Latest News
LiveScore Group signs with Enteractive to boost active players
LiveScore Group partners with Enteractive to run reactivation campaigns across its LiveScore Bet and Virgin Bet brands
Enteractive, the industry leader in player conversion and reactivation services, has been engaged by LiveScore Group, home of a global sports updates provider and online sportsbook operations, to support their existing CRM services with bespoke reactivation campaigns aimed at winning back players from lapsed accounts.
Enteractive will run activation projects for LiveScore Bet and Virgin Bet, LiveScore Group’s sportsbook and casino brands, focusing on both activation of registered non-funded player accounts and reactivation campaigns to bring back lapsed players.
LiveScore Bet offers customers in the UK, Ireland, Bulgaria, and Nigeria a refreshed betting experience within the LiveScore Group ecosystem. Meanwhile, Virgin Bet, operating exclusively in the UK as a sportsbook and casino brand, leverages the iconic Virgin brand to provide a sleek, user-friendly platform tailored for British bettors. Building on the trusted LiveScore brand, both LiveScore Bet and Virgin Bet offer top-line products, promoting a responsible and enjoyable betting option for its players.
LiveScore Bet and Virgin Bet Director, Dominic Vye, commented, “Partnering with Enteractive allows us to broaden our service offerings and engage our audience in new and exciting ways. Enteractive’s personalised approach to player engagement stands out in its ability to deliver real impact. This one-on-one approach will help us re-engage audience segments which we’ve found respond better to the more personal touch.”
Enteractive engages one-on-one with millions of players around the world, and is recognised as one of the top revenue generators globally for the iGaming sector. Enteractive’s proprietary (Re)Activation Cloud™ technology platform allows a fast and seamless integration of selected player databases, with native-speaking agents able to engage with players in each market with real-human outreach by phone.
Pedram Padidar, Enteractive COO, added, “LiveScore Group has built a strong ecosystem for sports fans and bettors alike, and we’re pleased to bring our expertise into that space. Effective reactivation isn’t just about re-contacting players, it’s about knowing when and how to engage in ways that feel relevant and personal. That’s where we can add real value. Our role will be to complement their CRM strategy with a more personal approach, helping to reconnect with players in a way that puts the user experience first.”
Enteractive’s native-speaking call agents support iGaming brands across every time zone. In the last year, Enteractive engaged with over 12 million players, delivering over 350% ROI and generating over €60 million in additional revenues for global operators.
With native speaking call agents supporting iGaming brands across the globe, Enteractive converts more than 20,000 players every month for a variety of leading operators.
The post LiveScore Group signs with Enteractive to boost active players appeared first on European Gaming Industry News.
The Tampa Bay Buccaneers announced a new multi-year partnership with Hard Rock Bet, making it the official sportsbook of the Buccaneers. As a Florida based brand and Florida’s only legal sportsbook, Hard Rock Bet will be recognized as the team’s newest Pewter Partner, the organization’s most prestigious partnership level. This union will elevate gameday experiences with exclusive promotions and offers for Buccaneers fans across the Tampa Bay region and beyond.
“We’re always looking for ways to enhance the gameday experience and evolve with the needs of our fans,” said Buccaneers Chief Commercial Officer Atul Khosla. “With sports betting becoming an increasingly exciting part of the entertainment landscape, Hard Rock Bet has quickly emerged as an essential gameday touchpoint for our fans. This partnership brings the best of both worlds — exclusive opportunities and unique in-game app experiences — giving fans more ways to engage, whether they’re watching from home or cheering from their seat at Raymond James Stadium.”
The multi-faceted partnership includes a variety of co-marketing elements with marquee signage, digital, CRM, and social campaigns throughout the season. In addition, Hard Rock Bet Sportsbook players will receive ‘money can’t buy’ experiences at Raymond James Stadium and exclusive VIP access to Buccaneers off-site events. Through the partnership, Bucs fans will also have the opportunity to receive exclusive promotions in stadium and on the Hard Rock Bet Sportsbook app.
“This partnership will elevate the way fans connect with the Buccaneers and bring our players closer to the action through exclusive experiences and unparalleled access,” said Nick Menas on behalf of Hard Rock Bet. “We’re seeing the excitement around the team in the app – as the Buccaneers are among our most heavily bet teams – and are confident we’ll continue to see that level of engagement and enthusiasm throughout the partnership.”
Hard Rock Bet will also maintain a significant presence on Bucs Beach for select games, the beach-themed activation area located on the south side of Raymond James Stadium, beginning with the team’s 2025 regular season home opener Week 3 against the New York Jets. Locally, fans can also wager on the Buccaneers at the Hard Rock Sportsbook and kiosks at the Seminole Hard Rock Hotel & Casino Tampa.
The post Tampa Bay Buccaneers Partner with Hard Rock Bet as Official Sportsbook appeared first on Gaming and Gambling Industry in the Americas.
BetBlocker
BetBlocker and Responsible Online Gaming Association Partner to Deliver Free Blocking Software for the United States
US charity BetBlocker and the Responsible Online Gaming Association (ROGA), an independent association representing 90% of the legal U.S. sports betting industry, are today announcing a partnership to ensure that any American can access free, anonymous to use blocking software.
BetBlocker provides free, anonymous to use, blocking software allowing users to manage their access to online gambling services. The charity has supported over a 150k active users 2025, including over 10k US users.
Duncan Garvie, Founder of BetBlocker, offered this comment on the partnership:
“The single most effective way for BetBlocker to reach the audience that stand to benefit from our tool is via partnerships with the industry. ROGA represents a coordinated by the U.S. industry to improve responsible gaming standards throughout the sector. Having their backing for the BetBlocker project is a significant step forward for our organisation and will ensure that people who want support to structure where and when they can play online will be able to do so anonymously and for free.”
ROGA was established to raise the standard for responsible online gaming through collaboration, innovation, and a commitment to evidence-based practices,” said Dr. Jennifer Shatley, Executive Director of ROGA. “Making resources like BetBlocker more visible and accessible is one way we put that mission into action. We’re equipping individuals with practical tools that support their decisions and well-being.”
BetBlocker’s app is available on Android, iOS, Windows, Mac, Linux and Fire OS and can be set-up in under two minutes. The service is committed to reducing barriers to access to blocking software to improve engagement with this effective gaming management tool. ROGA’s commitment to viewing players as individuals and customizing support to their needs’ aligns perfectly with the soon to be launched Scheduling feature that BetBlocker will provide, supporting players to create profiles to ensures their block is on when they need it.
This collaboration represents a conscious commitment by both organizations to ensure that players who need support to manage their engagement with online gaming are supported with a diverse spectrum of available support options that can be tailored to the person’s individual needs.
About the Responsible Online Gaming Association
Launched in March 2024, the Responsible Online Gaming Association (ROGA) is comprised of eight of the nation’s largest online gaming operators, committed to promoting evidence-based best practices for responsible gaming. More information about ROGA is available here.
About BetBlocker
BetBlocker, a charity registered in Delaware. It is a not-for-profit that provides the only free (to everyone) gambling blocking software and multi-site and multi-jurisdiction responsible gaming mechanisms for consumers. At no cost, the game-changing software empowers users to play responsibly, allowing them to take steps to manage their access to gaming across all devices and platforms. BetBlocker is available all over the world and captures both regulated and unregulated gaming sites and apps.
The post BetBlocker and Responsible Online Gaming Association Partner to Deliver Free Blocking Software for the United States appeared first on Gaming and Gambling Industry in the Americas.
Latest News
BetBlocker and Responsible Online Gaming Association Partner to Deliver Free Blocking Software for the United States
US charity BetBlocker and the Responsible Online Gaming Association (ROGA), an independent association representing 90% of the legal U.S. sports betting industry, are today announcing a partnership to ensure that any American can access free, anonymous to use blocking software.
BetBlocker provides free, anonymous to use, blocking software allowing users to manage their access to online gambling services. The charity has supported over a 150k active users 2025, including over 10k US users.
Duncan Garvie, Founder of BetBlocker, offered this comment on the partnership:
“The single most effective way for BetBlocker to reach the audience that stand to benefit from our tool is via partnerships with the industry. ROGA represents a coordinated by the U.S. industry to improve responsible gaming standards throughout the sector. Having their backing for the BetBlocker project is a significant step forward for our organisation and will ensure that people who want support to structure where and when they can play online will be able to do so anonymously and for free.”
ROGA was established to raise the standard for responsible online gaming through collaboration, innovation, and a commitment to evidence-based practices,” said Dr. Jennifer Shatley, Executive Director of ROGA. “Making resources like BetBlocker more visible and accessible is one way we put that mission into action. We’re equipping individuals with practical tools that support their decisions and well-being.”
BetBlocker’s app is available on Android, iOS, Windows, Mac, Linux and Fire OS and can be set-up in under two minutes. The service is committed to reducing barriers to access to blocking software to improve engagement with this effective gaming management tool. ROGA’s commitment to viewing players as individuals and customizing support to their needs’ aligns perfectly with the soon to be launched Scheduling feature that BetBlocker will provide, supporting players to create profiles to ensures their block is on when they need it.
This collaboration represents a conscious commitment by both organizations to ensure that players who need support to manage their engagement with online gaming are supported with a diverse spectrum of available support options that can be tailored to the person’s individual needs.
About the Responsible Online Gaming Association
Launched in March 2024, the Responsible Online Gaming Association (ROGA) is comprised of eight of the nation’s largest online gaming operators, committed to promoting evidence-based best practices for responsible gaming. More information about ROGA is available here.
About BetBlocker
BetBlocker, a charity registered in Delaware. It is a not-for-profit that provides the only free (to everyone) gambling blocking software and multi-site and multi-jurisdiction responsible gaming mechanisms for consumers. At no cost, the game-changing software empowers users to play responsibly, allowing them to take steps to manage their access to gaming across all devices and platforms. BetBlocker is available all over the world and captures both regulated and unregulated gaming sites and apps.
The post BetBlocker and Responsible Online Gaming Association Partner to Deliver Free Blocking Software for the United States appeared first on European Gaming Industry News.
Tampa Bay Buccaneers Partner with Hard Rock Bet as Official Sportsbook
BetBlocker and Responsible Online Gaming Association Partner to Deliver Free Blocking Software for the United States
BetBlocker and Responsible Online Gaming Association Partner to Deliver Free Blocking Software for the United States
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