Conferences
Exclusive Interview with Shona ODonnell of iGaming Business
With under just two weeks until the London Affiliate Conference 2017 starts in the new venue at ExCel London, we had the pleasure of interviewing Shona ODonnell (iGaming Business) and talk about the most anticipated event in the affiliate calendar!
GAV: First of all thanks for taking the time for the interview Shona, we know how busy you are! Please be so kind and introduce yourself! It’s quite possible that there is 1% of our readers who don’t know your background 😉
Shona: My role is Head of Operations for iGaming Business, within this my responsibilities include marketing of all products, all of our events including LAC, developing new ideas and products and lots of other things. I’ve been here for almost 9 years and consider myself extremely lucky to work with such an amazing team in such a dynamic industry.
GAV: Give us a recap on last year, how did iGaming Business close 2016?
Shona: 2016 was an exciting year for us. Our acquisition by Clarion was completed at the start of the year and in May we moved into Clarion HQ. We saw all of our events grow year on year and we worked hard on improving the quality of the conference content and speakers at events. We also launched a new event just as we closed for the year with the Nordic Affiliate Conference. This is a smaller event that will focus purely on this key region.
GAV: LAC has come along way since 2007, how do you see it in let’s say another ten years?
Shona: If current growth is any indication I would expect it to be bigger by another 50%. I would like to see us providing a world class delegate experience backed by really good data technology helping to make the customer journey seamless. Networking will be even more valuable as we look at creating events that help people connect faster and with more ease to the right people.
I would hope that whatever it looks like it we still deliver it with passion and continue to work with the industry to meet their needs.
GAV: Fill us in on the latest news/developments regarding LAC 2017!
Shona: We have outgrown Olympia and this year we make the journey to ExCEL and East London, our new home. Personally I am really excited about this. It’s a world class venue and allows us the opportunity to grow, it means we are located in the same space as ICE and allows delegates and exhibitors to stay in one hotel for the gaming week.
GAV: Could you give us an estimate on how many people do you expect at LAC 2017?
Shona: Our expectation is to look after around 5,000 delegates. At the moment we are up over 25% on affiliate registrations from this time last year.
GAV: What will be different than last year’s conference?
Shona: The venue is a big change and we hope that it will be a permanent home for LAC for many, many years to come. While we are split over two floors it will feel very different to last year and much more inclusive.
We have had a full time conference producer working on the content and reaching out to speak to the affiliate community to find out what they really want to hear about. The tracks are more cohesive than before and we hope you will find real value in attending the sessions.
We have taken on board feedback about the networking events and this year they are all in walking distance to the official hotel, only 5 or 9 minutes. And they are in bars that allow us to control the volume so people can network effectively in selected quiet zones. Both are exclusively open for LAC delegates so please do come and join us.
GAV: Do you have anything special planned for LAC 2017?
Shona: We know lots of our clients are bringing celebrities, so there will be lots of opportunities for selfies with them. We have created a special LAC Snapchat filter, so make sure you use that on your selfies!
I am really, really looking forward to the awards. These are taking place on the final night of the event allowing everyone to relax and enjoy the night without the thought of having to get up and man their stand or attend lots of meetings the following day. Our theme is 1001 Nights, so expect an exotic night filled with surprises. There is lots of entertainment, including an amazing band and very cool DJ’s. We still have some VIP tables left and this year they the package has drinks and food included.
Keep an eye out on our Facebook page as we will be doing a few interviews via Facebook live!
GAV: What can affiliates expect from attending LAC 2017?
Shona: Not only the biggest, but also the best event in the affiliate industry! They will be able to meet with existing business partners, met new ones and create value partnerships. There are opportunities to attend the conference sessions and gain new, practical skills and insight that will have a real impact on their business. On top of this they will get to meet with friends, make news one and of course find time for some fun.
GAV: Do you expect the London Conference to be the largest to date?
Shona: Absolutely!
GAV: Shona, we wish you a Happy New Year, and all the best for LAC 2017 and the Nordic Affiliate Conference!!!
Still not registered for the London Affiliate Conference 2017, no worries you can do it here?!
Conferences
FBM® returns to OIGA with new milestones and high-performing slots

FBM® is gearing up for another impactful participation at the Oklahoma Indian Gaming Association Conference & Tradeshow (OIGA), taking place from July 14 to 16 at the OKC Convention Center in Oklahoma City. This year, FBM will join Delta Gaming Solutions at Booth 918, presenting four standout slot products that represent the latest chapter in its expansion in the US gaming market.
FBM’s presence at OIGA 2025 comes at a strategic time, following a series of key accomplishments in the past 12 months. The company has deepened its market penetration by installing games in several new casinos across the country. The rollout of a broader catalog of titles reflects the operators’ growing confidence in FBM’s value proposition.
At this year’s OIGA expo, FBM will exhibit four titles that speak directly to enhancing player engagement and operator’s performance:
- Ji Hǎo Link
game series includes four titles: Golden Lóng
, Fortunate Héping
, Eternal Fènghuáng
and Great Weiyan
. The powerful dragon, the wise turtle, the eternal phoenix, and the brave white tiger promise to deliver thrilling gaming sessions in a mechanic where the common bonus triggered by the Jí Hǎo Link
pagoda takes the spotlight.
- Jí Hǎo Link
Spirits is the perfect choice for players seeking thrilling, long-lasting, and entertaining gaming sessions. The unpredictability of the Spirits feature, which can reward players with free “flights” and big wins during the main game or free spins, builds excitement around the Golden Lóng
Spirits and Eternal Fènghuáng
Spirits titles.
- Xing Fú Fortune Money Trees
brings excitement, suspense, and adrenaline to any casino floor with game mechanics based on the Prosperity, Strength, and Fortune accumulators. The Xing Fú Fortune Money Trees bonus can offer up to seven different game experiences and is the gateway to collect the four available jackpots present on this slot theme.
- Croc’s Lock
is a 30-line slot with an exciting storyline and compelling features. Super Croc is this gaming experience’s hero working with 15 independent reels, where the Extra Coins and Extra Spins accumulators lead player through an entertaining journey.
OIGA is one of the most important tradeshows in the North American gaming calendar, and FBM views the 2025 edition as the ideal platform to strengthen partnerships and expand operator relationships in this key market. Mike Medlin, FBM’s General Manager of Sales & Operations, together with Emily Snow, Delta Gaming Solutions sales director, will welcome and engage directly with all tribal operators, agents, and industry stakeholders trying FBM’s slots and seeking competitive, high-performing gaming solutions.
This momentum underlines the brand’s ongoing mission to deliver top-tier gaming experiences to U.S. players, especially within the tribal sector. OIGA 2025 also sets the stage for FBM’s larger showcase coming in October at G2E Las Vegas, an event that will mark the global reveal of new games and innovations designed to uplift the gaming experience in North America. Visit Booth 918 at OIGA 2025 and try FBM’s slots.
The post FBM® returns to OIGA with new milestones and high-performing slots appeared first on Gaming and Gambling Industry in the Americas.
Affiliate Industry
Flying High with N1 Partners at iGB L!VE: Branded Helicopter and London VIP Bus Tour for N1 Puzzle Promo Leaders

At iGB L!VE 2025 in London, the N1 Partners made a statement for its top partners — loud, bold, and airborne.
N1 Partners delivered an unforgettable iGB L!VE experience for one of their high-performing teams — Traffic Squad. Currently ranked in the top three of the year-long global N1 Puzzle Promo leaderboard, they’re chasing the ultimate prize: a Robinson R22 Beta II helicopter. The special day, arranged by N1 Partners, featured a unique journey through London aboard the red Wealth Bus, followed by an exclusive flight over the city center in an N1-branded helicopter.
“This ride left me speechless, to be honest.” “Amazing.” “Absolutely breathtaking.” And finally: “Truly one of the best experiences of my life!” — representatives of the Traffic Squad team shared their impressions of the helicopter ride.
iGB L!VE became another key step in N1 Partners’ global Puzzle Promo. The exclusive N1 merch distributed at the conference was more than just swag — it served as an additional puzzle piece that boosted partner teams on the leaderboard.
During the conference, the N1 Partners team held dozens of strategy sessions with affiliates, exploring top-converting offers and traffic-boosting tactics. “This year in London was a genuine level-up for us,” said Alexa Bond, Head of Affiliates at N1 Partners. “We brought more than deals — we delivered experience. From strategy sessions to skyline views, our focus stays the same: give partners the tools and energy to be number one.”
N1 Partners remains open to new collaborations. Ready to unlock your next revenue milestone? Drive traffic and start climbing toward that Robinson R22 helicopter. This is your moment — join the N1 Puzzle Promo.
The post Flying High with N1 Partners at iGB L!VE: Branded Helicopter and London VIP Bus Tour for N1 Puzzle Promo Leaders appeared first on Gaming and Gambling Industry in the Americas.
2025 Oklahoma Indian Gaming Association
AGS Brings Bold Portfolio of Proven Performers and First-to-Market Innovation to OIGA 2025

AGS announced it will showcase its latest lineup of high-performing Class II and Class III slot titles and table innovations at the 2025 Oklahoma Indian Gaming Association (OIGA) Conference and Trade Show, taking place July 14–16 at the Oklahoma City Convention Center. This comes on the heels of the Company’s recent announcement that it is now privately held, following the completion of its acquisition by Brightstar Capital Partners.
Leading the slot lineup is So Hot Super 4 Legends, a brand-new multi-play experience debuting in Class II markets that lets players engage with four classic So Hot® titles at once on a single screen. With stacked wins and frequent bonus triggers, this high-energy game puts a fresh spin on iconic AGS hits that have long been staples in key Class II markets like Oklahoma.
AGS will also debut new titles spanning multiple Spectra cabinets, including:
- Triple Riches
family: Transylvania Treasures
- Kraken Fortune’s
family: Pirate Hoard
- Zodiac Strike
family: Pegasus
- Dragon Blast® family: Mighty Lion
- Mariachi Fortunes Trio
family: Fiesta De Los Vivos
and Fiesta De Las Calacas
- Repeat Win Fusion
family: Puurfect Trio
and Fa Cai Trio
In the premium segment, AGS will spotlight Moo Cluck Oink®, now available in Class III and coming soon to Class II. This character-packed farm frenzy brings together the fan-favorite stars of Cluck Cluck Cash® and Moo Moo Madness, along with a few new barnyard personalities. The game’s playful crossover theming gives players a rare reunion of familiar favorites, wrapped in a brand-new experience.
Moo Cluck Oink is available on all AGS premium cabinets—Orion Curve Premium, Spectra UR43
Premium, and Spectra SL49+
Premium—and the large-format, specialty cabinet Spectra SL75+
. Designed to support the entire Spectra game library, including premium titles when leased, Spectra SL75+ gives operators added flexibility to mix and match content to fit their unique casino floor.
AGS will also showcase its high-performing mechanical stepper lineup, led by the Revel® cabinet—the Company’s first entry into the mechanical stepper category—available in both Class II and Class III. At OIGA, attendees can experience Revel launch titles in Class II, including Liberty Diamond® and Triple Treasure®, along with Straight Cash Triple Double Spin, a new title set to release this quarter in both Class II and Class III. Returning to the lineup is the proven Gold Nudge®, delivering classic stepper appeal with a modern nudge feature.
On the table side, AGS continues to push boundaries with Bonus Spin Xtreme for Poker Rooms. Already a hit on main casino floors, Bonus Spin Xtreme now brings the same electrifying progressive action to poker rooms. It can be linked to a shared jackpot pool across multiple table types or configured as a standalone progressive. Live poker players who place the side bet have a chance to win the same life-changing prize as players on blackjack, craps, roulette, or pai gow. The result is one of the most dynamic and inclusive progressive systems in the industry.
With deep roots in Oklahoma, where AGS was founded and where its primary warehouse and production facility remain, AGS is energized to return to OIGA with a growing portfolio of player-favorite products and a continued commitment to serving the needs of tribal operators.
See it all in action at AGS booth 732 at OIGA 2025.
The post AGS Brings Bold Portfolio of Proven Performers and First-to-Market Innovation to OIGA 2025 appeared first on Gaming and Gambling Industry in the Americas.
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