Connect with us
illinois-gaming-board-announces-enhanced,-uniformed-advertising-rules-for-casinos,-video-gaming-and-sports-wagering illinois-gaming-board-announces-enhanced,-uniformed-advertising-rules-for-casinos,-video-gaming-and-sports-wagering

Compliance Updates

Illinois Gaming Board Announces Enhanced, Uniformed Advertising Rules for Casinos, Video Gaming and Sports Wagering

Published

on

 

The Illinois Gaming Board (IGB) adopted new rules that expand existing restrictions on advertising, marketing and promotions for licensed casino, video gaming, and sports wagering operators including a ban on advertising on college campuses and new requirements to protect the public, especially young people and problem gamblers.

“By adopting these measures, the IGB is building upon existing regulations to implement additional safeguards and standards that further protect the public and encourage responsible gambling habits. These regulations provide for clear, consistent, ethical, and transparent advertising and marketing guidelines for all casino, video gaming, and sports wagering operations under IGB jurisdiction,” said IGB Administrator Marcus D. Fruchter.

While previous IGB rules placed restrictions on advertising and promotional content which included prohibitions against false or misleading claims and other restrictions, the new rules go farther to ensure advertisements are not placed in locations where they are likely to be seen by underage or vulnerable populations. The expanded rules also require operators to maintain advertising records and include prominent, responsible gaming messages in advertising, marketing and promotions.

After assessing the advertising and marketing rules for sports wagering adopted in 2020, the IGB determined that those limitations apply equally to video gaming and casinos. The IGB further determined to enhance the existing rules to best assure an ethical advertising environment that restricts enticements to minors and those with gambling problems.

The revised advertising and marketing rules which expanded and codified practices for all gambling segments under IGB jurisdiction are now effective, following a public notice and comment period, the May 13, 2025 approval from the Illinois General Assembly’s Joint Committee on Administrative Rules (JCAR), and publication by the Secretary of State in the Illinois Register Issue 31 on August 1, 2025.

The rules feature requirements for Illinois operators including:

• Prohibition from having advertisements or promotions published, aired, broadcast, displayed, or distributed on any college or university campus, or college or university media outlets such as college or university newspapers and radio or television broadcasts, or any sports venues used primarily for college and university events.

• Prohibition from depicting college or university students, colleges or universities, or college or university settings.

• Retention of copies of all advertising and marketing materials including a log of when and how those materials have been published, aired, displayed, or distributed.

• Allowing patrons the option to unsubscribe or opt out of advertising, marketing or promotional materials. Additionally, operators should comply with any patron request to unsubscribe or opt out of receiving materials as soon as practicable.

• Prohibition on entering into agreements with third parties to conduct advertising or marketing on behalf of, or to the benefit of, the Illinois operator when compensation is dependent upon, or related to, the volume or outcome of wagers.

• Include problem gambling text as determined by the Illinois Department of Human Services in all advertising and marketing materials.

The post Illinois Gaming Board Announces Enhanced, Uniformed Advertising Rules for Casinos, Video Gaming and Sports Wagering appeared first on Gaming and Gambling Industry in the Americas.

BetAlert

Brazilian Institute of Responsible Gaming Launches BetAlert

Published

on

brazilian-institute-of-responsible-gaming-launches-betalert

 

The Brazilian Institute of Responsible Gaming (IBJR), an entity that brings together the main operators in Brazil and worldwide, announces the launch of BetAlert, an unprecedented tool that allows any user to quickly and easily verify whether the betting site they intend to use is regulated by the Federal Government. The initiative is part of the “No More Elephant in the Room” campaign, which includes a TV commercial, radio spots, airport panels, and social media actions. Its goal is to guide bettors in choosing platforms regulated by the Secretariat of Prizes and Betting, under the Ministry of Finance.

Conducted between April and May 2025 with 2000 adult bettors, research by the Locomotiva Institute served as the basis for the economic study prepared by LCA. The survey estimates that between 41% and 51% of the Brazilian betting market still operates illegally. The activity of these irregular platforms reflects an alarming fiscal impact: between R$ 1.8 billion and R$ 2.7 billion went uncollected in just three months – which could reach R$ 10.8 billion in one year.

Named BetAlert (https://betalert.com.br/), the technology runs on an exclusive microsite that offers an interactive experience for those looking to bet safely and obtain tips on how to differentiate regulated betting sites from illegal ones. Simply enter the URL of any betting site, and the tool immediately indicates whether the platform is licensed. If it is regulated, the following message appears: “All good. This betting site is authorized by the Federal Government.” If not, the system displays a creative alert integrated into the campaign by agency We: “Attention. This betting site is not authorized by the Federal Government,” reinforcing the illegality of the platform consulted.

“IBJR greatly values the use of tools and technologies that contribute to spreading knowledge about the sector. BetAlert is extremely important, and we hope it will be widely used by bettors and Brazilian society. Our goal is to ensure that people have access to all the benefits of regulation, the core of which is the safety of those who bet,” said Fernando Vieira, Executive President of IBJR.

The post Brazilian Institute of Responsible Gaming Launches BetAlert appeared first on Gaming and Gambling Industry in the Americas.

Continue Reading

Compliance Updates

German Betting Association Warns of Rise of Black Market Gambling

Published

on

german-betting-association-warns-of-rise-of-black-market-gambling
Reading Time: 2 minutes

 

Only one in twelve German betting websites is legal, warns the German Sports Betting Association (DSWV) at the start of the UEFA Champions League season: there are at least 382 illegal German-language websites offering sports betting compared to just 34 legal betting sites. The DSWV refers to a corresponding evaluation by the Joint Gambling Authority of the federal states (GGL) for the year 2024.

“Online, it’s 11:1 in favor of the black market and that puts players at risk. In the legal sports betting market, players benefit from guaranteed player protection, reliable payouts and tax revenue for the common good. Illegal providers in the black market, on the other hand, do not adhere to any rules, offer no security and have a higher risk of gambling addiction,” Mathias Dahms, President of the German Sports Betting Association (DSWV), said.

With the start of the UEFA Champions League, the second most-bet competition in Germany after the Bundesliga, the volume of betting has skyrocketed.

“Players need to be particularly vigilant at this time of year so that they don’t accidentally end up with illegal providers. This is another reason why it is important that the legal providers are present with perimeter boards and TV advertising during the Champions League matches,” Dahms said.

What many players do not know is that they are not only taking a higher risk, but are also liable to prosecution. Participating in unauthorized sports betting can result in a prison sentence of up to six months or a fine.

How to recognise legal betting providers:

• Only legal providers may advertise on stadium boards and on television during sporting events such as the Champions League or Bundesliga.

• Only providers on the GGL whitelist are legal in Germany. The list is publicly available at www.gluecksspiel-behoerde.de/whitelist.

• Legal providers have a clearly visible GGL permit logo on their website.

• Only legal providers offer comprehensive player protection measures such as deposit limits, player bans and monitoring of conspicuous gaming behavior.

• Only legal providers contribute to the funding of support services for gamblers at risk of gambling addiction, such as the anonymous and free hotline 0800-1372700 or the website check-dein-spiel.de of the Federal Institute of Public Health (BIÖG).

• With legal providers, payouts are guaranteed and the stakes are properly taxed.

“It is in the common interest of regulators, providers and players to strengthen the legal market and push back the black market. This is the only way to ensure player protection, integrity and tax revenues,” Dahms said.

The post German Betting Association Warns of Rise of Black Market Gambling appeared first on European Gaming Industry News.

Continue Reading

Compliance Updates

Ukraine’s PlayCity Begins Issuing Licenses to Gambling Operators

Published

on

ukraine’s-playcity-begins-issuing-licenses-to-gambling-operators
Reading Time: < 1 minute

The Cabinet of Ministers of Ukraine has adopted a resolution on licensing conditions in the gambling sector, which allows the state agency PlayCity to begin issuing licenses to gambling organisers and confirming previously issued ones.

“As a result, this will generate almost UAH 50 million (1.028.956,00 Euro) in additional revenues to the state budget from license fees in the near future,” PlayCity reported on Telegram.

It is noted that to obtain a license, impeccable business reputation, lack of ties with the aggressor state and implementation of all necessary mechanisms for responsible gaming are required.

PlayCity clarified that such requirements apply to both those who are only applying for a license and current licensees. Current licensees have two months to submit documents to PlayCity on compliance with the requirements.

The message emphasises that if the requirements are not met, sanctions in the form of fines or termination of the license may be applied to the organisers of gambling.

“The state will direct additional budget revenues to strengthen defense capabilities, in particular, to purchase drones for the Defense Forces,” PlayCity added.

The post Ukraine’s PlayCity Begins Issuing Licenses to Gambling Operators appeared first on European Gaming Industry News.

Continue Reading

Trending