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Eastern Europe

Romania Q&A w/ Danielle Calafato, CCO at Gaming Corps

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Can you give us an overview of your operations in Romania and how significant a market this is for you? 

We’re now live in Romania with six customers so far, and there’s more in the pipeline. Romania has been a significant market for us due to the demographic of its players, who love non-traditional content.

In the early days it was a driving force for one of our key customers, which then helped us secure more agreements with casinos in the Romanian market. We’re now looking for further growth there by onboarding more casinos and developing more slots which will have themes that will resonate well with players in this market.

However, we won’t stop continuing to develop and being creative in the non-traditional space.

 

How would you assess the performance of your games in Romania so far? How have you tried to achieve cut-through in the Romanian market? 

Mines content has done really well, leading to some branded content being released in that market. Slot content is also on the up, but we expect to achieve even better performances out of upcoming themes such as Super Hot Stacks, which are themes and game mechanics that will suit Romanian players.

One client has streamed a number of our games such as Plinko, which we believe to be the first game of its type in the Romanian market. We’ll ensure we continue developing in the non-traditional space for markets like Romania.

As a new presence in the industry with limited games, Romania has definitely been more significant for us than other markets, but there’s still lots of room for growth.

There was even a TV advertisement broadcast via one client, when our Mines content went live.

 

How do your games appeal to players in Romania specifically? Have you tailored your games for this market in any way? 

Mines content has performed well, and we have had a couple of slot titles which have done ok.

We haven’t created market-specific content as we aren’t large-scale enough to do that yet. However, we are making sure we create new content that has themes that historically have resonated well with players in Romania. As mentioned earlier, we also believe our Plinko product was the first in this market, so we are innovating in the non-traditional space for sure.

 

How do you see the Romanian gaming market developing in the coming years?

For many years, Romania has been a market with a very traditional taste in games that has crossed over from land-based operations, hence the dominance of EGT, for example.

But what we have seen over the last few years is that more modern visuals and alternative game types have been slowly taking more and more market share. I believe that with the next generation of players not being as familiar with land-based products, we will see an even greater shift to our style of product.

 

Going forward, what are your main aims for the Romanian market? 

We have had real success with our arcade games to date and our very close partnerships with key players in the market have seen the majority of the remaining operators want to work with us.

This has put us in a position where we now have distribution to most online players. As the quality of our slot content continues to improve, we really want to see this start to resonate and build a brand identity with the Romanian slot players, in the same way we have done with arcade games.

 

How important a role will the Romanian market play in Gaming Corps’ overall operations? 

It is a very highly-regarded market and a lot of operators consider the bigger Romanian operators to be very valuable.

Seeing our content being pushed, while further developing close relationships with Romanian operators, will only drive our overall performance and should significantly increase the desire for our games across this part of Europe.

Africa

QTech Games hires Ekaterina Mayorova as sales lead for Africa & Eastern Europe

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Leading distributor for emerging markets announces the appointment of its new business lead to drive African sales

QTech Games, the leading game aggregator for all emerging markets, has appointed Ekaterina Mayorova to the new role of Sales & Account Manager for Africa & Eastern Europe, as it bids to consolidate its existing presence across Europe and, in particular, drive new revenue streams across Africa’s evolving landscape.

Ekaterina arrives at QTech Games after successful stints at Trustly and, most recently, PandaScore where she respectively proved herself in both account management and senior business development roles. Now Ekaterina brings those talents to bear at the industry’s leading aggregator for developing markets, where she will be responsible for managing QTech’s existing partners in Africa and Eastern Europe – spearheading that progressive expansion into Africa’s diverse patchwork quilt of territories.

QTech Games CEO, Philip Doftvik, said: “We’re delighted to now have Ekaterina at QTech Games where she has hit the ground running and proved herself a quick study. Her extensive experience and network in our targeted territories is already serving us well, especially as we broaden our existing influence across Africa.

“She’ll be a true asset to both QTech and all our clients, as we grow in Africa to make it a substantial part of our total revenue mix. We have high growth hopes for the region in the coming years and we want to dominate by building a strong brand in the region.”

Ekaterina Mayorova added: “I’m thrilled to be underway at QTech Games, a company with the most customizable content suite and focus on emerging markets. Beyond that, I’ve already found a cohesive and collaborative structure with an organisational culture to match – I think the team is fantastic!

“Having worked across iGaming, esports, and fintech, I’m thrilled to take on this new opportunity—bringing innovative gaming solutions to some of the most dynamic and fast-growing markets. Africa holds a special place in my career journey, and I’m looking forward to deepening partnerships, driving growth, and collaborating with forward-thinking operators and platforms in the region.”

QTech Hybrid – join Ekaterina and the team in Ghana to find out more!
QTech Hybrid will next be showcased at the upcoming SBWA+ show in Ghana in August, where QTech Games delegates will be on site to unpack its breakout technology and salient applications for joining up the retail and digital-mobile experience.

QTech Hybrid is a software service that joins up QTech Games’ AI-powered casino lobby (a leading game-personalisation engine known as QTech Play) to a land-based (retail) management system and a state-of-the-art integrated AMS (Agent Management System) to manage both retail outlets and agents. This allows operators to scale their brick-and-mortar operation online. QTech Hybrid simplifies transactions by enabling deposits, withdrawals, and gameplay while allowing access to players both in-store and on personal devices.

For the player, the net result is that they can now enjoy all the games from the comfort of their own home, or on the move. For the operator, there is no need for expensive terminals, as QTech Hybrid runs on cost-effective computers/tablets. In short, it’s ideal for operators looking to extend their reach across multiple platforms, providing the flexibility to operate both land-based and online through the AMS.

The post QTech Games hires Ekaterina Mayorova as sales lead for Africa & Eastern Europe appeared first on European Gaming Industry News.

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Eastern Europe

GGBET UA became the title sponsor of FC Dynamo Kyiv

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The partnership was announced on 25 June at the Dynamo 3.0 media event held in Kyiv, Ukraine. GG.BET is the first betting brand in the club’s history to be given title sponsor status. 

Kyiv was the venue of a press conference with the leadership of UPL team FC Dynamo, who were celebrating another special occasion: 30 titles in the club’s history. CEO Dmytro Brif, team captain Vitaliy Buyalskyi, and midfielders Oleksandr Karavayev and Andriy Yarmolenko spoke about their journey to this latest achievement and future plans for the football club.

At the event, they presented a new title sponsor: the GGBET UA will be a partner of FC Dynamo Kyiv for three years. Plans include continuing to bring the fans and the team closer together, opening up new sides of Dynamo to supporters through joint projects, custom content, and special offers.

During the announcement, GGBET UA CEO Sergii Mishchenko revealed the symbolism of the name: “Dynamo 3.0 isn’t just about the thirty titles, although of course this is a momentous and historic event. It’s also about a new era for Dynamo and GGBET UA. It’s a totally new level of collaboration, with a status that no betting company has ever been awarded by the Kyiv club, and involving lots of time and possibilities for carrying out special projects. For us, this is an opportunity to work even more closely with football fans, to increase brand awareness, and to achieve both our own business objectives and those we can work towards with the club. So, I’m confident that during three years of collaboration, we’ll be able to impress both our users and Dynamo fans”.

”Keeping the bar high and working with the best – that’s the dream of every club. This is a very inspiring period for Dynamo. We have thirty incredible successes under our belt. We’re entering the new season as reigning champions. We’re being supported by a partner who can significantly boost our media presence and help us to organize a range of activities that will surprise even the most demanding football fans. We’ll do everything we can to make sure that this season, the quality of our football and the ideas we embody with GGBET UA shine as brightly as the stars on our new emblem,” commented FC Dynamo’s CEO Dmytro Brif.

Previously, GGBET UA had been the official sponsor of FC Dynamo Kyiv for European cup matches, as well as the sponsor of its winter training camp in Turkey.

The post GGBET UA became the title sponsor of FC Dynamo Kyiv appeared first on European Gaming Industry News.

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Eastern Europe

Thunderkick enhances presence in Romania through MaxBet partnership

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Provider solidifies market position with leading operator deal

Independent slots studio Thunderkick has extended its reach in Romania through an agreement with leading operator MaxBet, expanding its audience in the Balkans.

MaxBet is a major player in Romania, boasting a strong digital and land-based presence, with Thunderkick set to leverage the brand’s online reach to amplify its footprint in a key market.

Following a direct integration, a collection of Thunderkick’s most popular games has launched with MaxBet, including titles from the Midas Golden Touch, The Wildos, and Esqueleto Explosivo series, with more to follow as the partnership continues.

The studio has committed to bolstering its European position, emphasised by partnerships with CasinoMania and Netwin in Italy, 711.nl and JACKS.NL in the Netherlands, and the granting of its updated Danish supplier licence to reinforce its standing in Scandinavia.

Fredrik Ekholm, Head of Sales at Thunderkick, said: “Romania remains a key jurisdiction for Thunderkick, and the deal with MaxBet will allow us to further strengthen our market position.

“The MaxBet brand is an established and well-respected name, and we are confident that our high-quality products will resonate with its player base.”

Manuel Bauer, CEO of MaxBet, added: “We’re pleased to welcome Thunderkick to our portfolio and appreciate the collaboration.

“Their titles bring added variety to our platform as we continue to strengthen the MaxBet experience for our players in Romania.”

The post Thunderkick enhances presence in Romania through MaxBet partnership appeared first on European Gaming Industry News.

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