iGaming Industry
UK councils call for curb on betting advertisements
With a huge rise in gambling advertising, including sports events watched by children, the Local Government Association (LGA) wants greater restrictions on betting advertising to help protect young people from developing possible gambling problems as they grow older.
Latest industry figures show that almost one in 10 (nine per cent) children aged 11-15 are now ‘following’ gambling companies on social media, while the second highest rates of problem gambling are in the 16-24 age category.
According to UK broadcast regulator Ofcom, the number of gambling adverts rose by 500 per cent, between 2007 – when all gambling firms were allowed to advertise on television for the first time – and 2012.
With live football matches screened to millions of viewers, including children, and half of Premier League and Championship football teams sponsored by betting companies, the LGA is concerned that the volume of gambling advertising, including ‘live bet’ TV adverts during matches, is undermining the Government’s objective of socially responsible growth in the sector.
The LGA is calling for government to look at tighter restrictions on gambling advertising. In its Budget submission, it is urging maximum stakes on fixed odds betting terminals (FOBTs) – the most discussed product during gambling counselling sessions – to be reduced from £100 to £2 in line with maximum stakes for other gaming machines allowed elsewhere on high streets.
The LGA is further calling for cumulative impact tests to be introduced to enable councils to reject applications for new betting shops where there are already existing clusters of shops, when government announces its imminent review of gaming machines and social responsibility measures.
Cllr Simon Blackburn, Chair of the LGA’s Safer and Stronger Communities Board, said: “Gambling advertising on television has rocketed since the Gambling Act came into force in 2007, which is a major concern for councils who are aware of the personal harm that problem gambling can cause.
“The rise in both televised sporting events, such as Premier League football, and gambling advertising means viewers, particularly children, are being exposed to increasing amounts of gambling brands and betting messages.
“While the Gambling Act was intended to position gambling as an acceptable leisure activity, we are concerned that the volume of gambling advertising goes beyond what can be deemed the right balance between socially responsible growth and protecting individuals and communities. The Government should seriously consider tighter restrictions on gambling advertising that is easily accessible to, and seen by children.
“Councils are also increasingly frustrated over their lack of powers to curb the proliferation of FOBTs – which currently exceed 34,000 in the UK – and the concentration of betting shops on high streets. Lowering maximum FOBT stakes to £2 in line with other gaming machines would help protect those at risk of problem gambling from incurring higher losses.
“Councils are not anti-bookies but a new cumulative impact test would give them the power to veto new betting shops – and FOBTs – in places where there are already existing clusters.
“Problem gambling can lead to spiraling debt, deteriorating mental health and well-being, and a toll on society – and taxpayers – through crime and disorder, family breakdown and homelessness. It’s vital that improved social responsibility measures are implemented to help to reduce this.”…
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Source: EEGaming.
BetConstruct, a global leader in the iGaming industry, is going to showcase its cutting-edge solutions at the highly anticipated Global Gaming Expo (G2E), taking place from October 7-10.
As the premier event for the global gaming industry, G2E serves as a hub for innovation, driving growth by bringing together industry professionals from around the world to foster business opportunities.
Taking place at The Venetian Expo in Las Vegas, this all-in-one event features both an education program from October 7-10 and an expansive expo hall running from October 8-10.
BetConstruct’s stand is 5230, where the team will showcase an exciting range of products, including the newly launched the Last Battle, a novel loyalty system that is the byproduct of BetConstruct’s commitment to innovation. The company will also demonstrate its comprehensive Sportsbook and Casino Suite, along with DECA, its next-level decentralised casino platform, and Umbrella, an AI-powered risk management solution. These offerings are designed to meet the needs of a diverse range of operators, ensuring seamless and engaging experiences for players across the regulated market.
Amusnet has announced its participation in the 23rd edition of G2E Las Vegas (Global Gaming Expo) at The Venetian Expo from October 7-10. As one of the largest expos globally, G2E provides a platform for the company to showcase products across its Online Casino, Live Casino, and Land-based verticals, positioning Amusnet as a prominent all-casino provider in the competitive iGaming industry.
“We are excited to attend G2E Las Vegas 2024 to present our latest online casino portfolio and Type S slot cabinets: our first-ever product series for Land-based casinos, designed to offer a competitive edge by combining Amusnet’s top-notch game portfolio with an immersive player experience. Our focus is on delivering solutions that maximize performance and cater to the evolving needs for both online and land-based casinos,” said Borislav Marinov, Head of Business Development, Land-based, at Amusnet.
Alongside its technical excellence, the premium Type S series showcases the company’s award-winning titles, including 20 Golden Coins, Extra Crown, Fruits & Gold, and Cocktail Rush. It also features Amusnet’s popular four-level bonus game, Jackpot Cards, along with other exciting features like Free Spins, Buy Bonus, Pick Me Bonus, and Symbol Upgrade.
Amusnet will host an activation featuring its premium slot cabinets at the upcoming expo, offering attendees the opportunity to experience the thrill of Type S in real time and win exciting gifts.
SoftGamings, the market leader in iGaming solutions and services, announced the arrival of the Tobique Gaming License on the market. The move reflects the company’s commitment to enhancing regulatory compliance and expanding its footprint in the competitive iGaming industry.
Tobique Gaming, managed by the Tobique First Nation in western New Brunswick, Canada, oversees the issuance of online gambling licenses through the Tobique Gaming Commission (TGC) — a regulatory body established under the Tobique Gaming Act of 2023. This initiative is known for its stringent standards and emphasis on responsible gaming. Furthermore, it promotes economic development within the Tobique First Nation community.
The Tobique Gaming license provides operators an entry point into the online gaming and gambling industries. With it, businesses and iGaming operators can conduct operations in various global regions and offer multiple services, from betting to casino games and lottery promotions. The best of all is the streamlined application process, which lasts only 4 to 6 weeks.
SoftGamings is fully prepared to support clients and those interested in obtaining this license. Leveraging its innovative technology and diverse game portfolio, SoftGamings is ready to support clients in navigating the application process and leveraging the benefits of the Tobique Gaming License. The company’s comprehensive services include game development, casino management systems, and payment integrations, making SoftGamings a preferred partner for numerous operators and developers worldwide.
Consequently, helping the clients obtain the Tobique Gaming license and being an entry point represents a significant milestone in SoftGamings’ ongoing efforts to refine its service offerings, maintain the highest standards of gaming integrity, and bolster its regulatory standing. As the company moves forward with this licensing process, it anticipates a positive impact on its operations and continued success in delivering exceptional gaming solutions to its global clientele.
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