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Argentine Football Association

BC.GAME Becomes Argentine Football Association’s Global Crypto Casino Sponsor

Published

2 years ago

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BC.GAME, the award-winning best crypto casino of 2022, and the Argentine Football Association (AFA) have entered into a global agreement that will open an international pathway for both brands to reach a broader audience and create new activities that will bring the companies and its players closer together.

Fans and players from all over the world can now enjoy what BC.GAME, the leading crypto casino, has to offer. BC.GAME will support the Argentine national team during the following months and the Qatar World Cup games. Famous players like Lionel Messi, Paulo Dybala, Angel Di Maria, and other exceptional Argentine superstars will connect and engage with BC.GAME players.

This partnership is more than just an agreement, with the aim of building an international gateway for the AFA and BC.GAME brand to reach more audiences and add new revenue streams through several diverse categories. For six months, both brands will collaborate and bring the best of the partnership.

Chris Butler, Chief Operating Officer of BC.GAME, said: “The Argentine Football Association has proven to be one of the most intuitive organizations on the planet. We, at BC.GAME, are thrilled to find that many of our long-term goals were in perfect alignment with the AFA’s plans to form partnerships with the top companies in the blockchain industry. Moving forward, our aim is to introduce mutually beneficial revenue streams as well as unhindered access to our massive community of gamers, punters, and football fans who frequent the BC.GAME Casino and social channels. As exciting as this is for all of us at BC.GAME, we are equally humbled to have this opportunity.”

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Claudio Fabian Tapia, President of AFA, said: “We are very happy to present this new agreement with BC.GAME. At AFA, we are always looking for opportunities to harness emerging technologies to improve the experience of our National Team and League fans. This agreement allows us to create new digital products and by this generate a new stream of source of income. We welcome BC.GAME as a new commercial partner of our Association.”

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AFA

The Argentine Football Association and Kaizen Gaming announce Betano Liga Profesional de Fútbol

Published

6 months ago

on

May 13, 2024

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Betano becomes title sponsor and exclusive betting partner of Liga Profesional de Fútbol, introducing Torneo Betano and Copa Betano

Kaizen Gaming, the leading global GameTech operator, and AFA, The Argentine Football Association, are pleased to announce a new partnership that sees the premium brand Betano become the title sponsor and exclusive betting partner of Liga Profesional de Fútbol.

The new partnership commenced this past weekend, at the season premiere of ‘Torneo de la liga profesional’ which has been renamed to ‘Torneo Betano’. The sponsorship also includes the ‘Copa de la Liga Profesional’, which will be known as ‘Copa Betano’ from next season.

The new deal comes just a few months after the launch of Betano in Argentina. Alongside Brasileirão Betano, Kaizen Gaming now holds the naming rights to the two biggest domestic football competitions in South America. This new partnership also comes shortly after Betano’s sponsorship announcements of both CONMEBOL Copa America™ 2024 and the UEFA EURO 2024™.

Claudio Tapia, President of AFA, highlighted: “The Liga Profesional de Fútbol is, without a doubt, one of the most important and popular sports competitions in Argentina. It is one of the most important assets of Argentine football and we always try to bring it closer to the fans and attract the interest of world-class companies through it. This agreement with BETANO strengthens our vision and confirms, once again, the massive reach of Argentine football. We thank BETANO for the trust in our ability to create valuable experiences and we commit to carry out an ambitious brand plan with professionalism. We welcome BETANO as the Naming Sponsor of the Liga Profesional de Futbol”.

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Julio Iglesias, Chief Commercial Officer, Kaizen Gaming said: “From the legendary ‘Superclásico’ showdown to its clubs’ record-breaking 25 Copa Libertadores titles and the national team’s World Cup glory in Qatar, Argentina is never short of exciting footballing moments. Its league’s long and established history, and recognition among the top ten globally, also make it a launchpad for many of tomorrow’s most talented stars. Our new partnership with the AFA reinforces our growing dedication to the Argentinian football community, offering its passionate fans unrivalled entertainment through safe and responsible gaming experiences”.

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AFA

The Argentine Football Association presents W88 as a Regional Sponsor in Asia

Published

3 years ago

on

January 25, 2022

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The Argentine Football Association established a new regional sponsorship agreement in which the company W88 became the official AFA sportsbook in the Asian market.

W88 is one of the largest bookmakers in Asia, sponsoring several teams in the English Premier League.

Within its global expansion plan, the company sought this agreement with the Argentinean National Teams to continue consolidating its brand development in Asia. The agreement term duration is for the entire 2022 year, including the coming World Cup in Qatar.

In relation to this matter, AFA President´s Claudio Tapia, highlighted: “In all these management years we have developed a strong expansion of our AFA brand in markets that in the past, were not commercially exploited such as the Asian market. Thanks to this job, we can build agreements like this one with important brands that find in AFA today, a strategic partner for their marketing plans in this important region. I welcome W88 to our National Team´s sponsorship platform”.

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For his part, W88 Business Development Manager Hilly Ehrlich stated: “This new relationship is really exciting for W88 and represents a huge milestone as a brand in being able to achieve some of our marketing objectives. We are a very ambitious brand and are excited to have joined forces with the current South American champions. Being able to link with arguably the worlds best player and squad shows the ambitions we have and partnering with one of the favourites for the upcoming World Cup is very exciting”.

Regarding the commercial importance of the agreement, Leandro Petersen, AFA´s Chief Commercial and Marketing Officer, added: “Within the segmentation of our sponsorship platform, today we are very happy to announce W88, a leader in the Asian region, as a new Regional Sponsor of our National Teams in that continent. The global expansion process that we started four years ago is growing day by day; increasing the income volume of our Association; generating new strategic agreements and, most important, expanding business units with the objective of having commercial diversity and economic soundness. 2022 will be a great year for AFA, our challenge is to take it as an advantage to grow. Today we begin this working joint pathway together with W88 wishing them a great success”.

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