Connect with us
European Gaming Congress 2024

iGaming Industry

PLAYOJO LAUNCHES IN DENMARK

Published

on

PLAYOJO LAUNCHES IN DENMARK

Operator expands presence in Scandinavia with latest launch, ramps up marketing activity in Sweden

 

Fast-growing online casino operator, PlayOJO, has set its sights on Scandinavian dominance after launching to players in Denmark today.

The disruptive challenger brand has already made a big impression in the UK market with its unique approach to responsible gambling.

The operator is open and honest with its terms and conditions, marketing, promotions and bonuses, and believes the money players win should be theirs.

Advertisement
Stake.com

Its innovative OJOplus offering rewards players with cashback on every single wager – whether they win or lose – which can be withdrawn into their wallet at any time.

All bonuses and rewards come with no wagering requirements, so what players see is what they get – it’s that simple.

To coincide with its Denmark launch, PlayOJO is ramping up marketing spend in Sweden where it has already built a significant player base. It is going full-bore with an €8m TV campaign, as well as additional placements in digital media, local and national press, billboards and sponsorship. The campaign will launch early next year, and will see PlayOJO become one of top three online casino ad spenders in Sweden, just as it is in the UK.

This will help support PlayOJO’s recent launch with Yggdrasil Gaming, allowing Swedish players to access smash hits such as Jungle Books and Vikings go Berzerk.

Ohad Narkis, from PlayOJO, said: “We are delighted to have flicked the switch on PlayOJO in Denmark, further strengthening our position in the Nordics. Our unique approach to responsible gambling, and the open and honest way we reward players, sets us aside from our rivals. We will be supporting this launch with increased marketing activity in Sweden, as we look to gain a larger share of the Scandinavian market. We are confident Scandinavian players will accept our brand principals and unique value proposition with open arms. A big part of that success comes from having the top games from the best suppliers, so our deal with Yggdrasil will prove crucial to our success in the region.

Advertisement
Stake.com

PlayOJO launched in the UK in  February 2017, and has already taken the market by storm with its “for the players” ethos.

This approach has seen PlayOJO receive nominations for two categories at the EGR Operator Awards 2017 – Rising Star and Socially Responsible Operator.

The post PLAYOJO LAUNCHES IN DENMARK appeared first on Eastern European Gaming – News – Interviews – Legal Market Updates – Premium Reports – Events – Directory.


Source: EEGaming.

Advertisement
Stake.com

Andrés Tamayo

Pragmatic Play Enhances FullReto Partnership with Virtual Sports Addition

Published

on

pragmatic-play-enhances-fullreto-partnership-with-virtual-sports-addition

 

Pragmatic Play, a leading content supplier to the iGaming industry, has reinforced its commitment to Latin American expansion by strengthening its existing relationship with Colombian operator FullReto.

The latest agreement will see FullReto offer its players a broad selection of Pragmatic Play’s unique Virtual Sports titles, building on an already extensive offering of over 300 Slots and Live Casino games.

Fantastic League, Greyhound Racing, and the thrilling motor racing-themed Force 1 are among the games now available to FullReto customers as the operator looks to capitalise on the rapidly increasing popularity of Virtual Sports to consolidate its position as a leading platform in Colombia.

The multi-product partnership reaffirms Pragmatic Play’s intentions to expand its offering in the LatAm markets, with FullReto now offering a vast catalogue of Pragmatic’s award-winning games across three verticals.

Advertisement
Stake.com

Victor Arias, Vice President of Latin American Operations at ARRISE powering Pragmatic Play, said: “Pragmatic Play is delighted to reinforce its partnership with FullReto by providing its players with access to its renowned Virtual Sports games. The deal not only emphasises Pragmatic Play’s desire to provide Colombian players with an exciting online gaming experience, but also demonstrates the supplier’s dedication to furthering its Latin American expansion.”

Andrés Tamayo, General Manager at FullReto, said: “FullReto’s continued collaboration with Pragmatic Play highlights our main objective of supplying the optimal player experience. The addition of Pragmatic Play’s Virtual Sports offering, on top of its Slots and Live Casino games, will ensure FullReto players have access to hundreds of fan-favourite games across a variety of verticals.”

Continue Reading

Alonso Huiman

Pragmatic Play Launches Live Casino Offer at Atlantic City

Published

on

pragmatic-play-launches-live-casino-offer-at-atlantic-city

 

Pragmatic Play, a leading content supplier to the iGaming industry, has expanded its Live Casino footprint across Peru after going live with major local operator, Atlantic City.

The partnership sees Pragmatic Play’s full Live Casino portfolio integrated with the operator, enabling players in Peru to enjoy market-leading titles such as Blackjack, Roulette, and Baccarat from the supplier’s award-winning portfolio.

This latest agreement showcases Pragmatic Play’s plans for growth in LatAm, exhibiting an array of its verticals across multiple territories in recent months. It is the latest deal signed by Pragmatic Play with a Peruvian operator, following a comprehensive growth strategy in the country.

Victor Arias, Vice President of Latin American Operations at ARRISE powering Pragmatic Play, said: “Atlantic City is one of Peru’s most reputable operators and offers another opportunity to showcase the Pragmatic Play Live Casino portfolio in Peru. With an offering that will deliver exceptional gaming experiences to players, this partnership promises to cement Pragmatic Play’s position at the forefront of the Peruvian iGaming industry.”

Advertisement
Stake.com

Alonso Huiman, Chief of Online Casino at Atlantic City, said: “This landmark agreement with Pragmatic Play is a pivotal moment for us. Its vast selection of table and card games will resonate seamlessly with our player base and we are confident that this will propel our brand to new heights.”

Continue Reading

CGS Santiago

Pragmatic Play to Participate in CGS Santiago

Published

on

pragmatic-play-to-participate-in-cgs-santiago

 

Pragmatic Play, a leading content supplier to the iGaming industry, is set to participate in CGS Santiago this month, as the provider seeks further inroads across the continent.

The provider is also the standalone Diamond Sponsor at the event, which takes place at Espacio Riesco in the country’s capital, Santiago, on May 29 and 30.

Pragmatic Play is set to attend the event as a renowned actor in the market, for its multi-product offering, comprising Slots, Live Casino content, Virtual Sports, Sportsbook, and Bingo, including fan-favorite titles Gates of Olympus and the popular Blackjack X.

With expo season now in full swing, CGS Santiago marks another conference in the region for the supplier, following its presence at BiS – SiGMA Americas in Brazil, GAT Expo in Colombia, and SBC Summit Rio earlier this year.

Advertisement
Stake.com

Victor Arias, Vice President of Latin American Operations at ARRISE powering Pragmatic Play, said: “Latin America remains a key focus for Pragmatic Play as it gears up to make meaningful connections in Chile, a region full of potential as the iGaming industry continues to evolve in this part of the world. Pragmatic Play is also proud to be a Diamond Sponsor at this year’s expo, showcasing the importance that CGS Santiago represents and the immense opportunities that the two-day event has on offer.”

Continue Reading

Trending