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Kindred Group conducts ongoing research into responsible gambling



kindred group research

Kindred Group – a Malta-based online casino operator – is responsible for several web-based betting sites, including names like Unibet and 32Red.

And, given the volume of its casinos and the amount of bettors that use its services, the brand is working hard to understand and implement the very latest responsible gambling methodologies.

As part of this work, the Group has recruited Michael Auer (director for Neccton, a big data company) and Mark Griffiths (director of the International Gaming Research Unit at Nottingham Trent University in the United Kingdom) to analyze consumer data and conduct research into casino gaming habits.

What the research entails
Online casino companies place considerable emphasis on always improving the services and experiences they offer to you, the player.

One way of achieving this is to familiarize themselves with the typical online casino habits of players and, as part of its latest research, this is exactly what Kindred Group is planning to do.


The company will reportedly use player profiles – including those of its VIP players – to bring together casino and betting habits and practices in order to improve its overall players service.

Theres also the important issue of player safety too. Part of this work will allow Kindred Group to find out if its safety recommendations are being met. This will allow Kindred to improve the safety and quality of its online casino services, ensuring player safety and security remains paramount.

Consider it the Group’s way of letting you know that it complies with all rules and regulations, that it aims to always protect players and to shield them from potential problem gambling.

Previous work
Auer and Griffiths have, for some time, been researching the gambling field and how responsibility can be achieved. For around five years now, the pair have been researching and publishing studies that have investigated the metrics and tools put in place by online gambling operators to achieve responsible gameplay.

And in light of their work, a number of operators have reviewed and changed their services and products, but much research is still needed.


Some changes made across online casino operators in order to improve player safety an encourage repsonsible gambling include implementation of time- and money-spending limits for any single online game, the doling out of real-time, tailored feedback designed to improve a player’s habits, and the offering of expert advice and assistance.

Both Auer and Griffiths have noted the importance of their work previously with the former reportedly suggesting that correct tools allow operators to better control players’ habits when betting online and the latter noting how effective things such as feedback and time and spending limits have proven.

Safe and secure player environment
Kindred Group itself has the following aims: to ensure the delivery of a safe and secure customer environment; to never offer its products or services to anyone under the age of 18; and to offer advice, information, and assistance to any customer wanting to know more about responsible gaming.




The post Kindred Group conducts ongoing research into responsible gambling appeared first on Eastern European Gaming – News – Interviews – Legal Market Updates – Premium Reports – Events – Directory.

Source: EEGaming.


Fast Track Enters into Partnership with 4Play





Fast Track, the leading player engagement platform built specifically for the iGaming industry, has partnered with 4Play, a dynamic and innovative gaming operator renowned for its exceptional player experiences in both casino and sports betting.

Launched in 2023, 4Play has rapidly gained recognition in the industry, primarily targeting the burgeoning Brazilian market. With a commitment to delivering unparalleled entertainment, 4Play offers its players a seamless experience in Portuguese, featuring popular gaming verticals such as casino and sports betting.

4Play’s decision to integrate Fast Track CRM comes as part of its strategic initiative to bolster player retention and streamline operations through advanced automation. Fast Track’s robust platform will enable 4Play to automate complex player journeys, ensuring each interaction is personalised and timely.

“We are excited to partner with Fast Track to elevate our player engagement strategies. Their innovative approach to CRM and their commitment to creating individualised player experiences align perfectly with our vision for 4Play. We look forward to leveraging their platform to enhance our player retention and operational efficiency,” Mateus Ihering, Chief Operating Officer of 4Play, said.


Fast Track’s CRM platform, recognised for its real-time data capabilities and comprehensive automation suite, will support 4Play in achieving its business goals. By automating player communications and optimising the registration journey, 4Play aims to significantly increase its number of depositors while maintaining a high level of engagement among its 148,000 monthly active users.

Simon Lidzén, Co-Founder and CEO of Fast Track, said: “We are delighted to welcome 4Play into the Fast Track family. Their innovative spirit and dedication to providing top-tier player experiences make them an ideal partner. Together, we will set new standards in player engagement and retention, ensuring that 4Play continues to thrive in the competitive iGaming landscape.”

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Andrés Tamayo

Pragmatic Play Enhances FullReto Partnership with Virtual Sports Addition





Pragmatic Play, a leading content supplier to the iGaming industry, has reinforced its commitment to Latin American expansion by strengthening its existing relationship with Colombian operator FullReto.

The latest agreement will see FullReto offer its players a broad selection of Pragmatic Play’s unique Virtual Sports titles, building on an already extensive offering of over 300 Slots and Live Casino games.

Fantastic League, Greyhound Racing, and the thrilling motor racing-themed Force 1 are among the games now available to FullReto customers as the operator looks to capitalise on the rapidly increasing popularity of Virtual Sports to consolidate its position as a leading platform in Colombia.

The multi-product partnership reaffirms Pragmatic Play’s intentions to expand its offering in the LatAm markets, with FullReto now offering a vast catalogue of Pragmatic’s award-winning games across three verticals.


Victor Arias, Vice President of Latin American Operations at ARRISE powering Pragmatic Play, said: “Pragmatic Play is delighted to reinforce its partnership with FullReto by providing its players with access to its renowned Virtual Sports games. The deal not only emphasises Pragmatic Play’s desire to provide Colombian players with an exciting online gaming experience, but also demonstrates the supplier’s dedication to furthering its Latin American expansion.”

Andrés Tamayo, General Manager at FullReto, said: “FullReto’s continued collaboration with Pragmatic Play highlights our main objective of supplying the optimal player experience. The addition of Pragmatic Play’s Virtual Sports offering, on top of its Slots and Live Casino games, will ensure FullReto players have access to hundreds of fan-favourite games across a variety of verticals.”

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Alonso Huiman

Pragmatic Play Launches Live Casino Offer at Atlantic City





Pragmatic Play, a leading content supplier to the iGaming industry, has expanded its Live Casino footprint across Peru after going live with major local operator, Atlantic City.

The partnership sees Pragmatic Play’s full Live Casino portfolio integrated with the operator, enabling players in Peru to enjoy market-leading titles such as Blackjack, Roulette, and Baccarat from the supplier’s award-winning portfolio.

This latest agreement showcases Pragmatic Play’s plans for growth in LatAm, exhibiting an array of its verticals across multiple territories in recent months. It is the latest deal signed by Pragmatic Play with a Peruvian operator, following a comprehensive growth strategy in the country.

Victor Arias, Vice President of Latin American Operations at ARRISE powering Pragmatic Play, said: “Atlantic City is one of Peru’s most reputable operators and offers another opportunity to showcase the Pragmatic Play Live Casino portfolio in Peru. With an offering that will deliver exceptional gaming experiences to players, this partnership promises to cement Pragmatic Play’s position at the forefront of the Peruvian iGaming industry.”


Alonso Huiman, Chief of Online Casino at Atlantic City, said: “This landmark agreement with Pragmatic Play is a pivotal moment for us. Its vast selection of table and card games will resonate seamlessly with our player base and we are confident that this will propel our brand to new heights.”

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