BETBY strengthens its Latin American position with agreement to power leading Brazilian brand Pixbet

BETBY, the premium sports betting supplier, has signed a long-term sports betting agreement with Pixbet. The partnership will see Pixbet leverage Betby’s award-winning sports betting solution and services to upgrade its current sportsbook, offering Brazilians a best-in-class online betting experience.

Pixbet a leading Brazilian bookmaker present throughout the national territory, is well known for its bold marketing strategy, having earlier this year been announced as the new shirt sponsor for Brazilian soccer club Flamengo under a lucrative two-year deal.

Chris Nikolopoulos, Chief Commercial Officer at Betby, said: “It is a pleasure to have put pen to paper on this agreement with Pixbet, an operator whose management team boasts clear expertise and a passion for sports betting that mirrors our own.

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“This agreement further bolsters Betby’s impressive range of partners throughout Brazil and Latin America, and we are excited to capitalise on the rich promise this partnership holds.”

Ernildo Junior, owner of Pixbet, said: “We are very pleased to have signed with Betby as we look to further deliver on our sports betting ambitions to become the leading betting brand in Brazil.

“Betby has a proven track record in Latin America and its suite of high-performance sportsbook technology will provide our players with a superior sports betting experience whilst providing us with cutting-edge risk management tools.”

Fast Track, the industry leader in CRM solutions for the iGaming sector, is thrilled to announce a groundbreaking partnership with Suprema Group, one of Brazil’s largest and most influential operators. This deal solidifies Fast Track’s position as the dominant force in the Brazilian iGaming market.

Suprema Group, renowned for its extensive portfolio of brands, will leverage Fast Track’s cutting-edge CRM platform to enhance its operational efficiency and player engagement. Suprema collaborates with BetConstruct, empowering multiple brands in Brazil with premier online casino and sports betting experiences. As the holder of licences and a key stakeholder in all these brands, Suprema’s decision to partner with Fast Track is a testament to the platform’s unrivalled capabilities and industry-leading solutions.

By integrating Fast Track’s powerful CRM platform, Suprema intends to revolutionise its player engagement strategies, guaranteeing personalised, real-time experiences for the many monthly active users across all its brands.

“We are ecstatic to join forces with Suprema Group,” said Simon Lidzén, Co-Founder and CEO of Fast Track. “Suprema shares a commitment to innovation and excellence in the iGaming industry. We are honoured to support their vision and look forward to a successful collaboration that will benefit their extensive portfolio of brands.”

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Suprema Group’s COO, Rodrigo Teixeira, recognizes the unparalleled value that Fast Track brings to their operations. With our comprehensive suite of automation, real-time data integration, and AI-driven personalization, Suprema will be well-equipped to handle the complexities of its multi-brand environment. This collaboration will address key operational challenges, such as price scalability for smaller brands and streamline CRM strategies, ultimately driving growth and efficiency.

Fast Track’s robust platform will support Suprema’s ambitious goals, including the onboarding of all brands and the seamless integration of casino and sports verticals.

Aposta Ganha, the fastest-growing Brazilian sports betting and casino site, is to sponsor the country’s foremost annual sporting celebration of Brazilian football. First launched in 1970, the award recognizes the best footballers and coaches in Serie A of the Brazilian Championship.

Now in its 55th running, the prestigious award ceremony will proudly carry the name of Aposta Ganha, kicking off a progressive partnership with ESPN, considered one of largest television channel networks in the world, a company owned by The Walt Disney Company and Hearst Corporation.

The in-depth evaluation criteria and the recognition of clubs, athletes and the public for the award align perfectly with Aposta Ganha’s philosophy as a business.

ESPN  experts will monitor all 20 teams in Serie A of the Brazilian Football Championship to assign ratings to players round by round. At the end of the championship, the averages of these scores will represent 60% of the score, while the other 40% will come from the “DataESPN Algorithm”, created by the channel’s tactical and statistical performance analysis core, which analyzes more than 80 performance statistics for each athlete.

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Once the final round is played, the players accruing the highest average in each category will receive a prize. Thus, the player with the highest average will be chosen as the best player in the championship and will receive the ESPN Golden Ball Aposta Ganha.  The competition’s top scorer will receive the ESPN Silver Ball Top Scorer Win Bet. While the youngest player will receive the Newcomer award. Finally, the best coach will receive the Telê Santana Trophy.

Hugo Baungartner, Aposta Ganha CCO, said: “Working with a brand as powerful as ESPN within a project respected and recognized by athletes, the press and society, consolidates Aposta Ganha as one of the largest companies in the world. Our partnership reinforces our total commitment to bringing responsible and quality entertainment to people, in addition to valuing and encouraging the most beloved sport in the country.”