Betsson Sport has announced a new partnership with SSC Bari, a club with deep roots in Italian football. The brand’s logo makes its debut on the club’s 2025/2026 home shirt, unveiled in Bari at an event attended by fans and local media.

More than just a shirt sponsorship, the partnership is built on shared ambition, community values and a deep-rooted love for the game. Bari – a club with a proud legacy and one of the most passionate fanbases in Italy – reflects Betsson Sport’s ongoing mission to support local sports communities.

The city of Bari itself, with its Mediterranean character and strong identity, played a key role in shaping this collaboration. A vibrant, football-mad city where every matchday becomes a celebration, Bari offers the perfect backdrop for Betsson Sport to continue investing in initiatives that create real local impact. From fan engagement and social responsibility to community-led projects, this partnership aims to deliver impact at every level of the club and beyond.

The new kit – blending tradition with a fresh, modern look – symbolises the start of an exciting new chapter and underlines the close connection between the club, its supporters and the region.

Stefano Tino, Managing Director Italy at Betsson Group, said: “We’re proud to stand alongside a club like Bari. It’s a unique footballing city with an incredibly passionate fanbase and a proud history. Stadio San Nicola is one of the most iconic grounds in Italy, and this partnership is a natural fit with our commitment to championing authentic football culture and supporting local communities.

“Personally, as someone coming from Salerno, this partnership has special meaning for me. The historic bond between Bari and Salerno makes it even more rewarding to be part of something that matters deeply to both cities.”

“We chose to partner with an international brand like Betsson Sport because we share a clear vision – to take Bari to the next level and establish the club on a European stage. Working with a global leader in digital sports entertainment will allow us to offer fans new experiences through exclusive content and innovative initiatives. Together, we want to write a new chapter – one where passion and technology come together to help Bari grow,” said Luigi De Laurentiis, President of SSC Bari.

This new agreement further strengthens Betsson Sport’s presence in Italian football and reaffirms its long-term commitment to fans and communities across the country.