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LAC 2017 – Speaker Interview with Lukasz Zelezny (Uswitch.com)

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Last week the organizers of the London Affiliate Conference spoke with Lukasz Zelezny of uSwitch.com about his session: “Optimising site structure for indexing” taking place in London this February.

Lukasz Zelezny is the head of organic acquisition at uSwitch.com, which is a UK based price comparison website. Leading his team, he is responsible for the uSwitch.com brand’s organic visibility, conversion rate, traffic and engagement. Lukasz is one of those hands-on person, spending lots of his time keeping up to date with the changes in the technology of online marketing. You can have a look at his full profile here.

Lukasz started his career 12 years ago in 2005, and has since been responsible for the organic performance of a number of companies including: Fleetway Travel, HomeAway, The Digital Property Group and Thomson Reuters.

 

iGB: HOW IS YOUR TOPIC RELEVANT TO THE GAMING INDUSTRY?

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Lukasz: Optimising site structure for indexing is relevant for everyone who has a website. Considering that the gaming industry is extremely competitive I strongly advice any head of digital and marketing director to attend and find how easily their company can stay few steps ahead of the competition.

iGB: WHAT IS THE ONE THING YOU HOPE DELEGATES GET OUT OF YOUR SESSION?

Lukasz: Whether you’re starting out, have been working at in-house SEO department for a while, or just want to learn: discover how to optimise your website for indexing efficiently, save time and increase the outcome of your organic strategy. We’ll look at tools you can use to get things done and tips and tricks to get the results you and your business want.

I am not here to speak about fairy tales. I am going to share tactics ready to be implemented the same day. Cost effective, easy to manage, delivering results. I am going to teach what tools and metrics work. I am going to be as open as I can and share the knowledge I have gathered working 15 years in the SEO industry.

iGB: WHY CHOOSE THIS EVENT AS YOUR PLATFORM TO VOICE YOUR FINDINGS?

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Lukasz: I have met a lot of people working in the gambling industry. I found the gambling industry a very challenging one and I believe I can generate a lot of so-called added value. I believe companies operating in the gambling industry need good SEO advice as organic traffic is the cheapest and one of the most effective traffic that exists.

iGB: HOW DO YOU PLAN ON MAXIMISING YOUR TIME AT THE EVENT?

Lukasz: As always on any event I will be at the venue before and after my presentation. Happy to answer more specific question asked individually. My point is to share 15 years of my experience with attendees who would like to know more about SEO and organic acquisition strategies.

AGA President and CEO Bill Miller

G2E 2024 Announces Gaming CEOs Jason Robins and Derek Stevens as Wednesday Keynote Speakers

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Leaders Will Take the Stage to Discuss the Future of Sports Betting and Casino Innovation
 
 The Global Gaming Expo announced that DraftKings’ Jason Robins and Circa Las Vegas’ Derek Stevens will feature as G2E’s Wednesday keynote speakers.
“We’re thrilled to bring another exceptional lineup of industry leaders to G2E,” said American Gaming Association (AGA) President and CEO Bill Miller. “From brick-and-mortar gaming to online wagering, this year’s speakers reflect the dynamism that is pushing our industry ahead. We look forward to showcasing the continued growth of gaming on the G2E keynote stage and throughout the show.”
Beginning at 9:00 a.m. PT on Wednesday, Oct. 9, the keynote will kick off the second day of expo hall activities. Full session details:
View From the Top: Perspectives from Top U.S. Gaming Leaders
Emmy-winning national sports reporter and show host Rachel Nichols will moderate back-to-back conversations with two of gaming’s most innovative leaders, addressing current evolutions in sports betting and casino gaming as well as what’s next for the industry in Las Vegas and nationwide.
  • Jason Robins, DraftKings Co-founder and CEO
  • Derek Stevens, Circa Resort and Casino Owner and CEO
G2E 2024’s education program begins Monday, October 7, at 9:00 a.m. PT, offering sessions on topics like the future of casino gaming, sports betting, AI, digital payments, responsible gaming, and tribal and international gaming.
Presented by the AGA and organized by RX, G2E’s full education lineup features more than 100 sessions. G2E 2024 runs from October 7-10 (Education: October 7-10 | Expo Hall: October 8-10) at the Venetian Expo in Las Vegas.
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EGT Digital to make a long-lasting impression at G2E Las Vegas 2024

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EGT Digital will present its impressive iGaming portfolio at this year’s G2E Las Vegas show. Along with Euro Games Technology, the company will demonstrate its latest developments and top-performing products on booths 2452 and 3352.

Visitors will be able to get acquainted with the 4 jackpot bestsellers Bell Link, High Cash, Clover Chance and Single Progressive Jackpot, including more than 100 titles on different themes. Among them the latest slot in EGT Digital’s portfolio Senor Muerto will stand out. Inspired by Dia de los Muertos, the latest addition to Clover Chance will take players to a world of mystery and vibrant festivities, where the Toppling reels with Multiplier feature will add even more thrill to the game.

EGT Digital’s in-house developed “all-in-one” betting platform X-Nave will be on display as well to demonstrate how it could help operators to build and maintain a successful business online. Its 4 main modules: CRM Engine, Sport Product, Gaming Aggregator, and Payment Gateway, can be part of the complete solution or function independently, as they allow integration with solutions of third-party developers.

X-Nave’s CRM Engine will show numerous new competition opportunities, including different games and tournaments, which will enrich even further the betting sites’ capabilities to offer more attractive gaming options to its customers. The operators also will be able to make more detailed player segmentation and will have at their disposal an AI/ML chatbot and a new AI/ML module, which will make selection of casino games based on visitors’ behavior.

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The main highlight in EGT Digital’s Sport Product for the show will be the new Customizable tournament page, which aims to enhance user engagement and simplify navigation. Thanks to it players will be able to access relevant information and place bets very easily. The page is divided into different tabs: Lobby, Matches, Boosted, Outrights, Bet Feed, Teams, Groups, Brackets, Promotions, and Quiz. This way players will enjoy more personalized and engaging betting experience.

The Gaming Aggregator will show its extensive portfolio, currently consisting of more than 12,000 titles, including slots, live games, table games, bingo, lottery, Poker, TV games, and skill-based games from over 110 popular providers. Operators will be able to learn more about the newly-added leaderboard widget as well.

X-Nave’s Payment Gateway will present its wide range of payment methods, which includes Open Banking. The guests will also have the chance to become familiar with the Quick Deposit feature – a small Cashier that can be opened directly from the casino games, i.e. the players don’t have to leave the game in order to take advantage of it.

Tsvetomira Drumeva, Head of Sales at EGT Digital, commented: “We are excited to participate in G2E Las Vegas for another year in a row. We have prepared properly for the event and will welcome our guests with an attractive selection of products that I am confident will arouse great interest among them. We are looking forward to meet our current and potential new clients on October 8-10.

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“We Are Game”- Play’n GO confirms blockbuster attendance at G2E 2024

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Play’n GO, the world’s leading casino entertainment provider, has today confirmed its plans to attend the Global Gaming Expo (G2E) at the Venetian Expo Center in Las Vegas, which kicks off on October 8th. 

Play’n GO will exhibit at the world’s largest gaming conference under the tagline “We Are Game”, and will match last year’s 1750sqft booth, within which the Swedish gaming giant will showcase its ambitious US games roadmap, its music division Play’n GO Music, and so much more.  

Now live in five US states, Play’n GO’s US games portfolio is reaching new heights, with classic titles such as Rise of Olympus Origins and Oasis of Dead set to hit US shores for the first time in the coming months. Chart-topping title Colt Lightning Firestorm will also feature heavily at Stand 4030, where Play’n GO plans to entertain and educate visitors.  

Launched in December 2023, Play’n GO Music will this year have its own DJ booth contained within the stand, celebrating its season-long collaboration with MoneyGram Haas F1 Team through a series of Spotify playlists. The world of motorsport itself will also be represented in Las Vegas, in the shape of two active racing simulators connected to the stand.  

Now entering its third year of US operations, Play’n GO is licensed and active in West Virginia, New Jersey, Michigan, Pennsylvania, and Connecticut, with a publicly stated goal of being active in every regulated market in the world.  

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Ebba Arnred, Chief Marketing Officer and Co-Founder at Play’n GO said: “Play’n GO is one of the best-known casino gaming providers in the world, and we’re excited to showcase our brand at the Global Gaming Expo for the third year running.   

“G2E has played a big role in our brand strategy since we began attending in 2022, as we continue to build brand awareness and provide the best gaming experience possible, both in the US and around the world.  

“We’re proud of what we’ve achieved in the US since entering the market in 2022, and we’re hungry for more success. We want to invite all G2E attendees to pay us a visit at stand 4030, where our people will be ready to welcome and educate you on all things Play’n GO. We’re looking forward to travelling to Vegas next week to show the world that WE ARE GAME.”   

Play’n GO can be found at stand 4030 in the iGaming Zone at G2E 2024. 

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