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European Gaming Congress 2024


BetMGM Unveils $10 Million Bracket Challenge for March Matchups




BetMGM, a leading sports betting and iGaming operator, prepares for its largest March Matchups ever. Now live in 22 markets across North America, BetMGM is introducing a $10 million free-to-play challenge along with other new ways users can get in on the action throughout the tournament.

“March is the one of the greatest times of the year for sports fans, and it’s a huge moment for us at BetMGM to reach more customers than ever before,” said BetMGM CEO Adam Greenblatt. “Our team created fun and interactive content to enhance the tournament experience for our players online and in-person regardless of whether or not their bracket has busted.”



  • $10 Million Perfect Bracket Challenge: BetMGM mobile users can win $10 million by predicting the perfect bracket for March Matchups. The free-to-play contest is available in the mobile app to complete their entries. If no one guesses a perfect bracket, the player that accumulates the most points throughout the tournament will be rewarded with the $100,000 guaranteed prize.
  • Parlay Boost Token Every Day of March Matchups! All players new-and-old can earn a free Parlay Boost Token every day of the tournament. Boost your best parlay bet of the day, each day, and earn additional winnings on your wager!
  • New Customer Promotions: New customers to BetMGM receive a $1,000 risk-free bet for March Matchups.
  • Second Chance Promotion (D.C. Only): Visitors at the BetMGM Sportsbook at Nationals Park will have the opportunity to make any loss into a win. Players can place losing ticket slips with their contact information into a drum at the sportsbook for a chance to win a variety of prizes including a free $100 bet, tickets to a concert at MGM National Harbor, VIP seats at a Washington Nationals game, and more.



  • Which Team Each State is Rooting for to Win the Championship (via their Bets):
    • Arizona: Arizona
    • Colorado: Duke
    • DC: Duke
    • Indiana: Purdue
    • Iowa: Iowa
    • Illinois: Gonzaga
    • Louisiana: Auburn
    • Michigan: Michigan State
    • Mississippi: Auburn
    • New Jersey: Gonzaga
    • New York: Duke
    • Pennsylvania: Kentucky
    • Tennessee: Tennessee
    • Virginia: Duke
    • West Virginia: Kentucky
    • Wyoming: Gonzaga


  • Notable Single Futures Bets:
    • $15,000 to win $90,000 on Gonzaga +600


  • Line Movement:
    • Gonzaga opened +600, now +300
    • Arizona opened +5000, now +600
    • Kentucky opened +1600, now +850


  • Highest Ticket%:
    • Duke 9.4%
    • Gonzaga 8.9%
    • Arizona 8.5%


  • Highest Handle%:
    • Gonzaga 12.9%
    • Arizona 10.1%
    • Duke 9.8%


  • Biggest Liabilities:
    • Arizona
    • Duke
    • Kentucky

BetMGM features a variety of state-of-the-art sportsbooks across country including MD, MS, NV OR, SD, Puerto Rico and DC. Additionally, the mobile app is now available in AZ, CO, IL, IN, IA, LA, MI, MS, NV, NJ, NY, OR, PA, TN, VA, DC, WV and WY.

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Adam Greenblatt Chief Executive Officer BetMGM






BetMGM, a leading iGaming and sports betting operator, launched mobile sports betting operations across Washington, D.C. Previously accessible within only a two-block radius of the sportsbook’s location at Nationals Park, sports fans district-wide now have access to the BetMGM sports wagering experience along with rewards tied to both MGM Resorts and Marriott Bonvoy destinations.

The launch follows the D.C. Council’s approval of its FY2025 budget that included a provision to open the digital sports betting market. BetMGM will retain exclusivity for the two-block radius surrounding Nationals Park where it operates the BetMGM Sportsbook as part of a multi-year partnership with the Washington Nationals.

“After three years of bringing unparalleled, omnichannel experiences to sports fans and supporting the D.C. metropolitan community through our partnership with the Washington Nationals, fans can now bet on their favorite teams with BetMGM across the District with our award-winning mobile app,” said Adam Greenblatt, Chief Executive Officer, BetMGM.

As mobile sports betting operations are now live in Washington D.C.Maryland and Virginia, BetMGM continues to generate significant economic impact for the region by creating local jobs and contributing tax dollars. BetMGM has invested in the growth and development of the District with its contributions to community-centric programming such as the National Cherry Blossom Festival, the Capitol Riverfront Friday Night Concert Series, Turkeypalooza presented by BetMGM, and the MGM Resorts Supplier Diversity Mentorship Program.


BetMGM’s integration with MGM Rewards and Marriott Bonvoy provides users the opportunity to redeem gameplay for experiences at MGM Resorts and Marriott Bonvoy properties nationwide. These destinations include MGM National Harbor in Maryland, Borgata in New Jersey, and Bellagio and MGM Grand in Las Vegas.

Melonie Johnson, MGM National Harbor President & COO, said, “This is a full-circle moment as our resort continues to strengthen its reputation as the DMV’s premier entertainment destination. With BetMGM’s launch of mobile sports betting in D.C., customers across the entire region can now enjoy the full MGM Rewards experience. This includes our world-class hotel rooms, restaurants, and our state-of-the art BetMGM Sportsbook & Lounge.”

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Red Rake Gaming launches with BetMGM





Red Rake Gaming, is thrilled to announce the latest milestone in its North American expansion strategy: the launch of its top-performing online slots with BetMGM, a premier iGaming and sports betting operator. This partnership marks a significant step in delivering Red Rake Gaming’s diverse and innovative slot portfolio to a broader audience in the burgeoning North American market.

The collaboration with BetMGM allows players to enjoy an array of Red Rake Gaming’s most popular titles, renowned for their engaging mechanics, stunning graphics, and immersive gameplay. Key titles include the fan-favorite “Age of Olympus: Apollo,” the action-packed “Super 30 Stars,” and the adventure-filled “Big Size Fishin’ all of which have consistently topped performance charts globally.

Nick Barr, Managing Director for Red Rake Gaming Malta, commented on the partnership: “We are ecstatic to partner with BetMGM, a leader in the rapidly growing North American iGaming market. Our games have consistently proven to be strong performers, and we are confident that BetMGM’s players will appreciate the unique experiences that our titles offer. This collaboration represents a significant step in our strategy to expand our footprint in North America, and we look forward to a successful partnership.”

The integration of Red Rake Gaming’s slots into BetMGM’s platform is set to enhance the operator’s extensive game library, offering players even more choices and elevating their gaming experience. This move is part of Red Rake Gaming’s broader strategy to expand its presence in regulated markets across North America, continuing to build on its reputation for delivering premium content.

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Adam Greenblatt

BetMGM Wins Sports Betting Operator and Employer of the Year at EGR North America Awards 2024





BetMGM, a leading iGaming and sports betting operator, was recognized as Sports Betting Operator of the Year and Employer of the Year at the EGR North America Awards 2024. The EGR North America Awards, hosted in New York City on June 27, celebrate excellence in the North American online gaming industry and are considered the premier gaming awards.

“Winning two EGR North America Awards is a tremendous honor. We have a passionate team at BetMGM dedicated to delivering best-in-class betting experiences which saw exponential leaps in capability this year with unparalleled omnichannel opportunities, enhanced user interface and increased brand visibility. These awards are a tribute to all the hard work and the strong culture that we are building at BetMGM,” Adam Greenblatt, Chief Executive Officer of BetMGM, said.

Sports Betting Operator of the Year is awarded to the operator that brought innovation to the sports betting sector, provided a high-quality player experience and showed evidence of real growth via mobile and web. BetMGM was acknowledged for its ability to innovate and differentiate in a crowded industry, successfully forming strategic partnerships with X and Marriott Bonvoy and capitalizing upon its unique omnichannel advantage in Las Vegas during Super Bowl LVIII. BetMGM parent company Entain’s acquisition of sports pricing and analytics firm Angstrom in 2023 fueled the expansion of BetMGM’s betting library, allowing the operator to produce a broader and more exciting product for the customer.

The Employer of the Year award recognizes the operator or affiliate that demonstrated its commitment to organizational performance improvement through investment in the recruitment, personal and skills development, and motivation of every employee. On the heels of being recognized as a one of this year’s Best Workplaces in New York by Great Place To Work and Fortune, BetMGM once again proved it is building a workplace to attract and retain top talent in the rapidly growing iGaming and sports betting industry. BetMGM prides itself on being an inclusive, value-driven organization that prioritizes true transparency and two-way communication with weekly, virtual all-hands forums and active employee resource groups. In 2023, BetMGM optimized onboarding, enhanced training programs, continued diversity and inclusion learning, and focused on career development and strategic in-sourcing.


The wins mark the first time that BetMGM received EGR North America Awards for Sports Betting Operator and Employer of the Year. The company was previously awarded Casino Operator of the Year in 2022 and 2023.

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