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The Jockey Club Appoints Jim Mullen as Group Chief Executive

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The Jockey Club has appointed Jim Mullen as Group Chief Executive.

Mullen joins The Jockey Club from Reach plc, the largest commercial news publisher in the UK and Ireland, where he has been Chief Executive since 2019.

He will succeed Interim Group Chief Executive, Charlie Boss, who has been in the post since December 2024, following Nevin Truesdale’s decision to step down from the role at the end of last year after 11 years at the organisation.

Mullen, 54, will leave Reach plc, which runs more than 120 publishing brands including the Mirror, Daily Express, Daily Record and Daily Star, and begin his new role with British horseracing’s largest commercial organisation and employer on June 1.

Established in 1750 to act in the long term best interests of British racing, The Jockey Club runs some of the nation’s biggest sporting events, including the Cheltenham Festival, Randox Grand National at Aintree and the Betfred Derby Festival at Epsom Downs. Thousands of racehorses also use The Jockey Club’s training centres in Newmarket, Lambourn and Epsom every year, while the organisation also runs The National Stud in Newmarket and the charity, Racing Welfare, which makes help available to everyone in racing.

A horseracing fan and racehorse owner, Mullen was Group Chief Executive of Ladbrokes Coral Group plc between March 2015 and March 2018, having previously been Managing Director of Ladbrokes Digital and Chief Operating Officer of William Hill Online. Prior to that he was Digital Strategy Director and Director of Product Management at News International and Director of Digital at Publicis Group.

In addition he is currently a non-executive Board member of Racecourse Media Group, the umbrella organisation responsible for media rights involving 61 racecourses in Britain and Ireland.

Speaking about the appointment, Jim Mullen said: “While The Jockey Club will be known to many as one of the most prestigious and established organisations in British sport, it is also a forward-thinking and exciting business with its focus firmly on the future.

“As a lifelong horseracing fan who has spent some of the best days of my life on racecourses, I could not be more proud to join The Jockey Club’s passionate and dedicated team through what I hope will be an exciting new chapter.

“Publishing and horseracing might appear to be two very different industries on the surface. However, they share a focus on providing value and quality for the customer while nurturing happy and motivated teams across multiple sites and I am passionate about delivering both.

“I would like to thank all my colleagues at Reach for their hard work and all that has been achieved together over the past six years. I now look forward to forging new relationships in horseracing and renewing others developed during my time in the gambling industry.”

The Jockey Club’s Senior Steward, Baroness Dido Harding, said: “I am delighted to welcome a leader of Jim’s calibre and experience as our next Group Chief Executive.

“He has a long and distinguished track record of delivering strong growth in the publishing and gambling sectors and is also familiar with the complexities of the British racing industry, its structure and challenges, as well as the very many opportunities we have to broaden our fanbase.

“Jim will bring with him a wealth of experience and expertise, while also being a racing fan at heart who is passionate about promoting the sport and the incredible experiences we are able to offer our customers.”

Charlie Boss will continue as Interim CEO until Mullen takes up his new post and will remain at The Jockey Club until July to support and ensure a smooth transition.

Baroness Harding added: “On behalf of the Stewards and Members of The Jockey Club, I would like to thank Charlie Boss for the tremendous commitment, enthusiasm and drive he has shown over the past four months in this role.

“Charlie’s deep understanding of The Jockey Club, our teams and the industry allowed him to really hit the ground running and provide clear leadership during our busiest time of the year with our major festivals at Cheltenham and Aintree in March and April. We are incredible lucky to have him as our Interim CEO.”

Charlie Boss, Interim CEO, said: “Jim has all of the skills and experience that The Jockey Club needs to realise its full potential, and I can’t think of a better person to hand the baton over to this summer.

“My energy and focus before Jim arrives will be on creating the solid foundations to ensure he and this wonderful organisation are positioned to thrive.”

The post The Jockey Club Appoints Jim Mullen as Group Chief Executive appeared first on European Gaming Industry News.

Las Vegas

Plaza Hotel & Casino to host Las Vegas’ inaugural “Wing Bowl®” with first qualifying “Wing Off” event on July 4 at 6 p.m. at Carousel Bar

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The Plaza Hotel & Casino is bringing to Las Vegas the iconic “Wing Bowl,” the premier chicken wing-eating competition that was founded in Philadelphia in 1993. The main event, Wing Bowl 2026®, will take place on Feb. 7, 2026, and the first qualifying “Wing Off” event will take place at Carousel Bar at 6 p.m. on Friday, July 4, and it is free to the public to attend.

The first and second place eaters in the July 4 qualifying event will move on to the February contest. The Plaza will also award $1,000 to the person who eats the most Buffalo wings in 10 minutes on July 4.  The July 4th qualifying event is one of several that will be held in Las Vegas and Philadelphia in the coming months to compete in the Feb. 7 event at the Plaza.

The main event on Feb. 7 will host a live audience of hundreds of attendees in the Plaza showroom and reach an even wider audience through online broadcasting. With a $5,000 cash prize at stake, 20 competitors will battle it out in three rounds of intense wing-eating action. This competition will feature both amateur and competitive eaters.

The February event will also feature the Wingettes, the cheerleaders of Wing Bowl who escort contestants on stage and bring energy, glamour, and charisma to the event. They will be selected through an exclusive online and live audition process later this year.

William Hill Sportsbook is a partner sponsor of Wing Bowl, and additional sponsorship opportunities are available by contacting

The post Plaza Hotel & Casino to host Las Vegas’ inaugural “Wing Bowl®” with first qualifying “Wing Off” event on July 4 at 6 p.m. at Carousel Bar appeared first on Gaming and Gambling Industry in the Americas.

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Ariadna CBDO Gipsy MBA

From Start to Top-3: Media Buying Agency Gipsy’s Journey in the N1 Puzzle Promo

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N1 Puzzle Promo is a unique campaign on the iGaming market from N1 Partners for partners that runs until the end of 2025. Their slogan – “Why drive when you can fly?”, points to the grand prize. What exactly can you win? Keep reading to find out.

N1 Partners, one of the top affiliate programs with Tier-1 brands, is running the N1 Puzzle Promo. Registered partners run traffic – PPC and ASO, SEO traffic, Facebook, and other channels –  and earn puzzle pieces. The more pieces you collect – the better chance to win the main prize… a HELICOPTER!

Everyone has a shot at victory. Let’s meet Media Buying Agency Gipsy, now in the top-3 of the N1 Puzzle Promo.

Partnership Background

Media Buying Agency Gipsy and the N1 Partners affiliate program have worked together for many years. Over time they have built smooth processes, strong relationships, and solid analytics.

Ariadna, CBDO of Gipsy MBA, says: “It feels like we’ve worked together forever, but we started handling large volumes only last year.”

Formula for Growth

Traffic from Gipsy to N1 Partners’ products grew very hard the past year. This rise comes from high-converting offers in Tier-1 GEOs and attractive CPA terms. Partners also get access to analytics and consulting from the program.

Ariadna, CBDO Gipsy MBA: “We use quality approaches and track analytics regularly. Fast communication with our affiliate manager also helps a lot.”

N1 Puzzle Promo: Experience and Top Products to Scale

Gipsy works with PPC, FB & UAC traffic. All these sources count in the N1 Puzzle Promo:

  • PPC & ASO – 1 puzzle piece for every 40 FTD
  • FB & other* – 1 puzzle piece for every 100 FTD

*Social media, SMS, Email, UAC, In-app

Ariadna, CBDO Gipsy MBA: “We joined the N1 Puzzle Promo in April, almost from the very start. The prizes inspire us, especially the helicopter. We didn’t change our traffic sources—we just scaled up and tested new sources and GEOs. Over time we tried every product; now we focus on N1bet, Jet4bet, Slotlords, Slotmafia, and Retrobet.”

Today Gipsy MBA is in the top 3 by puzzle pieces, and the team is determined: “Seeing the volumes we run to N1 Partners, we hope to stay in the TOP and grab some prizes. We already hold a top-3 spot for puzzle pieces, so we aim to keep growing,” – commented Ariadna, CBDO Gipsy MBA. 

If they win, the Gipsy MBA team plans to fly their Robinson R22 Beta II to Australia to chase seagulls. Where will you fly?

Join the N1 Puzzle Promo!

The post From Start to Top-3: Media Buying Agency Gipsy’s Journey in the N1 Puzzle Promo appeared first on Gaming and Gambling Industry in the Americas.

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FIRST

FIRST and Genius Sports Extend Landmark Data Partnership, Powering Continued Growth

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Industry leaders agree new extension to data and streaming partnership that will see FIRST – Best in Sports turbo-charge global growth and boost annual revenues for Genius Sports

 FIRST Best in Sports, the Tier 1 provider of sports betting solutions, and Genius Sports, the leading sports data and technology company, today announce that they have extended their landmark partnership that will see Genius Sports continue to deliver its industry-leading betting data and streaming technology to FIRST Best in Sports.

As part of the new agreement, FIRST – Best in Sports will distribute Genius Sports data and streaming content to its expanded B2B network and grow the data company’s volume, reach and annual revenues in a major way as it brings partners onstream in Latin America, with Brazil as a major focus.

  • FIRST’s growth in Brazil and leading position as a LATAM-focused sportsbook solution will be further enhanced by Genius’s focus in South America.
  • This includes coverage of Brazil’s Serie A, Serie B, Campeonato Paulista, Mexico’s Liga MX and the Primera Ligas in Uruguay, Ecuador, Bolivia, Argentina, Chile, Colombia and Paraguay.

The deal extension is part of a comprehensive agreement between two companies that are setting industry standards for the speed, accuracy and depth of their online sports betting offerings. The new partnership also sees FIRST become the official betting partner of Genius Sports, with the group set to recommend FIRST – Best in Sports to operators seeking fully-managed sports betting solutions.

Tom Light, CEO of FIRST Best in Sports, commented: “We have been working with Genius Sports for many years, and I am delighted to be extending and deepening our relationship with such an industry leader. FIRST – Best in Sports and Genius Sports represent the gold standard in their respective fields and the new agreement will enable us to continue growing revenues for Genius Sports as we launch new partners and expand our network. We look forward to providing the most complete and data-rich solution to sports betting operators in the world’s fastest-growing markets.”

The post FIRST and Genius Sports Extend Landmark Data Partnership, Powering Continued Growth appeared first on Gaming and Gambling Industry in the Americas.

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