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LAC 2017 – Speaker Interview with Lukasz Zelezny (Uswitch.com)

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Last week the organizers of the London Affiliate Conference spoke with Lukasz Zelezny of uSwitch.com about his session: “Optimising site structure for indexing” taking place in London this February.

Lukasz Zelezny is the head of organic acquisition at uSwitch.com, which is a UK based price comparison website. Leading his team, he is responsible for the uSwitch.com brand’s organic visibility, conversion rate, traffic and engagement. Lukasz is one of those hands-on person, spending lots of his time keeping up to date with the changes in the technology of online marketing. You can have a look at his full profile here.

Lukasz started his career 12 years ago in 2005, and has since been responsible for the organic performance of a number of companies including: Fleetway Travel, HomeAway, The Digital Property Group and Thomson Reuters.

 

iGB: HOW IS YOUR TOPIC RELEVANT TO THE GAMING INDUSTRY?

Lukasz: Optimising site structure for indexing is relevant for everyone who has a website. Considering that the gaming industry is extremely competitive I strongly advice any head of digital and marketing director to attend and find how easily their company can stay few steps ahead of the competition.

iGB: WHAT IS THE ONE THING YOU HOPE DELEGATES GET OUT OF YOUR SESSION?

Lukasz: Whether you’re starting out, have been working at in-house SEO department for a while, or just want to learn: discover how to optimise your website for indexing efficiently, save time and increase the outcome of your organic strategy. We’ll look at tools you can use to get things done and tips and tricks to get the results you and your business want.

I am not here to speak about fairy tales. I am going to share tactics ready to be implemented the same day. Cost effective, easy to manage, delivering results. I am going to teach what tools and metrics work. I am going to be as open as I can and share the knowledge I have gathered working 15 years in the SEO industry.

iGB: WHY CHOOSE THIS EVENT AS YOUR PLATFORM TO VOICE YOUR FINDINGS?

Lukasz: I have met a lot of people working in the gambling industry. I found the gambling industry a very challenging one and I believe I can generate a lot of so-called added value. I believe companies operating in the gambling industry need good SEO advice as organic traffic is the cheapest and one of the most effective traffic that exists.

iGB: HOW DO YOU PLAN ON MAXIMISING YOUR TIME AT THE EVENT?

Lukasz: As always on any event I will be at the venue before and after my presentation. Happy to answer more specific question asked individually. My point is to share 15 years of my experience with attendees who would like to know more about SEO and organic acquisition strategies.

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PIN-UP Global to Participate in IGB L!VE London

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International iGaming holding PIN-UP Global will participate in IGB L!VE, one of the industry’s premier events taking place July 2-3 in London. Booth K40, spanning 168 square meters, will feature two distinct zones – PIN-UP Global and PIN-UP Partners. The holding will create valuable networking opportunities for industry professionals.

Visitors to the PIN-UP Global booth will have the opportunity to meet with the holding’s teams to explore the B2B portfolio designed to boost operational performance and drive business growth in the iGaming sector. The holding’s team will focus on growing its partner network and demonstrating the company’s latest technological developments.

PIN-UP Global team will be on hand throughout the event to explore potential investment opportunities and discuss partnerships with promising startups. The holding continues to identify and support promising teams developing innovative solutions in MarTech, iGaming, FinTech, AI/ML, and analytics.

PIN-UP Partners is joining iGB Affiliate London with top-performing offers, exclusive merch, and proven partnership models. Recognized as the Best iGaming Affiliate Program by AW’2024, MAC’2024, and SiGMA’22, PIN-UP Partners team is ready to build strong, long-term partnerships.

For industry professionals seeking new career opportunities, HR representatives from PIN-UP Global will be present at the event. Interested candidates can book meetings to discuss current openings within the international holding.

With the holding growing rapidly — a remarkable 58% just over the past year — new opportunities and prospects are opening up every day, both for existing team members and for those looking to join. As a result, the holding is actively seeking strong specialists for managerial positions, as well as professionals in tech, marketing, media buying, and more. Visit our booth to become part of the PIN-UP Global team.

For convenient meeting scheduling with holding representatives, exhibition delegates can use the touchscreen booking system and conduct meetings in specially equipped meeting rooms.

PIN-UP Global welcomes all IGB L!VE London attendees – industry experts, potential partners, and talented professionals – to connect with their team during the event to discuss tech solutions, collaboration opportunities, and career prospects.

PIN-UP Global is an international iGaming holding company specialising in developing and implementing advanced technologies, B2B solutions, and innovative products for the iGaming industry.

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BMM Innovation Group to Participate in Peru Gaming Show 2025

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BMM Innovation Group, a technology conglomerate focused on gaming product compliance testing, cybersecurity solutions, and virtual training for the global gaming industry, announced that it is exhibiting at the Perú Gaming Show 2025, June 18–19 at the Centro de Exposiciones Jockey in Lima, Perú. BMM’s local experts will be available at Booth No. 31–32 to discuss the Company’s full suite of testing, certification, cybersecurity, and virtual training services for Perú’s growing gaming industry.

With a well-established land-based sector and a rapidly expanding online gaming market, Perú represents one of the most dynamic jurisdictions in Latin America. BMM has supported the Peruvian gaming industry for more than 18 years, with a dedicated office in Lima since 2007. The Company’s deep roots and compliance expertise make it uniquely positioned to serve the diverse needs of Perú’s casinos, sports betting operators, lottery providers, and online gaming programs.

BMM was the first laboratory approved to test and certify online games and sports betting programs under Perú’s new regulatory framework for digital gaming — an achievement that reflects the Company’s long-standing commitment to compliance leadership.

Marzia Turrini, President of iGaming & Cybersecurity at BMM, said: “The Perú market is very close to our hearts. Not only have we had a lab in Perú for nearly two decades, but we are so embedded in the market as a trusted partner to suppliers and a resource for regulators. Now, with so many Peruvian adults embracing online gaming and sports betting, it is exciting to be the country’s most trusted test lab, ensuring integrity for all and a safe experience for players whether they are online or in a retail casino.”

In addition to technical compliance services, BMM will also showcase its BIG Cyber cybersecurity services and RG24seven Virtual Training, a compliance-grade e-learning platform for global gaming employees worldwide in English, Spanish, and Portuguese.

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Win Systems will showcase its new range of Gold Club Colors electronic roulettes at PGS.

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Win Systems, a leading provider of technology for the gaming and entertainment industry, will participate in the upcoming edition of the Peru Gaming Show (PGS), taking place on June 18 and 19 in Lima.

The company will be present at booth #60, where it will showcase its latest casino solutions, including the launch of one of its main highlights for the year: the new range of Gold Club Colors electronic roulettes.

Maintaining the elegant and functional design that characterizes this renowned roulette, the new Gold Club Colors takes a step forward in its evolution by incorporating advanced customization options. It allows for the personalization of elements such as LED colors, armrests, cylinder, ball track, and more. It also offers newly designed (optional) game cloth and a dynamic paytable. These enhancements not only enrich visual experience but also foster more immersive interaction and help operators stand out in highly competitive environments.

In addition to the roulettes, Win Systems will also present its range of slot machines, including the Rhapsody XL with the Gamestar+ 30 multigame, featuring a wide variety of titles optimized for top performance. Attendees will also see the Sublime cabinet in action, featuring games like Fenghuang and Orion, known for their high-quality graphics and strong player appeal.

Another major highlight at the Win Systems stand will be WIGOS, its renowned casino management system, currently operating in over 600 casinos across 25 countries worldwide. WIGOS continues to strengthen its position as a leading solution thanks to its reliability, adaptability, and ever-evolving portfolio, which includes player loyalty tools, intelligent promotions, real-time control, and advanced analytics capabilities. Its strong presence in Latin America reinforces Win Systems’ strategic position in the region, offering local operators a comprehensive solution to maximize operational efficiency and enhance the player experience.

“We’re very excited to return to PGS, a key event for us due to its strong connection with the Latin American market. And there’s no better setting to unveil Gold Club Colors, an evolution that redefines our electronic roulettes and delivers a completely new visual and gaming experience,” said Eric Benchimol, CEO of Win Systems.

With this participation, Win Systems reaffirms its commitment to innovation and to Latin American operators, by developing products that combine advanced technology, attractive design, and deep player insight.

For more information about Win Systems and its cutting-edge gaming solutions, visit winsysgroup.com.

 

The post Win Systems will showcase its new range of Gold Club Colors electronic roulettes at PGS. appeared first on Gaming and Gambling Industry in the Americas.

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