a flying start, we can’t wait see it grow in popularity for a wider audience of players. 

“BGaming’s games are player-driven and with the chance to choose their own multiplier and bet amounts, they can play for bigger wins by implementing their own strategy.”

The Limbo XY online slot is now available for players of Tonybet Casino and MOSTBET


BGaming is a fast-growing iGaming content provider converting gambling into gaming. Thanks to an expert team and a player-driven approach, the studio creates innovative and engaging products featured on reputable platforms and 900+ online casinos worldwide. BGaming is the world’s first to support cryptocurrencies and offer Provably Fair games. Today the brand’s portfolio includes 100+ products with HD graphics and a clear user interface for every device. The studio is also known for its brand exclusives created in partnerships with leading operators in the industry.

BETBY grows senior team with Viktoria Vitanyi joining as Head of Client Success

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BETBY, the innovative sportsbook supplier, has bolstered its team with the addition of Viki Vitanyi as Head of Client Success, as the provider continues to add key hires.

Vitanyi holds a decade of experience in the iGaming world, such as Senior Account Manager at GiG, and most recently as a Senior Product Partner at global giant Entain.

Based out of BETBY’s Malta office, her responsibilities will include developing and implementing a customer experience strategy, improving the customer journey and relationship, and exploring technology and innovation to maximise the customer experience for our clients.

It marks the latest addition for the supplier, following the hiring of Senior Business Development Manager Stefanos Karakidis, as it continues to focus on positive expansion in 2023.

Chris Nikolopoulos, Chief Commercial Officer at BETBY, said: “We want to attract the top talent in the industry to push us to new heights, and this is evident with our latest hire. Viki brings a wealth of experience, and we’re confident she’ll be a fantastic asset for BETBY.”

Viki Vitanyi, Head of Client Success at BETBY, said: “I am thrilled to be joining BETBY at an exhilarating phase for the business as it continues to grow. The potential to further refine our exceptional customer management is vast, and I am excited to be a part of this journey.”

PowerPlay.com Launches New Site in Ontario



Today sees the official launch of PowerPlay’s new online gaming site for players in Ontario, Canada.

PowerPlay believes that Canada is the perfect market for their online sportsbook and casino site. With a shared passion for North American and European sports, there is a natural synergy between Canadian players and PowerPlay.

PowerPlay’s core offerings are centred around Ice Hockey, Basketball, NFL, MLB, and European Soccer, focusing on the EPL. Plus, there are slots, table games, and a live casino where players can interact with live dealers at any time. The new site release ensures players in Ontario can bet pre-match or live in-play on sports and play live casino, slots, or table games 24/7.

Ontario players can continue to visit www.powerplay.com; they will then automatically and securely be redirected to the localized site based on their location using enhanced geolocation technology. Additionally, players in Ontario will be able to use the brand-new Apple and Google Apps, both of which are now live in the respective app stores. All other players in Canada, and across the world, can continue to access the site via powerplay as well.

Dean Serrao, CEO of PowerPlay, is confident and positive about the company’s new offering: “Our worldwide teams have been working around the clock to ensure players have the best possible site, and the fact that players can now seamlessly access the platform across multiple localized instances will further enhance that experience.”

Serrao continues, “Canada has been a core market since our launch in 2018. Joining the regulated Ontario market represents a key milestone in the company’s journey. I am proud of the continued solid commitment from all of our staff for getting us to this point. We will be doing all that we can to provide a fantastic and localized experience to all our players in Ontario.”

PowerPlay has succeeded to date, in part, due to the payment methods it provides players, and this won’t change on the new site. Players can use over 250 banks or financial institutions in Canada via the payment gateway Interac. Credit & debit cards are also accepted, along with Paysafecard.

NetEnt Summons The Wish Master™ Megaways™ in Magical Sequel

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NetEnt’s brand new The Wish Master™ Megaways™ rejuvenates the classic game, infusing nostalgia with Big Time Gaming’s industry-changing mechanics. As the familiar genie casts his magic on the reels, players can prepare for an enchanting entertainment experience, abundant features, and wins of up to 27,018x!

Genie lamp symbols summon the Wish Master onto the reels, who adds random unique features, and triggers five Wish Master Feature Spins.

The Extra Wild turns one of the two highest-paying symbols into a wild on every spin. The Wild Reel fills an entire reel with wilds and locks it for all the Wish Master Feature Spins. The Multiplier feature adds 2x or 3x win multipliers to potential payouts—if both are active, the max multiplier can reach 6x. The Random Wild feature adds two to five guaranteed wilds on each spin.

Nicholas Peters, Chief Business Development Officer Europe at Evolution, said: “The team’s hard work resulted in the revival of a great NetEnt classic, enhanced with Big Time Gaming’s ground-breaking MegawaysTM mechanics. The familiar genie entertains players with a handful of special features, accompanied by up to 117,649 ways to win. Players can, once again, enter the lair of the Wish MasterTM and see what he has in store.”

Enjoy a regal experience with Royal Fortunator: Hold and Win

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Popular Fortunator series enhanced thanks to latest feature-rich title

Playson, the fast-growing digital entertainment supplier, has further boosted its Hold and Win offering with its latest gem-themed slot, Royal Fortunator, which includes a captivating Royal Bonus feature.

With bejewelled graphics, substantial rewards and enchanting gameplay, Royal Fortunator: Hold and Win sees Playson’s Fortunator theme receive a royal makeover with prizes fit for a king, including four in-game jackpots.

Sparked by the enduring success of Royal Coins 2, this new release stays true to the successful formula of Playson’s Fortunator series and as such, is encrusted with thrilling features.

The most enchanting feature on this game is the Royal Bonus, which sees the Royal Bonus symbol gather all visible values, including Bonus symbols and in-game jackpots, and add them to their own total.

The popular Diamond Pile feature at the top of the screen is randomly triggered when any bonus symbols land on the reels during the main game and adds Bonus and Royal Bonus symbols in quantity enough or even more to activate the Bonus Game. With every diamond hit, players have the chance to trigger an extra Bonus Game.

Tamas Kusztos, CCO at Playson, said:Royal Fortunator: Hold and Win is a dazzling addition to our portfolio of games, further strengthening our Fortunator series.

“The new and successful Royal Bonus feature adds another layer of excitement for players, which we are confident will add a different dimension to the Fortunator series.”

Blueprint Gaming’s Eye of Horus The Golden Tablet Megaways™ sees upgraded Egyptian classic slot action

Reading Time: < 1 minute


Another of Blueprint Gaming’s several successful game franchises is back to provide more slot adventures through ancient Egypt in Eye of Horus The Golden Tablet Megaways™.

The Falcon-headed god sees all and his roving gaze bestows expanding wilds when any Horus Wild symbol lands on reels 2, 3, 4 or 5.

Three or more bonus symbols anywhere on the reels award the Free Games bonus where the upgrading symbol mechanic becomes active.

Upgrading symbols add to the feature set when each of the wilds in view turns the next available highest-paying symbol into a top-payer and awards extra spins, increasing the chance of big wins on the remaining free games.

The addition of Megaways™ takes the already engaging features to the next level. Blueprint’s famed use of the iconic licensed feature adds further layers to play in the latest instalment of the studio’s coveted Egyptian game family.

Jo Purvis, Director of Key Accounts and Marketing UK at Blueprint Gaming said: “Eye of Horus has performed wonderfully well for us and our operator partners for many years now so it certainly deserves another outing.

“This latest iteration takes everything that made the original great and adds new features, topped off with Megaways™, making this potentially one of the best of the series.”

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