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ODIN by 4Players: Immersive, state-of-the-art in-game audio launches into the next generation of gaming

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  • Compatible with a wide range of game engines and operating systems including Unreal Engine 5 and IOS, ODIN offers spatial audio features that developers can easily integrate into their games

Tech pioneer, 4Players, has unveiled its latest cutting-edge innovation, ODIN by 4Players, continuing its mission to revolutionise in-game experiences. ODIN offers crystal clear voice chat, 3D spatial real-time voice, and seamless integration into game development engines, including Unity, Unreal Engine 4 and Unreal Engine 5. Built with the metaverse and beyond in mind, ODIN supports immersive voice experiences for a new age.

Created by a team of developers who are truly passionate about improving user experience and understand the importance of total immersion in gaming, ODIN is 4Players’ newest product. Following the success of 4NetPlayers – the company’s high-end, low latency server hire service – ODIN is an audio SDK that can be easily integrated into the next generation of game engines. With immersive and interactive gaming being the focus, ODIN’s tech levels-up in-game multiplayer communications, with spatial audio that makes voice chat feel more real than ever before. Highly optimised, ODIN is crystal clear and lag-free, with incredibly low latency and is compatible when developing across all current platforms.

Dedicated to privacy and security, ODIN is encrypted end-to-end and fully GDPR compliant. With a generic API, ODIN is flexible in its integration and with its cutting edge SDK, the game engine does all the work. Maximising the potential of in-game environments, ODIN can be attached to any in-game object to create an audio experience unlike anything else. Truly developer-friendly and quick to integrate, the process takes under a day to complete, creating a smooth and efficient experience for developers.

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Developers are beginning to take advantage of the new tech, including the team at Combat Waffle Studios, a veteran owned game studio. This studio is using ODIN for the use of voice chat in its VR Multiplayer Survival game Ghosts of Tabor.

Reinaldo Vieira, Lead Developer at Combat Waffle Studios said: “ODIN by 4Players voice chat is the best choice for cross-play voice communication, besides having features that competitors do not. The setup is extremely easy, and having a team that supports you every step of the way to ensure you are on the right track is a relief.”

Using the same brand-new technology for game developers, 4Players has announced its own open-source chat client that is powered by ODIN. A truly feature-rich suite, this service offers a self-hosted platform for conferencing, allowing audio, video and text chat. ODIN doesn’t just level up the gaming experience, but work life too. Supported by Swift and SwiftUI, an IOS test client for ODIN is now available on GitHub. With this new advancement developers can integrate ODIN’s SDK into their games across IOS, placing the true power of spatial audio into the most popular operating system on mobile devices.

Sven Paulsen, CTO at 4Players said: “By creating ODIN by 4Players, we are giving developers the resources they need to create the most immersive gaming experience for the next generation. For us, this is important because at 4Players we understand, play and love games, and strive to have this reflected in our products.”

ODIN is deeply integrated into Unity by leveraging the native Unity AudioSource API for playback, which means that voice is part of the game engines´ scene and encourages developers to use standard Unity tools like AudioMixer. ODIN comes with custom built audio occlusion APIs that allow it to simulate the effect of thick walls and direction. The ODIN plugin for Unreal Engine is also deeply integrated into the engine by building on Unreal Engine’s Synth component, meaning that standard Unreal Engine tools can be used for audio effects and ODIN automatically uses Unreal Engine’s built in audio occlusion. These unique features allow developers to integrate realistic, immersive, 3D spatial real-time voice and sound into any Unity or Unreal Engine game in no time and with ease.

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ODIN was developed by 4Players, a company which has been shaping the games industry for over 20 years with a suite of cutting-edge products. 4Players is at the forefront of the next generation of game development and playing, with its server hire service 4NetPlayers, a favourite of developers and gamers alike. ODIN is 4Players’ latest offering, created by a team of industry experts behind the forerunning platform TeamSpeak.

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AdInMo Launches InGamePlay SDK 3.0 with Clickable Ad Units

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AdInMo, the most innovative and player-centric monetization platform for mobile game developers, has announced the beta release of its InGamePlay SDK 3.0.

InGamePlay 3.0 builds on AdInMo’s existing tech stack which offers multi-format non-interruptive immersive advertising. The latest SDK launches clickable in-game ad units designed with the player experience at the forefront, driving better monetization for free-to-play developers and higher engagement for advertisers.

One of the unique ways AdInMo’s SDK drives intentional clicks is through the ‘InGamePlay Magnifier’, which spotlights an advert within the game environment to improve its viewability. The SDK also features customisable visual options, such as a glowing or pulsing placement border to signify to the player whether an ad is clickable. Gameplay is not affected because the game is paused as soon as the player chooses to interact with the ad, and then is frictionlessly returned to the game.

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Players are familiar with the idea that objects are interactive in a game world, AdInMo has harnessed this mechanic to integrate advertising in an immersive and non disruptive way. Engaging with the advert will always be the player’s choice, making clicks intentional which is highly valuable for both advertisers and developers.

AdInMo CEO and Co-Founder Kristan Rivers, explains: “Making a game that generates sustainable revenue while still being joyful for players is the perennial balancing act for developers. Our latest SDK offers a frictionless way to increase the effectiveness of in-game advertising without impacting the player experience and crucially gives developers more ways to make money.”

InGamePlay 3.0 SDK utilises AdInMo’s data-led PlayerPersonaFramework™, to target the right player audiences with the right message which could be a brand awareness, direct response or in-app campaign using AdInMo’s new hybrid-monetization solutions.

Kristan Rivers, continues: “The games industry is gearing up to a future where free-to-play is dominated by hybrid-monetization. Our new clickable ad placements can already be used to advertise a developer’s portfolio in-game with our CrossPromo feature and that’s just the start of AdInMo’s hybrid-monetization roll out this summer.”  

The post AdInMo Launches InGamePlay SDK 3.0 with Clickable Ad Units appeared first on European Gaming Industry News.

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NASCAR launches persistent world on Roblox where players can become racing tycoons

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NASCAR is once again taking the virtual racing world by storm, this time with the launch of “NASCAR Tycoon” on Roblox created by Dubit.

Building on the success of its previous “NASCAR Speed Hub,” this new experience promises to deliver an even more immersive and interactive NASCAR world.

Developed in partnership with the renowned metaverse studio Dubit, “NASCAR Tycoon” allows players to dive deep into the management and racing aspects of NASCAR, offering a unique blend of strategy and high-speed thrills in a distinctly Roblox-native way.

Players will have the opportunity to jump in the driver’s seat of cars styled after NASCAR’s Next Gen Cup Series vehicles, competing against each other and managing teams in thrilling races. Earning fame and fortune as they build their virtual tycoon, players can make passive income while they play. As players progress in “NASCAR Tycoon,” they will unlock exclusive perks such as building their own NASCAR racing teams, expanding their garages, collecting new cars, accessing customizations and attracting sponsors.

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The launch comes hot on the heels of recent Fortnite activations and follows the debut of NASCAR in Jailbreak and NASCAR Speed Hub last year – a virtual environment built by Dubit, for players to race around tracks linked to real-world races.

“We’re thrilled to launch ‘NASCAR Tycoon’ on Roblox, developed in partnership with Dubit, marking a key milestone in our ongoing efforts to authentically engage with the Roblox community,” said Nick Rend, VP of Interactive and Emerging Platforms at NASCAR. “This initiative is about more than reaching new audiences; it’s about deepening our connection on a platform where we see tremendous potential. By blending the excitement of NASCAR with the interactive and dynamic environment of Roblox, we’re enhancing traditional fandom in ways that are engaging, fun, and distinctly forward-looking.”

With over 300 million monthly active users, Roblox is ripe with opportunities for sporting organisations like NASCAR and offers a chance to engage with audiences in an immersive and interactive environment.

Andrew Douthwaite, Chief Commercial Officer at Dubit, shares his excitement: “We’re thrilled to bring the next phase of NASCAR to life on Roblox, building on the success of previous activations. NASCAR Tycoon allows Roblox players to experience the excitement of NASCAR racing like never before, blending the strategic elements of team management with the adrenaline-pumping action on the track. It has been a true joy working with such a forward-thinking, iconic sports brand in NASCAR, and we look forward to continuing to push the boundaries together”

Dubit has created Roblox activations, virtual merchandise ranges and experiences for global brands including Unilever, Samsung, Reckitt, Kraft, H&M and adidas.

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“NASCAR Tycoon” is now available on Roblox.

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“The Biggest Community in the World” Gathers at Gamescom

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When the grand kick-off show “gamescom Opening Night Live” begins on the evening of 20 August 2024, thousands of visitors on-site in the gamescom event arena in Cologne, Germany and millions of video game players online worldwide will once again witness the highlights of this year’s gamescom first-hand. Just how strongly games connect people across all continents will be made clear not only in the opening show, but everywhere at the world’s largest games event – which is why gamescom 2024 is taking place under the banner “The biggest community in the world”. Along with the trends being spotlighted at this year’s gamescom, this theme was presented at a press conference jointly organised by game – The German Games Industry Association and Koelnmesse.

Games are the most social medium of our time. Whether enthusiasts are playing them together or engaging in active exchange about them, computer and video games connect over 3 billion people worldwide – a number that is steadily growing. Together, players build entire worlds, put their skills to the test and overcome great dangers. Lifelong friendships take root and grow, across all borders. This makes games the best antidote to loneliness and isolation. Nowhere else do people work together as intensively, exchange ideas with such excitement or celebrate with such enthusiasm. The games community is especially open, creative and passionate, and this is nowhere more evident than at gamescom – the biggest event for “The biggest community in the world”. From esports tournaments in the event arena, to the cosplay village and old games in the retro area, to such new highlights as the cards & boards area and the artist area – everywhere at gamescom, people from all over the world celebrate game culture together. All of which demonstrates what a strong and unique community games create around the globe.

“Anyone who has ever been to gamescom themselves knows the unique feeling. You immediately recognise the joy, curiosity and passion in people’s faces. Long-standing friendships are celebrated and new friends are made – because games connect people in an incomparable way, creating the biggest community in the world. This social component of games is still overlooked far too often, yet it’s so valuable. In times when isolation has become a serious societal challenge and there’s more and more focus on what divides rather than unites us – in these times, games connect billions of people around the world every day in a special way. At gamescom this year, we therefore decided on a theme that highlights this unique community – the players of video games,” said Felix Falk, Managing Director of game – The German Games Industry Association, a co-organizer of gamescom.

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The post “The Biggest Community in the World” Gathers at Gamescom appeared first on European Gaming Industry News.

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