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Prague Gaming & TECH Summit 2025 (25-26 March)

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Exclusive Interview with Shona ODonnell of iGaming Business

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With under just two weeks until the London Affiliate Conference 2017 starts in the new venue at ExCel London, we had the pleasure of interviewing Shona ODonnell (iGaming Business) and talk about the most anticipated event in the affiliate calendar!

 

GAV: First of all thanks for taking the time for the interview Shona, we know how busy you are! Please be so kind and introduce yourself! It’s quite possible that there is 1% of our readers who don’t know your background 😉

Shona: My role is Head of Operations for iGaming Business, within this my responsibilities include marketing of all products, all of our events including LAC, developing new ideas and products and lots of other things. I’ve been here for almost 9 years and consider myself extremely lucky to work with such an amazing team in such a dynamic industry.

GAV: Give us a recap on last year, how did iGaming Business close 2016?

Shona: 2016 was an exciting year for us. Our acquisition by Clarion was completed at the start of the year and in May we moved into Clarion HQ. We saw all of our events grow year on year and we worked hard on improving the quality of the conference content and speakers at events. We also launched a new event just as we closed for the year with the Nordic Affiliate Conference. This is a smaller event that will focus purely on this key region.

iGaming Business logo

GAV: LAC has come along way since 2007, how do you see it in let’s say another ten years?

Shona: If current growth is any indication I would expect it to be bigger by another 50%. I would like to see us providing a world class delegate experience backed by really good data technology helping to make the customer journey seamless. Networking will be even more valuable as we look at creating events that help people connect faster and with more ease to the right people.
I would hope that whatever it looks like it we still deliver it with passion and continue to work with the industry to meet their needs.

GAV: Fill us in on the latest news/developments regarding LAC 2017!

Shona: We have outgrown Olympia and this year we make the journey to ExCEL and East London, our new home. Personally I am really excited about this. It’s a world class venue and allows us the opportunity to grow, it means we are located in the same space as ICE and allows delegates and exhibitors to stay in one hotel for the gaming week.

LAC 2017

GAV: Could you give us an estimate on how many people do you expect at LAC 2017?

Shona: Our expectation is to look after around 5,000 delegates. At the moment we are up over 25% on affiliate registrations from this time last year.

GAV: What will be different than last year’s conference?

Shona: The venue is a big change and we hope that it will be a permanent home for LAC for many, many years to come. While we are split over two floors it will feel very different to last year and much more inclusive.
We have had a full time conference producer working on the content and reaching out to speak to the affiliate community to find out what they really want to hear about. The tracks are more cohesive than before and we hope you will find real value in attending the sessions.
We have taken on board feedback about the networking events and this year they are all in walking distance to the official hotel, only 5 or 9 minutes. And they are in bars that allow us to control the volume so people can network effectively in selected quiet zones. Both are exclusively open for LAC delegates so please do come and join us.

GAV: Do you have anything special planned for LAC 2017?

Shona: We know lots of our clients are bringing celebrities, so there will be lots of opportunities for selfies with them. We have created a special LAC Snapchat filter, so make sure you use that on your selfies!
I am really, really looking forward to the awards. These are taking place on the final night of the event allowing everyone to relax and enjoy the night without the thought of having to get up and man their stand or attend lots of meetings the following day. Our theme is 1001 Nights, so expect an exotic night filled with surprises. There is lots of entertainment, including an amazing band and very cool DJ’s. We still have some VIP tables left and this year they the package has drinks and food included.
Keep an eye out on our Facebook page as we will be doing a few interviews via Facebook live!

GAV: What can affiliates expect from attending LAC 2017?

Shona: Not only the biggest, but also the best event in the affiliate industry! They will be able to meet with existing business partners, met new ones and create value partnerships. There are opportunities to attend the conference sessions and gain new, practical skills and insight that will have a real impact on their business. On top of this they will get to meet with friends, make news one and of course find time for some fun.

GAV: Do you expect the London Conference to be the largest to date?

Shona: Absolutely!

GAV: Shona, we wish you a Happy New Year, and all the best for LAC 2017 and the Nordic Affiliate Conference!!!

 

Still not registered for the London Affiliate Conference 2017, no worries you can do it here?!

 

Conferences

WA.Technology to accelerate operators’ Brazilian growth at SiGMA Americas

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Leading supplier to deliver unmatched local expertise at Stand O25, Transamerica Expo Center

WA.Technology, the award-winning B2B iGaming solutions provider, is raising the bar for Brazilian operators at SiGMA Americas with its latest innovations, tailored specifically to the regulated Brazilian market.

Already recognised as one of Brazil and LatAm’s most sought-after B2B platform partners, the premium solutions provider will showcase its full range of iGaming solutions to delegates at the Transamerica Expo Center, São Paulo. These include its award-winning range of verticals, WA.Platform, WA.Affiliates, WA.Casino, WA.Sports, WA.Fantasy and WA.Lottery.

With Brazil’s gambling landscape undergoing transformative regulatory developments, WA.Technology is uniquely positioned to help operators navigate and capitalise on emerging opportunities.

From integrating popular Brazilian payment methods to offering an extensive portfolio of localised content, as well as native UX and UI, WA.Technology’s expertise within the regulated Brazilian market gives operators a critical edge over the competition – providing the necessary tools to unlock new opportunities for revenue growth.

Taking centre stage to showcase WA.Technology’s unique ability in the market will be its hugely in-demand Pick’Em Player Props sports betting offering. Pick’Em Player Props allows players to unleash their sporting knowledge across an extensive range of player proposition markets designed specifically for next-gen players.

Dave Hickey, Commercial Director at WA.Technology said: “With the regulatory landscape in Brazil evolving rapidly, operators need agile, adaptable solutions that can support their growth ambitions while delivering the native gaming experience local players know and love.” 

“No one does this better than WA.Technology, and SiGMA Americas provides the perfect platform for us to demonstrate how our technology and local expertise can drive success for operators in the region.”

“We look forward to engaging with industry peers, signing new partnerships and demonstrating how WA.Technology can empower businesses to achieve significant success in the Americas and beyond.”

The post WA.Technology to accelerate operators’ Brazilian growth at SiGMA Americas appeared first on Gaming and Gambling Industry in the Americas.

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Christian Graffigna Director of EGT Argentina

EGT’s participation in SAGSE Latam 2025 to boost the company’s expansion in the region

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EGT is excitedly awaiting its participation in this year’s SAGSE Latam. “We have prepared a very strong selection of products that I am confident our guests will highly appreciate. Don’t miss the opportunity to visit us on March 19th and 20th and learn more about our fascinating offerings,” said Christian Graffigna, Director of EGT Argentina.

Among the bestseller solutions on display will be the General Series slot cabinets. Including stunning outlooks with frameless HD displays and numerous ergonomic features for maximum comfort during play, these machines will certainly attract visitors’ attention. The VIP models will further enrich the player experience thanks to the comfortable multimedia chairs, providing full control over the main game functions.

The attendees will also be able to see and test some of the most successful jackpot products from EGT’s portfolio. Among them will be the absolute bestseller Bell Link with its 2 multigames Bell Link 1 and 2, as well as Bell Link Boost. They will present a perfect blend of brand-new games and some of the company’s most popular slot titles, which in combination with the well-known jackpot will offer players attractive bonuses and great entertainment. The option to connect their highest Grand and Major levels with Gods & Kings Link will add even more thrill to the game.

The Asian-themed Sheng Sheng Bu Xi jackpot and the General Series multigames will complement the slot variety at the booth.

Featuring 6 HD touchscreen monitors, the G R6 C roulette from the company’s ETG portfolio will also demonstrate to the guests its eye-catching outlook and enormous flexibility, allowing the addition of American roulette.

“SAGSE Latam is among the most important and authoritative exhibitions in the industry,” commented Mr. Graffigna. “I am confident that our participation in it will help us expand and strengthen our presence in the region and Argentina in particular, providing us with the opportunity to meet with local key players. We will be waiting for them at booth 154 to show them how we can further improve their business performance with our high-potential innovative developments.”

The post EGT’s participation in SAGSE Latam 2025 to boost the company’s expansion in the region appeared first on Gaming and Gambling Industry in the Americas.

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Conferences

CreedRoomz Takes Part in SAGSE LatAm 2025

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2025 is full of iGaming events, and this time CreedRoomz is heading to SAGSE LatAm 2025 taking place on 19-20 March in Buenos Aires, Argentina.

During SAGSE LatAm at stand 162, CreedRoomz will showcase its entire game portfolio, featuring a wide selection of live casino classics such as Roulette, Blackjack, Baccarat, and more. In addition to these favourite games, CreedRoomz will be debuting its latest show games, Richie Roulette and Richie Wheel. These new titles offer dynamic, interactive experiences with engaging mechanics and stunning visuals.

Looking ahead to 2025, CreedRoomz will share its vision for the future of live casino entertainment, including the introduction of even more exciting games and enhancements to its existing offerings.

As part of this growth, CreedRoomz has recently achieved a key milestone with its certification in Argentina’s Buenos Aires Province. This certification ensures that CreedRoomz’s games meet the regulatory requirements and standards for safe and fair play in the region.

CreedRoomz invites all industry professionals, operators, and partners to visit Stand 162 at SAGSE LatAm 2025 to explore the latest game live casino offerings, discuss future developments, and discover how CreedRoomz can elevate their gaming operations.

The post CreedRoomz Takes Part in SAGSE LatAm 2025 appeared first on Gaming and Gambling Industry in the Americas.

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