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New Study Finds that Socially Excluded Communities Use Gambling to Cope with Discrimination, Loneliness and Other Problems
A new study from GambleAware has shown how people from communities that experience discrimination due to being marginalised and socially excluded use gambling to deal with their situations and loneliness.
GambleAware, the leading charity and strategic commissioner of gambling harms prevention and treatment services, funded an analysis by The National Centre for Social Research (NatCen) of 138 previous studies to explore how socially excluded groups are affected by gambling. The groups in the studies included people who experience or are at risk of homelessness, older people, people living with disabilities, neurodiversity or mental health challenges, criminalised communities and migrants in vulnerable circumstances such as asylum seekers.
Despite the diversity of these groups, the research identified a common thread across all of the groups that they often use gambling to cope with other difficulties in life, which are driven by social exclusion or discrimination. These issues include loneliness, mental health challenges, stress related to the process of migration and assimilating into a new culture, unemployment, challenges relating to job security and conditions, or poverty. Gambling was seen by people from the communities as a way to take their mind off these issues, or as a way to make money to try and get out of poverty.
The research also highlighted the disproportionate concentration of gambling venues in more deprived areas in Great Britain. People from marginalised, isolated or criminalised communities are more likely to live in these areas due to socioeconomic disenfranchisement, and so are more likely to see gambling venues around them.
Stigma was also identified as contributing to people’s experiences of gambling and gambling harm, and influenced whether they reached out for support and treatment. Marginalised communities in the study already experience stigma related to drug use, homelessness or mental health challenges, which not only intersect with one another, but also with stigma from gambling harms. This underscores the importance of GambleAware’s campaigns to reduce the stigma around gambling harm, to make people more willing to open up and come forward for help.
The report recommends that gambling treatment services need to be accessible, inclusive and adaptive to people with different needs to meet the realities of marginalised communities and break down barriers for them to access support. The report also recommends there should be further research to explore gambling harms among discriminated-against communities due to a lack of current evidence and understanding of their needs and the harm they experience.
GambleAware has already been working to improve access to services for people from some of these communities. The charity launched a large-scale funding programme, “Improving Outcomes for women and minority communities affected by gambling harm”, investing over £4 million in 25 organisations across Great Britain that support women or minority communities. Organisations receiving funding include Investing in People and Culture, which will use the funding to address gambling harms among ethnically diverse refugee and new migrant communities in Tyne and Wear; and the Flowhesion Foundation, which will support Pashtoon speaking women in the North West of England who are experiencing gambling harms.
Zoë Osmond, Chief Executive of GambleAware, said: “Our new report shows how people from marginalised communities, who are already dealing with many different issues in their lives, struggle with gambling harms.
“There needs to be more engagement with these communities to build awareness around the risks of gambling harm, and service providers need to ensure they can appropriately meet the needs of people in different circumstances. This is why we launched our Improving Outcomes Fund, to support organisations which are running programmes to help people from different communities.”
Dr Sokratis Dinos from NatCen’s Centre for Gambling Research said: “We were pleased to carry out this study for GambleAware. The report is a collection of findings and analysis of six scoping reviews, which were conducted to critically appraise existing evidence on gambling harms among communities in Great Britain who are subject to disproportionate marginalisation, social exclusion, or subject to criminalisation. The results show how vulnerability to gambling harms for some people in these communities will be driven by compounding inequalities, stigma, exclusion, and discrimination.”
The post New Study Finds that Socially Excluded Communities Use Gambling to Cope with Discrimination, Loneliness and Other Problems appeared first on European Gaming Industry News.
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Atlaslive and Legitimuz Team Up to Boost Registration and Compliance for iGaming Operators in Brazil
Atlaslive, a leading B2B software provider in the global iGaming industry, announced a new partnership with Legitimuz, Brazil’s premier identity verification and facial recognition provider. This strategic collaboration aims to streamline Know Your Customer (KYC) processes, boosting player registration and ensuring top-tier compliance across the Brazilian iGaming market.
With a strong presence in the LATAM region, Atlaslive continues to enhance its offering to iGaming operators, helping them scale their platforms efficiently while maintaining the highest standards of security and regulatory compliance. By integrating Legitimuz’s cutting-edge technology, Atlaslive will enable its partners to register up to 30% more bettors through faster and more reliable KYC solutions.
The partnership will combine Atlaslive’s dynamic iGaming Platform with Legitimuz’s expertise in automated document analysis, 3D facial recognition, and instant approvals — all delivered in less than 30 seconds. This joint effort will enhance user onboarding, improve data security, and prevent fraud without sacrificing conversion rates.
CEO of Atlaslive, Maxim Slobodyanuk, said: “This collaboration aligns perfectly with our commitment to providing scalable, secure, and innovative solutions to the iGaming industry. With the Brazilian market poised for growth, ensuring seamless and compliant registration processes is critical. Together with Legitimuz, we will support operators in increasing registrations, reducing fraud, and adhering to local regulations, all while improving the user experience.”
CEO of Legitimuz, Kayky Janiszewski, commented: “Our technology is designed to increase conversions while maintaining the highest level of security and compliance. By integrating with Atlaslive’s powerful platform, we’re enabling operators to scale their businesses efficiently and confidently in Brazil. Our KYC solution, with its automated document analysis, 3D facial recognition, and instant approval, ensures that players can be verified quickly and securely, driving growth and trust in the process.”
This partnership further solidifies Atlaslive’s position as a trusted and innovative provider in the Latin American iGaming market, supporting operators in scaling their platforms with confidence. As the demand for reliable and fast KYC grows, this integration will enable operators to meet the expectations of both regulators and players.
The post Atlaslive and Legitimuz Team Up to Boost Registration and Compliance for iGaming Operators in Brazil appeared first on European Gaming Industry News.
To celebrate 16 years of market success, Betmotion, the online entertainment platform, is running a special campaign with over R$1 million in prizes for its players. The anniversary promotion, which runs until September 22nd, promises to surprise users with exclusive prizes.
In addition to the celebration, Betmotion is among the pioneering companies applying for a federal license, a crucial step to operating in the regulated betting market in Brazil. The platform has been preparing for this moment for years and is looking forward to January 2025, when regulation will officially be implemented in the country. The high anticipation reinforces the company’s commitment to providing a safe and reliable entertainment experience for its players.
According to Layrena Meglio, Betmotion’s Chief Marketing Officer: “We are extremely excited about our 16th anniversary and the new experiences we have prepared for our players. Additionally, we are honoured to be part of the companies that are already starting the regulation process. Our team is working tirelessly to ensure that we are ready for this new phase of the Brazilian market.”
The coming months promise to be even more thrilling for online betting and gaming fans in Brazil, with Betmotion leading toward regulation and offering even more innovative services.
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The Argentine Football Association announces the renewal of SmartSoft as the regional sponsor in Europe
The Argentine Football Association (AFA) and SmartSoft, the next-level online casino games provider, have renewed their agreement, with SmartSoft advancing to become the regional sponsor in Europe. This new agreement extends the original partnership, where SmartSoft served as a digital sponsor for the European market.
Building on a successful year of partnership, both parties have agreed to continue their collaboration and expand it to a larger scale. This partnership will open up additional opportunities for SmartSoft to drive innovation and offer even more enjoyable experiences for its partners.
AFA’s global expansion marks a new chapter today, highlighted by the agreement on the European continent. The commercial appeal of the Argentine National Football Teams continues its growth and is strengthened by agreements focused on reaching fans.
SmartSoft is the next-level casino games provider, erasing the boundaries between gaming and gambling.
Founded in Georgia in 2015 by industry experts, SmartSoft set out to create a one-of-a-kind casino games provider that offers high-quality gaming experiences worldwide. By combining interactive features with captivating visuals, SmartSoft blends gaming and gambling to deliver more engaging, entertaining, and superior experiences.
By extending these exceptional games to partners worldwide, SmartSoft not only reshapes the gaming landscape but also establishes new standards resonating throughout the global gaming community.
SmartSoft was founded in Georgia in 2015 by industry veterans with the goal of establishing a unique iGaming software studio that provides high-quality games to players worldwide. SmartSoft’s commitment is to create innovative and unforgettable gaming experiences for the players while offering top-quality software and services to its partners.
Thanks to this agreement with SMARTSOFT, AFA brings European audiences closer to the stars of the World Champion Argentine National Team. SMARTSOFT’s partners will have access to autographed jerseys, match tickets, and exclusive access to the national teams.
AFA consolidates its position of global leadership and confirms its intention to continue enhancing its commercial activity internationally, growing in leading markets such as Europe.
Claudio Tapia, President of AFA, highlighted the importance of this new commercial agreement: “We are very happy that SmartSoft is renewing its regional sponsorship with the Argentine Football Association. The partnership opens a new category for us to connect with fans in the old continent. As a result, our association continues to strengthen its international growth, and it is a pride for us. Today we welcome SmartSoft as a regional sponsor in the European continent and wish them the greatest success.
Leandro Petersen, AFA’s Commercial and Marketing Manager, said: “Over the past few years, we have established a strategic vision and goal for our Association to restore international prestige and global commercial appeal. This sponsorship agreement in the European territory with SmartSoft is the confirmation of our strategy. In this direction, the expansion plan continues to show signs of global consolidation. We are pleased that SmartSoft has chosen the Argentine National Team among so many diverse leading competitors in Europe and has today become a regional sponsor in the European territory. Together with SmartSoft, we will continue to develop commercial and marketing actions both in the digital realm and in international industry events. In this way, AFA will be present at multiple global events alongside a technology leader like SmartSoft.”
Guga Gotsadze, CEO of SmartSoft, emphasized: “Through this renewal with the Argentine Football Association and the Argentine National Team, we continue on a journey that combines passion and excellence, where the worlds of business and gaming converge with the magic of
Argentine football. We are delighted to continue as the gaming partner in Europe for the Argentine National Team, and we are confident that this collaboration will drive our company and our games to new horizons.Football has a unique power to unite people, and we strive to be present at these signifcant moments. Sponsoring the Argentine national team and being a member of the World Champions Family are proof of our commitment. Through these initiatives, we aim to spread the spirit of football, which brings people together and fosters a sense of community
Additionally, we plan new content and marketing actions with the stars of the national team.”
This exciting news is another big step for SmartSoft, showcasing its ongoing commitment to reaching new heights and expanding its portfolio.
The post The Argentine Football Association announces the renewal of SmartSoft as the regional sponsor in Europe appeared first on European Gaming Industry News.
Atlaslive and Legitimuz Team Up to Boost Registration and Compliance for iGaming Operators in Brazil
Betmotion celebrates 16 successful years and prepares for the regulated market
The Argentine Football Association announces the renewal of SmartSoft as the regional sponsor in Europe
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