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Superbet Becomes New Main Sponsor of Jagiellonia Białystok

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Superbet has become the new main sponsor of Jagiellonia Białystok. The logo of one of Poland’s leading bookmakers will appear on the front of the Podlasie team’s match jerseys. This is the fourth Ekstraklasa club, alongside Lech Poznań, Górnik Zabrze and GKS Katowice, to join the bookmaker’s extensive sponsorship portfolio.

The new partnership is more than just a logo on a jersey – the collaboration between Jagiellonia and Superbet is intended to have a particularly fan-focused nature. The brand is announcing numerous dedicated campaigns, events and surprises aimed at fans of the yellow and reds. The first of these has already launched with the announcement of the partnership – and will undoubtedly delight anyone planning to purchase the new jersey.

Superbet will pay a 100 PLN bonus towards the purchase of an official Jagiellonia match jersey. A total of 1920 jerseys will be available as part of the promotion – a number symbolically related to the year the club was founded. The promotion is valid both in-store and online and is open to all Superbet app users.

“When making a purchase in a stationary store, all you need to do is show the installed application, and for online customers, verification will take place via the email address: [email protected], to which you can simply send a short message, and in response, fans will receive a unique code entitling them to purchase a T-shirt at a discount,” explains Bartosz Malaka, Head of Marketing & Sponsoring at Superbet.

However, this is not the end of surprises for fans of the Białystok club, because if they register using the special code “JAGA,” they will also receive a welcome bonus.

“Jagiellonia fits perfectly into our sponsorship strategy – it’s a club with ambition, a strong identity, and enormous potential that combines modernity with local character. W’’re thrilled to be embarking on this journey together. Our logo will now appear on the fronts of the jerseys of four Ekstraklasa clubs, confirming our continued leadership in sports sponsorship,” said Łukasz Seweryniak, General Manager of Superbet Polska.

“Jaga is the perfect partner for us – with a great history and a huge, loyal community of fans who live and breathe this club every day. With them in mind, we’re preparing a whole package of activations, surprises, and events designed to build even stronger bonds. We want to show that just as Jaga is a super club, Superbet is a super sponsor,” Malaka said.

“I am extremely proud and happy to have entered into a partnership with such a renowned and recognizable brand as Superbet. I would like to emphasize that this is the highest-ever sponsorship agreement in the club’s history, which further underscores the importance of this partnership. I believe the word ‘partnership’ is key in the context of our agreement. I am most pleased that we are not just gaining a sponsor, but a true partner with whom we will achieve great things together,” said Ziemowit Deptuła, President of the Management Board of Jagiellonia Białystok SSA.

The partnership with Superbet is another important step in Jagiellonia’s development – not only in terms of sporting activities, but also in terms of modern marketing and fan engagement. Both parties emphasize that this will be a collaboration based on genuine commitment and closeness to fans.

The post Superbet Becomes New Main Sponsor of Jagiellonia Białystok appeared first on European Gaming Industry News.

Gambling in the USA

Scientific Games Introduces GlowMark, All-New Fluorescent Marking System for Lottery Extended Play Scratch Games

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Vibrant Neon Marking System Enhances the Play Experience for Popular Crossword and Bingo Games 

Scientific Games has created an all-new fluorescent marking system for lottery extended play scratch games such as crossword and bingo, adding a vibrant neon glow to the play experience. Recognizing the expanding popularity of extended play games, which have seen significant growth in recent years, the company’s metro Atlanta-based scratch game designers, game programmers, chemists and production experts developed GlowMark to give players a bright fluorescent surprise when they scratch the game. The innovation is available to U.S. and international lotteries.

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Scientific Games, the world’s largest creator, producer and manager of lottery games, offers more than 100 strategic product enhancements for its world-leading lottery instant products. The new GlowMark marking system reveals a contrasting neon fluorescent color when the player scratches the play area, a vibrant departure from the typical white reveal area found in most games.

SG Analytics indicate extended play lottery games have grown by 32% in the past five years (2019-2024). Today, they represent 18.3% of U.S. lottery retail sales. What was once a niche product is now offered by 44 U.S. lotteries, with retail sales topping $11.5 billion last year.

Scratch games featuring fluorescent inks also grew in popularity, representing more than 12% of games in the market by fiscal year 2025. Additionally, $10 scratch games with fluorescent inks outperformed other $10 games by nearly 9% in fiscal year 2025.

“Our Innovation and Discovery teams developed this innovation by using fluorescents to enhance the scratch game experience and are now thrilled to debut GlowMark, our newest advancement in extended play marking systems,” said Danielle Hodges, Senior Director, Global Product Innovation & Development for Scientific Games. GlowMark gives games a strong, visually appealing contrast between the marked and unmarked areas of the game, adding excitement with glowing neon colors.”

Extended play scratch games produced at Scientific Games’ metro Atlanta global headquarters, as well as production facilities in Canada and the UK, can feature GlowMark. The company’s products represent 70% of lottery instant game global retail sales.

Innovating products and solutions that move the global lottery industry forward since 1973, Scientific Games provides retail and digital games, technology, analytics and services to 150 lotteries in 50 countries worldwide.

GlowMark™ is a trademark of Scientific Games, LLC. © 2025 Scientific Games, LLC. All Rights Reserved.

 

The post Scientific Games Introduces GlowMark, All-New Fluorescent Marking System for Lottery Extended Play Scratch Games appeared first on Gaming and Gambling Industry in the Americas.

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Resorts World Las Vegas Appoints Respected Industry Leaders Lou Dorn as Chief Legal Officer and Corporate Secretary; Elizabeth Tranchina as General Counsel

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Resorts World Las Vegas announces the appointments of Lou Dorn as Chief Legal Officer and Corporate Secretary, and Elizabeth Tranchina as General Counsel. Together, they bring proven leadership across the gaming and hospitality industries and will oversee legal, regulatory, governance, and risk-related functions for the resort, helping to drive operational excellence and support long-term growth.

“Lou brings an exceptional depth of experience in gaming law and regulatory compliance that will be instrumental as we continue to grow and evolve,” said Jim Murren, Chairman of Resorts World Las Vegas. “His leadership will help ensure our operations remain forward-thinking, responsible and built on a strong legal foundation.”

Dorn’s distinguished career spans both public service and private-sector leadership. He comes to Resorts World from Bally’s Corporation, where he served as Senior Vice President and General Counsel – North America and oversaw legal operations for 19 casino and resort properties across the U.S., including online gaming and sports wagering platforms. Prior to that, he held executive legal roles at Monarch Casino & Resort, SLS Las Vegas, Aliante Casino and Hotel and the Las Vegas Hilton, where he led legal strategy, compliance programs and regulatory affairs.

Earlier in his career, Dorn served as Chief of the Corporate Securities Division for the Nevada Gaming Control Board and as Deputy Attorney General for the State of Nevada. In these roles, he helped shape and enforce gaming regulations and compliance for the state, gaining a comprehensive understanding of both Nevada gaming law and federal securities law.

“Joining Resorts World Las Vegas at such a dynamic time in its growth is an exciting opportunity,” said Dorn. “Having spent my career navigating the complexities of gaming law and regulatory compliance, I look forward to supporting the resort’s continued success by ensuring we operate with the highest standards of legal integrity and strategic governance.”

Resorts World Las Vegas also welcomes Elizabeth Tranchina as General Counsel. A seasoned legal counsel with more than 20 years of legal and regulatory compliance experience in the gaming and hospitality industry, Tranchina began her legal career as an Assistant Attorney General in the Gaming Division for the Louisiana Department of Justice. She most recently served as General Counsel for Investar Bank, headquartered in Louisiana, overseeing the legal operations for more than 20 branch locations across Louisiana, Texas and Alabama. Prior to that, she was General Counsel at Rio Hotel & Casino where she managed the legal, regulatory compliance and risk functions for the property. Tranchina has held senior leadership roles at publicly traded gaming, sports betting, and iGaming companies, overseeing legal and compliance matters across multiple jurisdictions.

“Elizabeth brings a steady, solutions-oriented mindset to complex legal challenges. Her experience across gaming and financial services adds valuable perspective to our leadership team, and her contributions will be instrumental as we continue to grow,” said Carlos Castro, President and Chief Financial Officer for Resorts World Las Vegas.

For more information about Resorts World Las Vegas, please visit rwlasvegas.com.

 

The post Resorts World Las Vegas Appoints Respected Industry Leaders Lou Dorn as Chief Legal Officer and Corporate Secretary; Elizabeth Tranchina as General Counsel appeared first on Gaming and Gambling Industry in the Americas.

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How CommsHub Built-In Failover Protects High-Volume Messaging Businesses

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In today’s connected world, a single missed message can have a ripple effect far beyond its intended recipient. For high-volume messaging businesses, from fintech to e-commerce, reliability isn’t just a feature; it’s the foundation.

At CommsHub, we’ve seen how even the most robust communication strategies can fall apart when traffic isn’t managed intelligently. That’s why built-in failover isn’t an add-on for us,  it’s at the very core of our platform architecture.

The Hidden Risk in Messaging at Scale

Sending a million messages is easy. Delivering a million messages on time without losses, delays, or duplicates is the real challenge.

Traditional messaging setups often rely on a primary route, with a manual backup plan in case of outages. The problem? Manual intervention takes time and every second loss increases the risk of failed conversions, missed verifications and frustrated customers.

For some sectors, a five-minute delay can mean thousands in lost revenue. For others, it can damage trust irreparably.

How Our Failover Works

CommsHub’s built-in failover system works like an automated traffic director.

  • Real-Time Route Monitoring: Every active channel is monitored for delivery speed, message status and error rates.
  • Instant Automatic Switching: If performance drops below a set threshold  or a provider experiences downtime  traffic is instantly redirected to the next best available route.
  • Multi-Level Redundancy: We don’t just fail over once. Traffic can cascade through multiple backup routes until successful delivery is confirmed.

This means campaigns keep running without interruption, even when unexpected technical issues occur in the background.

The Numbers Behind It

In controlled environments, we’ve observed that our failover logic reduces message loss to near zero. While previously around 17% of messages were considered as lost or undelivered – while in reality, fallback mechanism saves them.

The architecture also ensures that when switching routes, there’s no spike in costs  thanks to our intelligent routing engine, which considers provider pricing in real time.

Protecting Revenue and Reputation

The immediate benefit is obvious: you don’t lose communication with your audience. But the deeper value lies in protecting both revenue and reputation.

For high-volume businesses, the stakes are high:

A trading platform missing two-factor authentication codes risks losing active traders.

An e-commerce brand failing to deliver time-sensitive promotions risks wasted ad spend.

A fintech company delaying fraud alerts risks customer churn.

CommsHub’s failover was designed to address these risks without requiring extra integration work or manual monitoring.

Engineering for the Future of Messaging

We see failover not as a safety net, but as a structural pillar of next-generation communication platforms. As channels diversify and volumes grow, redundancy and intelligent routing will be as essential as delivery speed and analytics.

This is why we’ve invested heavily in creating an architecture that can evolve with market needs  from adding new providers in days instead of weeks, to scaling traffic instantly during spikes.

The result? Businesses that can move faster, sleep easier and deliver messages with confidence.

In messaging, there’s no such thing as “just a delay.”
Every second counts  and with built-in failover, those seconds are always on your side.

Meet Us at SBC Summit Lisbon 2025

We’ll be showcasing CommsHub’s next-generation messaging solutions at SBC Summit Lisbon 2025, from 16-18 September.

Visit us at Booth D181 to see how built-in failover can help your business deliver every message with confidence.

The post How CommsHub Built-In Failover Protects High-Volume Messaging Businesses appeared first on European Gaming Industry News.

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