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European Gaming Congress 2024
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IDology Protects Online Gaming Market with Robust KYC/AML Solution

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IDology, a leading identity verification provider in the US for over 20 years, announced an expanded portfolio of gaming solutions designed to optimize player acquisition, loyalty, and revenue while fortifying operators against fraud and money laundering through strategy and automation, ensuring compliance with both state and federal regulations.

With the gaming industry facing an increasingly complex regulatory landscape, IDology’s full-lifecycle AML compliance solutions come at a pivotal time. IDology’s expertise addresses these challenges head-on, ensuring that operators can focus on growth without compromising on security, compliance, or the customer experience.

IDology’s enhanced gaming solution includes:

  • Expanded Data Coverage and Increased Pass Rates: Comprehensive access to new data sources ensures more customers, including thin-file and hard-to-identify populations, can be successfully verified and onboarded at a higher level of speed and accuracy. Robust and reliable age verification checks simplify compliance procedures, while protecting underage individuals from creating accounts and placing bets.
  • Step-Up Verification: Patented technology automates in-line authentication of government-issued IDs to increase acquisition and enhance the customer experience using a global document library covering all 196 countries and territories with over 8000 document types. Forensic and CVML tests ensure detection of expired, stolen, forged, and tampered with IDs, while biometric protection with a simple ID to selfie face match provides an added layer of identity assurance.
  • Orchestration and Contactability: Full stack orchestration of a player’s identity journey by IDology. Technology solution for the implementation of customizable workflows for onboarding and cost optimization that assert contactability of player through every step of the workflow while building ROI.
  • PEPs and Sanctions Screening: Comprehensive checks against 450+ global sanctions lists, including individual country, OFAC, Interpol, and UN Sanctions, during onboarding and beyond, for continuous monitoring and risk assessment without human intervention. Advanced algorithms and match filters ensure accuracy and reduce false positives.
  • Fraud Prevention: Tenured fraud prevention solutions for identifying and managing risk in-line including Velocity Rules engine and Fraud Consortium of more than 15 million attributes, preventing piracy, multi-accounting, unfair gameplay, bonus abuse, account take-over and chargeback fraud. All backed by ML and dedicated Fraud Analyst support to keep operators proactive in their fraud mitigation needs.
  • End-to-End Compliance: Comply with state and federal regulatory requirements and promote responsible gaming with a comprehensive, full-lifecycle compliance and risk management ecosystem—all with one provider.

“Today’s gaming landscape presents both remarkable opportunities and significant challenges for operators. As criminal techniques evolve, so must our strategies to combat them. We understand the complexities faced by the gaming industry and have dedicated ourselves to building robust, sophisticated solutions that prioritize both user experience and regulatory compliance. In this era of rapid online expansion, we’re proud to empower operators to tap into new growth opportunities confidently and securely,” Heidi Hunter, Chief Product Officer at IDology, said.

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Games Lift 2024: These five developer teams will receive the Hamburg incubator funding

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Five teams have won over the Games Lift awarding committee with their game projects. On September 9, the Games Lift Incubator will start for them as a unique support program in Germany. Included is a one-year workshop and mentoring program with international industry experts and 15,000 euros in financial support, as well as room for collaboration and exchange with the other participating teams. More than 30 experts in game design, product development, pitching, business development, press relations and marketing from the Games Lift network will share their experience with the teams to give their projects a professional start. Starting this year, the program also offers participating teams a joint trip to an international industry event. The Games Lift Incubator is organized and implemented by Gamecity Hamburg on behalf of the Free and Hanseatic City of Hamburg.

A total of 21 teams and solo developers applied for the fourth Games Lift Incubator. The decision for the five participating teams was made by the awarding committee, consisting of Kristin von der Wense (Publishing Producer Daedalic Entertainment), Ole Schaper (Managing Director The Sandbox Hamburg (Sviper GmbH)), Heiko Gogolin (Managing Director Rocket Beans Entertainment) and Tobias Graff (Co-Founder, Programmer and CEO Mooneye Studios).

Margarete Schneider, Project Manager at Gamecity Hamburg, on the award committee’s decision: “We are delighted with the large number of applications for our incubator and the high standard of the pitch decks submitted once again. It is particularly pleasing that we are receiving more applications from outside Hamburg, who see the city as an attractive location for starting a new business. The Games Lift Incubator provides gaming start-ups with comprehensive starting support and enables them to forge connections in Hamburg’s diverse games scene.

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The five winner projects and teams for Games Lift Incubator 2024:

  • ForeFeathers by Team Honeybeak
  • Frisia – Cozy Villages by Rouven Cabanis
  • Light of Atlantis by Duck ‘n’ Run Games
  • Pubcrawler by Triflgard
  • Tiny Garden by Tales from the Garden

ForeFeathers by Team Honeybeak is a 3D Puzzle-Platformer where players slip into the role of a penguin, who explores the sky-high ruins of an ancient civilization of birds. Traversing the flying islands with the ancient powers of flight, solving tricky puzzles and keeping the penguin’s friends away from trouble are some main aspects of the game.

In Frisia – Cozy Villages by Rouven Cabanis the player gains control over an uninhabited Northsea island and is tasked with building a functional, yet cozy and beautiful little town. Inspired by the frisian architecture of the Dutch and German Northsea coast, Frisia aims to create a cozy gameplay experience in harmony with simple town-building and strategy game mechanics.

Light of Atlantis by Duck ‘n’ Run Games is a 2D puzzle metroidvania in which players take on the roles of various robots with individual abilities to explore the sunken ruins of Atlantis. By draining and releasing water into the various rooms, the robots shape their environment and improve their chances against different enemies. Light of Atlantis was part of the Gamecity Hamburg prototype funding in 2023 and received in the same year the German Computer Game Award (Deutscher Computerspielpreis) in the category “Best Prototype”.

Pubcrawler by Triflgard is a co-op PC game in which up to four players need to work as a team, to navigate a giant, mechanic, wandering pub through an apocalyptic wasteland. In the process, they must complete a variety of challenging tasks that can only be mastered as a team. Working together efficiently, pleasing the different guests and keeping a cool head even when the giant pubcrawler faces technical issues are the key to a successful journey.

In Tiny Garden by Tales from the Garden players slip into the role of a deity who fills a deserted planet with life. Together with their servants, a group of cute leaf creatures that must be protected from evil spirits, they plant a constantly growing garden. As soon as the garden is fully grown, the evil spirits can be soothed and the player can move on to the next planet in help.

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The post Games Lift 2024: These five developer teams will receive the Hamburg incubator funding appeared first on European Gaming Industry News.

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MainStreaming Announces Appointment of Nicola Micali as Chief Customer Officer

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MainStreaming, an iMDP INTELLIGENT MEDIA DELIVERY COMPANY, which is redefining the CDN market with its innovative Edge Network services, announced the appointment of Nicola Micali as its new Chief Customer Officer (CCO).

With a track record of improving processes and efficiency and creating go-to-market strategies, Harvard alumnus and former Akamaite, Nicola Micali joins MainStreaming with the goal of solidifying a customer-centric organisation that prioritises long-term relationships, customer experience (CX) and satisfaction, ensuring MainStreaming’s continued business growth and market leadership.

Nicola brings a wide range of professional experience as a Leader of Customer Success & Professional Services at Akamai for over 10 years, where he was responsible for services and overall revenue. He developed the services strategy for the Americas’ media & entertainment, gaming and partners verticals exceeding all revenue targets year after year. Nicola’s expertise in leading technical customer-facing teams has resulted in higher customer satisfaction and successful worldwide streaming events.

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With a Master’s degree in Business Administration and Management from Harvard, Micali’s educational background further enhances his capability to lead and innovate in the Edge video technology sector. As Nicola steps in as CCO, he will play a pivotal role in guiding the entire customer lifecycle journey. His expertise in customer success positions him perfectly to lead MainStreaming’s efforts in providing world-class service to a global clientele.

MainStreaming’s CEO, Antonio G. Corrado, said: “QoS for our customers and QoE for end users are at the core of our streaming business. It is the best proxy for customer satisfaction for us. We are happy to welcome Nicola Micali, who demonstrates his expertise in customer success. Together, we are set to strengthen our commitment to being a customer satisfaction-oriented company, leveraging our world-class services directed to broadcast-quality standards that are requested by industry players.”

MainStreaming’s video delivery technology is meticulously developed in-house, offered as managed private Edge Network to help broadcasters, OTT TVs and content owners overcome the toughest challenges of live streaming at scale, addressing the limitations of classic CDN and enabling new application solutions on the Edge.

“I am honored to join a team that is on a mission to write a new chapter in video streaming delivery, setting new standards, and paving the way for the future of TV. I am ready to contribute to MainStreaming’s innovative approach and customer-centric philosophy. Together, we are set to revolutionize how the streaming industry approaches Edge Network architecture for live streaming, emphasizing a more distributed, ultra-low-latency, energy-efficient, and globally scalable design,” Nicola Micali said.

The post MainStreaming Announces Appointment of Nicola Micali as Chief Customer Officer appeared first on European Gaming Industry News.

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AdInMo Launches InGamePlay SDK 3.0 with Clickable Ad Units

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AdInMo, the most innovative and player-centric monetization platform for mobile game developers, has announced the beta release of its InGamePlay SDK 3.0.

InGamePlay 3.0 builds on AdInMo’s existing tech stack which offers multi-format non-interruptive immersive advertising. The latest SDK launches clickable in-game ad units designed with the player experience at the forefront, driving better monetization for free-to-play developers and higher engagement for advertisers.

One of the unique ways AdInMo’s SDK drives intentional clicks is through the ‘InGamePlay Magnifier’, which spotlights an advert within the game environment to improve its viewability. The SDK also features customisable visual options, such as a glowing or pulsing placement border to signify to the player whether an ad is clickable. Gameplay is not affected because the game is paused as soon as the player chooses to interact with the ad, and then is frictionlessly returned to the game.

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Players are familiar with the idea that objects are interactive in a game world, AdInMo has harnessed this mechanic to integrate advertising in an immersive and non disruptive way. Engaging with the advert will always be the player’s choice, making clicks intentional which is highly valuable for both advertisers and developers.

AdInMo CEO and Co-Founder Kristan Rivers, explains: “Making a game that generates sustainable revenue while still being joyful for players is the perennial balancing act for developers. Our latest SDK offers a frictionless way to increase the effectiveness of in-game advertising without impacting the player experience and crucially gives developers more ways to make money.”

InGamePlay 3.0 SDK utilises AdInMo’s data-led PlayerPersonaFramework™, to target the right player audiences with the right message which could be a brand awareness, direct response or in-app campaign using AdInMo’s new hybrid-monetization solutions.

Kristan Rivers, continues: “The games industry is gearing up to a future where free-to-play is dominated by hybrid-monetization. Our new clickable ad placements can already be used to advertise a developer’s portfolio in-game with our CrossPromo feature and that’s just the start of AdInMo’s hybrid-monetization roll out this summer.”  

The post AdInMo Launches InGamePlay SDK 3.0 with Clickable Ad Units appeared first on European Gaming Industry News.

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