Maverick game studio to make Brazil debut via PlayUZU.br and BacanaPlay.br

Award-winning game studio Peter & Sons is about to make waves in the freshly regulated Brazilian market. The innovative iGaming content creator’s unique portfolio went live in Brazil from 1st January 2025 via PlayUZU.br and BacanaPlay.br.

Global entertainment giant SkillOnNet recently announced it had been awarded a license to operate in the Brazilian market, which is quickly expected to become one of the biggest in the world.

Barcelona-based Peter & Sons has already made significant inroads into Latin America, having recently debuted in Mexico, Peru, and Buenos Aires City in Argentina.

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But Brazil will allow the studio to showcase its groundbreaking content to a truly massive new audience. Peter & Sons games are known for their rich storytelling, humour and unique artistic vision. Packed with fascinating themes, surprising mechanics, and glorious weirdness, they are designed to embody the ‘anti-boring’, according to the company.

Brazilian players will soon be able to sink their teeth into hit games like Barbarossa, Xibalba, Wild 1 and Voodoo Hex, as well as brand new titles like Barbarossa Revenge, Muddy Waters, and Greedy Alice.

All content will be specially localized to the new market through two Portuguese-language, Brazil-focused platforms.

Yann Bautista, Commercial Director and Founder at Peter & Sons said: “While 2024 was a huge year for our global expansion, 2025 could prove to be the biggest yet, as we become an early entrant into this huge new market. Since our 2019 foundation, we have poured all our energy, hard work and inspiration into our games, and it’s truly exciting that our content reaches the massive audience that it does today.”    

Pedro Garcia, Country Manager at BacanaPlay said: “We’re super-bullish about the Brazilian market, which has been projected by analysts to be worth almost $6.3bn by 2028. And we project that the addition of Peter & Sons’ cutting-edge portfolio will go down a storm with Brazilian players at PlayUZU.br and BacanaPlay.br.”

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SCCG NextGen, the talent agency vertical of SCCG Management, proudly announces the renewal of its sponsorship partnership with Thunder Fight and Thunder Fight Center, Brazil’s premier martial arts event organization and training venue. This continued collaboration underscores SCCG’s commitment to supporting innovative sports organizations in emerging markets like Brazil, where MMA is one of the fastest-growing and most exciting sports.

Since its inception in 2014, Thunder Fight has been a launchpad for elite Brazilian MMA talent, with over 27 fighters advancing to the UFC and countless others making their mark on the global stage. Of the 27, many are current international stars, such as Diego Lopes, Jailton Almeida, Caio Borralho, Natalia Silva and Marina Rodriguez. With over 84 registered competitions and 398 MMA Matches, the organization has built a legacy of excellence, hosting legends such as Jorge Patino Macaco, Reginaldo Vieira, and Elias Silverio. Thunder Fight continues to be recognized as one of Brazil’s top MMA breeding grounds, providing a platform for rising stars in combat sports. Out of all brazilians in the UFC currently, 17% are Thunder Alumni.

Through this renewed partnership, SCCG Management will maintain a powerful brand presence across all Thunder Fight Center events and media promotions, ensuring continuous exposure on the Octagon mat, corner stickers, event posters, social media, and video highlights. This collaboration strengthens SCCG’s influence in Brazil’s thriving sports entertainment industry, fostering engagement with passionate MMA fans and sports bettors alike.

Stephen Crystal, Founder and CEO of SCCG Management, expressed his enthusiasm for the renewed partnership: “Thunder Fight has played a pivotal role in shaping Brazilian MMA, and we’re honored to continue our support. At SCCG NextGen, we believe in the power of sports entertainment, and Thunder Fight represents the kind of innovation and excellence that aligns perfectly with our mission. By strengthening our partnership, we reinforce our commitment to fostering emerging sports markets and engaging new audiences in dynamic ways.”

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Marcelo Kina, President of Thunder Fight: “Together, SCCG Management and Thunder Fight are redefining the landscape of martial arts in Brazil. This renewed partnership not only empowers athletes at every level but also ensures that Thunder Fight remains at the forefront of the national scene, nurturing talent for the biggest global events. Together, we’re building a brighter future for martial arts, one opportunity at a time.”

SCCG Management, a global leader in gaming advisory and sponsorship development, has announced a strategic partnership with SFT Combat, Brazil’s premier mixed martial arts (MMA) organization, to facilitate betting sponsorship opportunities within Brazil’s rapidly growing sports betting market.

SFT Combat has redefined the landscape of combat sports in Brazil, boasting the largest roster of top-ranked national fighters and an unmatched commitment to fair, balanced matchups. The promotion stands as the only combat sports event in Brazil to air the entire fight card on free-to-air network television, providing unparalleled continuity and exposure. This approach allows fans to follow fighters’ careers from their early bouts to championship moments, creating deep connections with the athletes and elevating the sport’s reach.

With over 160 fights broadcasted, 77 hours of televised content, and a nationwide audience that has averaged 1.4 million weekly viewers—peaking at 2.5 million—all in 2024, SFT Combat has solidified itself as a dominant force in Brazilian sports entertainment. It has also introduced a new level of high-intensity combat with SFT Xtreme, a striking-only discipline featuring 100% stand-up action with no wrestling or ground fighting, which has quickly become a fan favorite. Some believe its adrenaline-fueled format has the potential to surpass MMA in mainstream popularity.

Through this partnership, SCCG Management will leverage its expertise in the Brazilian gaming market to connect SFT Combat with leading sports betting operators and brands. SCCG has a proven track record of securing high-impact sponsorship deals across sports, with partnerships that include the Cincinnati Bengals, Colorado Rockies, Hendrick Motorsports, and Pillow Fight Championship. By tapping into SCCG’s global network and industry expertise, this collaboration will drive new revenue opportunities and enhance the commercial appeal of combat sports in Brazil.

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Stephen Crystal, Founder & CEO of SCCG Management, stated: “Brazil is one of the most exciting and rapidly evolving sports betting markets in the world, and combat sports hold a special place in its culture. Our partnership with SFT Combat allows us to bring top-tier betting brands into this thriving ecosystem while ensuring sponsorships are strategically aligned with the promotion’s elite-level competition and massive television audience. SCCG specializes in securing the right partners for the right opportunities, and we’re thrilled to help drive SFT Combat’s sponsorship growth in the gaming sector.”

David Hudson, President of SFT Combat, commented: “I am absolutely thrilled about this groundbreaking partnership! Brazil isn’t just a country—it’s the powerhouse exporting the finest MMA talent outside the US. With a roster of world-class fighters, our nation is uniquely positioned to host events that captivate the global stage. This alliance is a pivotal step, one that will not only showcase our unmatched talent but also propel us towards creating truly world-class events. Together, we’re redefining the future of combat sports!”

SFT Combat has thrived under David Hudson’s leadership for the past six years, during which he has transformed the promotion into a media powerhouse. Before assuming the presidency, Hudson honed his craft at Swen Group, SFT’s parent company, where he earned accolades as an award-winning producer in film and video production. His innovative approach and entertainment-driven vision have reshaped the spectacle of combat sports, setting SFT apart from traditional fight promotions.

SCCG Management brings unparalleled experience in navigating regulatory landscapes, structuring high-value sponsorship agreements, and maximizing brand exposure for sports properties. Through this collaboration, SCCG will support SFT Combat in identifying and securing sponsorships that align with its brand, determining the value of key sponsorship assets, and developing long-term strategic partnerships that go beyond traditional sponsorships to include co-development and revenue-sharing opportunities. As the Brazilian sports betting market continues to expand, this partnership positions SFT Combat as a premier platform for operators looking to engage with one of the country’s most passionate fan bases.