Conferences
Exclusive Interview with Shona ODonnell of iGaming Business
With under just two weeks until the London Affiliate Conference 2017 starts in the new venue at ExCel London, we had the pleasure of interviewing Shona ODonnell (iGaming Business) and talk about the most anticipated event in the affiliate calendar!
GAV: First of all thanks for taking the time for the interview Shona, we know how busy you are! Please be so kind and introduce yourself! It’s quite possible that there is 1% of our readers who don’t know your background 😉
Shona: My role is Head of Operations for iGaming Business, within this my responsibilities include marketing of all products, all of our events including LAC, developing new ideas and products and lots of other things. I’ve been here for almost 9 years and consider myself extremely lucky to work with such an amazing team in such a dynamic industry.
GAV: Give us a recap on last year, how did iGaming Business close 2016?
Shona: 2016 was an exciting year for us. Our acquisition by Clarion was completed at the start of the year and in May we moved into Clarion HQ. We saw all of our events grow year on year and we worked hard on improving the quality of the conference content and speakers at events. We also launched a new event just as we closed for the year with the Nordic Affiliate Conference. This is a smaller event that will focus purely on this key region.
GAV: LAC has come along way since 2007, how do you see it in let’s say another ten years?
Shona: If current growth is any indication I would expect it to be bigger by another 50%. I would like to see us providing a world class delegate experience backed by really good data technology helping to make the customer journey seamless. Networking will be even more valuable as we look at creating events that help people connect faster and with more ease to the right people.
I would hope that whatever it looks like it we still deliver it with passion and continue to work with the industry to meet their needs.
GAV: Fill us in on the latest news/developments regarding LAC 2017!
Shona: We have outgrown Olympia and this year we make the journey to ExCEL and East London, our new home. Personally I am really excited about this. It’s a world class venue and allows us the opportunity to grow, it means we are located in the same space as ICE and allows delegates and exhibitors to stay in one hotel for the gaming week.
GAV: Could you give us an estimate on how many people do you expect at LAC 2017?
Shona: Our expectation is to look after around 5,000 delegates. At the moment we are up over 25% on affiliate registrations from this time last year.
GAV: What will be different than last year’s conference?
Shona: The venue is a big change and we hope that it will be a permanent home for LAC for many, many years to come. While we are split over two floors it will feel very different to last year and much more inclusive.
We have had a full time conference producer working on the content and reaching out to speak to the affiliate community to find out what they really want to hear about. The tracks are more cohesive than before and we hope you will find real value in attending the sessions.
We have taken on board feedback about the networking events and this year they are all in walking distance to the official hotel, only 5 or 9 minutes. And they are in bars that allow us to control the volume so people can network effectively in selected quiet zones. Both are exclusively open for LAC delegates so please do come and join us.
GAV: Do you have anything special planned for LAC 2017?
Shona: We know lots of our clients are bringing celebrities, so there will be lots of opportunities for selfies with them. We have created a special LAC Snapchat filter, so make sure you use that on your selfies!
I am really, really looking forward to the awards. These are taking place on the final night of the event allowing everyone to relax and enjoy the night without the thought of having to get up and man their stand or attend lots of meetings the following day. Our theme is 1001 Nights, so expect an exotic night filled with surprises. There is lots of entertainment, including an amazing band and very cool DJ’s. We still have some VIP tables left and this year they the package has drinks and food included.
Keep an eye out on our Facebook page as we will be doing a few interviews via Facebook live!
GAV: What can affiliates expect from attending LAC 2017?
Shona: Not only the biggest, but also the best event in the affiliate industry! They will be able to meet with existing business partners, met new ones and create value partnerships. There are opportunities to attend the conference sessions and gain new, practical skills and insight that will have a real impact on their business. On top of this they will get to meet with friends, make news one and of course find time for some fun.
GAV: Do you expect the London Conference to be the largest to date?
Shona: Absolutely!
GAV: Shona, we wish you a Happy New Year, and all the best for LAC 2017 and the Nordic Affiliate Conference!!!
Still not registered for the London Affiliate Conference 2017, no worries you can do it here?!
Conferences
Fast Track showcases AI-driven CRM, gamification and bonus abuse prevention at SBC Americas 2025

Fast Track announces its participation at the upcoming SBC Summit Americas 2025, taking place between May 13-15 in Fort Lauderdale, Florida. The event is one of the most significant gatherings for the Latin American and North American iGaming markets, and will bring together operators and suppliers from across the region, offering a unique platform for innovation and collaboration.
As Fast Track continues to strengthen its’ market regional presence, the tech supplier will showcase its full lineup of solutions that set it apart in the iGaming industry: CRM, AI-driven gamification, and bonus abuse prevention. These core three pillars work together to help operators across Latin America and North America to enhance player engagement, manage risks, and drive sustainable growth.
“Fast Track has established a solid presence across several North and Latin American markets, and the SBC Summit Americas is the perfect platform for us to connect with both existing partners and new operators,” said Simon Lidzén, Co-Founder and CEO of Fast Track. “We’re excited to showcase how our AI-driven ecosystem is helping operators transform player engagement and achieve exponential growth.”
Visitors to Fast Track’s stands D430 and D440 will have the opportunity to explore the company’s complete product offering, including:
- CRM: Built around the innovative concept of Singularity, Fast Track’s CRM enables operators to deliver highly personalised, dynamic player experiences that boost retention and loyalty.
- Rewards: An AI-driven gamification ecosystem designed to seamlessly integrate with CRM operations, turning every player visit into a rewarding experience.
- Greco: The only Gameplay Risk Engine offering operators real-time insights and advanced risk management capabilities by providing detailed insights into player activity.
The post Fast Track showcases AI-driven CRM, gamification and bonus abuse prevention at SBC Americas 2025 appeared first on Gaming and Gambling Industry in the Americas.
Conferences
R. Franco Digital is getting ready to shine at GAT Expo Cartagena 2025 with its most comprehensive offering of land-based and digital gaming
Franco Digital has confirmed its participation in GAT Expo Cartagena 2025, one of the most iconic gaming industry events in Latin America, which will take place from April 28 to 30 in the walled city.
The Spanish company will bring to the trade show its latest lineup of products for the retail, platform, and online gaming segments, reinforcing its commitment to innovation, technology, and the development of the industry in the region.
The event, renowned for bringing together the industry’s key players, will feature an outstanding agenda including international-level conferences, product exhibitions, and much more. Attendees will take part in panels and roundtable discussions focused on regulations, market trends, and innovation.
In this context, R. Franco will showcase its solid portfolio of land-based products, highlighting successful titles such as Rocket Link, Ice & Fire, and Boom Balink, along with its On Mix solution designed for route operations. Additionally, the digital division will present its advanced online gaming platform, and a portfolio of titles created to maximize both player experience and operator profitability.
Javier Sacristán, director of R. Franco International, said: “GAT Expo is a must-attend event for us. Colombia is a key and constantly evolving market. That’s why we are fully committed to delivering solutions that meet the needs of both operators and their customers, combining innovation, design, and profitability.
“Our presence at this trade show reflects the Group’s commitment to Latin America. We are presenting a comprehensive offering that meets the new demands of the market—from next-generation land-based games to a powerful digital proposition that reinforces our position as a global provider.”
GAT Expo Cartagena represents a valuable opportunity to continue building alliances with new strategic partners in the region and to strengthen existing business relationships, all within a setting that blends a high level of professionalism with the cultural, culinary, and natural charm of Cartagena de Indias.
With this comprehensive presence, R. Franco and R. Franco Digital reaffirm their commitment to the Latin American market and to a gaming industry that is safe, sustainable, and innovative.
The post R. Franco Digital is getting ready to shine at GAT Expo Cartagena 2025 with its most comprehensive offering of land-based and digital gaming appeared first on Gaming and Gambling Industry in the Americas.
Amusnet
Amusnet Sets the Stage for LATAM Growth at GAT Cartagena 2025

With a growing presence in Latin America, Amusnet returns to GAT Cartagena 2025 to present its latest technological advancements. This year’s exhibition will include a market introduction of the company’s cluster-pay slot Coin Gobber, dynamic Live Casino offerings, and the new model of its premium Type S slot cabinet series. Through continuous investment in product development and regional expansion, the company remains focused on delivering high-performance casino solutions tailored to local trends and preferences.
“Beyond introducing new games and technologies, our goal is to create lasting value for our partners in LATAM. GAT Expo Cartagena provides the ideal platform to showcase how Amusnet leverages industry insights and advanced development capabilities to shape the future of gaming in the region with offerings that drive engagement and profitability,” commented Georgi Izov, Head of Business Development LATAM at Amusnet.
At the expo, Amusnet will present an exciting selection of popular slot games, including 100 Golden Coins, Cocktail Rush, Phoenix Star, Aztec Forest, Cavemen and Dinosaurs, Dancing Dead, and the newest release, Coin Cobbler. It is a 6×6 video slot with a cluster payment method, offering engaging gameplay with Free Spins, Bonus Coins, and a Buy Bonus feature. As coins fill the piggy bank, players progress through levels for greater rewards, all enhanced by immersive graphics and a captivating soundtrack.
Alongside these titles, the company will showcase its cutting-edge Live Casino offerings, such as Dynamic Roulette 120x and three next-generation Virtual Roulette games: Virtual Monaco Roulette 72x, Virtual Space Roulette 120x, and Virtual Vegas Roulette 500x. Each of the three titles is designed to provide engaging gameplay and immersive themes, drawing inspiration from renowned casino destinations, and including multipliers of up to x500 to offer players even greater winning potential.
Visitors can explore the provider’s Type S slot cabinet series, created according to the utmost standards of the land-based industry. Showcasing versatility, the Type S27, Type S32, and Type S50 will be presented, together with the true standout being the newly introduced 55J, featuring a striking 55-inch curved display. The 55J model combines sophisticated design with top-tier finishes, delivering an unparalleled gaming experience. Powered by the AmuseBox platform, it supports a top-notch selection of over 50 games, including popular titles such as the celebrity slot Stoichkov #8, and triple reels slot games, specially designed to elevate player excitement and enhance payout option.
The post Amusnet Sets the Stage for LATAM Growth at GAT Cartagena 2025 appeared first on Gaming and Gambling Industry in the Americas.
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