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Betano Celebrates UEFA EURO 2024™ and CONMEBOL Copa America™️ 2024 with Latest Marketing Campaigns

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360° campaigns further promote the brand’s role as the official global sponsor of this year’s biggest football competitions

The Summer of Football is in full swing and Kaizen Gaming’s premium brand Betano is celebrating the excitement and unifying quality of UEFA EURO 2024™️ and CONMEBOL Copa America™️ 2024 with two unique 360° marketing campaigns.

Launched first, and at the heart of Betano’s UEFA EURO 2024™️ campaign, is its new video advert, broadcast on TV channels and published online in Portugal, Germany, Romania, Czechia, Bulgaria, and Ontario, Canada, throughout the tournament. Betano’s latest advert transports viewers to a fictional universe where characters such as Big Foot, super villains, wrestlers and rocket scientists remind each other to “hold it” because the European Championship is here. Instead of their usual activities, it’s time to have fun, hang out with friends and enjoy watching Europe’s greatest players battle it out in Germany.

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Pablo Puertas, Marketing Director of Kaizen Gaming, commented, “The UEFA EURO 2024™️ is all about bringing people together to celebrate and enjoy the beautiful game. With high cinema-like production values, a diverse casting selection and strong brand visual cues, our campaign brings the excitement of UEFA EURO 2024 to life across Europe. Being the first official gaming and betting partner of the European Championship, we are proud to be playing an important part in promoting and supporting one of football’s premium competitions.”

Also, getting the Betano treatment this year is the CONMEBOL Copa America™️ 2024. Focusing on dispelling the many myths around football in the Americas, Betano’s new campaign challenges the views expressed by people like French star, Kylian Mbappe, who have suggested that football is less competitive and developed than in Europe.

“The idea that football in the Americas is anything other than as advanced, exciting and competitive as anywhere else in the world is absurd,” said Pablo Puertas. “When these comments were made, footballers and fans throughout the Americas united and responded to defend the quality, the level and the football passion on the continent. As a company heavily invested in Latin America we wanted to create a campaign that would speak to the hearts and minds of all the fans. It also served us as a way of introducing our ‘Confia’ creative platform across the continent, product of our recent collaboration with Wieden+Kennedy”.

Betano’s Summer of Football campaigns go beyond the traditional formats, aiming to engage audiences through multiple touchpoints including radio, OOH and experiential activations, which focus on creating memorable experiences for fans in every country Betano is present.

The brand is hosting Fan Zones in Germany (Berlin, Munich, and Dortmund) and in Bulgaria (Sofia) while in Portugal (Lisbon) the Betano Euro Village is stealing the limelight. Providing giant screens showing all the tournament matches and a festival-like atmosphere, fans can also purchase food and enjoy live entertainment. Over in Romania and Czechia, Betano is working with local influencers to further promote EURO 2024TM through online activations that unite more people in the celebration of football.

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Of course, Betano is also present in Copa América Fan Zones too, with the most prominent among them being the one in Rio de Janeiro, Brazil. The fan zone, which Betano is sponsoring, is located at the Copacabana beach and is very popular with fans. In Brazil’s three matches of the group stage, over 21 thousand fans attended the venue, while TV stations were there, covering the fans’ reactions.

The post Betano Celebrates UEFA EURO 2024™ and CONMEBOL Copa America™️ 2024 with Latest Marketing Campaigns appeared first on European Gaming Industry News.

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Slott: New Trusted Player in the World of Modern Casinos

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In 2024, an innovative product joined the world of online gambling: the Slott platform. Slott is more than just another casino — it’s a fully-fledged gaming platform with its bonus engine and unique solutions that have been proven in practice. Slott was designed to offer superb gameplay and best-in-class user-centricity emphasising social interaction, community development, and a system of motivation through regular performance rewards, which guarantees continuous player involvement in the process.

The creators of Slott have set an ambitious goal: to become the leading global online casino. Slott’s mission is to revolutionise the world of online gambling by introducing a unique online gambling platform that includes seamless deposit mechanisms that uphold security and transparency. The platform provides an exciting and secure gaming environment.

Slott is now available on both desktops and mobile devices, allowing users to enjoy games wherever and whenever they want. The platform has been developed by a highly qualified and experienced team of product designers and developers to deliver its players a truly unique experience.

Slott plans to significantly expand the product variety by the end of the year; the platform expects to feature 10,000 games and cooperate with 200 providers. In addition, a sportsbook will become available, while unique in-house developed games are already available to users!

Slott started working with fiat currencies in Q2 of 2024 and has already added support for cryptocurrencies. The platform will offer betting options for gaming and casino, regular promotions and a VIP program.

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Slott is not a startup but the result of years of experience in launching casinos and developing igaming products that have been successfully operating worldwide, including in Europe, Asia, and Latin America, for many years. Slott’s creators bring their combined experience to the project, thus ensuring the reliability and prospects of the new platform.

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Slott: New Trusted Player in the World of Modern Casinos

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Reading Time: < 1 minute

In 2024, an innovative product joined the world of online gambling: the Slott platform. Slott is more than just another casino — it’s a fully-fledged gaming platform with its bonus engine and unique solutions that have been proven in practice. Slott was designed to offer superb gameplay and best-in-class user-centricity emphasising social interaction, community development, and a system of motivation through regular performance rewards, which guarantees continuous player involvement in the process.

 The creators of Slott have set an ambitious goal: to become the leading global online casino. Slott’s mission is to revolutionise the world of online gambling by introducing a unique online gambling platform that includes seamless deposit mechanisms that uphold security and transparency. The platform provides an exciting and secure gaming environment.

Slott is now available on both desktops and mobile devices, allowing users to enjoy games wherever and whenever they want. The platform has been developed by a highly qualified and experienced team of product designers and developers to deliver its players a truly unique experience.

Slott plans to significantly expand the product variety by the end of the year; the platform expects to feature 10,000 games and cooperate with 200 providers. In addition, a sportsbook will become available, while unique in-house developed games are already available to users!

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Slott started working with fiat currencies in Q2 of 2024 and has already added support for cryptocurrencies. The platform will offer betting options for gaming and casino, regular promotions and a VIP program.

Slott is not a startup but the result of years of experience in launching casinos and developing igaming products that have been successfully operating worldwide, including in Europe, Asia, and Latin America, for many years. Slott’s creators bring their combined experience to the project, thus ensuring the reliability and prospects of the new platform.

The post Slott: New Trusted Player in the World of Modern Casinos appeared first on European Gaming Industry News.

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Industry Awards

IGT CEO Global Lottery Renato Ascoli Inducted into Lottery Industry Hall of Fame

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International Game Technology PLC announced that Renato Ascoli, IGT CEO Global Lottery, will be inducted into the Lottery Industry Hall of Fame as a member of the Class of 2024. Ascoli will be honored later this year at an event hosted by the Public Gaming Research Institute (PGRI) in conjunction with the World Lottery Summit in Paris.

“With nearly 20 years of experience serving in high-level positions in the lottery and gaming industries, Renato Ascoli is an accomplished senior executive whose leadership has been paramount in driving new business and innovation. Renato has a keen ability to identify and realize business growth opportunities, and his contributions will benefit the lottery industry for years to come. IGT congratulates Renato on his well-deserved induction into this year’s Lottery Industry Hall of Fame,” Vince Sadusky, CEO of IGT, said.

“I am incredibly honored to be inducted into the Lottery Industry Hall of Fame’s Class of 2024. Working in the lottery industry with many great leaders and innovators has been an absolute privilege. The future of the lottery industry is bright, and I look forward to helping our customers propel the modernization of lottery worldwide while continuing to generate funds for philanthropic causes,” said Ascoli.

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In his current role, Ascoli is responsible for global lottery and iLottery sales and operations, product and sales development, and technology and support for IGT’s 90-plus lottery customers worldwide. Since the merger of GTECH and IGT in 2015, Ascoli has successfully led both the Global Lottery and Global Gaming business units for the Company. Some of the key achievements within his tenure have been launching sports betting with the Rhode Island Lottery, partnering with the Mississippi Lottery to initiate operations, deploying lottery terminals in Walmart retail stores, and rolling out IGT’s proprietary Cash Pop draw game, which is now live in over 15 jurisdictions.

Ascoli previously served as General Manager of GTECH S.p.A. (formerly known as Lottomatica Group S.p.A. and Lottomatica S.p.A.) and President of GTECH Products and Services, where he was responsible for overseeing the design, development, and delivery of state-of-the-art platforms, products, and services. Renato had also served as Head of Italian Operations in which he was responsible for the strategic direction and operations of the Company’s Italian businesses.

During his tenure leading Lottomatica, one of the largest lotteries in the world, Ascoli sustained the launch of the Gratta e Vinci (Scratch & Win) instant ticket brand in Italy. Additionally, he was instrumental in gaining the exclusive Lotto concession in Italy with a consortium led by IGT, Lottoitalia S.r.l. The Italian Lotto, and its associated games 10eLotto and MillionDAY, which are among the most popular and successful games in Italy.

The Lottery Industry Hall of Fame was founded by PGRI in 2005 as a means of honoring those who have done the most to make the lottery industry the great success that it is today. Membership is reserved for lottery professionals who have promoted excellence and integrity throughout their careers. Each year, former inductees nominate and vote on the final recipients.

The post IGT CEO Global Lottery Renato Ascoli Inducted into Lottery Industry Hall of Fame appeared first on European Gaming Industry News.

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