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LAC 2017 – Speaker Interview with Lukasz Zelezny (Uswitch.com)

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Last week the organizers of the London Affiliate Conference spoke with Lukasz Zelezny of uSwitch.com about his session: “Optimising site structure for indexing” taking place in London this February.

Lukasz Zelezny is the head of organic acquisition at uSwitch.com, which is a UK based price comparison website. Leading his team, he is responsible for the uSwitch.com brand’s organic visibility, conversion rate, traffic and engagement. Lukasz is one of those hands-on person, spending lots of his time keeping up to date with the changes in the technology of online marketing. You can have a look at his full profile here.

Lukasz started his career 12 years ago in 2005, and has since been responsible for the organic performance of a number of companies including: Fleetway Travel, HomeAway, The Digital Property Group and Thomson Reuters.

 

iGB: HOW IS YOUR TOPIC RELEVANT TO THE GAMING INDUSTRY?

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Lukasz: Optimising site structure for indexing is relevant for everyone who has a website. Considering that the gaming industry is extremely competitive I strongly advice any head of digital and marketing director to attend and find how easily their company can stay few steps ahead of the competition.

iGB: WHAT IS THE ONE THING YOU HOPE DELEGATES GET OUT OF YOUR SESSION?

Lukasz: Whether you’re starting out, have been working at in-house SEO department for a while, or just want to learn: discover how to optimise your website for indexing efficiently, save time and increase the outcome of your organic strategy. We’ll look at tools you can use to get things done and tips and tricks to get the results you and your business want.

I am not here to speak about fairy tales. I am going to share tactics ready to be implemented the same day. Cost effective, easy to manage, delivering results. I am going to teach what tools and metrics work. I am going to be as open as I can and share the knowledge I have gathered working 15 years in the SEO industry.

iGB: WHY CHOOSE THIS EVENT AS YOUR PLATFORM TO VOICE YOUR FINDINGS?

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Lukasz: I have met a lot of people working in the gambling industry. I found the gambling industry a very challenging one and I believe I can generate a lot of so-called added value. I believe companies operating in the gambling industry need good SEO advice as organic traffic is the cheapest and one of the most effective traffic that exists.

iGB: HOW DO YOU PLAN ON MAXIMISING YOUR TIME AT THE EVENT?

Lukasz: As always on any event I will be at the venue before and after my presentation. Happy to answer more specific question asked individually. My point is to share 15 years of my experience with attendees who would like to know more about SEO and organic acquisition strategies.

Alona Shevtsova CEO of Leo Messenger

CEO Alona Shevtsova: Leo Messenger Team at SiGMA Europe Conference 2024

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The Leo Messenger team has officially arrived at the SiGMA Europe Conference 2024 in Valletta and is excited to meet with partners, clients, and potential collaborators. This premier iGaming event, which takes place from November 11 to 14, brings together global leaders and innovators in the industry, making it the ideal platform for Leo Messenger to showcase its cutting-edge communication technology.

Visitors are invited to the Leo Messenger booth to discover the app’s latest features tailored for the iGaming sector, with exclusive insights into messaging solutions that enhance user engagement and streamline business communication. The Leo Messenger team will also offer promo codes and opportunities for in-depth discussions on its upcoming developments.

“With a wide range of panels, talks, and workshops, SiGMA delivers the latest insights and trends in the gaming and tech sectors. This is an opportunity for us to stay updated with industry shifts and adapt strategies accordingly. Also, the face-to-face environment helps build trust, which is crucial for lead generation and converting prospects into clients.” said Alona Shevtsova, CEO of Leo Messenger.

Leo Messenger has recently introduced payment functionality within its app, allowing users to purchase in-app content easily. More payment capabilities are planned in the coming months. With a focus on privacy and security, Leo Messenger is committed to providing seamless, encrypted communication solutions worldwide.

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Those interested in connecting with the Leo Messenger team are encouraged to reach out via LinkedIn or visit the booth to schedule a meeting.

For more information, visit SiGMA Europe 2024 or learn about Leo Messenger at leomessenger.app.

 

About Leo Messenger:
Leo Messenger is a global communications platform focused on user safety and privacy. Available on iOS and Android, it offers end-to-end encrypted messaging, calls, and media sharing. Leo Messenger is free to download on the Apple Store and Google Play.

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AGA President and CEO Bill Miller

G2E 2024 Announces Gaming CEOs Jason Robins and Derek Stevens as Wednesday Keynote Speakers

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Leaders Will Take the Stage to Discuss the Future of Sports Betting and Casino Innovation
 
 The Global Gaming Expo announced that DraftKings’ Jason Robins and Circa Las Vegas’ Derek Stevens will feature as G2E’s Wednesday keynote speakers.
“We’re thrilled to bring another exceptional lineup of industry leaders to G2E,” said American Gaming Association (AGA) President and CEO Bill Miller. “From brick-and-mortar gaming to online wagering, this year’s speakers reflect the dynamism that is pushing our industry ahead. We look forward to showcasing the continued growth of gaming on the G2E keynote stage and throughout the show.”
Beginning at 9:00 a.m. PT on Wednesday, Oct. 9, the keynote will kick off the second day of expo hall activities. Full session details:
View From the Top: Perspectives from Top U.S. Gaming Leaders
Emmy-winning national sports reporter and show host Rachel Nichols will moderate back-to-back conversations with two of gaming’s most innovative leaders, addressing current evolutions in sports betting and casino gaming as well as what’s next for the industry in Las Vegas and nationwide.
  • Jason Robins, DraftKings Co-founder and CEO
  • Derek Stevens, Circa Resort and Casino Owner and CEO
G2E 2024’s education program begins Monday, October 7, at 9:00 a.m. PT, offering sessions on topics like the future of casino gaming, sports betting, AI, digital payments, responsible gaming, and tribal and international gaming.
Presented by the AGA and organized by RX, G2E’s full education lineup features more than 100 sessions. G2E 2024 runs from October 7-10 (Education: October 7-10 | Expo Hall: October 8-10) at the Venetian Expo in Las Vegas.
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Conferences

EGT Digital to make a long-lasting impression at G2E Las Vegas 2024

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EGT Digital will present its impressive iGaming portfolio at this year’s G2E Las Vegas show. Along with Euro Games Technology, the company will demonstrate its latest developments and top-performing products on booths 2452 and 3352.

Visitors will be able to get acquainted with the 4 jackpot bestsellers Bell Link, High Cash, Clover Chance and Single Progressive Jackpot, including more than 100 titles on different themes. Among them the latest slot in EGT Digital’s portfolio Senor Muerto will stand out. Inspired by Dia de los Muertos, the latest addition to Clover Chance will take players to a world of mystery and vibrant festivities, where the Toppling reels with Multiplier feature will add even more thrill to the game.

EGT Digital’s in-house developed “all-in-one” betting platform X-Nave will be on display as well to demonstrate how it could help operators to build and maintain a successful business online. Its 4 main modules: CRM Engine, Sport Product, Gaming Aggregator, and Payment Gateway, can be part of the complete solution or function independently, as they allow integration with solutions of third-party developers.

X-Nave’s CRM Engine will show numerous new competition opportunities, including different games and tournaments, which will enrich even further the betting sites’ capabilities to offer more attractive gaming options to its customers. The operators also will be able to make more detailed player segmentation and will have at their disposal an AI/ML chatbot and a new AI/ML module, which will make selection of casino games based on visitors’ behavior.

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The main highlight in EGT Digital’s Sport Product for the show will be the new Customizable tournament page, which aims to enhance user engagement and simplify navigation. Thanks to it players will be able to access relevant information and place bets very easily. The page is divided into different tabs: Lobby, Matches, Boosted, Outrights, Bet Feed, Teams, Groups, Brackets, Promotions, and Quiz. This way players will enjoy more personalized and engaging betting experience.

The Gaming Aggregator will show its extensive portfolio, currently consisting of more than 12,000 titles, including slots, live games, table games, bingo, lottery, Poker, TV games, and skill-based games from over 110 popular providers. Operators will be able to learn more about the newly-added leaderboard widget as well.

X-Nave’s Payment Gateway will present its wide range of payment methods, which includes Open Banking. The guests will also have the chance to become familiar with the Quick Deposit feature – a small Cashier that can be opened directly from the casino games, i.e. the players don’t have to leave the game in order to take advantage of it.

Tsvetomira Drumeva, Head of Sales at EGT Digital, commented: “We are excited to participate in G2E Las Vegas for another year in a row. We have prepared properly for the event and will welcome our guests with an attractive selection of products that I am confident will arouse great interest among them. We are looking forward to meet our current and potential new clients on October 8-10.

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