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AFA

The Argentine Football Association and Kaizen Gaming announce Betano Liga Profesional de Fútbol

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Betano becomes title sponsor and exclusive betting partner of Liga Profesional de Fútbol, introducing Torneo Betano and Copa Betano

Kaizen Gaming, the leading global GameTech operator, and AFA, The Argentine Football Association, are pleased to announce a new partnership that sees the premium brand Betano become the title sponsor and exclusive betting partner of Liga Profesional de Fútbol.

The new partnership commenced this past weekend, at the season premiere of ‘Torneo de la liga profesional’ which has been renamed to ‘Torneo Betano’. The sponsorship also includes the ‘Copa de la Liga Profesional’, which will be known as ‘Copa Betano’ from next season.

The new deal comes just a few months after the launch of Betano in Argentina. Alongside Brasileirão Betano, Kaizen Gaming now holds the naming rights to the two biggest domestic football competitions in South America. This new partnership also comes shortly after Betano’s sponsorship announcements of both CONMEBOL Copa America™ 2024 and the UEFA EURO 2024™.

Claudio Tapia, President of AFA, highlighted: “The Liga Profesional de Fútbol is, without a doubt, one of the most important and popular sports competitions in Argentina. It is one of the most important assets of Argentine football and we always try to bring it closer to the fans and attract the interest of world-class companies through it. This agreement with BETANO strengthens our vision and confirms, once again, the massive reach of Argentine football. We thank BETANO for the trust in our ability to create valuable experiences and we commit to carry out an ambitious brand plan with professionalism. We welcome BETANO as the Naming Sponsor of the Liga Profesional de Futbol”.

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Julio Iglesias, Chief Commercial Officer, Kaizen Gaming said: “From the legendary ‘Superclásico’ showdown to its clubs’ record-breaking 25 Copa Libertadores titles and the national team’s World Cup glory in Qatar, Argentina is never short of exciting footballing moments. Its league’s long and established history, and recognition among the top ten globally, also make it a launchpad for many of tomorrow’s most talented stars. Our new partnership with the AFA reinforces our growing dedication to the Argentinian football community, offering its passionate fans unrivalled entertainment through safe and responsible gaming experiences”.

AFA

The Argentine Football Association Presents Duelbits as Online Betting Regional Sponsor

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AFA and Duelbits, the online betting platform, have entered into a commercial agreement for the South American territory (except Argentina), through which the company becomes a Regional Sponsor of the National Teams.

This agreement reinforces the sponsorship platform for national teams, adding a new category and territory to expand the reach of the AFA brand in different South American countries.

Claudio Tapia, President of AFA, highlighted, “In all these years of management, we have developed a strong expansion of the AFA brand, obtaining a global reach. Thanks to this work, we can build agreements with important brands that today find in AFA a strategic partner for their marketing plans, not only in Argentina but in the rest of the continent and the world. We welcome Duelbits to our National Team sponsorship program and wish them every success.”

Ross Haffie, Duelbits SportsBook Head, said: “Duelbits is delighted to be an online regional betting sponsor of the Argentine Football Association. This is a landmark deal for us, and we are very excited to work closely with the team over the next 12 months. Also, this is a great year for Argentina, and we want to wish them the best of luck in Qatar.”

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Leandro Petersen, Commercial Marketing Director of AFA, added: “Today we are pleased to announce this commercial agreement with Duelbits, becoming the first national team to work alongside them. The process of global expansion that we started four years ago grows day by day, increasing the volume of income of our Association and expanding our horizons and our commercial frontiers.”

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AFA

The Argentine Football Association presents W88 as a Regional Sponsor in Asia

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The Argentine Football Association established a new regional sponsorship agreement in which the company W88 became the official AFA sportsbook in the Asian market.

W88 is one of the largest bookmakers in Asia, sponsoring several teams in the English Premier League.

Within its global expansion plan, the company sought this agreement with the Argentinean National Teams to continue consolidating its brand development in Asia. The agreement term duration is for the entire 2022 year, including the coming World Cup in Qatar.

In relation to this matter, AFA President´s Claudio Tapia, highlighted: “In all these management years we have developed a strong expansion of our AFA brand in markets that in the past, were not commercially exploited such as the Asian market. Thanks to this job, we can build agreements like this one with important brands that find in AFA today, a strategic partner for their marketing plans in this important region. I welcome W88 to our National Team´s sponsorship platform”.

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For his part, W88 Business Development Manager Hilly Ehrlich stated: “This new relationship is really exciting for W88 and represents a huge milestone as a brand in being able to achieve some of our marketing objectives. We are a very ambitious brand and are excited to have joined forces with the current South American champions. Being able to link with arguably the worlds best player and squad shows the ambitions we have and partnering with one of the favourites for the upcoming World Cup is very exciting”.

Regarding the commercial importance of the agreement, Leandro Petersen, AFA´s Chief Commercial and Marketing Officer, added: “Within the segmentation of our sponsorship platform, today we are very happy to announce W88, a leader in the Asian region, as a new Regional Sponsor of our National Teams in that continent. The global expansion process that we started four years ago is growing day by day; increasing the income volume of our Association; generating new strategic agreements and, most important, expanding business units with the objective of having commercial diversity and economic soundness. 2022 will be a great year for AFA, our challenge is to take it as an advantage to grow. Today we begin this working joint pathway together with W88 wishing them a great success”.

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