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New Study Finds that Socially Excluded Communities Use Gambling to Cope with Discrimination, Loneliness and Other Problems

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A new study from GambleAware has shown how people from communities that experience discrimination due to being marginalised and socially excluded use gambling to deal with their situations and loneliness.

GambleAware, the leading charity and strategic commissioner of gambling harms prevention and treatment services, funded an analysis by The National Centre for Social Research (NatCen) of 138 previous studies to explore how socially excluded groups are affected by gambling. The groups in the studies included people who experience or are at risk of homelessness, older people, people living with disabilities, neurodiversity or mental health challenges, criminalised communities and migrants in vulnerable circumstances such as asylum seekers.

Despite the diversity of these groups, the research identified a common thread across all of the groups that they often use gambling to cope with other difficulties in life, which are driven by social exclusion or discrimination. These issues include loneliness, mental health challenges, stress related to the process of migration and assimilating into a new culture, unemployment, challenges relating to job security and conditions, or poverty. Gambling was seen by people from the communities as a way to take their mind off these issues, or as a way to make money to try and get out of poverty.

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The research also highlighted the disproportionate concentration of gambling venues in more deprived areas in Great Britain. People from marginalised, isolated or criminalised communities are more likely to live in these areas due to socioeconomic disenfranchisement, and so are more likely to see gambling venues around them.

Stigma was also identified as contributing to people’s experiences of gambling and gambling harm, and influenced whether they reached out for support and treatment. Marginalised communities in the study already experience stigma related to drug use, homelessness or mental health challenges, which not only intersect with one another, but also with stigma from gambling harms. This underscores the importance of GambleAware’s campaigns to reduce the stigma around gambling harm, to make people more willing to open up and come forward for help.

The report recommends that gambling treatment services need to be accessible, inclusive and adaptive to people with different needs to meet the realities of marginalised communities and break down barriers for them to access support. The report also recommends there should be further research to explore gambling harms among discriminated-against communities due to a lack of current evidence and understanding of their needs and the harm they experience.

GambleAware has already been working to improve access to services for people from some of these communities. The charity launched a large-scale funding programme, “Improving Outcomes for women and minority communities affected by gambling harm”, investing over £4 million in 25 organisations across Great Britain that support women or minority communities. Organisations receiving funding include Investing in People and Culture, which will use the funding to address gambling harms among ethnically diverse refugee and new migrant communities in Tyne and Wear; and the Flowhesion Foundation, which will support Pashtoon speaking women in the North West of England who are experiencing gambling harms.

Zoë Osmond, Chief Executive of GambleAware, said: “Our new report shows how people from marginalised communities, who are already dealing with many different issues in their lives, struggle with gambling harms.

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“There needs to be more engagement with these communities to build awareness around the risks of gambling harm, and service providers need to ensure they can appropriately meet the needs of people in different circumstances. This is why we launched our Improving Outcomes Fund, to support organisations which are running programmes to help people from different communities.”

Dr Sokratis Dinos from NatCen’s Centre for Gambling Research said: “We were pleased to carry out this study for GambleAware. The report is a collection of findings and analysis of six scoping reviews, which were conducted to critically appraise existing evidence on gambling harms among communities in Great Britain who are subject to disproportionate marginalisation, social exclusion, or subject to criminalisation. The results show how vulnerability to gambling harms for some people in these communities will be driven by compounding inequalities, stigma, exclusion, and discrimination.”

The post New Study Finds that Socially Excluded Communities Use Gambling to Cope with Discrimination, Loneliness and Other Problems appeared first on European Gaming Industry News.

Compliance Updates

Licenses received: RockApp strengthens its position in the US iGaming market

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RockApp, a leading global media buying agency, proudly announces that it has obtained official licenses in all regulated US states, allowing it to promote iGaming services nationwide, including Colorado, Indiana, Massachusetts, Michigan, New Jersey, Pennsylvania, and West Virginia. With these licenses, RockApp is now authorized to operate in all regulated US states, except for New York. This achievement comes amidst tightening regulatory standards, underscoring the agency’s commitment to compliance and excellence in performance marketing. The move positions RockApp as a trusted partner for iGaming companies looking to expand their reach in one of the world’s largest and fastest-growing markets.

These developments enable the agency to work with prominent industry players, including established American brands, and deliver targeted advertising campaigns with measurable results. By securing a legal presence in all regulated states, RockApp reinforces its reputation as a reliable and professional partner, capable of navigating complex regulatory landscapes.

This milestone is part of RockApp’s broader strategy to strengthen its position as a global leader in the media buying industry. Over the past year, the company has demonstrated impressive growth, achieving a 440% increase in customer acquisition, a 300% boost in turnover, and a record-breaking 4,000 first-time deposits achieved in a single day. These achievements reflect RockApp’s dedication to innovation, strategic planning, and delivering exceptional value to its clients.

“This is a pivotal moment for RockApp,” said Niko Belikov, Founder at RockApp. “Securing licenses in the US not only opens new doors for us but also allows us to bring our expertise in iGaming promotion to a market that values professionalism and results. We’re excited to support our clients as they navigate this dynamic landscape and achieve unparalleled success.”

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The post Licenses received: RockApp strengthens its position in the US iGaming market appeared first on Gaming and Gambling Industry in the Americas.

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Delasport’s Sportsbook Now Fully Integrated with OMEGA Systems’ Platform

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Delasport’s award-winning sportsbook solution is now fully integrated with OMEGA Systems’ B2B Platform.

The key partnership between the two iGaming technology providers will allow even greater access for operators worldwide to Delasport’s renowned solution. This means their players will be able to enjoy advanced personalization through ‘My Sportsbook’, ‘My Event Builder’, ‘My Combo’, and more, as well as one of the industry’s best coverages in terms of sports and markets.
This is yet another significant deal Delasport has signed in the past few months.

“Partnering with a strong provider like OMEGA Systems is part of our strategy to continue expanding our presence on regulated markets”, Delasport’s VP of Business Development Rosaire Galea Cavallaro says. “We’re excited to be able to announce this great news during ICE 2025 where we saw once again how impressed people are with our products.”

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The integration is part of a long streak of successful partnerships where Delasport delivers its cutting-edge sportsbook as a Plug & Play iFrame solution.

The post Delasport’s Sportsbook Now Fully Integrated with OMEGA Systems’ Platform appeared first on European Gaming Industry News.

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Affiliate Industry

SOFTSWISS Affiliate Software Platform Wins at IGA 2025

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SOFTSWISS, an international tech company with over 15 years of experience in iGaming, announces that Affilka by SOFTSWISS wins Affiliate Company of the Year at the International Gaming Awards 2025. The comprehensive software platform helps manage, track, and analyse affiliate performance in the most convenient way.

The event recognises leading industry experts, both online and land-based. This achievement came as a well-deserved gift for the platform’s 7th anniversary. The award reflects the platform’s dedication to optimising affiliate program management and elevating the operational efficiency of its clients. By helping operators optimise affiliate partnerships, Affilka by SOFTSWISS has established itself as a technology-driven leader in the iGaming realm.

Powering over 440 iGaming brands, the platform currently has more than 360,000 affiliate accounts and 85 million registered players. One of its most impactful updates is the Geo-Distributed Redirect feature. This innovation accelerates redirects up to five times, reduces bounce rates and increases conversions by up to 7%. By enabling players to access casino sites faster, the feature drives higher registrations and deposits.

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Other notable platform functionalities include built-in payment processing, which helps streamline financial operations with trusted payment systems and bank transfers. The flexible commission constructor and near real-time reporting features enable operators to tailor their strategies according to constantly evolving business needs.

“We are honoured to receive recognition at such a prestigious level,” said Anastasia Borovaya, Head of Affilka by SOFTSWISS. “This award reflects our unwavering dedication to delivering the best affiliate management solutions in the industry. With over seven years of expertise, a highly professional team, and a passion for innovation, we’ve built a platform that ensures exceptional service and continuous product enhancements for our clients. We’re committed to maintaining this momentum and supporting the growth of our partners worldwide.”

Now, Affilka by SOFTSWISS is showcasing its latest features and achievements at iGB Affiliate in Barcelona. On 21–22 January, the team welcomes partners and clients at stand C10.

 

About SOFTSWISS

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SOFTSWISS is an international technology company with over 15 years of experience in developing innovative solutions for the iGaming industry. SOFTSWISS holds a number of gaming licences and provides comprehensive software for managing iGaming projects. The company’s product portfolio includes the Online Casino Platform, the Game Aggregator with over 27,800 casino games, the Affilka Affiliate Platform, the Sportsbook Software and the Jackpot Aggregator. In 2013, SOFTSWISS revolutionised the industry by introducing the world’s first Bitcoin-optimised online casino solution. The expert team, based in Malta, Poland, and Georgia, counts over 2,000 employees.

The post SOFTSWISS Affiliate Software Platform Wins at IGA 2025 appeared first on European Gaming Industry News.

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