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Exclusive Interview with Shona ODonnell of iGaming Business

Published

9 years ago

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With under just two weeks until the London Affiliate Conference 2017 starts in the new venue at ExCel London, we had the pleasure of interviewing Shona ODonnell (iGaming Business) and talk about the most anticipated event in the affiliate calendar!

 

GAV: First of all thanks for taking the time for the interview Shona, we know how busy you are! Please be so kind and introduce yourself! It’s quite possible that there is 1% of our readers who don’t know your background 😉

Shona: My role is Head of Operations for iGaming Business, within this my responsibilities include marketing of all products, all of our events including LAC, developing new ideas and products and lots of other things. I’ve been here for almost 9 years and consider myself extremely lucky to work with such an amazing team in such a dynamic industry.

GAV: Give us a recap on last year, how did iGaming Business close 2016?

Shona: 2016 was an exciting year for us. Our acquisition by Clarion was completed at the start of the year and in May we moved into Clarion HQ. We saw all of our events grow year on year and we worked hard on improving the quality of the conference content and speakers at events. We also launched a new event just as we closed for the year with the Nordic Affiliate Conference. This is a smaller event that will focus purely on this key region.

iGaming Business logo

GAV: LAC has come along way since 2007, how do you see it in let’s say another ten years?

Shona: If current growth is any indication I would expect it to be bigger by another 50%. I would like to see us providing a world class delegate experience backed by really good data technology helping to make the customer journey seamless. Networking will be even more valuable as we look at creating events that help people connect faster and with more ease to the right people.
I would hope that whatever it looks like it we still deliver it with passion and continue to work with the industry to meet their needs.

GAV: Fill us in on the latest news/developments regarding LAC 2017!

Shona: We have outgrown Olympia and this year we make the journey to ExCEL and East London, our new home. Personally I am really excited about this. It’s a world class venue and allows us the opportunity to grow, it means we are located in the same space as ICE and allows delegates and exhibitors to stay in one hotel for the gaming week.

LAC 2017

GAV: Could you give us an estimate on how many people do you expect at LAC 2017?

Shona: Our expectation is to look after around 5,000 delegates. At the moment we are up over 25% on affiliate registrations from this time last year.

GAV: What will be different than last year’s conference?

Shona: The venue is a big change and we hope that it will be a permanent home for LAC for many, many years to come. While we are split over two floors it will feel very different to last year and much more inclusive.
We have had a full time conference producer working on the content and reaching out to speak to the affiliate community to find out what they really want to hear about. The tracks are more cohesive than before and we hope you will find real value in attending the sessions.
We have taken on board feedback about the networking events and this year they are all in walking distance to the official hotel, only 5 or 9 minutes. And they are in bars that allow us to control the volume so people can network effectively in selected quiet zones. Both are exclusively open for LAC delegates so please do come and join us.

GAV: Do you have anything special planned for LAC 2017?

Shona: We know lots of our clients are bringing celebrities, so there will be lots of opportunities for selfies with them. We have created a special LAC Snapchat filter, so make sure you use that on your selfies!
I am really, really looking forward to the awards. These are taking place on the final night of the event allowing everyone to relax and enjoy the night without the thought of having to get up and man their stand or attend lots of meetings the following day. Our theme is 1001 Nights, so expect an exotic night filled with surprises. There is lots of entertainment, including an amazing band and very cool DJ’s. We still have some VIP tables left and this year they the package has drinks and food included.
Keep an eye out on our Facebook page as we will be doing a few interviews via Facebook live!

GAV: What can affiliates expect from attending LAC 2017?

Shona: Not only the biggest, but also the best event in the affiliate industry! They will be able to meet with existing business partners, met new ones and create value partnerships. There are opportunities to attend the conference sessions and gain new, practical skills and insight that will have a real impact on their business. On top of this they will get to meet with friends, make news one and of course find time for some fun.

GAV: Do you expect the London Conference to be the largest to date?

Shona: Absolutely!

GAV: Shona, we wish you a Happy New Year, and all the best for LAC 2017 and the Nordic Affiliate Conference!!!

 

Still not registered for the London Affiliate Conference 2017, no worries you can do it here?!

 

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Conferences

TIED! UP COINS

Published

3 days ago

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September 15, 2025

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tied!-up-coins

All tied up with many riches!

Rooted in rich, oriental traditions, Tied! Up Coins draws players into a world where prosperity is passed down through delicate coins strung together over time. Watch accumulators merge and unlock a thrilling Bonus Link filled with fortune and grand wins!

MORE CONCEPT. MORE GAMES. MORE FUN.

Experience Tied! Up Coins first at G2E Las Vegas.

More fortune-filled games to be revealed—stay tuned!

The post TIED! UP COINS appeared first on Gaming and Gambling Industry in the Americas.

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BetRiver

TaDa Gaming to Participate in G2E 2025

Published

5 days ago

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September 12, 2025

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TaDa Gaming is going to participate in G2E 2025. Billed as the catalyst for gaming through fostering innovation and driving growth, G2E, Las Vegas, is the place to be this 7-9 October. TaDa’s stand 4030 will host its impressive Experience Zone with new fish-shooting release Fortune Zombie 2 leading the way.

As the No.1 provider for these immersive casino games in addition to its innovative range of slots and Plinko, TaDa’s global expansion strategy has already produced significant results in a short timeframe across the US.

Fish-shooting title Fortune Zombie is a key draw through its U.S. centric narrative, cinematic graphics, multiplayer gameplay and Boss battles that have captivated players from the first shot.

New release Fortune Zombie 2 has amplified the action and the wins in a stunning new shoot to win game that takes players on a roller coaster journey with even bigger Bosses to take down.

This will be a highlight feature release, ready for delegates to play at the Experience Zone and relish the thrills of the Zombie Universe.

The triple pot TriLuck series, which includes U.S localised titles 3 Coin Treasures 2, 3 Rich Piggies, and 3 Pot Buffalo is already outperforming KPIs, with nearly 300K daily active users and players averaging 230 rounds per session.

With TaDa’s Leaderboard gamification tool now applicable, the already immersive gaming experience is further heightened with a resultant improvement on retention numbers.

TaDa’s innovative content is available through multiple casino operators including Ceasars and BetRiver: while the recent partnership with EveryMatrix and Bet MGM has opened up Michigan and Pennsylvania. These fast growing provider has successfully created wide exposure of its brand to players across America.

Combining TaDa’s expert localisation across all content and delivered by a U.S. led team for Account Management and Business Development, G2E is a prime opportunity for ambitious operators to meet TaDa to connect, learn, and share insights. Meetings can be pre-booked by emailing [email protected].

Ray Lee, Director of Business Development at TaDa Gaming, said: “For anyone attending G2E, Las Vegas who wants to stay ahead of evolving gaming trends, especially in mobile-first, socially engaging gameplay, then TaDa Gaming’s Stand 4030 is a must-visit. We offer immersive demos, marketing innovation and a window into how we are gearing up to redefine player engagement in the U.S. market.”

The post TaDa Gaming to Participate in G2E 2025 appeared first on Gaming and Gambling Industry in the Americas.

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American Gaming Association

Gaming Industry’s Top CEOs Bill Hornbuckle, Peter Jackson & Jason Robins to Keynote G2E 2025

Published

5 days ago

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September 12, 2025

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The Global Gaming Expo, presented by the American Gaming Association (AGA) and organized by RX, announced its highly anticipated main stage programming for G2E 2025. Over three days, G2E will feature conversations with some of the most influential voices in gaming and offer diverse perspectives on the future of the industry. G2E 2025 takes place Oct. 6-9 at The Venetian Expo in Las Vegas and marks the event’s 25th year.

“We are honored to welcome a distinguished lineup of key industry leaders to the G2E main stage. As we mark 25 years of G2E, we’re proud to continue to be a catalyst for gaming’s growth, and our programming reflects the ideas and leadership shaping the industry’s future,” said AGA President and CEO Bill Miller.

Progress or Pressure: How Tribes Can Harness Innovation on Their Terms

Monday, Oct. 6 at 4 p.m.

Doors open at 3:30 p.m.

Indian Gaming Association (IGA) Chairman Ernie Stevens Jr. will open the main stage by underscoring the central contributions of tribal operators to the U.S. gaming landscape and the challenges and opportunities that lie ahead.

Bringing together leading tribal voices, the program will explore how tribes embrace innovation on their own terms—balancing growth with sovereignty and long-term success. Panelists will address how emerging technologies, evolving business models, and the rise of illegal, unregulated markets are reshaping the competitive environment. The dialogue will highlight both the opportunities to harness new tools for sustainable growth and the pressures of protecting the industry’s integrity in a rapidly changing landscape.

Moderated by IGA’s Executive Director Jason Giles, the conversation will feature:

• Rodney Butler, Chairman, Mashantucket Pequot Tribal Nation

• James Siva, Chairman, California Nations Indian Gaming Association

Additional participants may be announced in the coming days.

Inside the C-Suite: Gaming’s Future in Focus on Stage

Tuesday, Oct. 7 at 8:45 a.m.

Doors open at 8:15 a.m.

AGA President and CEO Bill Miller will open G2E 2025’s keynote session, welcoming global gaming professionals and underscoring the strength and momentum of legal gaming upon the opening of the industry’s biggest gathering of the year.

Following Miller’s remarks, Hope King, founder of Macro Talk, on-air contributor to Yahoo Finance, and events host and moderator for Axios, will lead an impactful series of one-on-one conversations with top global gaming CEOs. Discussions will address key trends and challenges shaping the industry—including investor expectations, domestic and international expansion, and intensifying competition in regulated and unregulated markets. Featuring:

• Bill Hornbuckle – CEO & President, MGM Resorts International

• Peter Jackson – CEO, Flutter Entertainment

• Jason Robins – CEO, DraftKings

The session will conclude at 10 a.m., immediately followed by the opening of the expo floor.

Breaking the Stigma: An Honest Dialogue on Mental Health

Wednesday, Oct. 8 at 9 a.m.

Doors open at 8:45 a.m.

Multi-sport athlete and mental health advocate Kendall Toole will share her personal journey in a conversation moderated by Global Gaming Women (GGW) Sip & Social Chair Meghan Speranzo. Presented by GGW, the session will foster an open dialogue on mental health, designed to reframe how attendees think about wellness and inspire stronger voices across the gaming industry and beyond. This conversation will be open to all badge holders. Ahead of the discussion, GGW will host their Sip & Social event from 8 a.m. – 8:45 a.m. in the same room.

Presented by the AGA and organized by RX, G2E’s full education lineup features more than 100 sessions. G2E 2025 runs from October 6-9 (Education: October 6-9 | Expo Hall: October 7-9) at the Venetian Expo in Las Vegas.

Since 2001, G2E has served as the premier global event for the legal, regulated gaming industry, fostering innovation and driving growth across casinos, hospitality, technology, iGaming, sports betting, and more. The event will welcome over 25,000 industry professionals from more than 120 countries, regions, and territories, and nearly 400 exhibitors showcasing the latest global gaming technologies.

The post Gaming Industry’s Top CEOs Bill Hornbuckle, Peter Jackson & Jason Robins to Keynote G2E 2025 appeared first on Gaming and Gambling Industry in the Americas.

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