SCCG Management, a global leader in gaming advisory and sponsorship development, has announced a strategic partnership with SFT Combat, Brazil’s premier mixed martial arts (MMA) organization, to facilitate betting sponsorship opportunities within Brazil’s rapidly growing sports betting market.

SFT Combat has redefined the landscape of combat sports in Brazil, boasting the largest roster of top-ranked national fighters and an unmatched commitment to fair, balanced matchups. The promotion stands as the only combat sports event in Brazil to air the entire fight card on free-to-air network television, providing unparalleled continuity and exposure. This approach allows fans to follow fighters’ careers from their early bouts to championship moments, creating deep connections with the athletes and elevating the sport’s reach.

With over 160 fights broadcasted, 77 hours of televised content, and a nationwide audience that has averaged 1.4 million weekly viewers—peaking at 2.5 million—all in 2024, SFT Combat has solidified itself as a dominant force in Brazilian sports entertainment. It has also introduced a new level of high-intensity combat with SFT Xtreme, a striking-only discipline featuring 100% stand-up action with no wrestling or ground fighting, which has quickly become a fan favorite. Some believe its adrenaline-fueled format has the potential to surpass MMA in mainstream popularity.

Through this partnership, SCCG Management will leverage its expertise in the Brazilian gaming market to connect SFT Combat with leading sports betting operators and brands. SCCG has a proven track record of securing high-impact sponsorship deals across sports, with partnerships that include the Cincinnati Bengals, Colorado Rockies, Hendrick Motorsports, and Pillow Fight Championship. By tapping into SCCG’s global network and industry expertise, this collaboration will drive new revenue opportunities and enhance the commercial appeal of combat sports in Brazil.

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Stephen Crystal, Founder & CEO of SCCG Management, stated: “Brazil is one of the most exciting and rapidly evolving sports betting markets in the world, and combat sports hold a special place in its culture. Our partnership with SFT Combat allows us to bring top-tier betting brands into this thriving ecosystem while ensuring sponsorships are strategically aligned with the promotion’s elite-level competition and massive television audience. SCCG specializes in securing the right partners for the right opportunities, and we’re thrilled to help drive SFT Combat’s sponsorship growth in the gaming sector.”

David Hudson, President of SFT Combat, commented: “I am absolutely thrilled about this groundbreaking partnership! Brazil isn’t just a country—it’s the powerhouse exporting the finest MMA talent outside the US. With a roster of world-class fighters, our nation is uniquely positioned to host events that captivate the global stage. This alliance is a pivotal step, one that will not only showcase our unmatched talent but also propel us towards creating truly world-class events. Together, we’re redefining the future of combat sports!”

SFT Combat has thrived under David Hudson’s leadership for the past six years, during which he has transformed the promotion into a media powerhouse. Before assuming the presidency, Hudson honed his craft at Swen Group, SFT’s parent company, where he earned accolades as an award-winning producer in film and video production. His innovative approach and entertainment-driven vision have reshaped the spectacle of combat sports, setting SFT apart from traditional fight promotions.

SCCG Management brings unparalleled experience in navigating regulatory landscapes, structuring high-value sponsorship agreements, and maximizing brand exposure for sports properties. Through this collaboration, SCCG will support SFT Combat in identifying and securing sponsorships that align with its brand, determining the value of key sponsorship assets, and developing long-term strategic partnerships that go beyond traditional sponsorships to include co-development and revenue-sharing opportunities. As the Brazilian sports betting market continues to expand, this partnership positions SFT Combat as a premier platform for operators looking to engage with one of the country’s most passionate fan bases.

Award-winning supplier already established as go-to B2B platform partner for some of Brazil’s biggest brands

WA.Technology, the award-winning B2B iGaming solutions provider and a trusted partner for Brazil’s top operators, will showcase its latest innovations designed for the Brazilian market at SBC Summit Rio 2025, Stand B290.

Already established as one of LatAm’s favourite B2B providers, WA.Technology is partnered with many of Brazil’s biggest brands, as well as being one of the first major suppliers to have received the necessary certifications to launch in Brazil at the start of 2025.

With a local team established on the ground in Brazil and an office in Recife, WA.Technology has used two decades of experience to develop its latest round of Brazil-focused products, set to be exhibited at Stand B290.

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The company’s highlight launch of 2024 and 2025, Pick‘Em Player Props, has already proven to be a standout acquisition, engagement, and retention tool for Brazil-focused operators and will be key to any operator looking to make its mark on the market.

Combining Fantasy and Sports Betting, WA.Technology’s Pick‘Em Player Props gives players a chance to put their sporting knowledge to the test by predicting individual player performances – capturing the growing popularity of player props betting as well as the Brazilian love of soccer.

Taking second centre stage will be WA.Technology’s hugely popular WA.Lottery vertical. WA.Technology’s partners can now integrate the provider’s newly upgraded lottery product directly into their online casino or sportsbook via a seamless wallet integration.

Representing another high-performing acquisition tool for all partners, players can access more than 70 of the world’s biggest lottery formats, including weekly prizes of $100m across all LatAm and Brazilian draws.

Highly popular Lottery games from the USA, such as Powerball and Megamillions, are also available, with jackpots reaching in excess of $1bn.

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Commenting on WA.Technology’s plans to become a true leader in Brazil’s regulated market, Phyllyp Sedicias, WA.Technology’s Country Director for Brazil, said: “We’re not just talking about Brazil – we’re invested in it. With local teams and offices across Brazil and LatAm,  we understand the nuances of the market and what players want. Our Pick‘Em Player Props and upgraded WA.Lottery are designed to give our partners a competitive edge.

Visit us at Stand B290 to see how we can help you become a true market leader with our unmatched experience and expertise. We have incredibly exciting plans for this year – and we can promise that with a true reputation of excellence, we’re here to be the best.”

Leading sportsbook provider opens second office in Latin America

Altenar, a leading sports betting and iGaming software provider, has strengthened its support for operators in Brazil with the opening of a new São Paulo office.

Registering an entity in the country highlights Altenar’s understanding of the importance of Brazil’s regulated market for its clients and reflects the company’s continuous global strategy of wanting to be as close as possible to key markets.

Altenar opened an office in Uruguay last year to provide improved support for clients in LatAm and the Brazil entity will bring numerous benefits, including faster onboarding for new customers and invoicing in the local currency.

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Frederico Caputi, Sales Manager at Altenar, said: “Opening the São Paulo office is a strategic step for Altenar as it allows us to better serve our partners and streamline operations within Brazil’s thriving market. This local presence not only enhances our customer support capabilities but also significantly boosts our responsiveness to market needs and regulatory changes.

“It is an exciting development that aligns perfectly with our commitment to growth and excellence in Latin America.”