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European Gaming Congress 2024
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Aquisitions/Mergers

Stake expands into Italy through strategic acquisition of Idealbet

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Stake has acquired Italy-based sports betting and remote gaming operator Baldo Line s.r.l, a company previously part of the Octavian Group, and will acquire Idealbet.it, aiming to bolster global expansion efforts and strengthen its market position, furthering its commitment to delivering top-tier entertainment to players.

This pivotal strategic acquisition marks Stake’s continued growth into new markets, following its acquisition of Betfair Colombia in November 2023, which announced its entry into Latin America.

Through this acquisition, Stake will introduce a portfolio of innovative gaming options to players in Italy. The combination of Idealbet’s established presence and Italy’s mature, substantial market provides Stake with a robust foundation for growth in the region.

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Following the acquisition, Stake will establish a local presence in Italy by opening an office in Italy to expand on its team of employees. Idealbet will continue to operate under its own brand within the Stake portfolio.

Commenting on the significance of the acquisition, Brais Pena, Chief Strategy Officer at Easygo, the technology powerhouse behind Stake, said: “This acquisition aligns with our strategic ambitions to increase our global footprint, particularly in an established region like Italy, and marks a significant milestone for Stake. We’re thrilled to work with Idealbet to provide the best experience for our customers.”

Commenting further on the acquisition, Simone Pachera, Chief Executive Office at Octavian said: “We’re excited to collaborate with Stake and usher in a new experience for our customers, further expanding the market in Italy. Since acquiring Baldo Line, we have built a strong foundation for Idealbet through our AGP gaming platform and HubCasino aggregator.

“Now, we are thrilled to transition operations to Stake, a globally renowned brand with a proven track record of delivering exceptional player experience. We are confident that Stake will significantly enhance the growth of Idealbet and bring renewed energy to our players, as well as the entire Italian online gaming market.”

Stake is the world’s leading brand in the betting and gaming category. Since 2017 Stake has introduced cutting-edge technology and innovative gaming options for players. Stake is committed to player safety, keeping gambling fun, safe and entertaining by providing comprehensive tools and resources aimed at helping customers understand and manage their gambling activities.

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Aquisitions/Mergers

Revpanda Acquires Long-Time Partner Leetz Media

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A Perfect Match: Acquisition Marks the Formation of Revpanda Group

Revpanda’s acquisition of Leetz Media is more than just a business transaction; it’s the union of two well-established companies that have consistently delivered top-tier results in the iGaming industry for years. This opens an exciting new chapter as Revpanda evolves into Revpanda Group, becoming the ultimate traffic powerhouse.

The Power of Combined Forces

Revpanda has long been recognised for its iGaming digital marketing expertise. The multiple award-winning agency is the go-to partner for the top brands, offering a full suite of services, such as:

  • Retention through content and localisation,
  • Direct traffic acquisition via SEO, digital PR, and programmatic,
  • Product excellence with Payment Method Testing, Block Monitor, and Conversion Rate Optimisation services.

Leetz Media, on the other hand, has distinguished itself with exceptional affiliate marketing know-how, and now constitutes as Revpanda Media. Their proven strategies of generating players through SEO assets have been instrumental in driving high-quality traffic and optimising affiliate performance for a significant number of reputable brands in the gambling industry.

This strategic approach enables Revpanda Group to deliver even greater value to our partners. By amplifying our ability to drive both direct and affiliated traffic, we will now not only be improving lead quality, but also significantly increasing player value through retention, and product improvements.

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Voices of the Leaders: Shared Vision, Shared Success

Emre Goktas, CEO of Revpanda, expressed his enthusiasm for the acquisition, highlighting the synergy between the two companies.

Leetz Media has been a trusted partner for years, and their expertise in affiliate marketing is second to none. Welcoming them into the Revpanda team was a natural progression, and with our combined services, we’re excited to bring operators better player acquisition and higher player value,” he stated.

On behalf of Leetz Media, CEO Arnis Surgovts shared his excitement about joining forces with Revpanda.

We’ve always admired Revpanda’s innovative approach and are thrilled to be part of their journey. Together, we’ll continue to set new benchmarks in the iGaming industry by generating even better quality traffic and higher ROI for operators,” he commented.

Explore Growth Opportunities for Success with Revpanda Group

As Revpanda and Leetz Media embark on this exciting journey together under the roof of Revpanda Group, we invite clients, partners, and industry peers to join us in exploring new opportunities for growth and success. Reach out to our team today to learn how we can help you achieve your goals and turn your expectations into results.

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Let’s build the future together!

The post Revpanda Acquires Long-Time Partner Leetz Media appeared first on European Gaming Industry News.

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Aquisitions/Mergers

BETSSON GROUP ANNOUNCES STRATEGIC ACQUISITION OF SPORTING SOLUTIONS

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Betsson Group, a leading global sports betting and gaming operator, is pleased to announce the acquisition of Sporting Solutions’ trading, pricing, and sports betting risk-management services verticals from the FDJ Group. This acquisition enhances Betsson’s B2C and B2B sportsbook offerings, building on a successful partnership with Sporting Solutions, spanning over 10 years.

Sporting Solutions, established in 2007, is known for its cutting-edge sports betting technology and serves numerous B2B customers, including several Tier 1 operators. The integration of Sporting Solutions’ advanced pricing feeds has been a key component in Betsson’s sportsbook offering for both pre-match and live betting.

With a talented team of professionals primarily based in the UK, alongside operations in Canada and South Africa, Sporting Solutions brings significant expertise and innovative technology. This acquisition, subject to regulatory approvals and other agreed conditions, aligns perfectly with Betsson’s strategy to enhance its sportsbook product, offering greater flexibility in odds modelling and scalability.

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“We are excited to welcome the Sporting Solutions team to Betsson Group. This acquisition is a strategic fit, providing us with quality technology that is already integrated into our sportsbook product,” said Jesper Svensson, CEO of Betsson Operations. “It also complements our Sportsbook B2B strategy, strengthening the flexibility and scalability of Betsson’s Sportsbook offering – both key factors in the success of our B2B strategy.”

Betsson Group looks forward to integrating Sporting Solutions into its business operations, with plans to invest in the business and drive growth. This integration is expected to enhance revenue streams and create valuable business prospects. This strategic acquisition will further solidify Betsson’s position as a leader in the global sports betting industry.

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Aquisitions/Mergers

Stakelogic announces definitive agreement to be acquired by Japanese entertainment conglomerate SEGA SAMMY

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Stakelogic B.V., a technology-driven, fast growing Dutch game developer announced its agreement to sell 100% of its equity shares to Japanese entertainment conglomerate, SEGA SAMMY HOLDINGS INC. through SEGA SAMMY CREATION INC. , a wholly owned subsidiary of SEGA SAMMY HOLDINGS for an upfront enterprise value of €130MM and an earnout payment subject to certain performance measures being met.

The transaction combines Stakelogic’s catalogue of highly popular online slot games, live casino studio capabilities, fast-growing hybrid game offering, and in-house game development factory with Sega Sammy’s global distribution platform.

Stakelogic CEO Stephan van den Oetelaar will continue his leadership role after the acquisition.

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Stephan van den Oetelaar, CEO of Stakelogic commented: “Sega Sammy and Stakelogic share the same passion for online entertainment, innovation and technology. Together with Sega Sammy, Stakelogic will be able to grow its international operations much faster. The regulated iGaming market will double in size in the upcoming years. As part of Sega Sammy, we will have the execution power to become one of the leading players in the iGaming B2B industry.”

Koichi Fukazawa, Senior Executive Vice President and Group CFO of SEGA SAMMY stated: “SEGA SAMMY Group aims to establish a presence as a creative B2B solution provider based on innovative technology, especially in the North American online gaming market. I am very pleased to announce our alliance with Stakelogic, an innovative and leading content provider in the Dutch gaming market, as a crucial part of executing this strategy. We are confident that Stakelogic’s ability to rapidly develop and provide unique, high-quality gaming content will make a significant contribution to the implementation of our strategy and create excellent synergies through combining with the strengths of our group.”

Approvals and Timing

The sale is subject to the receipt of regulatory approvals in relevant jurisdictions, and the satisfaction of other customary conditions. It is expected to close by the second quarter of the calendar year 2025.

The post Stakelogic announces definitive agreement to be acquired by Japanese entertainment conglomerate SEGA SAMMY appeared first on European Gaming Industry News.

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