Conferences
LAC 2017 – Speaker Interview with Lukasz Zelezny (Uswitch.com)
Last week the organizers of the London Affiliate Conference spoke with Lukasz Zelezny of uSwitch.com about his session: “Optimising site structure for indexing” taking place in London this February.
Lukasz Zelezny is the head of organic acquisition at uSwitch.com, which is a UK based price comparison website. Leading his team, he is responsible for the uSwitch.com brand’s organic visibility, conversion rate, traffic and engagement. Lukasz is one of those hands-on person, spending lots of his time keeping up to date with the changes in the technology of online marketing. You can have a look at his full profile here.
Lukasz started his career 12 years ago in 2005, and has since been responsible for the organic performance of a number of companies including: Fleetway Travel, HomeAway, The Digital Property Group and Thomson Reuters.
iGB: HOW IS YOUR TOPIC RELEVANT TO THE GAMING INDUSTRY?
Lukasz: Optimising site structure for indexing is relevant for everyone who has a website. Considering that the gaming industry is extremely competitive I strongly advice any head of digital and marketing director to attend and find how easily their company can stay few steps ahead of the competition.
iGB: WHAT IS THE ONE THING YOU HOPE DELEGATES GET OUT OF YOUR SESSION?
Lukasz: Whether you’re starting out, have been working at in-house SEO department for a while, or just want to learn: discover how to optimise your website for indexing efficiently, save time and increase the outcome of your organic strategy. We’ll look at tools you can use to get things done and tips and tricks to get the results you and your business want.
I am not here to speak about fairy tales. I am going to share tactics ready to be implemented the same day. Cost effective, easy to manage, delivering results. I am going to teach what tools and metrics work. I am going to be as open as I can and share the knowledge I have gathered working 15 years in the SEO industry.
iGB: WHY CHOOSE THIS EVENT AS YOUR PLATFORM TO VOICE YOUR FINDINGS?
Lukasz: I have met a lot of people working in the gambling industry. I found the gambling industry a very challenging one and I believe I can generate a lot of so-called added value. I believe companies operating in the gambling industry need good SEO advice as organic traffic is the cheapest and one of the most effective traffic that exists.
iGB: HOW DO YOU PLAN ON MAXIMISING YOUR TIME AT THE EVENT?
Lukasz: As always on any event I will be at the venue before and after my presentation. Happy to answer more specific question asked individually. My point is to share 15 years of my experience with attendees who would like to know more about SEO and organic acquisition strategies.
On June 12 and 13, Peru Gaming Show will once again gather operators, players and gaming industry experts. EGT promises to stay true to the tradition and show them a special selection of its top-performing products, which will be available at booth 52.
The Bulgarian manufacturer will demonstrate its successful series of slot cabinets General. On display will be the models G 50 J1 St, G 50 J2 St, G 50 C St, G 50 V St, G 27-27 St and G 27-32 St. Powered by the latest Exciter IV platform, they will stand out with the perfect combination of contemporary eye-catching design and great comfort achieved thanks to their numerous ergonomic features. The G 32-32 St VIP will go even further in providing the best gaming experience by offering a comfortable multimedia chair, that allows full control over the volume and the main functions of the game.
The cabinets will present the astonishing world of the multigames of General Series, which are popular in many countries around the world, including the LatAm region, because of their attractive themes, beautiful graphics and high chances of winning.
The guests will also be able to learn more about the wide range of iGaming solutions of EGT Digital, covering instant and casino games, as well as the in-house developed “all-in-one” betting platform X-Nave, which gives to operators everything they need to build and maintain а successful online business.
“Peru Gaming Show is an event of great importance for the local market and I am glad that we will have the opportunity to take part in it this year again,” said Mario Trayanski, Director of EGT Peru. “We can’t wait to meet with our current partners and potential new customers to show them how they can have even better results with our high potential products.”
Pragmatic Play, a leading content supplier to the iGaming industry, is set to make an appearance at PGS Peru 2024 next month, seeing the provider grow its presence further across Latin America.
Taking place across two days from June 12th-13th, the event sees iGaming professionals gather at the Centro de Exposiciones Jockey in the country’s capital, Lima, for the 22nd edition of the exhibition which will play host to two days of exciting panels, open forums and networking.
The Peru Gaming Show has become one of the most anticipated trade shows in Latin America in recent years, with the 2024 conference forced to expand due to the demand from exhibitors who are in search of growth in the region.
As a sponsor of the event, Pragmatic Play will be highlighting the importance of industry exhibitions and the vital role it plays in them, while showcasing its diverse portfolio on stand 59.
PGS marks the fifth summit attended by Pragmatic Play in Latin America this year, with “Pragmatic Play Experience”, as the provider continues to make inroads across the continent and impress industry representatives.
Victor Arias, Vice President of Latin American Operations at ARRISE powering Pragmatic Play, said: “Pragmatic Play is proud to be a sponsor of PGS 2024 and to play a part in shaping the future of the Latin American iGaming market.
“With the comprehensive multi-product offering already resonating well with players and operators in the region, Pragmatic Play is poised to capitalise on the wealth of opportunities PGS 2024 has to offer.”
Join Us for an Unforgettable Gaming Experience in Brazil
Prepare for an electrifying journey as Expanse Studios makes waves at SiGMA Americas in Sao Paulo, Brazil, from April 23 to 25. This highly anticipated event in the Americas gaming industry promises an experience brimming with excitement, innovation and networking opportunities. We’re gearing up to showcase our latest creations, unveil ground-breaking innovations and connect with industry leaders, influencers and enthusiasts from across the globe.
Booth H10: The Hub of Innovation
Step into the heart of gaming excellence at booth H10 where Expanse Studios will unveil its latest offerings and showcase the future of gaming. Explore our newest releases including the adrenaline-pumping Super Heli and the icy-cool 100 Super Icy and discover the next generation of gaming innovation.
Connect with Industry Leaders
SiGMA Americas is a gathering of industry leaders, innovators and visionaries shaping the future of gaming. Join us in Sao Paulo as we connect with like-minded professionals, forge new partnerships and explore exciting opportunities for collaboration. Whether you’re a seasoned industry veteran or a newcomer looking to make your mark, SiGMA Americas offers the perfect platform to network, learn and grow.
Experience the Future of Gaming
At Expanse Studios, we’re dedicated to pushing the boundaries of gaming innovation and delivering unparalleled entertainment experiences worldwide. Our participation at SiGMA Americas underscores our commitment to excellence and our passion for gaming. Join us in Sao Paulo as we showcase our latest offerings, share our vision for the future of gaming and celebrate the vibrant and dynamic gaming community.
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