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1XBET Appoints Industry Veteran Simon Westbury as Strategic Advisor to Guide Global Growth

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The appointment of the experienced executive signals a new chapter for the global betting brand, focusing on long-term strategy, market expansion, and industry leadership.

1XBET, the global gaming and technology brand, today announced the appointment of Simon Westbury to the role of Strategic Advisor. This move underscores the company’s commitment to appointing industry expertise to steer its next phase of global growth.

With over a decade of board-level experience in iGaming, Westbury will advise the 1XBET leadership on its international strategy, guiding sustainable entry into new markets and shaping the brand’s approach to key industry initiatives. His track record in driving strategy across B2B, sports, and media operations will be instrumental in executing the company’s long-term vision.

Commenting on his new role, Simon Westbury stated: “What truly drew me in was the leadership’s clear and ambitious vision for the future of the 1XBET brand. It’s rare to see a company with this scale and global presence so committed to a new phase of strategic evolution. My role is to act as a bridge, providing the guidance and structure needed to help the team channel their ambition into sustainable, long-term success. I’m genuinely looking forward to helping shape this new chapter.”

Quote from 1XBET Company Spokesperson: “We are delighted to welcome Simon Westbury to the 1XBET team. His appointment comes at a pivotal moment as we continue our global growth strategy. Simon’s unparalleled industry expertise in operational processes, combined with his profound understanding of the broader industry landscape and its stakeholders, will be invaluable. We are confident that his strategic guidance will be instrumental in navigating new market entries and addressing the evolving challenges and initiatives within the sector. This collaboration reinforces our commitment to strengthening our leadership team with seasoned experts who can drive our long-term vision and solidify our position as a forward-thinking industry leader.”

The appointment marks a deliberate step in 1XBET’s strategy to reinforce its global footprint. Bringing in an external advisor of Westbury’s calibre highlights a clear focus on continuous improvement, change management and the ambition to set new industry benchmarks.

His advisory role is effective immediately.

The post 1XBET Appoints Industry Veteran Simon Westbury as Strategic Advisor to Guide Global Growth appeared first on European Gaming Industry News.

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BETBY EXPANDS NFL OFFERING AHEAD OF NEW SEASON

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BETBY, a premium sportsbook provider, is set to kick off the new NFL season with a major expansion of its American football betting portfolio, introducing a significantly broader range of player prop markets as well as the highly anticipated launch of microbetting options.

With official NFL data rights powering its sportsbook, BETBY has enhanced its player props coverage to go beyond traditional totals, now offering markets such as anytime, first, next, and last touchdown scorers. This expansion allows bettors to engage with individual performances in more dynamic ways across every game moment.

Complementing the props update, BETBY is also introducing microbetting markets tailored to NFL gameplay, including team to score first/next drive, next drive outcome, drive to score, and drive to touchdown. These fast-paced markets bring a new layer of interactivity for users, enabling real-time engagement with every possession.

The release is strategically aligned with the start of the new NFL season, ensuring that BETBY’s operator partners and their audiences can access these innovations from day one.

Commenting on the launch, Kirill Nekrasov, Head of Sportsbook Product at BETBY, said: “The NFL is one of the most followed and engaging sports competitions in the world, and we are thrilled to expand our coverage with official data-driven markets. By introducing a wider range of player props alongside microbetting opportunities, we are giving our partners the tools to deliver a far more immersive experience to their users throughout the entire season.”

These additions underscore BETBY’s commitment to innovation and player engagement, solidifying its position as a leading sportsbook provider that continuously adapts its portfolio to the evolving demands of operators and bettors alike.

The post BETBY EXPANDS NFL OFFERING AHEAD OF NEW SEASON appeared first on European Gaming Industry News.

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Book of Madness 2: GAMOMAT releases sequel to horror-themed hit

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GAMOMAT, one of the leading independent German software developers for slot games, has cranked up the craziness with the release of Book of Madness 2. This chilling 5×3 slot is set within a derelict, blood-smeared asylum that oozes with tension, underscored by an eerie soundscape.

Following the massive success of the original, Book of Madness is back with a thrilling sequel that turns up the chaos. A deranged nurse takes centre stage, injecting insanity into every spin for an even more electrifying gameplay experience. GAMOMAT’s horror-themed line-up has grown significantly stronger with Book of Madness 2, joining the ranks of Xploding Pumpkins and the original Book of Madness.

A toxic Book of Madness 2 symbol represents the Wild and Scatter which substitutes for all symbols except stamped Bonus symbols during Free Games. Multiple Wild symbols on a single payline count as the highest-paying symbol combination.

Three, four, or five Scatter symbols will trigger 10 Free Games. Once activated, it is possible to retrigger additional Free Games. Before the feature starts, a random Scatter symbol is revealed and appears on the open page — every symbol other than the Book of Madness has the power to mutate into a Bonus symbol. If Free Games are retriggered, another 10 Free Games are instantly awarded and an additional Bonus symbol will be chosen as part of the Multi Symbol feature — each one is displayed in the bar above the reels. If all symbols are already Bonus symbols and a further retrigger is activated, players only receive 10 more Free Games.

GAMOMAT is releasing Book of Madness 2 via its Remote Gaming Server, G‑RGS, and through the Bragg HUB.

Chief Strategy Officer at GAMOMAT Development GmbH Sebastian Reddig said: “Book of Madness 2 builds on the predecessor and turns up the tension to deliver a horrifyingly entertaining experience. An unsettling atmosphere, frighteningly fun features, and gory graphics all make for a game that players would be mad to miss!”

The post Book of Madness 2: GAMOMAT releases sequel to horror-themed hit appeared first on European Gaming Industry News.

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PG Soft unlocks new release: Grimms’ Bounty – Hansel & Gretel

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PG Soft, a world-class digital mobile games company, has launched its fairytale-inspired slots title, Grimms’ Bounty: Hansel & Gretel. It’s a 3-reel, 5-row video slot that features increasing multipliers and extra respins to keep the action engaging.

The Wild is represented by a bubbling cauldron that substitutes for all symbols to create more winning combinations, while the mystical potion Scatter unlocks the Free Spins feature.

When the main game is underway, the Respin value on the left side of the screen begins at zero. Once a winning spin lands and after the win is paid, all low-paying winning symbols are collected. The Respin value increases by one for every low-paying winning symbol collected. Should no winning combination happen and there is at least 1 Respin value, a Respin value will be used to award a free respin (Scatter symbols will remain on the reels).

The Multiplier Collection feature is displayed on the right hand side and starts at x1. A winning spin here will morph all high-paying symbols (Witch, Hansel, Gretel, Cupcake, and Bread) collected in the Multiplier meter. For every five symbols collected, the Multiplier increases by x1.

Free Spins will launch with three or more Scatter symbols on the screen and will begin with eight spins. In Free Spins the Respin counter is set to zero, and a Multiplier set at x2. After each winning spin, low-paying symbols are collected into the Respin meter on the left, while high-paying symbols are gathered into the Multiplier meter on the right. Every four low-paying symbols collected adds an extra Respin, and every four high-paying symbols boost the Multiplier by x2. If no win appears but there is at least one Respin stored, a Respin will trigger automatically, keeping the round alive. All wins during this feature are multiplied by the current Multiplier displayed on the reels.

PG Soft’s spokesperson commented: “With Grimms’ Bounty: Hansel & Gretel, we’ve brought a timeless fairytale to life in a slot filled with striking visuals and mysterious effects that perfectly capture the story’s atmosphere. As a collapse-style game, it delivers dynamic gameplay that we’re sure will delight fans of the fantasy and fairytale world.”

The post PG Soft unlocks new release: Grimms’ Bounty – Hansel & Gretel appeared first on European Gaming Industry News.

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