

eSports
Veloce Esports announces long-term partnership with Next Level Racing
Agreement signals innovative collaboration between sim racing powerhouses
Veloce Esports has today (1 August) revealed an exciting partnership with world-leading simulation brand Next Level Racing, aimed at encouraging greater innovation within the sector.
This collaboration sees Next Level Racing become Veloce’s Official Cockpit Provider, as they supply the squad’s leading esports drivers with specialist hardware and equipment.
With both organisations continuing to excel in the esports industry, Veloce and Next Level Racing will also proactively work together for the benefit of the sim-racing community, including attending events and hosting competitions – both online and in-person.
Founded in 2009, Next Level Racing has earned itself a top spot among simulation brands, revolutionising simulation with its industry leading product range, sold in more than 40 countries.
At the heart of both Next Level Racing and Veloce lies a focus on innovation and quality to meet the ever-changing demands of sim racers and gamers, with the former now providing the latter with the highest quality and reliable hardware available.
Next Level Racing continues to lead the market, while maintaining a strong presence and partners in the global gaming industry, which now includes Veloce.
Meanwhile, Veloce Esports is the world’s leading esports and racing growth platform focused on innovation within the gaming, sport, media and entertainment sectors; comprising high-profile drivers, influencers and teams from across the globe.
There will be many events for the community to enjoy throughout the duration of this partnership, with Next Level Racing benefiting from Veloce’s ever-expanding online ecosystem, with monthly viewership figures in excess of 500 million.
Cam Royal, Head of Talent at Veloce Esports, said: “Since the start of the year, Veloce has continued to elevate and improve our in-house esports programme and we have actively been seeking a cockpit provider which shares our ethos of wanting to enrich the environment for sim-racing drivers and also provide opportunity to them. We feel Next Level Racing is that partner; and we are thrilled to enter into this partnership where we will work collectively to give back to the community and ensure both new and existing talent have the best hardware available.”
Kam Khadem, Head of Brand at Next Level Racing, said: “We are thrilled to announce our partnership with Veloce Esports. This partnership allows both organizations to work more closely together to support Veloce esports drivers with our cockpits in highest level of sim racing competitions. We also look forward to creating an engaged experience for the sim racing community with several online and in person activations. Veloce’s extensive experience in motorsports and esports make them the perfect partner for Next Level Racing.”
Compliance Updates
Oddin.gg Officially Registered with LOTBA as a Supplier in the City of Buenos Aires

Oddin.gg has been officially registered as a supplier by the Lottery of the City of Buenos Aires (LOTBA). This authorization clears the way for Oddin.gg to provide its end-to-end esports betting ecosystem—including its Odds Feed, Risk Management, BetBuilder, Widgets, and more—to licensed operators in the City of Buenos Aires. The milestone reinforces Oddin.gg’s strategic focus on supporting partners across Latin America.
LOTBA, the regulatory authority for online gaming within the Autonomous City of Buenos Aires, is well known for its rigorous compliance and technical standards. While the body manages licensing and enforcement, suppliers must undergo a formal registration process before providing services to local operators. Oddin.gg’s successful registration confirms that it has met all relevant technical, financial, and compliance requirements.
Juana Bischoff, Senior Business Development Manager LATAM at Oddin.gg, said: “Being officially registered with LOTBA marks an important step in Oddin.gg’s long-term commitment to the Latin American market. Esports is gaining real traction across the region, and we want operators in Buenos Aires—and beyond—to have the tools and insight to deliver a top-tier esports betting experience. We’re not just bringing leading technology—we’re bringing the local expertise and regulatory awareness needed to help our partners like Betsson and Jugadon grow.”
The post Oddin.gg Officially Registered with LOTBA as a Supplier in the City of Buenos Aires appeared first on Gaming and Gambling Industry in the Americas.
Asia
NODWIN Gaming Partners with Sony LIV for Streaming Rights of Esports World Cup 2025

NODWIN Gaming, South Asia’s leading esports and gaming company, has announced that Sony LIV has acquired the Hindi and English language media rights for select matches of the Esports World Cup (EWC) 2025, further amplifying the tournament’s reach and representation across India.
As part of the partnership, Sony LIV will stream select matches from the Esports World Cup in India, bringing the action to millions of fans in languages they resonate with. The Hindi-language broadcast will be available exclusively on the Sony LIV app and official website.
In addition, Sony LIV will also stream the weekly shows, behind-the-scenes features and player interactions spotlighting EWC athletes and teams, curated for both core and casual esports audiences. This collaboration follows NODWIN Gaming’s recent partnership with the Esports World Cup Foundation (EWCF) to manage media rights and regional distribution across South Asia.
Akshat Rathee, Co-Founder and Managing Director of NODWIN Gaming, said: “Our goal is to bring the Esports World Cup to as many passionate fans across South Asia as possible, and this partnership with Sony LIV is a major step in that direction. It combines Sony LIV’s incredible reach with NODWIN’s focus on building localized, fan-first esports experiences. With both Hindi and premium English content, we are creating a viewing experience that feels personal, immersive, and truly regional.”
With the addition of Sony LIV as the exclusive Hindi broadcast partner and NODWIN Gaming as the strategic regional media and marketing partner, the EWC is poised to reach unprecedented heights in South Asia. This aligns with the mission of making esports more inclusive, accessible and locally relevant.
With top-tier Indian talent competing across multiple titles, the Esports World Cup 2025 presents a unique opportunity to showcase India’s growing presence in global esports and to unite audiences around a shared national dream.
The post NODWIN Gaming Partners with Sony LIV for Streaming Rights of Esports World Cup 2025 appeared first on European Gaming Industry News.
eSports
eWear launches aim.one – the world’s first functional gaming wear for esports athletes and gaming-fans

From hoodies to short-sleeved jerseys: the entire collection has been developed to meet the specific needs of gamers – uncompromising, highest-quality and thought-out down to the last detail.
“There is the right functional clothing for every sport – for soccer, tennis, golf… Gaming used to have this gap. Not anymore!”, say the founders.
The debut collection features 4 products and thus offers the right piece for all gamers: hoodie, longsleeve, shirt and pants. Each combines innovative functionality with comfort and style. Smart gadgets – including special ventilation zones, padding and other features to promote reaction, focus and grip – make this clothing a real support in the game.
Developed from the ground up specifically for playing at a PC, “aim.one is for everyone who wants to take their gaming to the next level – from high-end eSports pros to hobby gamers,” say the founders. “With this collection, gamers finally get their own clothing tailored to their passion!”
The product launch will take place via Kickstarter on the 5th of August!
Until launch, Gamers can unlock MVP status for only a €/$1 donation. This grants up to 35% discount during the campaign — plus a free nickname print on their apparel.
The post eWear launches aim.one – the world’s first functional gaming wear for esports athletes and gaming-fans appeared first on European Gaming Industry News.
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