Connect with us
boomerang-partners-and-ac-milan-summarize-the-results-of-the-first-year-of-strategic-partnership boomerang-partners-and-ac-milan-summarize-the-results-of-the-first-year-of-strategic-partnership

Latest News

Boomerang Partners and AC Milan summarize the results of the first year of strategic partnership

Published

on

Reading Time: 3 minutes

 

Boomerang Partners, an affiliate marketing agency, is proud to announce that Boomerang and the legendary AC Milan celebrated the first anniversary of their strategic partnership. This collaboration has redefined how brands and clubs engage with fans, partners, and global sports audiences.

Over the past 12 months, this alliance has made significant strides both on and off the field. From global exposure to affiliate program growth, this partnership has become the benchmark for what a meaningful brand-club partnership in iGaming can look like.

During the year of Boomerang’s partnership with AC Milan, Boomerang Partners became one of the best sports affiliate marketing programs in the industry:

  • +194% growth in sports traffic across Boomerang’s affiliate ecosystem
  • +81% increase in audience interest in sports
  • +23% boost in Boomerang brand loyalty
  • 30+ exclusive partner campaigns were powered
  • 1,000+ media mentions with a total global reach of 320M+
  • 1M+ impressions on Boomerang’s platforms from AC Milan-related content

The Boomerang’s partnership with AC Milan has also influenced the brand recognition and prestige of Boomerang Partners. Some of the most prominent achievements and news were:

  • Hosting the ceremony of the second annual Golden Boomerang Awards 2025 global affiliate tournament at Milan’s iconic San Siro stadium;
  • Participation in Boomerang Partners events by AC Milan Legends such as Andrea Pirlo, Serginho, and Massimo Ambrosini;
  • More than 200 Boomerang’s partners visited San Siro during the season (the most attended match was the derby between AC Milan and Inter FC on February 2, 2025);
  • Over 500 merchandising items were donated to guests and brand partners.

Anton Eshtokin, Chief Marketing Officer at Boomerang Partners, said: “For Boomerang, the collaboration with AC Milan is a top-level achievement. During the year of our partnership, we won three prestigious industry awards: ‘Rising Star in Sports Betting’ (Operator) at the SBC Awards 2024, ‘Best Player Engagement’ at the SiGMA Europe Awards 2024, and ‘Unique Gaming Company of the Year’ at the International Gaming Awards 2025. The Club has shown itself to be an ideal partner, ready to meet our needs in joint projects. We are grateful to AC Milan and its representatives for their professionalism. I’m sure that there are many more bright activities ahead of us that will surprise the sports world and the affiliate marketing industry.”

Boomerang’s partners have also greatly benefited from the brand’s strategic partnership with AC Milan. These include unique promotional and engagement opportunities, cool campaigns and creatives, and, of course, the chance to visit the legendary San Siro stadium in Milan.

For AC Milan, the collaboration with Boomerang is an opportunity to enhance fan engagement across Europe, offering unique experiences that celebrate their shared passion for sports. Fans from all over the world were given access to special giveaways, allowing them to attend the football Club’s matches and meet its legends.

Boomerang and AC Milan have entered their second year of strategic partnership. The parties are confident that their alliance will enable them to achieve numerous successes and solidify their status as one of the most effective partnerships in the industry. Stay tuned.

About Boomerang

Boomerang Partners is a rapidly growing global brand offering a wide range of services. Boomerang is the Official Regional Partner of AC Milan. In 2024, it launched the inaugural Golden Boomerang Awards — a global tournament for affiliate teams. More than 400 affiliate teams participated in the second season of the tournament in 2025. Boomerang launched six new products in 2024, which contributed to an almost 1.5-fold increase in product users.

Boomerang’s portfolio contains 17+ brands offering affiliate and entertainment services across 40+ markets in compliance with local regulations. These products provide personalized bonuses and 24/7 multilingual support.

The post Boomerang Partners and AC Milan summarize the results of the first year of strategic partnership appeared first on European Gaming Industry News.

eSports

2025 PUBG MOBILE Global Championship Details, Format, and Map Changes Revealed at Esports World Cup

Published

on

2025-pubg-mobile-global-championship-details,-format,-and-map-changes-revealed-at-esports-world-cup
Reading Time: 3 minutes

 

James Yang, Senior Director of Global Esports at Level Infinite, has shared a number of exciting reveals for the future of PUBG MOBILE Esports. Among this news is the official plan for the second half of the 2025 competitive season, including further information on the format and changes coming to the prestigious PUBG MOBILE Global Championship (PMGC) at the end of the year. These changes are set to amplify the excitement at the final major competition in this year’s circuit, allowing more opportunities for teams to make it to number one.

As the final tournament of the annual PUBG MOBILE Esports circuit, the 2025 PMGC is the most anticipated event of the year, with professional teams vying for their chance to etch their name in esports history as the ultimate Champions of the PUBG MOBILE year. For this reason, the best teams across the world are invited to take their shot at victory. This year sees the introduction of the Gauntlet Stage to the tournament — an initial stage where the 16 best teams from each region are selected for an initial chance to go straight to the Grand Finals, with six slots up for grabs.

In order to qualify for the Gauntlet Stage, teams must be placed within the top two or three spots in the regional 2025 PUBG MOBILE Super League (PMSL) Fall Rankings, but this is not the only opportunity to enter the tournament. The bottom 10 ranked teams from the Gauntlet will enter the Group Stage, alongside 22 teams from across the globe. These 22 teams are made up of the top-scoring teams from every region, with the combined 32 teams facing off in two groups for a further four qualifying slots per group.

The final two slots are made up of the overall winner of the host-region invite slot and the winner of the Last Chance stage, where the teams ranked 5th-12th from the Group Stage will get one more shot at qualifying for the Grand Finals.

Many other changes were announced as PUBG MOBILE Esports seeks to close the gap between professional play and the wider player experience. Kicking this off, Rondo is replacing Sanhok in the official map rotation from the 2025 PMSL Fall Season, and with it comes a myriad of impactful changes. To begin, the Recall System makes a return to the competitive formula, allowing eliminated players to rejoin the battle should their teammates safely secure their tag. Sentry Guards and drops will also be introduced in keeping with the original Rondo experience and the Blue Zone speed will remain the same. However, the iconic map stores will not be available, meaning players will have to scavenge for gear just as they do in other maps.

With the action-heavy updates revealed, PUBG MOBILE Esports has also highlighted some of the best moments across the various tournaments to date. This involves a look at the skill of standout performances, key historical moments, and also recognising amazing examples of how gaming can connect people across the globe.

Beginning with the former, following two years of persistence, Indonesia’s GluSquad Esports made their mark on the game, qualifying for the PMSL SEA for the first time, earning widespread support for their fresh energy in the summer season. Waves were also made in Africa, as Memoitho made history becoming the first woman in PUBG MOBILE Esports to reach the Top 3 in the 2025 PUBG MOBILE Africa Cup (PMAC) Kenya Solo Competition. Then to Nepal, where Horaa Esports celebrated their qualification in the 2025 PMWC, marking their debut entry into a major global tournament.

Alongside these great stories are many heartwarming highlights from over the years, such as Team Nile’s own 11011Enemy, who defied the odds while managing mobility issues from sickle cell disease, securing MVP in a crucial match, and going on to represent Nigeria in Saudi Arabia. In a similar vein, a community of gamers with disabilities from Turkey were brought together by PUBG MOBILE, growing into a 50 person group of supportive players across the country. PUBG MOBILE is also celebrating the love and support shown by pro players’ families. Earlier this year, the father of Regnum Carya Esports’ Sylas celebrated his son’s success at the 2025 PUBG MOBILE Global Open (PMGO). Then at the 2025 PMWC, the father of POWR Esports’ Alhaje cheered on his son from the crowd as the weekend unfolded. With this, both of these proud fathers proved their place as their sons’ number one fans. Last but not least, fans will remember how football star Richarlison met his partner through their mutual love for PUBG MOBILE Esports.

With a plethora of significant updates to the tournament formula, the reintroduction of impactful features, and many more stories to be made, PUBG MOBILE Esports fans have plenty to look forward to for the rest of the year and beyond.

The post 2025 PUBG MOBILE Global Championship Details, Format, and Map Changes Revealed at Esports World Cup appeared first on European Gaming Industry News.

Continue Reading

GGPoker

WSOP Circuit Returns to Latin America – Qualify Exclusively at GGPoker

Published

on

wsop-circuit-returns-to-latin-america-–-qualify-exclusively-at-ggpoker

GGPoker, the World’s Biggest Poker Room, is excited to announce the launch of online satellite tournaments for the upcoming WSOP Circuit Panama 2025 live poker event.

This exciting event will put Latin American poker back in the spotlight and is set to bring together the continent’s top players from November 6 to 16 at the prestigious Hilton Panama Hotel and the exclusive StarBay Casino.

Featuring 12 official World Series of Poker gold ring events, a full schedule of side tournaments, VIP activities, international media coverage, and a stunning seaside location, WSOP Circuit Panama promises to be one of the year’s most spectacular stops for both professional and recreational players.

Gregory Chochon, Chief Operating Officer of the World Series of Poker, added:

“We are proud to see the WSOP Circuit continue to grow internationally. Latin America is a passionate and fast-growing poker region, and events like WSOP Circuit Panama bolster our mission to bring the WSOP gold ring experience to players around the globe.”

GGPoker players can qualify via a 12-week online satellite series, with 20 guaranteed packages worth $2,500 USD each. Each package includes a $1,700 Main Event entry and $800 for travel expenses. Satellites start at just $5, giving players across Latin America the chance to live the full WSOP experience in Panama.

Online Satellite Schedule on GGPoker (ET time):

Day

Time (ET)

Tournament Name

Mon–Sat

3-4-5-6-7 PM

WSOP-C Panama – $5 Daily Satellite

Sunday

12-1-2-3-4 PM

WSOP-C Panama – $5 Daily Satellite

Mon-Sun

8 PM

WSOP-C Panama – $33 Package Qualifier

Sunday

4 PM

WSOP-C Panama – $22 Last Chance Satellite

Sunday

7 PM

WSOP-C Panama – $215 Weekly Final

WSOP-C Panama Satellite Stats (over 12 weeks):

  • $5 Satellites: 1,296 tournaments

  • $33 Qualifiers: 312 tournaments

  • $22 Last Chance: 12 tournaments

  • $215 Weekly Finals: 12 tournaments

Guaranteed Packages ($2,500 each):

  • Weeks 1–4: 1 package per week

  • Weeks 5–12: 2 packages per week

  • Total: 20 guaranteed packages

  • Total Prize Value: $50,000 USD

In addition to winning a coveted WSOP Circuit gold ring, each ring event winner in Panama will also receive a $5,000 WSOP Circuit Championship package, which includes:

  • $2,750 entry to the Mystery Bounty WSOP Circuit Championship

  • 6-night stay at Atlantis (Coral or Royal Towers)

  • Complimentary buffet access during the stay

“WSOP Circuit Panama is a unique opportunity for players across Latin America to enjoy a world-class poker experience in an extraordinary setting,” said Juan Carreño, GGPoker Representative.

The post WSOP Circuit Returns to Latin America – Qualify Exclusively at GGPoker appeared first on Gaming and Gambling Industry in the Americas.

Continue Reading

Latest News

Evolution launches Ice Fishing, the fast-paced game show with up to 5,000x win potential

Published

on

evolution-launches-ice-fishing,-the-fast-paced-game-show-with-up-to-5,000x-win-potential
Reading Time: < 1 minute

 

Evolution announced the launch of Ice Fishing, a fast-paced new addition to its live game show portfolio, first revealed at ICE 2025. Set against an arctic backdrop, Ice Fishing puts a fresh spin on the big money wheel format, with three unique bonus games, suspenseful gameplay, and multiplier wins of up to 5,000x.

At the centre of the game is a 53-segment wheel, where each spin can award an instant cash prize or trigger one of three themed bonus rounds: Lil’ Blues, Big Oranges, and Huge Reds. Each bonus offers its own gameplay style and multiplier potential — up to 100x, 200x and 500x respectively.

Enhancing the excitement are multiplier boosts that can land during the main game and carry through into the bonus rounds. This adds an extra layer of anticipation and a max win potential of up to 5,000x.

Todd Haushalter, Evolution’s Chief Product Officer, said: “We’ve wanted to create a speed game show for a long time, as we’re seeing a growing audience that craves faster, more instantly gratifying formats. It’s a trend not unlike the rising preference for TikTok-style shorts over long-form video. Ice Fishing is our take on that idea. It’s fast, fun, and packed with dramatic gameplay.”

Haushalter added: “The magic lies in the anticipation, waiting to see what kind of fish players will catch and how big the outcome might be. There are little surprises and bursts of excitement woven into the entertainment experience, and we think players will enjoy uncovering them. We’re genuinely excited about this format, as it opens the door to a new style of rapid game show with strong potential.”

The post Evolution launches Ice Fishing, the fast-paced game show with up to 5,000x win potential appeared first on European Gaming Industry News.

Continue Reading

Trending