Conferences
Exclusive Interview with Shona ODonnell of iGaming Business
With under just two weeks until the London Affiliate Conference 2017 starts in the new venue at ExCel London, we had the pleasure of interviewing Shona ODonnell (iGaming Business) and talk about the most anticipated event in the affiliate calendar!
GAV: First of all thanks for taking the time for the interview Shona, we know how busy you are! Please be so kind and introduce yourself! It’s quite possible that there is 1% of our readers who don’t know your background 😉
Shona: My role is Head of Operations for iGaming Business, within this my responsibilities include marketing of all products, all of our events including LAC, developing new ideas and products and lots of other things. I’ve been here for almost 9 years and consider myself extremely lucky to work with such an amazing team in such a dynamic industry.
GAV: Give us a recap on last year, how did iGaming Business close 2016?
Shona: 2016 was an exciting year for us. Our acquisition by Clarion was completed at the start of the year and in May we moved into Clarion HQ. We saw all of our events grow year on year and we worked hard on improving the quality of the conference content and speakers at events. We also launched a new event just as we closed for the year with the Nordic Affiliate Conference. This is a smaller event that will focus purely on this key region.
GAV: LAC has come along way since 2007, how do you see it in let’s say another ten years?
Shona: If current growth is any indication I would expect it to be bigger by another 50%. I would like to see us providing a world class delegate experience backed by really good data technology helping to make the customer journey seamless. Networking will be even more valuable as we look at creating events that help people connect faster and with more ease to the right people.
I would hope that whatever it looks like it we still deliver it with passion and continue to work with the industry to meet their needs.
GAV: Fill us in on the latest news/developments regarding LAC 2017!
Shona: We have outgrown Olympia and this year we make the journey to ExCEL and East London, our new home. Personally I am really excited about this. It’s a world class venue and allows us the opportunity to grow, it means we are located in the same space as ICE and allows delegates and exhibitors to stay in one hotel for the gaming week.
GAV: Could you give us an estimate on how many people do you expect at LAC 2017?
Shona: Our expectation is to look after around 5,000 delegates. At the moment we are up over 25% on affiliate registrations from this time last year.
GAV: What will be different than last year’s conference?
Shona: The venue is a big change and we hope that it will be a permanent home for LAC for many, many years to come. While we are split over two floors it will feel very different to last year and much more inclusive.
We have had a full time conference producer working on the content and reaching out to speak to the affiliate community to find out what they really want to hear about. The tracks are more cohesive than before and we hope you will find real value in attending the sessions.
We have taken on board feedback about the networking events and this year they are all in walking distance to the official hotel, only 5 or 9 minutes. And they are in bars that allow us to control the volume so people can network effectively in selected quiet zones. Both are exclusively open for LAC delegates so please do come and join us.
GAV: Do you have anything special planned for LAC 2017?
Shona: We know lots of our clients are bringing celebrities, so there will be lots of opportunities for selfies with them. We have created a special LAC Snapchat filter, so make sure you use that on your selfies!
I am really, really looking forward to the awards. These are taking place on the final night of the event allowing everyone to relax and enjoy the night without the thought of having to get up and man their stand or attend lots of meetings the following day. Our theme is 1001 Nights, so expect an exotic night filled with surprises. There is lots of entertainment, including an amazing band and very cool DJ’s. We still have some VIP tables left and this year they the package has drinks and food included.
Keep an eye out on our Facebook page as we will be doing a few interviews via Facebook live!
GAV: What can affiliates expect from attending LAC 2017?
Shona: Not only the biggest, but also the best event in the affiliate industry! They will be able to meet with existing business partners, met new ones and create value partnerships. There are opportunities to attend the conference sessions and gain new, practical skills and insight that will have a real impact on their business. On top of this they will get to meet with friends, make news one and of course find time for some fun.
GAV: Do you expect the London Conference to be the largest to date?
Shona: Absolutely!
GAV: Shona, we wish you a Happy New Year, and all the best for LAC 2017 and the Nordic Affiliate Conference!!!
Still not registered for the London Affiliate Conference 2017, no worries you can do it here?!
Andrzej Hyla Chief Commercial Officer at Wazdan
Wazdan ready to impress at SBC Summit Americas 2025

Wazdan, the leading gain-focused developer, is all set to head to the United States this May for the region’s premier iGaming gathering – SBC Summit Americas.
The supplier’s upcoming attendance in Florida at the Broward County Convention Centre, Fort Lauderdale, follows an impressive year of expansion across North America, with over 100 of its iconic titles now live with leading operators in Michigan, New Jersey, Ontario, Quebec and Pennsylvania.
A strong Wazdan cohort has been assembled for the summit, including the company’s CCO, Head of Sales, Head of Account Management, and a pool of Senior and leading Account Managers who will be on hand at Booth D650.
The studio’s portfolio of top-performing titles across the Americas are set to be showcased, featuring 9 Coins, 15 Coins
Grand Gold Edition, Mighty Wild
: Jaguar, Hot Slot
: 777 Cash Out, as well as the eye-catching new Burning Board
Scratchcard offering set to revolutionise the scratchcard experience.
Attendees visiting Booth D650 will also have the chance to walk away with more than just industry insights and a deeper understanding of the Wazdan portfolio – with the supplier bringing the thrill of winning to SBC Summit Americas. Current and potential partners will be able to take part in exciting prize draws for iPhones, AirPods, AirTags and a range of additional Wazdan merchandise.
Running from May 13th to 15th, SBC Summit Americas is set to bring together more than 10,000 industry professionals and host over 400 exhibitors and sponsors, setting the stage for unparalleled networking, knowledge exchange, and growth opportunities in North, South, and Central America.
Andrzej Hyla, Chief Commercial Officer at Wazdan, said: “SBC Summit Americas is where the industry’s future across the region takes shape. With over 100 certified games throughout the Americas, operating in more than 30 regulated markets and partnered with 1,500 plus operators worldwide, Wazdan is perfectly placed to lead the charge.
“Wazdan’s global presence has been underpinned by our ability to stay ahead of the curve, and we look forward to showcasing this to partners old and new, featuring a staggering $15.5 million promotional budget for the entirety of 2025 and our upcoming Burning Boards Scratchcard product.”
The post Wazdan ready to impress at SBC Summit Americas 2025 appeared first on Gaming and Gambling Industry in the Americas.
Celina Guedes Regional Director Brazil at EGT
EGT Digital and EGT to showcase bestsellers and brand-new products at SiGMA Americas 2025

EGT Digital and EGT are ready to welcome operators, players, and industry experts again at this year’s SiGMA Americas show. From April 8 to 10, they will have the opportunity to become familiar with the innovative developments of the two companies at booths E130 and F131.
EGT Digital will introduce its compelling portfolio of casino solutions, featuring more than 120 well-known slot titles, as well as the jackpot top performers Bell Link, High Cash, Clover Chance, and Single Progressive Jackpot. Guests will also see the newest member of the company’s jackpot family – the 4-level multi-denomination Gods & Kings Link, which will make its debut at the event. It will present its first 2 titles – Glorious Alexander and Ape of Luck, offering players numerous opportunities for winning and entertainment.
The in-house developed “all-in-one” betting platform X-Nave will be showcased with its 4 main modules: Sport Product, Gaming Aggregator, CRM Engine, and Payment Gateway. Each can be used as part of the complete solution or separately, as it allows seamless integration with third-party developments.
The Sport Product will reveal rich sports and esports content across numerous markets. EGT Digital’s Gaming Aggregator will show its vast range of more than 13,000 titles from more than 130 popular providers, as well as a number of functionalities for content personalization. X-Nave’s CRM Engine with its player management tools and bonus features, as well as the Payment Gateway, offering a wide diversity of payment methods, will complement the capabilities of the operators to further enrich and customize the offerings for their clients.
EGT’s VLT solutions will also demonstrate their enormous potential for the Brazilian market. Тhe visitors will be able to get acquainted with the brand-new self-service betting terminal, which has been developed specifically for Brazil. Its compact dimensions make it an ideal addition to any location. Gaming options are accessible with a QR code – an innovative feature that players will highly appreciate. The terminal will be equipped with the Gold VLT multigame, which has also been designed specifically for the domestic audience. Its 50 games, including both new high-potential proposals and well-established titles such as Keno Universe, will dive guests into a world full of adventures and attractive prizes.
Celina Guedes, Regional Director Brazil at EGT, commented: “I am very glad that we will participate in SiGMA Americas again this year and will have the chance to present the best of our product portfolio to our current and potential new clients from the region. The exhibition will allow us to increase our popularity among Brazilian key players, on the one hand, and on the other, to consolidate and expand our presence in LATAM as a whole. We are also looking forward to the SiGMA Americas Awards, where we are shortlisted in 3 categories.”
The post EGT Digital and EGT to showcase bestsellers and brand-new products at SiGMA Americas 2025 appeared first on Gaming and Gambling Industry in the Americas.
Conferences
Rubens Barrichello to Open SiGMA Americas 2025 with a Keynote Speech

Legendary motorsport racer and SOFTSWISS’ Non-Executive Director in Latin America Rubens Barrichello is taking the stage at SiGMA Americas 2025 with an inspiring keynote speech on 8 April, the opening day of the summit.
This will be Barrichello’s first major public engagement as an official SOFTSWISS representative at SiGMA Americas. In his speech, he will spotlight his vision of racing and iGaming – two worlds defined by speed, precision and passion. Attendees can expect a unique view of how these seemingly distant industries are more connected than it may seem.
In his keynote, Barrichello will share insights that bridge his personal racing journey with the opportunities presented by SOFTSWISS. The speech will also cover the cultural and human elements of doing business in Latin America, and the importance of timing, connections, and adaptability to achieve long-term success in this booming market.
“Latin America is a unique region filled with pure energy, emotion, and drive,” said Rubens Barrichello, Non-Executive Director in Latin America at SOFTSWISS. “The iGaming industry here is moving so fast, that for me it’s like stepping into a new race. But instead of cars, it’s technology, competition, and innovation pushing the progress forward, just like in Formula 1. I can’t wait to speak at the SiGMA Americas Summit and share what it takes to grow business on this continent.”
Barrichello’s active public engagement highlights SOFTSWISS’ strategic expansion into Latin America, one of the fastest-growing iGaming markets in the world. The company has already established itself in the region through certification in Brazil and Peru for its Game Aggregator and Jackpot Aggregator. In addition, SOFTSWISS recently partnered with rising talent Eduardo Barrichello for the 2025 FIA World Endurance Championship.
Rubens Barrichello will also join the SOFTSWISS team at Stand M85, where attendees can book meetings and explore how SOFTSWISS helps partners drive success across Latin America.
About SOFTSWISS
SOFTSWISS is an international technology company with over 15 years of experience developing innovative solutions for the iGaming industry. SOFTSWISS holds a number of gaming licences and provides comprehensive software for managing iGaming projects. The company’s product portfolio includes the Online Casino Platform, the Game Aggregator with over 27,800 casino games, the Affilka Affiliate Platform, the Sportsbook software and the Jackpot Aggregator. In 2013, SOFTSWISS revolutionised the industry by introducing the world’s first Bitcoin-optimised online casino solution. The expert team counts over 2,000 employees.
The post Rubens Barrichello to Open SiGMA Americas 2025 with a Keynote Speech appeared first on Gaming and Gambling Industry in the Americas.
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