BetMGM, a leading sports betting and iGaming operator, is premiering a new football season television commercial series featuring Jamie Foxx. Throughout the entertaining campaign, Foxx displays his comedic range with several character impersonations showcasing BetMGM’s brand DNA: born in Las Vegas, rooted in hospitality and entertainment, and focused on treating its customers right. Filmed in Los Angeles and directed by Brian Billow, the new spots will air nationwide in prime time and continue to run on multiple platforms throughout the upcoming season.

“I always love creating fun content with my BetMGM family when football season comes around. We had a blast filming these spots and showing the swagger of BetMGM,” Jamie Foxx said.

The spots highlight the premier experience that BetMGM provides to its customers. The first spot in the series, titled “Anthem”, stars Foxx portraying a variety of characters as they go through mixed emotions on game day. Through fans’ highs and lows, Foxx demonstrates how BetMGM treats customers with hotel suites and other real-world benefits redeemable through the sports betting operator’s rewards program and exclusive connection to MGM Resorts International’s destinations and Marriott Bonvoy.

A second spot features Foxx as a sportscaster explaining BetMGM’s new “Second Chance” promotion which allows anyone who places a straight bet on a player to score the first touchdown of the game to automatically win back their wager in cash if that player scores on the second touchdown of the game. A cast of characters – all played by Foxx – excitedly question the possibilities of the new offer which is exclusively available at BetMGM for the professional football season (Second Chance paid via withdrawable unrestricted funds).

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In the series’ third spot, Foxx highlights how BetMGM makes bettors feel welcome with a special offer allowing new BetMGM customers to earn up to $1500 in bonus bets if their first bet loses (offer not available in NV, PR and ON; bonus bets are non-withdrawable and expire in seven days).

“Jamie Foxx is a rare talent who can captivate an audience in any forum. This campaign, in partnership with Highdive, taps into his confidence and range, and will both entertain and inform viewers about BetMGM’s exciting new features for football season,” Matt Prevost, Chief Revenue Officer at BetMGM, said.

“We’re thrilled to unveil our latest campaign with BetMGM featuring the incredibly talented Jamie Foxx. Our aim was to showcase how BetMGM ‘treats you right,’ and Jamie’s performance brilliantly captures the campaign’s core message,” Mark Gross, Co-Founder and Co-Chief Creative Officer of Highdive, said.

NetGaming, a global supplier of creative and innovative digital casino games, is thrilled to announce its official entry into the New Jersey iGaming market through a strategic partnership with BetMGM a leading iGaming and sports betting operator.

This collaboration marks a significant milestone for NetGaming as it continues to expand its presence in the United States, bringing its diverse and engaging portfolio of games to one of the most dynamic iGaming markets in the country. NetGaming expanded into the USA by launching in Michigan in 2023. New Jersey follows as the second regulated state for NetGaming’s operations.

BetMGM Casino platforms are home to over 2,800 titles across North American markets and one of the largest state-by-state exclusive jackpot networks. In 2023, BetMGM was named Casino Operator of the Year by SBC North America, EGR North America, Global Gaming Awards, and American Gambling Awards. By partnering with BetMGM, NetGaming will deliver its state-of-the-art gaming content to a broader audience in the Garden State.

NetGaming will introduce a variety of its popular titles to the New Jersey market, including 3 Wild Jokers, Wicked Wins – Fortune Pick and Zeus’s Thunderbolt 5000. These games provide customers with an immersive entertainment experience, with advanced graphics, engaging storylines, and innovative features that appeal to both casual and seasoned players.

“We are incredibly excited to launch our games in New Jersey in partnership with BetMGM,” said Pallavi Deshmukh, CEO of NetGaming. “This collaboration represents a strategic step in our expansion strategy, allowing us to reach new players and provide them with the high-quality gaming experiences that we are known for. We look forward to a successful partnership with BetMGM and are committed to contributing to the growth of the iGaming market in New Jersey.”

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“BetMGM is excited to expand our exclusive partnership with NetGaming to a second state,” said Oliver Bartlett, Vice President – Gaming Product & Content at BetMGM. “This reinforces our commitment to be the destination for exclusive and engaging iGaming content. NetGaming has a reputation for creating innovative games such as Wicked Wins – Fortune Pick and 3 Wild Jokers which will further enrich our robust portfolio of games.”

BetMGM, LLC  one of the leading sports betting and iGaming operators across the U.S., jointly owned by MGM Resorts International  and Entain plc, is providing an update on First Half 2024 (“1H 2024”) performance.

Adam Greenblatt, Chief Executive Officer of BetMGM, commented:
“The first half of this year has been very important in laying the groundwork for BetMGM’s future. 2024 is a year of investment, focusing on improving our customer experience and stepping up our level of investment in players. We are encouraged to see this strategy delivering accelerating momentum. We have exceeded our goals for both acquisition and retention, which should lead to higher year-over-year revenue growth for the second half of this year into 2025.

Our online sportsbook players have been enjoying Angstrom-enabled product capabilities since the start of the baseball season, and we look forward to players enjoying this across our wider sports offering leading into the NFL season. We are also very excited to bring our unique omnichannel opportunities to players by fully leveraging MGM Resorts’ presence in Las Vegas. Single Account Single Wallet will be an important driver of the customer experience, with Nevada marking its completion ahead of the NFL season. Our iGaming business continues to perform strongly with attractive returns, and to maximize this strength and momentum, we plan to deploy additional marketing in the back half of this year. Our execution roadmap, building momentum and prospects ahead all support our confidence in BetMGM’s strong future.”

1H 2024 Update

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• 1H 2024 financial performance demonstrating accelerating momentum through the year
  • Net revenue from operations of $1.0 billion, up 6% versus prior year^1,2
    • 2Q net revenue growth of 9% YoY, up from 3% in 1Q
    • 2Q online sports betting NGR per active up 16% YoY
    • 2Q iGaming average monthly actives growth of 18% YoY, up from 9% in 1Q, with no new state launches
  • EBITDA consistent with expectations of 2024 being an investment year, supporting customer acquisition and enhanced player experience initiatives
    • Encouraging online sportsbook CPAs of FTDs driven by successful Super Bowl campaign
    • 1H EBITDA of –$123 million²
• Established as a leading operator in North America, live in 29 markets with access to 52% of adult population³
  • Continued geographic footprint expansion, with BetMGM launch of digital sports betting in North Carolina in March and district-wide in the District of Columbia in July
  • 13% GGR market share in the U.S. and Ontario across Sports Betting and iGaming⁴
  • Demonstrates stabilization and continued strength in iGaming with approximately 22% market share⁵
• Continued focus on operational execution, delivering improved app, product capabilities, and market-leading partnerships across both digital sports and iGaming
  • Enhanced Sports Product and Technology
    • Further integration of Angstrom capabilities with new markets and features for MLB and back end of NBA seasons, provided by fully in-house single game parlay (“SGP”) and SGP+ products
    • Improved player experiences with enhanced betting and SGP+ journeys, landing pages and new features including live bet tracking
      • Actives who placed an MLB SGP bet this season up 40% YoY⁶
      • Volume of weekly MLB SGP bets doubled versus last year⁶
  • Leadership in iGaming
    • Market-leading jackpots – New Jersey jackpot of over $5 million expected to be the largest regulated U.S. online jackpot ever paid
    • Launched exclusive games and innovative reward mechanics with top suppliers, including GameCode and White Hat Gaming
    • Launched BetMGM Arcade, the home for ‘non-traditional’ content including LuckyTap and Crash-style games
  • Best-in-Class Marketing Partnerships
    • Integration of partnerships with X, Marriott Bonvoy, and Associated Press
    • Successful Super Bowl campaign with citywide takeover of Las Vegas and iconic commercial featuring Tom Brady, Wayne Gretzky and Vince Vaughn
    • Exclusive ambassadorship with Brian Christopher Slots for all online regulated markets
• Ongoing commitment to player safety, prioritizing responsible gambling across our business
  • Founding member of the newly established Responsible Online Gaming Association (“ROGA”), which brings together the largest U.S. online sports betting and gaming operators to develop and advance responsible gaming practices
  • Expanded the Kindbridge Health program to eight additional jurisdictions, offering self-excluded individuals referrals for problem gambling treatment
  • Research and funding support via sponsorship for the International Center for Responsible Gaming
• Award recognition, including
  • EGR North America’s awards for both Employer and Sports Betting Operator of the Year
  • Top 20 for Best Workplaces in New York^TM by Fortune
  • Hashtag Sports awards for both Best Sports Betting Partnership (X/Twitter) and Best Communications Strategy

Outlook

• As announced on December 4, 2023, BetMGM’s strategic roadmap assigned 2024 as an investment year, supporting enhanced player experiences and improved sportsbook product to drive long-term value for stakeholders
• Coupled with an improving sportsbook offering, and building on BetMGM’s iGaming strength which already delivers over $400 million contribution annually, expectation of greater than planned marketing investment in iGaming in 2H this year⁷
• Additional investment expected to be funded by bank debt
• Consistent with expectation of 2024 as an investment year, expect 2H EBITDA to be similar to 1H
• Pipeline of exciting opportunities ahead including key milestones:
  • On track for Angstrom capabilities to be fully integrated across MLB, NBA and NFL offerings ahead of 2024 NFL season
  • Single Account Single Wallet (SASW) rollout expected to be completed with Nevada in place prior to the 2024 NFL season
    • Enabling BetMGM customers in MGM Resorts properties, representing 13 million room nights annually, to sign up at one of BetMGM’s eight retail sportsbooks and return to their home state with the same wallet
    • Completing the integration of player wallets across all BetMGM markets and empowering the final Las Vegas unlock for BetMGM
• Investment in our execution roadmap, accelerating momentum and opportunities ahead all support our confidence in BetMGM’s pathway to $500 million EBITDA in the coming years