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Aircash Becomes the Main Jersey Partner of Hellas Verona
Aircash has become the main jersey partner of Hellas Verona for the 2025/26 season. The logo of the fintech platform will appear on the front of the Gialloblù First Team jerseys throughout the upcoming campaign, the Club’s seventh consecutive season in Serie A.
Aircash is a Croatian multinational fintech company and an EU-authorised Electronic Money Institution, registered with the European Banking Authority. It offers a wide range of fast and secure financial services. With the Aircash mobile app, users can make payments, transfer money and make cash top-ups at points of sale, providing an innovative way to digitalize cash for online use. The company is also the issuer of the Aircash Mastercard, an easily accessible prepaid card that can be used for in-store and online payments all over the world.
With over one million active users and more than 250,000 points of sale, Hellas Verona’s new partner has firmly established its presence across Central and Southeastern Europe, offering digital solutions that are simple, secure and accessible.
Hrvoje Ćosić, CEO of Aircash, said: “At Aircash, we are proud to partner with Hellas Verona FC, a Club that represents the soul of a city rich in culture, history, and passion for football. This partnership marks our first major step in Italy, at a time when we are expanding our services to deliver fast, simple, and secure financial solutions to Italian users. But our collaboration with Verona is not just about sponsorship: it’s about creating a bridge between a historic Club, an iconic city, a nation proud of its football, and the future of digital payments, where tradition and innovation come together to build lasting connections across Italy.”
Italo Zanzi, Executive President of Hellas Verona FC, said: “We are proud to announce our new partnership with Aircash. This collaboration represents a significant step for our Club, as we join forces with a dynamic and innovative company that shares our values of passion, identity, and vision for the future. Together, we aim to build a journey that merges sporting tradition with technological innovation, in service of our fans and the city of Verona. This partnership strengthens our presence on both the national and international stage, with a shared goal of creating value and authentic connections.”
The post Aircash Becomes the Main Jersey Partner of Hellas Verona appeared first on European Gaming Industry News.
BetMGM, a leading sports betting and iGaming operator, unveiled the next evolution of its brand in collaboration with leading independent ad agency Highdive. The refreshed brand identity highlights BetMGM’s dynamic entertainment ecosystem — one that unlocks a world of possibilities, elevated experiences and exceptional hospitality. Bringing the brand to life, the new “Make it Legendary” campaign is anchored by a series of multi-channel spots featuring BetMGM’s newest brand ambassador: EMMY® Award and Golden Globe Award-winning actor Jon Hamm.
“This isn’t just a campaign — it’s a reimagining of what BetMGM stands for. We’re at the forefront of entertainment and gaming, with the spirit of Las Vegas woven into our DNA,” said Casey Hurbis, Chief Marketing Officer, BetMGM. “Our new positioning celebrates the thrill, spectacle and storytelling potential in every spin, play and reward. With Jon Hamm’s talent and universal appeal, he’s a natural fit to represent the refined essence of our brand.”
Highdive worked hand-in-hand with BetMGM’s creative team on the transformation, informed by extensive customer research. The first of six new spots is scheduled to premiere Saturday, Aug. 30 during college football games, with additional spots rolling out across TV, social, digital, out-of-home and BetMGM properties nationwide. Directed by two-time Directors Guild of America Director of the Year Noam Murro, the spots leverage Hamm’s charisma and storytelling charm to make every interaction feel like an elevated experience.
Hamm said, “BetMGM is all about style, and the ‘Make it Legendary’ campaign captures that energy. It’s witty, cinematic, and shows that betting with BetMGM is an unmatched experience.”
Mark Gross, co-founder and co-chief creative officer at Highdive, emphasized the strategic depth of the repositioning and said, “We didn’t just create ads — we built a creative platform that gives BetMGM a long-term advantage. This is about storytelling, connection and creating a brand that truly speaks to today’s players, not at them.”
As BetMGM continues to expand into new markets and introduce new features, responsible gaming remains a key focus. Additionally, BetMGM is proud to provide resources to help customers play responsibly including GameSense, an industry leading program, developed and licensed to MGM Resorts by the British Columbia Lottery Corporation. Through the integration within BetMGM’s mobile and desktop platforms, customers can receive the same GameSense experience they have grown to rely on at MGM Resorts properties nationwide. This complements BetMGM’s already existing responsible gambling tools which serve to provide customers with an entertaining and safe digital experience.
Gambling problem? Call 1-800-GAMBLER (Available in the US), 877-8-HOPENY or text HOPENY (467369) (NY)1-800-327-5050 (MA), 1-800-NEXT-STEP (AZ), 1-800-BETS-OFF (IA), 1-800-981-0023 (PR) 21+ only. Please Gamble Responsibly.
The post BetMGM Unveils First Major Corporate Brand Repositioning with “Make it Legendary” Campaign appeared first on Gaming and Gambling Industry in the Americas.
Relax Gaming, the iGaming aggregator and supplier of unique content, is bringing back its favourite double act in Bill & Coin 2: Mummy Mischief, an Ancient Egyptian adventure packed with new features, huge win potential, and a dash of mischievous charm.
Players will join Bill & Coin as they search for the treasures of the pharaohs, with the chance to win up to 15,000x their bet. Classic gameplay elements from the original Bill & Coin return, enhanced with exciting new features such as big coin wins and a wild feature present by the new loveable Dicey dog character.
The action is centred around three unique bonus features, Sticky Coins, Multiplier Ladder, and the Book Bonus, alongside an all-new Super Bonus that combines every feature into one epic, chaotic, high-potential experience.
Landing three Bonus symbols triggers the Bonus Pick, allowing players to choose their preferred feature. The Super Bonus is activated when one of those symbols is a Super Bonus icon, bringing together sticky coins, multiplier boosts, expanding book symbols.
Bill & Coin 2 Mummy Mischief offers a balanced mix of frequent wins and big payout potential and is set to be a worthy contender for Relax Gaming’s biggest release of the Year.
Tony O’Mahony, Chief Product Officer at Relax Gaming, said: “Bill & Coin has always been a fan favourite, so we knew their return had to be bigger, bolder, and packed with more features than ever before.
“Bill & Coin 2: Mummy Mischief blends classic gameplay with fresh mechanics like the Super Bonus to create a thrilling and highly rewarding slot experience. We are confident it will be one of our standout releases this year.”
The post Unearth ancient treasures in Relax Gaming hit Bill & Coin 2: Mummy Mischief appeared first on European Gaming Industry News.
XGENIA, the AI development powerhouse redefining how apps, games, and interactive experiences are built, announced the launch of XGENIA Labs, the world’s first AI-native incubator program for emerging game studios and AI-powered startups, with sponsor applications now open.
Powered by the unique AI technology, integrated iGaming loop mechanics, and node-based tools of the XGENIA platform, XGENIA Labs gives startups the foundation to build, test, and scale AI-powered games and applications faster than ever before.
Why It Matters for Sponsors
XGENIA Labs is designed not just for startups, but for strategic partners and sponsors looking to shape the future of AI-native development in iGaming.
Sponsors benefit from:
- 🎯 Early access to high-potential teams and deal flow
- 🎮 Influence over the next wave of AI-powered game development
- 💡 Brand visibility across program events, Demo Day, and media
- 📈 Preferential investment rights and equity opportunities
Industry Leadership & Mentorship
The program will be curated by Ali Storm, SiGMA World Event Manager, Co-Founder of Fight Talk, and a respected networking expert in iGaming and interactive entertainment. Storm is supported by a growing network of mentors, advisors, and facilitators across AI, gaming, and investment, who will guide each cohort through development, scaling, and fundraising.
“As Program Director, my goal is simple,” said Storm. “By combining XGENIA’s cutting-edge tools with mentorship and capital access, we’re creating the perfect launchpad for the next generation of AI-native studios.”
Strengthened Commercial Team
The launch of XGENIA Labs comes as XGENIA strengthens its leadership with the appointment of Monika Flores Martin as Chief Sales Officer, reinforcing its commitment to commercial growth and strategic partnerships.
Call for Entries
Recruitment for the first XGENIA Labs cohort begins in September, running October–January and culminating in Demo Day at ICE Barcelona, January 2026.
Sponsors, startups, and investors can learn more at https://xgenia.ai/labs.
The post XGENIA Launches World’s First AI-Native iGaming Development appeared first on European Gaming Industry News.
BetMGM Unveils First Major Corporate Brand Repositioning with “Make it Legendary” Campaign
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