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Brazil

Vibra Gaming launches VLT division

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Go-to LatAm content and platform developer unveils new terminals division following retail success in several Brazilian states

Vibra Gaming, the go-to LatAm content and platform developer  has launched a new retail VLT division dedicated to the rapidly regulating region following its initial success in several Brazilian states.

Vibra VLT provides flexible options enabling our technology to work with any customer request. In combination with our current online casino and sportsbook platform offering, the VLTs complete a true omnichannel solution, GLI-certified and ready for Brazil and other countries’ regulatory requirements. Plans include to launch terminals in Mexico and Peru in the coming months as well. 

Our EGM platform used by the terminals has been specifically designed for this region. It can adapt to any existing hardware clients already have in place, featuring in-house localized and third-party aggregated content. This type of flexibility is a big demand in the Latam region and a fundamental aspect of Vibra’s approach to market.

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Vibra’s success in offering its own platform and content on terminals in Brazil in the last year accelerated the launch of the new VLT division. Plans are to significantly expand its content portfolio across hundreds more video lottery terminals in Brazil following the great reception of its games on VLTs in the states of Paraíba and Maranhão.

In June 2023, Vibra became one of the first providers to launch lottery-certified content on VLTs and retail terminals with its ‘Scratch-a-Lot’ product becoming an instant fan favorite. Scratch-a-Lot is a GLI-certified game built specifically for instant lottery markets such as Brazilian states, United States Class-2, and other countries around the globe. It allows players to experience the excitement of Vibra’s traditional casino games like Piggy Cash and Condorito, in jurisdictions that only allow lottery products.

Ramiro Atucha, CEO, Vibra Gaming, said: “Today is a really proud day for the team and I. We now have a complete full range of content and technology products with the launch of Vibra VLT.

“We offer our own content (Vibra Gaming), our own omnichannel platform and technology solutions (Vibra Solutions), and now our own VLT platform solutions (Vibra VLT), catering to any need customers may have, all of which is fully flexible and fully localized for the LatAm market.”

“Our first steps in the VLT market have been hugely successful, integrating our platform and our content across terminals in Brazil and the launch of the new division is the next, natural step. We’re very excited for the future.”

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BETBY

WEEBET AND BETBY JOIN FORCES TO STRENGTHEN THE BETTING MARKET IN BRAZIL

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Weebet, a pioneering iGaming platform in Brazil, has partnered with Betby, a global provider of innovative sports betting solutions. This collaboration aims to enhance the Brazilian bettors’ experience through Weebet’s cutting-edge initiatives in the national market.

Betby stands out for its state-of-the-art sportsbook solution and services, which comprise a highly-customizable intuitive interface, award-winning AI-based sportsbook tools, a proprietary esports feed, and a broad content portfolio for real sports based on official data.

The strategic alliance between the two companies aims to capitalize on the opportunities presented by the highly-promising regulated Brazilian market. Through the Betby sportsbook solution, Weebet will also offer specific services such as customizable odds, trading for local niche sports, and advanced algorithms to enhance risk management. These services are designed to elevate the betting experience for players while improving the operational efficiency for bookmakers.

Lenildo Nogueira, Weebet’s CEO, commented: “We are thrilled with the partnership with Betby, as sports betting has always been very strong in Brazil! The innovative solutions offered by Betby will perfectly complement the platform we provide to our operators, allowing us to deliver an unparalleled experience to bettors. This collaboration reaffirms our constant pursuit of innovation and our commitment to the highest quality of services offered by Weebet.”

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Chris Nikolopoulos, CCO for Betby, said: “We are excited to work together with Weebet, which like us strives for product excellence and innovation in the iGaming landscape. I am positive that our advanced sportsbook solutions will not only enhance the betting experience for players, but also provide the means for local bookmakers to differentiate themselves from the competition.”

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Affiliate Industry

MightyTips and Marathonbet collaborate on a new partnership deal to conquer the Brazilian market

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Affiliate website MightyTips and betting platform Marathonbet are entering into a new partnership that covers the Brazilian market to dominate the booming iGaming scene.

This strategic partnership will help Marathonbet to skyrocket its presence in the giant South American country with a population of over 215 million, boosting acquisition numbers in an increasingly competitive market.

A recent report by SOFTSWISS estimated that Brazilians participating in sports betting-related activity and online casinos in 2022 exceeded 46%.

The report also suggested the sports betting market in Brazil is significantly larger than that of online casinos. It is with these figures in mind that Marathonbet will seek to capitalise on.

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Launched in 1997, Marathonbet has a rock-solid reputation and primarily operates under a licence issued by the Government of Curaçao. It was one of the first sportsbooks to launch an online betting service back in 2002.

Its brand is associated with some of the biggest names in football thanks to a deep-rooted commitment to the sport. In the past ten years, it has sponsored the likes of Real Madrid, Manchester United, Sevilla, and Lazio.

Eugene Ravdin, MightyTips Communications and Marketing Manager said: “Marathonbet is one of the biggest names in betting. Its long and storied evolution from the beginning of iGaming is incredible and we can’t wait to work alongside them.”

A Marathonbet spokesperson said: “We are pleased to announce the beginning of a long and fruitful cooperation with MightyTips. We are sure this will bring us and the players only positive emotions, and we wish all the players good luck and many victories.”

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Aviatrix

Aviatrix celebrates São João festival in Brazil and beyond with new game splash

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The multi-award-winning crash game Aviatrix is celebrating the most anticipated party in all of Brazil with a new game splash to mark the São João festival.

The festival, which commemorates John the Baptist, is an important occasion across Brazil as well as other countries, celebrated vibrantly with music, forró dancing, bonfires and more.

And now Aviatrix players can also join the action. First, they’ll notice a new icon representing São João, and then they are greeted with a dedicated splash screen as the game loads that captures the magic of the festa.

Gabriela Novello, Head of Business Development LATAM at Aviatrix, said: “Our clients speak, and we listen. That’s why we have created this localized content, our new splash screen is all about bringing a little bit of the Festa Junina to Aviatrix players. This is an important cultural moment when the whole of Brazil comes together and celebrates, we want players to feel that excitement. Team Aviatrix will certainly be enjoying it.”

An important feature of Aviatrix is that the game can be seamlessly localized, both to specific countries and regions or around major events, including holidays and big sports tournaments, meaning the game always feels timely and relevant to players.

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