iGaming Industry
European Online Poker Is Transforming, And PokerStars Is Set To Reap The Rewards
Summary
- The Stars Group is in a unique position to benefit from the combining of online poker player pools in France, Italy, Spain, and Portugal.
- Improvements in these markets will have a significant impact on the company’s bottom line.
- CEO Rafi Ashkenazi indicated that the company is “quite excited” about the prospects during the recent Q2 earnings call.
In July 2017, the regulatory authorities in France, Italy, Spain, and Portugal came together in Rome to sign a historic accord that has been in the making for half a decade. The impact of the agreement will shake up the online poker industry, improving the market conditions in some of the largest markets in Europe.
Over the last decade, online gaming regulation has proliferated across the globe, creating an environment for consumers to responsibly engage in online gaming with the safeguards and checks in place to help protect those at risk. In many jurisdictions, sensible and measured rules have created competitive online gambling markets that have allowed companies to flourish while affording more protection to consumers.
In online poker, many countries, including the UK, Denmark, Belgium, and Bulgaria, allow operators to share player pools between countries. This means that a player in the UK can play against someone in Denmark, Argentina, Canada, and the rest of the world.
Having access to a global player pool means that more games run around the clock, and operators can spread bigger tournaments, resulting in a more appealing product for consumers, thus channeling more players to regulated sites. It also leads to a much more competitive business marketplace, allowing small operators to build a reasonable liquidity pool across multiple jurisdictions.
However, the regulations in Spain, Italy, and France are unique in that they do not allow this form of cross-border shared liquidity. The closed system adopted in these countries has resulted in declining online poker revenue, lower channelization, and less competition. Portugal, which only passed online gaming regulation in 2016, adopted the same model as its Iberian neighbors.…
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Source: EEGaming.
Pragmatic Play, a leading content supplier to the iGaming industry, has reinforced its commitment to Latin American expansion by strengthening its existing relationship with Colombian operator FullReto.
The latest agreement will see FullReto offer its players a broad selection of Pragmatic Play’s unique Virtual Sports titles, building on an already extensive offering of over 300 Slots and Live Casino games.
Fantastic League, Greyhound Racing, and the thrilling motor racing-themed Force 1 are among the games now available to FullReto customers as the operator looks to capitalise on the rapidly increasing popularity of Virtual Sports to consolidate its position as a leading platform in Colombia.
The multi-product partnership reaffirms Pragmatic Play’s intentions to expand its offering in the LatAm markets, with FullReto now offering a vast catalogue of Pragmatic’s award-winning games across three verticals.
Victor Arias, Vice President of Latin American Operations at ARRISE powering Pragmatic Play, said: “Pragmatic Play is delighted to reinforce its partnership with FullReto by providing its players with access to its renowned Virtual Sports games. The deal not only emphasises Pragmatic Play’s desire to provide Colombian players with an exciting online gaming experience, but also demonstrates the supplier’s dedication to furthering its Latin American expansion.”
Andrés Tamayo, General Manager at FullReto, said: “FullReto’s continued collaboration with Pragmatic Play highlights our main objective of supplying the optimal player experience. The addition of Pragmatic Play’s Virtual Sports offering, on top of its Slots and Live Casino games, will ensure FullReto players have access to hundreds of fan-favourite games across a variety of verticals.”
Pragmatic Play, a leading content supplier to the iGaming industry, has expanded its Live Casino footprint across Peru after going live with major local operator, Atlantic City.
The partnership sees Pragmatic Play’s full Live Casino portfolio integrated with the operator, enabling players in Peru to enjoy market-leading titles such as Blackjack, Roulette, and Baccarat from the supplier’s award-winning portfolio.
This latest agreement showcases Pragmatic Play’s plans for growth in LatAm, exhibiting an array of its verticals across multiple territories in recent months. It is the latest deal signed by Pragmatic Play with a Peruvian operator, following a comprehensive growth strategy in the country.
Victor Arias, Vice President of Latin American Operations at ARRISE powering Pragmatic Play, said: “Atlantic City is one of Peru’s most reputable operators and offers another opportunity to showcase the Pragmatic Play Live Casino portfolio in Peru. With an offering that will deliver exceptional gaming experiences to players, this partnership promises to cement Pragmatic Play’s position at the forefront of the Peruvian iGaming industry.”
Alonso Huiman, Chief of Online Casino at Atlantic City, said: “This landmark agreement with Pragmatic Play is a pivotal moment for us. Its vast selection of table and card games will resonate seamlessly with our player base and we are confident that this will propel our brand to new heights.”
Pragmatic Play, a leading content supplier to the iGaming industry, is set to participate in CGS Santiago this month, as the provider seeks further inroads across the continent.
The provider is also the standalone Diamond Sponsor at the event, which takes place at Espacio Riesco in the country’s capital, Santiago, on May 29 and 30.
Pragmatic Play is set to attend the event as a renowned actor in the market, for its multi-product offering, comprising Slots, Live Casino content, Virtual Sports, Sportsbook, and Bingo, including fan-favorite titles Gates of Olympus and the popular Blackjack X.
With expo season now in full swing, CGS Santiago marks another conference in the region for the supplier, following its presence at BiS – SiGMA Americas in Brazil, GAT Expo in Colombia, and SBC Summit Rio earlier this year.
Victor Arias, Vice President of Latin American Operations at ARRISE powering Pragmatic Play, said: “Latin America remains a key focus for Pragmatic Play as it gears up to make meaningful connections in Chile, a region full of potential as the iGaming industry continues to evolve in this part of the world. Pragmatic Play is also proud to be a Diamond Sponsor at this year’s expo, showcasing the importance that CGS Santiago represents and the immense opportunities that the two-day event has on offer.”
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