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European Gaming Congress 2024

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Exclusive Interview with Shona ODonnell of iGaming Business

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With under just two weeks until the London Affiliate Conference 2017 starts in the new venue at ExCel London, we had the pleasure of interviewing Shona ODonnell (iGaming Business) and talk about the most anticipated event in the affiliate calendar!

 

GAV: First of all thanks for taking the time for the interview Shona, we know how busy you are! Please be so kind and introduce yourself! It’s quite possible that there is 1% of our readers who don’t know your background 😉

Shona: My role is Head of Operations for iGaming Business, within this my responsibilities include marketing of all products, all of our events including LAC, developing new ideas and products and lots of other things. I’ve been here for almost 9 years and consider myself extremely lucky to work with such an amazing team in such a dynamic industry.

GAV: Give us a recap on last year, how did iGaming Business close 2016?

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Shona: 2016 was an exciting year for us. Our acquisition by Clarion was completed at the start of the year and in May we moved into Clarion HQ. We saw all of our events grow year on year and we worked hard on improving the quality of the conference content and speakers at events. We also launched a new event just as we closed for the year with the Nordic Affiliate Conference. This is a smaller event that will focus purely on this key region.

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GAV: LAC has come along way since 2007, how do you see it in let’s say another ten years?

Shona: If current growth is any indication I would expect it to be bigger by another 50%. I would like to see us providing a world class delegate experience backed by really good data technology helping to make the customer journey seamless. Networking will be even more valuable as we look at creating events that help people connect faster and with more ease to the right people.
I would hope that whatever it looks like it we still deliver it with passion and continue to work with the industry to meet their needs.

GAV: Fill us in on the latest news/developments regarding LAC 2017!

Shona: We have outgrown Olympia and this year we make the journey to ExCEL and East London, our new home. Personally I am really excited about this. It’s a world class venue and allows us the opportunity to grow, it means we are located in the same space as ICE and allows delegates and exhibitors to stay in one hotel for the gaming week.

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LAC 2017

GAV: Could you give us an estimate on how many people do you expect at LAC 2017?

Shona: Our expectation is to look after around 5,000 delegates. At the moment we are up over 25% on affiliate registrations from this time last year.

GAV: What will be different than last year’s conference?

Shona: The venue is a big change and we hope that it will be a permanent home for LAC for many, many years to come. While we are split over two floors it will feel very different to last year and much more inclusive.
We have had a full time conference producer working on the content and reaching out to speak to the affiliate community to find out what they really want to hear about. The tracks are more cohesive than before and we hope you will find real value in attending the sessions.
We have taken on board feedback about the networking events and this year they are all in walking distance to the official hotel, only 5 or 9 minutes. And they are in bars that allow us to control the volume so people can network effectively in selected quiet zones. Both are exclusively open for LAC delegates so please do come and join us.

GAV: Do you have anything special planned for LAC 2017?

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Shona: We know lots of our clients are bringing celebrities, so there will be lots of opportunities for selfies with them. We have created a special LAC Snapchat filter, so make sure you use that on your selfies!
I am really, really looking forward to the awards. These are taking place on the final night of the event allowing everyone to relax and enjoy the night without the thought of having to get up and man their stand or attend lots of meetings the following day. Our theme is 1001 Nights, so expect an exotic night filled with surprises. There is lots of entertainment, including an amazing band and very cool DJ’s. We still have some VIP tables left and this year they the package has drinks and food included.
Keep an eye out on our Facebook page as we will be doing a few interviews via Facebook live!

GAV: What can affiliates expect from attending LAC 2017?

Shona: Not only the biggest, but also the best event in the affiliate industry! They will be able to meet with existing business partners, met new ones and create value partnerships. There are opportunities to attend the conference sessions and gain new, practical skills and insight that will have a real impact on their business. On top of this they will get to meet with friends, make news one and of course find time for some fun.

GAV: Do you expect the London Conference to be the largest to date?

Shona: Absolutely!

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GAV: Shona, we wish you a Happy New Year, and all the best for LAC 2017 and the Nordic Affiliate Conference!!!

 

Still not registered for the London Affiliate Conference 2017, no worries you can do it here?!

 

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Andrew Cardno

QCI’s Andrew Cardno to Speak at the Casino Marketing & Technology Conference

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Andrew Cardno, the Chief Technology Officer of Quick Custom Intelligence, will be a featured speaker at the Casino Marketing & Technology Conference, taking place at the Grand Sierra Resort & Casino in Reno, Nevada. On July 17, 2024, Cardno will present an engaging session focused on strategies for casino marketing during these unpredictable times.

In his session titled “Effective Marketing Strategies for Casino Operators in a Volatile Economic Landscape,” Cardno will delve into innovative marketing tactics that can help casino operators navigate and thrive amid economic uncertainty. Drawing inspiration from Nassim Taleb’s groundbreaking work “The Black Swan,” Cardno will explore how leveraging unpredictability can become a powerful tool for casino marketers.

Attendees will gain insights into long algorithmic gaming tactics and how to adapt to the evolving convergence of entertainment and gambling. Cardno’s approach emphasizes agility and responsiveness, enabling marketers to stay ahead of sudden market changes and maintain sustained engagement and profitability.

“In these unpredictable times, it’s crucial for casino operators to embrace volatility and turn it into an advantage. By leveraging advanced marketing strategies and long algorithmic gaming tactics, we can create a more resilient and adaptive approach to casino marketing. This session will provide actionable insights to help marketers navigate the challenges and opportunities that lie ahead,” Andrew Cardno, CTO of Quick Custom Intelligence, said.

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“We are thrilled to have Andrew Cardno speak at this year’s conference. His expertise in data-driven marketing strategies and his ability to draw on concepts from thought leaders like Nassim Taleb will provide invaluable perspectives for our attendees. This session promises to equip casino operators with the tools they need to thrive in today’s dynamic economic landscape,” Deana Scott, CEO of Raving, said.

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Conferences

EGT’s booth will be once again a focal point of Peru Gaming Show 2024

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On June 12 and 13, Peru Gaming Show will once again gather operators, players and gaming industry experts. EGT promises to stay true to the tradition and show them a special selection of its top-performing products, which will be available at booth 52.

The Bulgarian manufacturer will demonstrate its successful series of slot cabinets General. On display will be the models G 50 J1 St, G 50 J2 St, G 50 C St, G 50 V St, G 27-27 St and G 27-32 St. Powered by the latest Exciter IV platform, they will stand out with the perfect combination of contemporary eye-catching design and great comfort achieved thanks to their numerous ergonomic features. The G 32-32 St VIP will go even further in providing the best gaming experience by offering a comfortable multimedia chair, that allows full control over the volume and the main functions of the game.

The cabinets will present the astonishing world of the multigames of General Series, which are popular in many countries around the world, including the LatAm region, because of their attractive themes, beautiful graphics and high chances of winning.

The guests will also be able to learn more about the wide range of iGaming solutions of EGT Digital, covering instant and casino games, as well as the in-house developed “all-in-one” betting platform X-Nave, which gives to operators everything they need to build and maintain а successful online business.

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Peru Gaming Show is an event of great importance for the local market and I am glad that we will have the opportunity to take part in it this year again,” said Mario Trayanski, Director of EGT Peru. “We can’t wait to meet with our current partners and potential new customers to show them how they can have even better results with our high potential products.”

 

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Conferences

PRAGMATIC PLAY PREPARES FOR PGS 2024 APPEARANCE IN LIMA

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Pragmatic Play, a leading content supplier to the iGaming industry, is set to make an appearance at PGS Peru 2024 next month, seeing the provider grow its presence further across Latin America.

Taking place across two days from June 12th-13th, the event sees iGaming professionals gather at the Centro de Exposiciones Jockey in the country’s capital, Lima, for the 22nd edition of the exhibition which will play host to two days of exciting panels, open forums and networking.

The Peru Gaming Show has become one of the most anticipated trade shows in Latin America in recent years, with the 2024 conference forced to expand due to the demand from exhibitors who are in search of growth in the region.

As a sponsor of the event, Pragmatic Play will be highlighting the importance of industry exhibitions and the vital role it plays in them, while showcasing its diverse portfolio on stand 59.

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PGS marks the fifth summit attended by Pragmatic Play in Latin America this year, with “Pragmatic Play Experience”, as the provider continues to make inroads across the continent and impress industry representatives.

Victor Arias, Vice President of Latin American Operations at ARRISE powering Pragmatic Play, said: “Pragmatic Play is proud to be a sponsor of PGS 2024 and to play a part in shaping the future of the Latin American iGaming market.

“With the comprehensive multi-product offering already resonating well with players and operators in the region, Pragmatic Play is poised to capitalise on the wealth of opportunities PGS 2024 has to offer.”

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