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Brazil

New Brazil Regulation Will Open Up Multibillion-dollar Betting & Gaming Market

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Today’s new online gambling regulation in Brazil could lead to a market worth US$4.9 billion in annual revenue, according to a report by Vixio.

After many years of anticipation, Brazil’s Ministry of Finance today published an ordinance that will allow operators to apply for licences to offer sports betting and online gaming in a country of 200m+ people.

This could make Brazil the largest regulated online gambling jurisdiction globally, surpassing markets like Australia, France and New Jersey.

James Kilsby, and Chief Analyst for Vixio GamblingCompliance, said: “Today’s ordinance confirms that Brazil is set to complete its transition into a fully regulated market for online gambling over the course of the second half of 2024, with initial licences and new legal prohibitions becoming effective right at the start of next year.

“Operators will have to decide quickly whether and how to proceed, however, as only those who apply within 90 days seem assured of receiving their licence, if their applications are successful, before the market is launched. The industry will also be hoping for additional clarity from the regulator within this initial application period, with critical policy questions regarding local investment partners, permissible forms of online gaming and the scope of a prohibition on bonuses among several issues that are yet to be fully resolved.”

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Antonina Ivanova Head of Legal & Compliance at BGaming

BGaming Secures Approval for Brazil

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Rapidly expanding content provider continues LatAm expansion by certifying its games in Brazil.

Popular iGaming content provider BGaming is proud to announce it has received full certification and is now ready to enter the Brazilian market.

BGaming’s technical system of gaming software and portfolio have received approval from Gaming Associates Labs (GA Lab) and Gaming Laboratories International (GLI), certifying that its products are fully compliant and eligible to enter the Brazilian market. GLI is among the industry’s most rigorous testing bodies, ensuring providers fully comply with industry standards before entering a market.

By securing these certificates, BGaming can now open the door to working with licensed operators within Brazil. Brazilian players will have the opportunity to experience BGaming’s innovative portfolio for the first time, including creative titles like Snoop Dogg Dollars, Panda Luck, and Aztec Clusters.

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This entry into Brazil represents a pivotal moment in BGaming’s global expansion strategy, particularly as it focuses on the burgeoning Latin American market. The company was recently awarded a supplier’s certification to enter Peru and Columbia at the end of 2024, further highlighting its commitment to growth in the region.

Antonina Ivanova, Head of Legal & Compliance at BGaming, said: “Brazil is one of the most dynamic iGaming markets in the world right now. Receiving this approval is a massive milestone for BGaming and a testament to our entire team’s hard work and dedication.

“Latin America plays a pivotal role in our global expansion strategy, and securing this certification makes a strong statement about the company’s intention to shake things up throughout 2025. We are committed to putting our products in front of as many players as possible, and we cannot wait to hit the ground running in Brazil.”

The post BGaming Secures Approval for Brazil appeared first on Gaming and Gambling Industry in the Americas.

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BETANO

Playson strengthens its footprint in Brazil with series of strategic partnerships

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Playson, the accomplished digital entertainment supplier, has secured its entry into Brazil, further reinforcing its Latin American footprint.

The landmark move signifies a major milestone for the award-winning game studio as it enters one of the world’s most eagerly anticipated regulated iGaming markets.

Playson’s successful pathway, granted by The Secretariat of Prizes and Bets (SPA), sees its creative portfolio, including the top performing Hold and Win and Hit the Bonus series, now available to the country’s diverse player base through licensed operators such as Entain, Brazino777, Betano, Superbet, EstrelaBet and Novibet.

Playson’s expansion into Brazil strengthens its rapidly growing LatAm presence having recently penned a distribution deal with Light & Wonder to provide its extensive game portfolio to players across the region. The company’s reputation of delivering immersive gaming experiences complemented by feature-first mechanics, positions it as a leading LatAm supplier.

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Tamas Kusztos, Chief Commercial Officer at Playson, said: “We are delighted to have successfully entered the Brazilian market and look forward to building on our established LatAm reputation, with players across the region resonating strongly with our dynamic offering.

“It is credit to departments across the entire Playson team who worked tirelessly to make this entry possible. Now it is time to ensure Brazilian players have access to some of the very best iGaming content available on the market.”

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BETANO

CBF and Betano Introduce Supercopa Betano Rei 2025

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Betano, Kaizen Gaming’s online international sports betting and gaming brand, and CBF (the Confederation of Brazilian Football) announce Supercopa Betano Rei 2025. This highly anticipated single-match competition will see Flamengo, winners of the 2024 Copa Betano do Brasil, face off against Botafogo, champions of the 2024 Brasileirão Betano.

As the title sponsor of Brazil’s two largest national football competitions — Brasileirão Betano and Copa Betano do Brasil — Betano reaffirms its commitment to supporting Brazilian football while delivering an unforgettable, safe, and responsible online betting experience for fans.

According to Guilherme Figueiredo, Brazil Country Manager at Betano, “This new partnership further cements our commitment to Brazilian football and strengthens our ties with the CBF. We are present at the country’s biggest national championships, offering thrilling experiences to sports fans within a new and secure regulatory framework. It will be a great match—a true Rio de Janeiro classic between champions.”

Additionally, Betano will present the “Troféu de Craque Betano” to the best player of the grand final. Off the field, in partnership with the CBF, the brand will welcome 48 indigenous leaders to the stadium to experience the action first-hand.

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Previously known as the Supercopa do Brasil, the competition has adopted the name Supercopa Rei since last year, in honor of Pelé, the eternal king of Brazilian football.

The post CBF and Betano Introduce Supercopa Betano Rei 2025 appeared first on Gaming and Gambling Industry in the Americas.

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