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European Gaming Congress 2024
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Eastern Europe

Romania Q&A w/ Danielle Calafato, CCO at Gaming Corps

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Can you give us an overview of your operations in Romania and how significant a market this is for you? 

We’re now live in Romania with six customers so far, and there’s more in the pipeline. Romania has been a significant market for us due to the demographic of its players, who love non-traditional content.

In the early days it was a driving force for one of our key customers, which then helped us secure more agreements with casinos in the Romanian market. We’re now looking for further growth there by onboarding more casinos and developing more slots which will have themes that will resonate well with players in this market.

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However, we won’t stop continuing to develop and being creative in the non-traditional space.

 

How would you assess the performance of your games in Romania so far? How have you tried to achieve cut-through in the Romanian market? 

Mines content has done really well, leading to some branded content being released in that market. Slot content is also on the up, but we expect to achieve even better performances out of upcoming themes such as Super Hot Stacks, which are themes and game mechanics that will suit Romanian players.

One client has streamed a number of our games such as Plinko, which we believe to be the first game of its type in the Romanian market. We’ll ensure we continue developing in the non-traditional space for markets like Romania.

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As a new presence in the industry with limited games, Romania has definitely been more significant for us than other markets, but there’s still lots of room for growth.

There was even a TV advertisement broadcast via one client, when our Mines content went live.

 

How do your games appeal to players in Romania specifically? Have you tailored your games for this market in any way? 

Mines content has performed well, and we have had a couple of slot titles which have done ok.

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We haven’t created market-specific content as we aren’t large-scale enough to do that yet. However, we are making sure we create new content that has themes that historically have resonated well with players in Romania. As mentioned earlier, we also believe our Plinko product was the first in this market, so we are innovating in the non-traditional space for sure.

 

How do you see the Romanian gaming market developing in the coming years?

For many years, Romania has been a market with a very traditional taste in games that has crossed over from land-based operations, hence the dominance of EGT, for example.

But what we have seen over the last few years is that more modern visuals and alternative game types have been slowly taking more and more market share. I believe that with the next generation of players not being as familiar with land-based products, we will see an even greater shift to our style of product.

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Going forward, what are your main aims for the Romanian market? 

We have had real success with our arcade games to date and our very close partnerships with key players in the market have seen the majority of the remaining operators want to work with us.

This has put us in a position where we now have distribution to most online players. As the quality of our slot content continues to improve, we really want to see this start to resonate and build a brand identity with the Romanian slot players, in the same way we have done with arcade games.

 

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How important a role will the Romanian market play in Gaming Corps’ overall operations? 

It is a very highly-regarded market and a lot of operators consider the bigger Romanian operators to be very valuable.

Seeing our content being pushed, while further developing close relationships with Romanian operators, will only drive our overall performance and should significantly increase the desire for our games across this part of Europe.

Eastern Europe

Wazdan doubles down on established Romanian presence with winmasters partnership

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Wazdan, the leading gain-focused developer behind some of the world’s most rewarding casino gaming experiences, has cemented its market share in the regulated Romanian market after launching with its latest partner, winmasters.

The deal with the prominent online sports betting and casino platform has seen many of Wazdan’s titles go live. Among the proven titles now available to its players are Mighty Wild™: Panther Grand Platinum Edition, Mighty Fish™: Blue Marlin and 36 Coins™.

Wazdan’s innovative features that have worked to revolutionise the iGaming industry and provide players with stimulating and immersive in-game experiences will also be individually promoted on winmaster’s platform, including the Hold the Jackpot™, Chance Level™ and Stick to Infnity™ mechanics.

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winmasters has been licensed in Romania, Greece, Cyprus, and Malta for over a decade. It has offered world-leading sports betting and casino services. Now, it delivers an even stronger entertainment choice for bettors and slot enthusiasts due to its in-depth portfolio of sports betting and casino products.

Wazdan’s latest commercial expansion underlines its ambitions to expand its European presence further and offer an innovative gaming portfolio to a growing number of players worldwide.

Radka Bacheva, Head of Sales and Business Development at Wazdan, said: “Marking another step in our growth strategy, we are delighted to go live with winmasters, another strong brand in Romania that allows us further to establish our presence in a key regulated market.

“Through our engaging boosting features, we are certain that winmasters players will enjoy our innovative gaming portfolio, and we look forward to seeing this partnership grow from strength to strength.”

Thanos Karakostas, Head of Product at winmasters, added, “Our strategic goal and commitment towards our players is to provide the best online casino experience in a modern and safe environment. Wazdan’s commitment to quality and player engagement is evident in its content, making this partnership one that perfectly aligns with our commercial aims.

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“The addition of Wazdan’s extensive games portfolio to our lobby is exciting news for us and our players.”

The post Wazdan doubles down on established Romanian presence with winmasters partnership appeared first on European Gaming Industry News.

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Eastern Europe

Amazon Games Expands Global Footprint with New Development Studio in Europe

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Amazon Games announced it has opened a new game development studio in Europe, based in Bucharest, Romania. The studio expands Amazon’s commitment to developing and publishing games as it joins the ranks of the existing development teams in Orange County, Montreal, San Diego, and Seattle. The new studio will focus on supporting Amazon Games’ diverse portfolio of games now and in the future. Amazon Games is actively hiring to build out the talented team, with many active roles open now.

“Amazon Games is focused on developing and publishing great games, and we have an ambitious long-term roadmap in front of us,” said Christoph Hartmann, VP of Amazon Games. “Expanding our internal development teams into Europe was a natural next step for us as we tackle our broad portfolio. Bucharest is known as one of the top emerging European cities for game development and we look forward to tapping into the rich talent pool.”

Amazon Games has hired industry veteran Cristian Pana to lead the studio. Cristian brings more than 20 years of experience building video games, most recently serving as the Managing Director at Ubisoft Bucharest. Cristian’s experience spans some of video games’ biggest games and franchises, including Tom Clancy’s The Division, The Crew, Far Cry, and Avatar and diverse genres, from driving games, action adventure open world games to shooter RPGs.

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“I’m thrilled to join Amazon Games at a time when the team is actively building across an exciting roadmap,” said Cristian Pana, Studio Head for Amazon Games Bucharest. “I’ve built and led outstanding teams in the past and I know this area of Europe is a hot spot for some of the very best talent in gaming.”

The new studio supports Amazon Games’ vision of developing and publishing games that foster community in and around its games. The expanding portfolio from Amazon Games includes two launched live-service games, New World and Lost Ark, announced projects including Tomb Raider, The Lord of the Rings, and Throne and Liberty, as well as unannounced projects from our San Diego and Montreal studios, and the independent studio Glowmade in the UK.

The post Amazon Games Expands Global Footprint with New Development Studio in Europe appeared first on European Gaming Industry News.

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Compliance Updates

CT Gaming Obtains New Certification for Diamond King 3 in Romania

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CT Gaming has announced that its exceptional multigame, Diamond King 3, has been certified under the new regulations in the Romanian market.

“With the introduction of new technical regulations in Romania, we had to adapt our practices and obtain new product certifications. This certification represents a significant milestone, further solidifying CT Gaming’s presence in the Romanian market. Thanks to the work of our outstanding team, we were able to secure the necessary measures to ensure our clients and distributors can operate without any issues,” said Robert Stancu, Sales Manager at CT Gaming, Romania.

Diamond King 3 is the company’s premier multigame, showcasing CT Gaming’s commitment to delivering an exceptional gaming experience by combining classic titles with new releases. The multigame features 50 captivating games, including the legendary Mega Jack trio—Aztec Gold, Slot-O-Pol Deluxe and Champagne 20— which is now better than ever. Additionally, 20 games are linked to the exciting 3-level Diamond Tree jackpot. This combination offers players a diverse and thrilling gaming experience, with the potential for both small and large winnings.

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Robert Stancu added: “The unique blend of iconic titles, innovative themes, and jackpot features are all designed to create memorable experiences for players and contribute to our customers’ success. The inclusion of ‘Give Me 5 Clovers’ adds a fresh and exciting dimension to the multigame, and we are confident that players will embrace the diverse gaming experience that Diamond King 3 offers.”

The post CT Gaming Obtains New Certification for Diamond King 3 in Romania appeared first on European Gaming Industry News.

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