Eastern Europe
Romania Q&A w/ Danielle Calafato, CCO at Gaming Corps
Can you give us an overview of your operations in Romania and how significant a market this is for you?
We’re now live in Romania with six customers so far, and there’s more in the pipeline. Romania has been a significant market for us due to the demographic of its players, who love non-traditional content.
In the early days it was a driving force for one of our key customers, which then helped us secure more agreements with casinos in the Romanian market. We’re now looking for further growth there by onboarding more casinos and developing more slots which will have themes that will resonate well with players in this market.
However, we won’t stop continuing to develop and being creative in the non-traditional space.
How would you assess the performance of your games in Romania so far? How have you tried to achieve cut-through in the Romanian market?
Mines content has done really well, leading to some branded content being released in that market. Slot content is also on the up, but we expect to achieve even better performances out of upcoming themes such as Super Hot Stacks, which are themes and game mechanics that will suit Romanian players.
One client has streamed a number of our games such as Plinko, which we believe to be the first game of its type in the Romanian market. We’ll ensure we continue developing in the non-traditional space for markets like Romania.
As a new presence in the industry with limited games, Romania has definitely been more significant for us than other markets, but there’s still lots of room for growth.
There was even a TV advertisement broadcast via one client, when our Mines content went live.
How do your games appeal to players in Romania specifically? Have you tailored your games for this market in any way?
Mines content has performed well, and we have had a couple of slot titles which have done ok.
We haven’t created market-specific content as we aren’t large-scale enough to do that yet. However, we are making sure we create new content that has themes that historically have resonated well with players in Romania. As mentioned earlier, we also believe our Plinko product was the first in this market, so we are innovating in the non-traditional space for sure.
How do you see the Romanian gaming market developing in the coming years?
For many years, Romania has been a market with a very traditional taste in games that has crossed over from land-based operations, hence the dominance of EGT, for example.
But what we have seen over the last few years is that more modern visuals and alternative game types have been slowly taking more and more market share. I believe that with the next generation of players not being as familiar with land-based products, we will see an even greater shift to our style of product.
Going forward, what are your main aims for the Romanian market?
We have had real success with our arcade games to date and our very close partnerships with key players in the market have seen the majority of the remaining operators want to work with us.
This has put us in a position where we now have distribution to most online players. As the quality of our slot content continues to improve, we really want to see this start to resonate and build a brand identity with the Romanian slot players, in the same way we have done with arcade games.
How important a role will the Romanian market play in Gaming Corps’ overall operations?
It is a very highly-regarded market and a lot of operators consider the bigger Romanian operators to be very valuable.
Seeing our content being pushed, while further developing close relationships with Romanian operators, will only drive our overall performance and should significantly increase the desire for our games across this part of Europe.
On January 16, 2024, TotoGaming, a brand with 20 years of experience in Armenia, entered the Romanian market.
A year later, as the brand reflects on its achievements, it acknowledges that its goal has always been to conquer challenging heights—a philosophy deeply embedded in Toto’s vision: making champion-like decisions and pursuing them relentlessly.
Today, totogaming.ro stands out as one of Romania’s “rising stars” a fact underscored by its shortlisting in the “Rising Star” category at the EGR Europe Awards 2025.
“What we planned after entering the market was achieved within the first few months, which is a strong indicator of our success,” said TotoGaming CEO Harutyun Vardanyan.
Let’s look through the highlights from TotoGaming’s 1st year in Romania.
The brand launched in Romania with a collaboration featuring global football star Luís Figo. This victory march of partnerships continued with one of Romania’s oldest clubs, CFR Cluj, uniting to embark on a Path to the Glory together.
Added 56 new providers and launched 2,568 new games, including new features like Bet Builder, Quick Bet, Autobet, and Copybet.
Introduced TotoChat, an active platform for users to interact and share their best experiences.
For sports betting enthusiasts, offered:100+ sports, spanning 3,000+ global tournaments and over 1,000 football championships across 150+ countries. Real-time stats, line-ups, and formations for 15,000+ international leagues. A staggering 100,000+ pre-match and 150,000+ live events streamed monthly.
The contact center achieved remarkable results in customer satisfaction, recording an 81% chat satisfaction rate, surpassing the industry average of 76%.
Totogaming stands out for its impressive payment speed. Statistics reveal that 15.50% of transactions are processed in under a minute, with 77.30% completed within 10 minutes. The brand is dedicated to supporting its customers, offering step-by-step guidance over the phone whenever they face challenges during transactions.
This marks the beginning of a long journey for TotoGaming, and the past year has clearly shown that the brand is determined to achieve every goal it sets for itself.
The post Conquering Challenges: TotoGaming in Romania – 1 Year in the Market appeared first on European Gaming Industry News.
Bogdan Smeu is the new Regional Manager for Romania at CT Interactive. With over 20 years in the gaming and entertainment industry, Bogdan brings a wealth of experience in sales, operations, and customer relationship management.
His strong track record in driving growth and achieving results, combined with his strategic approach to business development, makes him a great fit for this role.
Bogdan’s background includes leadership in sales management, business strategy, and team building, along with a focus on quality standards and budget optimization. His expertise in casino operations and hands-on industry experience further supports his capabilities.
Holding a degree from the “Henri Coanda” Air Force Academy and a technical background from Technical High School Hidromecanica Brasov, Bogdan’s unique mix of technical and managerial skills has driven his success in complex business environments.
At CT Interactive, he will focus on expanding our presence in Romania and aligning his extensive experience with our mission of providing innovative gaming solutions.
We wish him every success in his new role and look forward to the growth and achievements he will bring to the company.
The post Bogdan Smeu joins CT Interactive as Regional Manager for Romania appeared first on European Gaming Industry News.
At the highly anticipated BEGE Expo 2024, EGT Digital will highlight its diverse portfolio of top-performing products and exciting innovations. Visitors can explore these offerings at booth 4.0 alongside the latest advancements from EGT.
The company’s extensive gaming solutions include popular instant games and its bestsellers Bell Link, Clover Chance, High Cash, and Single Progressive Jackpot, featuring over 120 in-house developed slots. Attendees can experience renowned titles like Burning Goals, Amazons’ Battle, and Sugar Duke, as well as the upcoming 5×6 Fruity Shots. This cocktail-themed game includes multipliers ranging from x2 to x500 and introduces Toppling Reels for enhanced win opportunities.
EGT Digital’s “all-in-one” betting platform X-Nave will also be on display with its four modular solutions: Sport Product, Gaming Aggregator, CRM Engine, and Payment Gateway.
The Sport Product will debut its Customizable Tournament Page, designed to ensure effortless navigation and a personalized betting experience.
The Gaming Aggregator, offering over 12,000 titles, will present features like the Buy Bonus, Hot and Cold games category with live RTP insights, and tools for personalized content such as the Recommendation Engine and Casino as Widget.
The CRM Engine will showcase advanced player segmentation and AI/ML-driven tools for tailored game suggestions.
The Payment Gateway will emphasize its secure, player-focused design with options like deposit repeat, bonus selection, and two-factor authentication.
“We are delighted to participate in BEGE Expo once again,” commented Tsvetomira Drumeva, Head of Sales at EGT Digital. “During this 15th edition we will showcase a solid dose of innovations, sure to impress clients and partners in the region. We are also looking forward to the BEGE Awards, where EGT Digital is a finalist in numerous categories.”
EGT Digital’s commitment to innovation and excellence continues to position the company among the leaders in the iGaming industry.
The post EGT Digital to showcase innovations at BEGE Expo 2024 appeared first on European Gaming Industry News.
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