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LAC 2017 – Speaker Interview with Lukasz Zelezny (Uswitch.com)

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Last week the organizers of the London Affiliate Conference spoke with Lukasz Zelezny of uSwitch.com about his session: “Optimising site structure for indexing” taking place in London this February.

Lukasz Zelezny is the head of organic acquisition at uSwitch.com, which is a UK based price comparison website. Leading his team, he is responsible for the uSwitch.com brand’s organic visibility, conversion rate, traffic and engagement. Lukasz is one of those hands-on person, spending lots of his time keeping up to date with the changes in the technology of online marketing. You can have a look at his full profile here.

Lukasz started his career 12 years ago in 2005, and has since been responsible for the organic performance of a number of companies including: Fleetway Travel, HomeAway, The Digital Property Group and Thomson Reuters.

 

iGB: HOW IS YOUR TOPIC RELEVANT TO THE GAMING INDUSTRY?

Lukasz: Optimising site structure for indexing is relevant for everyone who has a website. Considering that the gaming industry is extremely competitive I strongly advice any head of digital and marketing director to attend and find how easily their company can stay few steps ahead of the competition.

iGB: WHAT IS THE ONE THING YOU HOPE DELEGATES GET OUT OF YOUR SESSION?

Lukasz: Whether you’re starting out, have been working at in-house SEO department for a while, or just want to learn: discover how to optimise your website for indexing efficiently, save time and increase the outcome of your organic strategy. We’ll look at tools you can use to get things done and tips and tricks to get the results you and your business want.

I am not here to speak about fairy tales. I am going to share tactics ready to be implemented the same day. Cost effective, easy to manage, delivering results. I am going to teach what tools and metrics work. I am going to be as open as I can and share the knowledge I have gathered working 15 years in the SEO industry.

iGB: WHY CHOOSE THIS EVENT AS YOUR PLATFORM TO VOICE YOUR FINDINGS?

Lukasz: I have met a lot of people working in the gambling industry. I found the gambling industry a very challenging one and I believe I can generate a lot of so-called added value. I believe companies operating in the gambling industry need good SEO advice as organic traffic is the cheapest and one of the most effective traffic that exists.

iGB: HOW DO YOU PLAN ON MAXIMISING YOUR TIME AT THE EVENT?

Lukasz: As always on any event I will be at the venue before and after my presentation. Happy to answer more specific question asked individually. My point is to share 15 years of my experience with attendees who would like to know more about SEO and organic acquisition strategies.

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Fast Track showcases AI-driven CRM, gamification and bonus abuse prevention at SBC Americas 2025

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Fast Track announces its participation at the upcoming SBC Summit Americas 2025, taking place between May 13-15 in Fort Lauderdale, Florida. The event is one of the most significant gatherings for the Latin American and North American iGaming markets, and will bring together operators and suppliers from across the region, offering a unique platform for innovation and collaboration.

As Fast Track continues to strengthen its’ market regional presence, the tech supplier will showcase its full lineup of solutions that set it apart in the iGaming industry: CRM, AI-driven gamification, and bonus abuse prevention. These core three pillars work together to help operators across Latin America and North America to enhance player engagement, manage risks, and drive sustainable growth.

“Fast Track has established a solid presence across several North and Latin American markets, and the SBC Summit Americas is the perfect platform for us to connect with both existing partners and new operators,” said Simon Lidzén, Co-Founder and CEO of Fast Track. “We’re excited to showcase how our AI-driven ecosystem is helping operators transform player engagement and achieve exponential growth.”

Visitors to Fast Track’s stands D430 and D440 will have the opportunity to explore the company’s complete product offering, including:

  • CRM: Built around the innovative concept of Singularity, Fast Track’s CRM enables operators to deliver highly personalised, dynamic player experiences that boost retention and loyalty.
  • Rewards: An AI-driven gamification ecosystem designed to seamlessly integrate with CRM operations, turning every player visit into a rewarding experience.
  • Greco: The only Gameplay Risk Engine offering operators real-time insights and advanced risk management capabilities by providing detailed insights into player activity.

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R. Franco Digital is getting ready to shine at GAT Expo Cartagena 2025 with its most comprehensive offering of land-based and digital gaming

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Franco Digital has confirmed its participation in GAT Expo Cartagena 2025, one of the most iconic gaming industry events in Latin America, which will take place from April 28 to 30 in the walled city.

The Spanish company will bring to the trade show its latest lineup of products for the retail, platform, and online gaming segments, reinforcing its commitment to innovation, technology, and the development of the industry in the region.

The event, renowned for bringing together the industry’s key players, will feature an outstanding agenda including international-level conferences, product exhibitions, and much more. Attendees will take part in panels and roundtable discussions focused on regulations, market trends, and innovation.

In this context, R. Franco will showcase its solid portfolio of land-based products, highlighting successful titles such as Rocket Link, Ice & Fire, and Boom Balink, along with its On Mix solution designed for route operations. Additionally, the digital division will present its advanced online gaming platform, and a portfolio of titles created to maximize both player experience and operator profitability.

Javier Sacristán, director of R. Franco International, said: “GAT Expo is a must-attend event for us. Colombia is a key and constantly evolving market. That’s why we are fully committed to delivering solutions that meet the needs of both operators and their customers, combining innovation, design, and profitability.

“Our presence at this trade show reflects the Group’s commitment to Latin America. We are presenting a comprehensive offering that meets the new demands of the market—from next-generation land-based games to a powerful digital proposition that reinforces our position as a global provider.”

GAT Expo Cartagena represents a valuable opportunity to continue building alliances with new strategic partners in the region and to strengthen existing business relationships, all within a setting that blends a high level of professionalism with the cultural, culinary, and natural charm of Cartagena de Indias.

With this comprehensive presence, R. Franco and R. Franco Digital reaffirm their commitment to the Latin American market and to a gaming industry that is safe, sustainable, and innovative.

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Amusnet Sets the Stage for LATAM Growth at GAT Cartagena 2025

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With a growing presence in Latin America, Amusnet returns to GAT Cartagena 2025 to present its latest technological advancements. This year’s exhibition will include a market introduction of the company’s cluster-pay slot Coin Gobber, dynamic Live Casino offerings, and the new model of its premium Type S slot cabinet series. Through continuous investment in product development and regional expansion, the company remains focused on delivering high-performance casino solutions tailored to local trends and preferences.

“Beyond introducing new games and technologies, our goal is to create lasting value for our partners in LATAM. GAT Expo Cartagena provides the ideal platform to showcase how Amusnet leverages industry insights and advanced development capabilities to shape the future of gaming in the region with offerings that drive engagement and profitability,” commented Georgi Izov, Head of Business Development LATAM at Amusnet.

At the expo, Amusnet will present an exciting selection of popular slot games, including 100 Golden Coins, Cocktail Rush, Phoenix Star, Aztec Forest, Cavemen and Dinosaurs, Dancing Dead, and the newest release, Coin Cobbler. It is a 6×6 video slot with a cluster payment method, offering engaging gameplay with Free Spins, Bonus Coins, and a Buy Bonus feature. As coins fill the piggy bank, players progress through levels for greater rewards, all enhanced by immersive graphics and a captivating soundtrack.

Alongside these titles, the company will showcase its cutting-edge Live Casino offerings, such as Dynamic Roulette 120x and three next-generation Virtual Roulette games: Virtual Monaco Roulette 72x, Virtual Space Roulette 120x, and Virtual Vegas Roulette 500x. Each of the three titles is designed to provide engaging gameplay and immersive themes, drawing inspiration from renowned casino destinations, and including multipliers of up to x500 to offer players even greater winning potential.

Visitors can explore the provider’s Type S slot cabinet series, created according to the utmost standards of the land-based industry. Showcasing versatility, the Type S27, Type S32, and Type S50 will be presented, together with the true standout being the newly introduced 55J, featuring a striking 55-inch curved display. The 55J model combines sophisticated design with top-tier finishes, delivering an unparalleled gaming experience. Powered by the AmuseBox platform, it supports a top-notch selection of over 50 games, including popular titles such as the celebrity slot Stoichkov #8, and triple reels slot games, specially designed to elevate player excitement and enhance payout option.

The post Amusnet Sets the Stage for LATAM Growth at GAT Cartagena 2025 appeared first on Gaming and Gambling Industry in the Americas.

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