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Where B2B Marketing Stumbles

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Marketing in B2B is like a midfielder in football: it’s supposed to cover the whole field and only occasionally push forward. Meanwhile, all the glory rightfully goes to the strikers, while our role is to reliably back the team.

Still, remove marketing from any business, and you’ll immediately recall Stewart Britt’s line about winking at a girl in the dark. Working without marketing today means being unarmed and invisible in the sea of offers and background noise that’s only getting harder to cut through.

Today, we’re celebrating Trueplay’s 7th anniversary — and as a small but meaningful gift, our marketing team would like to offer a bit of striptease and self-flagellation by offering fixes for some of the most common mistakes marketing teams make.

Clear your meeting calendar

Let’s start with a universal pain point for remote-era businesses: weeding through online meetings. Endless regular calls — with or without a clear purpose — fill up the day and ruthlessly devour your time.

Our conclusion: meet only when the issue cannot be solved in writing. Video calls are great for fast, efficient status updates, but become a protracted torture when the only reason is “just to have a call.”

We’re not denying the value of human connection — even through Google Meet — but add this to your calendar: meet only with purpose.

Work together — validate your ideas

Important decisions should always be made collectively, with all relevant perspectives taken into account. To execute any process — especially one that impacts the company’s success — you need a complementary team.

Only in fairytales or propaganda do people unanimously accept top-down decisions. In reality, any idea — especially a creative one — will have both supporters and critics. That’s why you need to build processes where important decisions are validated collectively.

If you’re launching a new website, building a key campaign, or preparing for a major expo — take the time to gather all the department heads around the (virtual) table, especially Sales. Run the idea by them and give them a heads-up about what’s coming.

One of the most common mistakes marketing teams make is leveraging their authority to impose changes: “This is how we’re doing things now.” But if the rest of the team doesn’t support your idea — at least tacitly — failure is almost guaranteed.

It reminds us of a brilliant example from Ichak Adizes, who once visited a shoe factory. Taking aside a factory worker, he discovered how employees responded to unpopular management decisions. They didn’t argue or complain — they simply packed mismatched shoe sizes into the same box and sent them to stores.

Just imagine: marketers, managers, and strategy consultants working around the clock to design company-wide strategies — and a few disengaged people silently undo it all by refusing to cooperate.

Leave time for execution

Marketers love ideas. But even the best concept can fall apart due to a lack of time, budget, or resources.

We’ve held pure gold in our hands — ideas that could’ve flown. But when it came to execution, we stalled. You never know where the problem will arise: a legal nuance, a burning deadline, or a system that simply isn’t ready.

So always build in time. Don’t rush. Remember that cycles repeat — if it didn’t work now, you can always return later with stronger preparation.

Test the product

Even if no one expects it from you — use your market knowledge to help improve the product. Talk to clients. Validate hypotheses early. Stay in touch with the market. Share your insights with the product team.

The worst service you can provide is silent acceptance. You’re not paid to promote anything blindly — you’re here to make products and services better.

Watch your costs

Prices always go up. Invoices from contractors, expo fees, event costs — they’ll all increase each year. That means you must constantly monitor the budget and plan for risks.

To stay ready for tough negotiations — research the market, look for alternatives, check out new vendors. A shark dies if it stops swimming.

Keep your eyes open

Marketing is a 24/7 job. You’re always learning — no matter the field. Every brilliant campaign, viral case, or breakthrough idea is your teacher.

Read the news. Follow innovation and creativity channels. Feed your brain with inspiration. Your superpower is insight, intuition, and ideas. And they can come from anywhere.

Remember your role

Marketing is the company’s radar. Its navigation system. Its sails. You’re always where it’s loud and messy. Your job is to make the company seen, to build the brand. It’s a serious responsibility.

And yes, product creators often get the credit — and that’s fair. But remember: you shape the packaging. And packaging makes things desirable.

That’s your work.
That’s your win.

The post Where B2B Marketing Stumbles appeared first on European Gaming Industry News.

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Eventioz.cl Announces Launch of New Comprehensive Online Casino Resource in Chile

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Eventioz.cl is thrilled to announce the launch of its new comprehensive online casino resource in Chile. With an experienced team dedicated to utilizing thorough, transparent analysis and reviews, Eventioz.cl’s goal is to provide useful resources for Chilean players, whether they are just starting out or already experienced in casinos online chile.

“We warmly welcome you to the site that brings together the most renowned and safe casino experts in Chile,” said a spokesperson for Eventioz.cl. “Every veteran of the booking world knows the wide variety of online casinos in Chile. In our opinion, an online casino must meet several key features so that we can consider it a great online casino in Chile: our goal is to help you find sites that have them.”

Online casinos in Chile are experiencing rapid growth in popularity, offering players a diverse range of games, enticing promotions, and secure payment options. With so many platforms available, players need clear and trustworthy information that explains which casinos are reliable, which games are worth trying, and how to play responsibly.

Eventioz.cl helps players to find the best online casinos in Chile by focusing on safe and reliable platforms that offer the most popular games, including roulette, slots, blackjack, poker, bingo, and live dealer experiences. The new resource also features platforms that enable players to deposit and withdraw safely using local and digital options, such as Cuenta RUT, Mach, WebPay, RedCompra, bancoestado, and cryptocurrency.

From highlighting how to confidently choose a safe and reliable online casino in Chile by encouraging players to search for key signs of trustworthiness, including licensing, payment security, and reputation, to the best bonuses and promotions for Chilean players, such as welcome offers, free spins, loyalty programs, and other special deals, Eventioz.cl aims to showcase the casinos with the top user-experience.

Along with reviews, best online casino lists, and helpful guides, Eventioz.cl offers easy navigation to community forums, shared player experiences, and practical tips for managing play and finding support if needed, all with mobile compatibility and Spanish-language support.

With more Chileans choosing online casinos over land-based ones due to convenience, accessibility, and the gamification of online casinos with more achievements, tournaments, and interactive features that feel like video games, Eventioz.cl takes into account diverse player preferences, cultural habits, and new trends shaping the online gambling scene to offer an all-inclusive location to online casinos in Chile.

Eventioz.cl invites players seeking the best casino online chile to browse its new resource today to find the ideal platform to suit their unique needs, preferences and budget.

The post Eventioz.cl Announces Launch of New Comprehensive Online Casino Resource in Chile appeared first on Gaming and Gambling Industry in the Americas.

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How to Choose an iGaming Offer: N1 Partners x RichAds Share Their Expertise

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What does it really take to pick the right iGaming offer for promotion? With so many variables to consider, it’s easy to make mistakes, especially for affiliates just starting out.

To help clarify things, N1 Partners and the RichAds ad network joined forces to share practical advice on choosing profitable offers and avoiding common pitfalls.

The conversation took place during the N1 Puzzle Promo — a competition where affiliates, both seasoned and new, experiment with different traffic sources, tools, brands, and GEOs to achieve one main goal: maximize profits from their traffic. And selecting the right offer is the first step toward success.

Meet the Experts

Before diving into the tips, here are the people sharing their insights:

Daria Maichuk

Affiliate Manager at N1 Partners


Veronika Ponomareva

Head of Customer Service at RichAds

 

What is RichAds?

RichAds is an ad network offering a wide range of traffic sources, including:

  • Telegram ads
  • Push notifications
  • Popunders
  • Domain redirects
  • Native ads
  • Display traffic

Prices start at just $0.005 CPC for push ads and $0.5 CPM for popunders, with access to traffic across 200+ GEOs from Tier 3 to Tier 1.

 

How to Choose an iGaming Offer: Expert Advice

We asked Daria and Veronika the most important questions affiliates have when evaluating iGaming offers.

1. What parameters of an iGaming offer should be analyzed first before launching?

Daria Maichuk

“Start with the GEO: is gambling legal, how competitive is the market, and how solvent is the audience? Then check the payment model (CPA, RevShare, Hybrid) and the funnel: registration flow, minimum deposit, and site usability. The product matters too — top providers, live casino, sports, esports, localization, and bonuses. Finally, look at retention: how long players stay active and what campaigns keep them engaged.”

Veronika Ponomareva

“First of all, it’s the payout conditions, brand and its reputation on the market, as well as the funnel flow and the content of pre-landing/landing pages to pay attention to. Many things can affect a campaign’s result such as verification before the first deposit, the lack of locally popular payment methods support and the first deposit amount.” 

2. How can a beginner determine the potential of an offer? Which metrics should they focus on to avoid wasting budget?

 Daria Maichuk

“Key metrics are Conversion Rate (CR), Earnings Per Click (EPC), and Click-Through Rate (CTR). A low CTR usually means the offer doesn’t match the audience or creatives. Test multiple landers — welcome pages and reg forms typically perform best. Also consider First Time Deposits (FTD) and retention, as they reflect the long-term potential of an offer.”

Veronika Ponomareva

“Cost per registration, cost per conversion and ROI — are basic yet the most crucial things to look at. Potential means the long-lasting profit, so pay attention to the LTV (Lifetime Value). An offer could have a moderate EPC, but if the player retention is high and brings many secondary deposits, then the LTV would be extremely high accordingly. Ask your manager about the LTV of the offer in the required geo.” 

 

3. How does a brand’s license affect the choice of GEO and traffic?

Daria Maichuk

“White licenses allow affiliates to work in regulated markets and run campaigns on official ad channels like Google Ads, FB, and TikTok. Grey licenses are also usable, but platforms often restrict or ban them, so affiliates need strong moderation skills.”

Veronika Ponomareva

“The licensing topic is highly important due to the fact that it determines the legality of traffic and what sources are acessible. Strict licenses (MGA, UKGC) approve only the cleanest traffic (mostly PPC and SEO). The traffic is very expensive, but provides quality leads. Curacao license gives more freedom as you can work with push-traffic, teasers and popunders. High risks come with no license at all as well as the accessible traffic sources are very limited.” 

4. Which three GEOs currently deliver the highest ROI in iGaming, and why?

Daria Maichuk

“Germany: high purchasing power, stable LTV and retention, large deposits, strong conversion.

Canada: fast-growing, high trust in licensed brands, boosting CR and retention.

Australia: players spend more, stay active longer, and convert well into deposits.”

Veronika Ponomareva

“Depends on the traffic source we’re looking at, for example, if it’s either push or pop, then Bangladesh, Brazil and South Africa are currently on top.”

5. How can you understand whether an offer fits your main traffic source (FB, PPC, push, etc.) before testing?

Daria Maichuk

“Beginners often test blindly, but it’s possible to know in advance. FB and Google are the most widespread sources. Google traffic is highly engaged because players search for the product themselves. Facebook is harder for retention, but we work actively to improve it, especially for this audience, where push campaigns are essential. Push/Pop works for most offers, though CR is lower. If an offer has working apps (ASO), it can also be promoted through stores.”

Veronika Ponomareva

“Facebook and Google Ads are following strict guidelines on accessible content regarding iGaming offers, so it’s a common headache for marketers to test offers there and co-exist with moderation rules. Push and pop traffic doesn’t apply so many demands to the advertising content, so they’re way more preferrable for promotion means. So are Telegram Mini Apps, by the way, since they feature more tolerant moderation by advertising networks and fresh relevant audience.” 

6. Top 3 traffic sources for iGaming in 2025?

Daria Maichuk

“Google: high-intent users, precise targeting.

Facebook: huge reach, flexible creative testing.

SEO: long-term stability, independent of traffic costs, especially effective for RevShare.”

Veronika Ponomareva

“Telegram Mini Apps: fresh audience, broad opportunities for advertising formats and extremely relevant users who come from casual games and tap-to-earn clickers.

Push-notifications: proven traffic source with high CTR and pre-made user bases that provide easier outreach to converting players.

Popunders: high CR and cost-effective means for promotion, since quality landing pages are usually enough to convert impulsive gamblers.” 

7. Do your affiliates drive traffic through Telegram and what are the specifics? What do you think about mini-app traffic?

Daria Maichuk

“Yes, we’ve seen such cases, but most affiliates still prefer other sources. Data is still limited, but we’re closely monitoring Telegram and mini-app traffic and see strong potential here.”

Veronika Ponomareva

“For us it’s a channel that we actively explore, since introducing Telegram Mini App ads showed us how much of a potential they hold straight away. First of all, TMAs themselves offer a global coverage and outreach to a variety of potential leads for the iGaming products, coming from all over games and applications. In fact, since the moderation policies there are independent from the official Telegram Ads platform, that gives additional interest to this traffic.”

8. How many FTDs are needed to objectively evaluate an iGaming offer?

Daria Maichuk

“PPC: 20–30 FTD.

Facebook (slots): 20–30 FTD.

Facebook (crash games): at least 100 FTD.

In-app: around 100 FTD.”

Veronika Ponomareva

“At least 30 FtD, but to evaluate the offer properly it’s best to look into the player activity in the long run, the average amount of the deposits and other in-depth metrics.” 

9. Which KPIs do you recommend for testing: ROI, FTD, deposit, or retention?

Daria Maichuk

“We often use soft KPIs. On average, we expect the avg dep count to be >=2. Sometimes we also track the ratio of total deposits to partner payout.”

Veronika Ponomareva

“It’s a complex matter as hitting the KPIs is usually the result of a combination of factors getting along.”

10. What should affiliates do if an offer “drops” after two weeks — switch or optimize?

Daria Maichuk

“If results were good initially, optimize creatives and targeting. If not, check whether the creatives included slots actually available in the product. Our managers always provide updated slot and targeting recommendations.”

Veronika Ponomareva

“Optimize the campaign, examine the metrics, check the creatives, change landing pages – try to find the correlation to this in the traffic performance.”

11. Which statistical indicators show that an offer can be scaled?

Daria Maichuk

“The main sign is stable positive ROI over several days or weeks. Also look at the funnel (click → registration → deposit) and player retention.”

Veronika Ponomareva

“Simply, a more or less stable ROI is the main indicator here.”

12. How to scale an offer within one source without lowering CR?

Daria Maichuk

“Increase budgets gradually — 10–20% every 1–2 days. Scale your best-performing bundles first. Always refresh creatives: without new content, audiences burn out and CR declines.”

Veronika Ponomareva

“The same level scaling is the key. If by creatives, then create new combinations of creatives and landing pages. If by the audience — gradually add more newcomer oriented targetings, instead of increasing the bids on the current ones. Just test everything by degrees.”

Conclusion

The N1 Puzzle Promo highlighted not only the competitive spirit among affiliates but also the importance of knowing how to pick the right iGaming offers. From choosing GEOs and traffic sources to tracking KPIs and scaling campaigns, the advice from N1 Partners and RichAds gives affiliates a clear roadmap to better results.

RichAds continues to support the iGaming community with its self-serve platform, offering access to 220+ GEOs and multiple traffic types from push and popunders to Telegram Mini Apps and native ads.

Launch smarter campaigns, work with the right offers, and grow your iGaming profits!

The post How to Choose an iGaming Offer: N1 Partners x RichAds Share Their Expertise appeared first on Gaming and Gambling Industry in the Americas.

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Kansas City Outlaws Partners with Palms Casino Resort

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The Kansas City Outlaws are teaming up with Palms Casino Resort to bring fans an unforgettable experience during the 2025 PBR Camping World Teams Championship, set for October 24–26 at T-Mobile Arena in Las Vegas. This partnership will make Palms the Official Hotel Partner of the Kansas City Outlaws.

Located just off the famed Las Vegas Strip, T-Mobile Arena will once again host the league’s top teams as they battle for the Championship title. To celebrate the event, the Outlaws and Palms are offering an exclusive discounted hotel rate for Kansas City fans, with the following fan activation for ticket holders being available:

Thursday, Oct. 23:

Exclusive open team workout from 5-6:30 p.m. PST led by UFC legend Cowboy Cerrone and Kansas City Outlaws Trainer Will Hooper, presented by Monster Energy at Palms Pool Deck.

Friday, Oct. 24:

Kansas City Outlaws Pre-Game Tailgate. In attendance will be Stay Chill Bill Chainstitch, a custom chainstitch designer who has worked with stars like Post Malone.

Team sendoff at 3:30 p.m. PST with live music by Andy Velo.

An afterparty featuring DJ Silver presented by Monster Energy will follow the first day’s events at Ghostbar, an ultralounge atop the 55th floor of the Ivory Tower at Palms, showcasing the incredible views of the Las Vegas Strip.

Saturday, Oct. 25:

Kansas City Outlaws Pre-Game Tailgate. In attendance will be Stay Chill Bill Chainstitch, a custom chainstitch designer who has worked with stars like Post Malone.

Team sendoff at 3:30 p.m. PST with live music by Andy Velo.

Sunday, Oct. 26:

Kansas City Outlaws Pre-Game Tailgate starting at 10 a.m. until 12:30 p.m.

Official team sendoff at11 a.m. PST

Fans who take advantage of the offer will also receive access to a dedicated Outlaws fan seating section inside the arena—perfect for showing team spirit and cheering on Kansas City’s premier bull riding team on the sport’s biggest stage.

The post Kansas City Outlaws Partners with Palms Casino Resort appeared first on Gaming and Gambling Industry in the Americas.

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