iGaming Industry
Exclusive Interview with Oron Barber, CEO and Founder of CoinPoint
Our colleague, Szaló Réka managed to interview Oron Barber , CEO and Founder at Coinpoint.net. Oron has been involved in igaming for 14 years. Having started at one of Playtech companies, Oron opened his own marketing agency later on and dealt with affiliates, traffic, PPC and SEO campaigns and other things. In the last 4 years, Oron has relocated in the Philippines, dealing mainly with the crypto coins. Oron also owns several projects in the Bitcoin Gambling market like bitcoingg.com / betcointech.com and others.
Thank you for being available and accepting this interview. First of all will you please introduce yourself and the company you represent?
Barber: My name is Oron Barber, Originally from Israel, 12 years in online marketing 5 of them into crypto markets. I love the online space, innovation, technology, crypto currencies and the igaming world. I founded CoinPoint more than 4 years ago in Australia and opened a service office in Manila Philippines. These days we are building our European office in Sofia Bulgaria. CoinPoint started when there were 2 online casinos able to accept bitcoin as deposit and one sports booking software. Back in 2013, the majority of the igaming world was against the crypto solution and avoided integration. Starting in the very early days gave us the advantage in the market as we learn and grew up with the customers.
CoinPoint is a successful onlien marketing agency that has built a global network of clients from various sectors including gaming and gambling providers. Will you please speak more about marketing and igaming market?
Barber: Well, I have started my career as affiliate manager in one of the biggest company and became an affiliate myself for several products. Once I developed my business from the affiliation sphere to a wider range of marketing services, the doors actually opened for me. Today we serve igaming clients with almost all methods of online marketing.
The company you represent offers premium services unique to the Bitcoin markets. How can CoinPoint overcome the challenges of renewing technology nowadays?
Barber: CoinPoint is a market leader and as such we are not looking to overcome the challenges comes with the Blockchain innovation, but to learn from and adjust our services to the market. Yes, the fin tech is changing fast, Blockchain opened so many new channels and the nature of our clients, not only in the igaming market, is to run fast forward. We are developing and changing our channels almost every week.
What do you consider the most successful experience in the history of CoinPoint?
Barber: We sold few of our assets early 2017 for nice amount of BTC’s .
Will you please tell more about the people who are behind the curtains, who created and have maintained these innovative, very successful and revolutionary services?
Barber: As mentioned before we are operating from Manila and Sofia – in both locations we have marketing experts, journalists, analysts, marketers and managers.
You must have received a lot of feedback, comments and opinions. Do these help in your work and which one do you consider the most important and why?
Barber: We are very open and very cooperate with our customers, we do learn from them a lot along the way and try always to be part of their growth. Any feedback is important and we listen a lot.
What is your personal opinion about gambling industry in general in Europe?
Barber: Gambling industry is changing a lot recently and moving from Web to mobile, from mobile to apps and from apps to IM’s. Payment methods are changing as well, not only crypto currencies but that the major change. Bitcoin cash is going to change it a lot more in the near future. What can I say, exciting times.
What advice would you give for those investors who are planning to set up a business in the gaming and gambling sector in Europe?
Barber: Forget about long term a plan, the market is changing too fast. Get some good idea / product / services and plan 12 months forward to innovate. The market will take you further.
According to you which are the values of Bitcoin that can make it very effective and due to which it will enhance the gaming industry?
Barber: Bitcoin and bitcoin cash are changing the igaming markets totally. All advantages of using crypto currencies are just perfect to the igaming industry. Lots of issues igaming had in the last years, were solved by Blockchain technology. I have said it many times before, crypto is the future of igaming an igaming is the engine to push forward crypto technologies.
Which are the benefits of using Bitcoin for the merchants?
Barber: Merchants are enjoying fast and easy transactions, different connection to their community and advanced opportunities for internal marketing. Many merchants are open to develop their crypto currencies into separate business. CoinPoint is consulting to merchants and operators not only how to accept and work with crypto currencies, but also how to benefit from it for the business needs.
Who is your favourite actor or actress?
Barber: Liam Neson and Gal Gadot.
Where would you travel the most in Central Europe?
Barber: I love Berlin and Amsterdam.…
The post Exclusive Interview with Oron Barber, CEO and Founder of CoinPoint appeared first on Eastern European Gaming – News – Interviews – Legal Market Updates – Premium Reports – Events – Directory.
Source: EEGaming.
4Play
Fast Track Enters into Partnership with 4Play
![fast-track-enters-into-partnership-with-4play](https://igamingradio.com/wp-content/uploads/2024/07/133041-fast-track-enters-into-partnership-with-4play.jpg)
Fast Track, the leading player engagement platform built specifically for the iGaming industry, has partnered with 4Play, a dynamic and innovative gaming operator renowned for its exceptional player experiences in both casino and sports betting.
Launched in 2023, 4Play has rapidly gained recognition in the industry, primarily targeting the burgeoning Brazilian market. With a commitment to delivering unparalleled entertainment, 4Play offers its players a seamless experience in Portuguese, featuring popular gaming verticals such as casino and sports betting.
4Play’s decision to integrate Fast Track CRM comes as part of its strategic initiative to bolster player retention and streamline operations through advanced automation. Fast Track’s robust platform will enable 4Play to automate complex player journeys, ensuring each interaction is personalised and timely.
“We are excited to partner with Fast Track to elevate our player engagement strategies. Their innovative approach to CRM and their commitment to creating individualised player experiences align perfectly with our vision for 4Play. We look forward to leveraging their platform to enhance our player retention and operational efficiency,” Mateus Ihering, Chief Operating Officer of 4Play, said.
Fast Track’s CRM platform, recognised for its real-time data capabilities and comprehensive automation suite, will support 4Play in achieving its business goals. By automating player communications and optimising the registration journey, 4Play aims to significantly increase its number of depositors while maintaining a high level of engagement among its 148,000 monthly active users.
Simon Lidzén, Co-Founder and CEO of Fast Track, said: “We are delighted to welcome 4Play into the Fast Track family. Their innovative spirit and dedication to providing top-tier player experiences make them an ideal partner. Together, we will set new standards in player engagement and retention, ensuring that 4Play continues to thrive in the competitive iGaming landscape.”
Andrés Tamayo
Pragmatic Play Enhances FullReto Partnership with Virtual Sports Addition
![pragmatic-play-enhances-fullreto-partnership-with-virtual-sports-addition](https://igamingradio.com/wp-content/uploads/2024/06/131910-pragmatic-play-enhances-fullreto-partnership-with-virtual-sports-addition.jpg)
Pragmatic Play, a leading content supplier to the iGaming industry, has reinforced its commitment to Latin American expansion by strengthening its existing relationship with Colombian operator FullReto.
The latest agreement will see FullReto offer its players a broad selection of Pragmatic Play’s unique Virtual Sports titles, building on an already extensive offering of over 300 Slots and Live Casino games.
Fantastic League, Greyhound Racing, and the thrilling motor racing-themed Force 1 are among the games now available to FullReto customers as the operator looks to capitalise on the rapidly increasing popularity of Virtual Sports to consolidate its position as a leading platform in Colombia.
The multi-product partnership reaffirms Pragmatic Play’s intentions to expand its offering in the LatAm markets, with FullReto now offering a vast catalogue of Pragmatic’s award-winning games across three verticals.
Victor Arias, Vice President of Latin American Operations at ARRISE powering Pragmatic Play, said: “Pragmatic Play is delighted to reinforce its partnership with FullReto by providing its players with access to its renowned Virtual Sports games. The deal not only emphasises Pragmatic Play’s desire to provide Colombian players with an exciting online gaming experience, but also demonstrates the supplier’s dedication to furthering its Latin American expansion.”
Andrés Tamayo, General Manager at FullReto, said: “FullReto’s continued collaboration with Pragmatic Play highlights our main objective of supplying the optimal player experience. The addition of Pragmatic Play’s Virtual Sports offering, on top of its Slots and Live Casino games, will ensure FullReto players have access to hundreds of fan-favourite games across a variety of verticals.”
Alonso Huiman
Pragmatic Play Launches Live Casino Offer at Atlantic City
![pragmatic-play-launches-live-casino-offer-at-atlantic-city](https://igamingradio.com/wp-content/uploads/2024/05/131384-pragmatic-play-launches-live-casino-offer-at-atlantic-city.jpg)
Pragmatic Play, a leading content supplier to the iGaming industry, has expanded its Live Casino footprint across Peru after going live with major local operator, Atlantic City.
The partnership sees Pragmatic Play’s full Live Casino portfolio integrated with the operator, enabling players in Peru to enjoy market-leading titles such as Blackjack, Roulette, and Baccarat from the supplier’s award-winning portfolio.
This latest agreement showcases Pragmatic Play’s plans for growth in LatAm, exhibiting an array of its verticals across multiple territories in recent months. It is the latest deal signed by Pragmatic Play with a Peruvian operator, following a comprehensive growth strategy in the country.
Victor Arias, Vice President of Latin American Operations at ARRISE powering Pragmatic Play, said: “Atlantic City is one of Peru’s most reputable operators and offers another opportunity to showcase the Pragmatic Play Live Casino portfolio in Peru. With an offering that will deliver exceptional gaming experiences to players, this partnership promises to cement Pragmatic Play’s position at the forefront of the Peruvian iGaming industry.”
Alonso Huiman, Chief of Online Casino at Atlantic City, said: “This landmark agreement with Pragmatic Play is a pivotal moment for us. Its vast selection of table and card games will resonate seamlessly with our player base and we are confident that this will propel our brand to new heights.”
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