Latest News
SBK Launches “SBK Betting Zone”
SBK, the sportsbook app created by Smarkets, has launched a new content hub called the SBK Betting Zone.
The SBK Betting Zone brings together leading writers from the world of sport to provide insight, betting tips, and previews, with a focus on highlighting SBK’s industry-leading odds.
In addition, the ever-growing stable of SBK horse racing ambassadors – including trainer George Boughey and jockeys Sean Levey, Nicola Currie, and Tom Bellamy – will share exclusive content on the new site.
The Betting Zone will also be the new home of the SBK Betting Podcast, hosted by Racing TV’s Jess Stafford, which provides horse racing tips and insight from experts including Ross Millar and James Millman, as well as in-house SBK tipster Tom Collins, who recently joined the company from the Racing Post.
Smarkets spokesperson Adam Baylis said: “We’re really excited to further scale up our content offering with the launch of the SBK Betting Zone. This gives us another platform to provide our users with the latest tips and insight, which they can combine with our market-leading odds.
“You can expect to see exclusive content from our brand ambassadors as well as a wider offering of podcast and video content in the coming months.”
BETBY
BETBY EXPANDS LATAM FOOTPRINT WITH MOBADOO ESPORTS PARTNERSHIP

BETBY, a leading sportsbook supplier, has announced a new partnership with prominent LATAM-focused esports provider Mobadoo, in a move that will see its Betby.Games portfolio fully integrated into Mobadoo’s product lineup.
This collaboration enables Mobadoo — which has an established presence and deep market understanding across Latin America — to incorporate BETBY’s proprietary and award-winning esports offering, delivering dynamic and fast-paced betting content to its growing user base. Among Betby.Games’ titles are eSoccer, eBasketball, eFighting, eCricket, eShooter, eHorse Racing, eTennis, and the Brazil-relevant eVaquejada.
As one of the most comprehensive and high-frequency esports betting solutions in the industry, Betby.Games offers access to more than 70 tournaments, over 350 betting markets, and more than 300,000 live matches each month. This collaboration will not only enhance Mobadoo’s offering but also reinforce BETBY’s position as a leading esports supplier in the LATAM region, a key pillar in the supplier’s global expansion strategy.
“Mobadoo has an excellent reputation and strong regional expertise, making them an ideal partner for us. Their commitment to innovation in esports and the rapid growth of this vertical in the region made our partnership only a matter of time,” commented Kirill Nekrasov, BETBY’s Head of Sportsbook Product. “This agreement not only expands the reach of our unique Betby.Games content, but also aligns perfectly with our global strategy of delivering flexible, high-performance esports solutions to next-generation operators. Together, we’re set to further strengthen our leading position in the LATAM region.”
José Aníbal Aguirre, Chief Marketing Officer at Mobadoo, added: “We’re thrilled to integrate Betby.Games into our offering. The depth and quality of their esports content is unmatched, and this partnership gives us a powerful new edge in catering to LATAM’s passionate esports fanbase. With BETBY’s support, we’re confident we can elevate the player experience and unlock new growth opportunities across the region.”
The post BETBY EXPANDS LATAM FOOTPRINT WITH MOBADOO ESPORTS PARTNERSHIP appeared first on Gaming and Gambling Industry in the Americas.
Latest News
DATA.BET Launches Bet Builder for Sports Betting

A flexible feature designed to improve player retention
DATA.BET, the sportsbook solution supplier, has introduced Bet Builder functionality as part of its sports betting offering. Starting with football, basketball, and hockey, the feature is already available and integrated by the company’s first partners.
Bet Builder allows players to combine multiple outcomes into a single bet, enhancing engagement and personalization. For football, it also supports Player Props markets — such as individual player actions — that can be mixed with standard or other personalized selections. The same functionality will soon be available for basketball, followed by broader availability across other major sports disciplines.
This rollout continues a stream of updates to DATA.BET’s sportsbook offering which already includes full sports, esports, and virtual sports coverage, automated settlements, 24/7 trading, and seamless integration options.
Launched in early June, DATA.BET’s sports betting solution stands out with access to 50,000+ monthly events, coverage of over 63 pre-match and 38 live sports, and more than 1,000 betting markets. Enhanced by features such as Cashout, Video Streaming, and interactive Widgets, the release significantly strengthens the overall sportsbook experience and further boosts the offering.
“Bet Builder elevates the player experience by introducing more personalized and creative ways to engage with the betting process,” said Rostyslav Likhtin, Head of Product at DATA.BET. “As an addition to our recently released sports betting solution, it delivers extra value to operators and is already being tested with positive client feedback.”
DATA.BET representatives will be attending iGB L!VE in London on July 2–3 to present the company’s expanded sportsbook offerings.
The post DATA.BET Launches Bet Builder for Sports Betting appeared first on European Gaming Industry News.
Latest News
Wild wins await in Grand Bison, the latest adventure from Red Rake Gaming

Red Rake Gaming, a leading developer of online casino content, announces the release of Grand Bison, a new video slot that takes players deep into the wild plains alongside the mighty bison.
Built on a classic 5×3 reel layout with 25 paylines, Grand Bison delivers a thrilling and fast-paced experience packed with special features designed to boost win potential.
A standout element in the game is the Multiplier WILD, which not only substitutes for other symbols but also multiplies the total win of the spin. When 1, 2, or 3 Multiplier WILDs appear, the total prize is multiplied by 2x, 3x, or 4x respectively. Landing 3 SCATTER symbols unlocks the Free Spins feature, awarding 7 free spins where the real stampede begins.
During the Free Spins, every SCATTER collected transforms animal symbols into additional WILDs, significantly increasing the chances of triggering more free spins and big wins.
With rich visuals, immersive gameplay, and a nature-inspired soundtrack, Grand Bison invites operators to add this powerful title to their slot offering and provide players with a wild and rewarding adventure.
Red Rake Gaming continues to expand its portfolio with dynamic and innovative games tailored for global markets. All new releases are seamlessly integrated into the company’s proven Tournament Tool, boosting player engagement and entertainment across all platforms.
The post Wild wins await in Grand Bison, the latest adventure from Red Rake Gaming appeared first on European Gaming Industry News.
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