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Dr Matt Gaskell Awarded MBE in King’s Birthday Honours for Services to People Experiencing Gambling Harm

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Dr Matt Gaskell, Clinical Lead and Consultant Psychologist at the NHS Northern Gambling Service has been awarded an MBE (Member of the Order of the British Empire) for “Services to People Experiencing Gambling Harm” in this year’s King’s Birthday Honours.

In his response statement (below) he dedicates the award “. . . to all those affected by preventable gambling-related harm, to the brilliant people who advocate for new gambling legislation, and to many amazing colleagues with whom I have worked over the years treating addictive behaviour.”

For over 25 years Matt has dedicated himself to the treatment and recovery of addictive behaviour and to developing and overseeing high quality evidence-based and compassionate services for those harmed by it.

Matt was born in Chorley, Lancashire, before moving to Ilkley in West Yorkshire aged 10. He joined the NHS in 2007 from the Home Office where he was Head of Addiction Treatment for the directorate of High Security Prisons. He became Clinical Lead for Addictions at Leeds and York Partnership NHS Foundation Trust (LYPFT) in 2014 and started specialising in gambling treatment from 2018.

Matt then founded the NHS Northern Gambling Service, the first of its kind in the north of England, which opened its first clinic in September 2019. The Service has since expanded with six regional clinics in Manchester, Liverpool, Leeds, Sheffield, Newcastle and Preston. Matt’s teams have treated and supported thousands of individuals and their families since the first clinic opened its doors.

In addition to leading a successful clinical service, he has provided expert knowledge and advice to the UK Government on gambling related harm and has become an influential advocate for the overhaul of our gambling laws and regulations. His views on gambling harm, treatment and policy are in demand across the UK and internationally. He regularly appears in the media raising awareness that policies and commercial practices hazardous to health should be the priority for action, rather than problematising individuals who are impacted by their exposure.

He was employed as topic advisor for the recently implemented national clinical guidelines on harmful gambling, which ensure that identification and support for gambling harm will become part of routine clinical practice across the country. He is heavily involved in the current transformation to a joined-up evidence-based national treatment and support system for gambling related harm, ensuring a better deal for those harmed, including their families. He is also a lecturer in addiction at several universities at doctorate level, an expert witness, author, researcher, consultant and public voice for those affected by gambling-related harm.

Matt, who currently lives in Harrogate, North Yorkshire, with wife Judith and son Teddy, said: “I have been privileged to be connected to the courageous and moving recovery of so many people and families harmed by gambling and other addictive behaviour over the years.

“I’ve learned so much from their stories. They have inspired me to improve public services treating addiction, and to be a voice for their experience in calling for change. I’ve been incredibly fortunate to learn from, and work with, some of the best minds in addictive behaviour and public health. I’m very grateful to the NHS who have supported and trusted me to do my work.

“This award recognises that gambling harm is a public health crisis of our time. I will continue to strive to prioritise population health over the pursuit of profit, and to create healthier environments for our citizens to thrive in.

“I dedicate this award to all those affected by preventable gambling-related harm, to the brilliant people who advocate for new gambling legislation, and to many amazing colleagues with whom I have worked over the years treating addictive behaviour.

“Like so many others, I have experienced addiction in my family, which served to inspire my commitment to public service in this area. So, it’s an enormously proud moment for my family, and I look forward to sharing it with them and with my colleagues.”

Dr Sara Munro, Chief Executive of Leeds and York Partnership NHS Foundation Trust, said: “I’m so proud to see Matt receive this honour. He spearheaded the creation of the NHS Northern Gambling Service and has successfully expanded it from one clinic to several operating across the North of England today in five years.

“The NHS Northern Gambling Service saves people’s lives, supporting thousands of people, as well as their loved ones, to regain their lives after the harm caused by gambling addiction.

“Using his expertise and insights from the gambling service Matt also plays an important role in advising government and positively influencing national policy and legislation to reduce gambling harms. We are immensely grateful for all he does and his steadfast commitment to make meaningful change to protect vulnerable people in society.”

The post Dr Matt Gaskell Awarded MBE in King’s Birthday Honours for Services to People Experiencing Gambling Harm appeared first on European Gaming Industry News.

Brazil

ThrillTech secures regulatory approvals to launch jackpots in Latam

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Peru and Brazil to provide launchpad for Latam expansion as ThrillTech strengthens presence in emerging regulated markets

ThrillTech, the B2B jackpot specialist, has taken a significant step forward in its international growth strategy after securing a B2B licence in Peru and regulatory certification in Brazil.

The approvals clear the path for ThrillTech to launch its proprietary player-funded jackpot solutions in Latin America for the first time, bringing its flagship ThrillPots product to one of the world’s most exciting and emerging regions for iGaming.

Latin America has become a focal point for operators in recent years, with Brazil’s market liberalisation and Peru’s structured regulatory framework, as set out by the country’s ministry of foreign trade and tourism (MINCETUR), providing fertile ground for innovative engagement tools.

By working tirelessly to secure entry into both countries, ThrillTech is positioning itself to support operators with compliant, performance-driven jackpot mechanics that can drive revenue and enhance retention.

Peter Mares, CTO and co-founder of ThrillTech, said: “Expanding into Latin America is a milestone moment for us. The region is bursting with opportunity, but it also demands solutions that are flexible, transparent, and built to scale. With a licence in Peru and certification in Brazil, we are ready to deliver the same measurable revenue impact to operators in Latam that we’ve already proven in Europe.

ThrillTech’s products are designed to provide operators with new revenue streams through side-bet jackpots, while also offering real-time engagement mechanics via cash-only rewards.

Already integrated with multiple tier-one operators in Europe, ThrillTech is now primed to replicate that success in Latam by delivering regulator-approved solutions to local operators.

The post ThrillTech secures regulatory approvals to launch jackpots in Latam appeared first on Gaming and Gambling Industry in the Americas.

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Answer the Call of the Wild: ELA Games Unveils Its Latest Game “Buffalo Force”

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The studio’s latest game blends nostalgic themes and engaging features

The vast plains are alive with the sound of rampant hooves, the roar of predators, and helpful animals along the way. ELA Games proudly presents its latest release, Buffalo Force, an energetic game that celebrates the sheer power of nature.

The Call of the Wild

In Buffalo Force, players roam alongside fearsome buffalo, fierce bears, cunning wolves, and soaring eagles as they work together to hunt for big rewards. The game features 3 energetic mechanics:

  • Free Spins: Land 3 Scatter symbols to enter the game’s primary bonus feature. All Wilds pay 2x here.
  • Hold & Win Bonus: Unlock this lucrative feature for a shot at powerful coin prizes and even a chance at one of the mighty jackpots!
  • Jackpot: Three jackpots give you the chance for mega wins: Minor (25x), Major (100x), and Grand (1000x).

Each spin holds the spirit of the wilderness, blending high-action gameplay with the studio’s signature visually-rich aesthetics.

Join the Herd

Buffalo Force combines visually stunning animations, high-performance mechanics, and well-crafted environmental design to transport players to the heart of the North American wilderness. The studio’s attention to detail and storytelling prowess immerses players as they become part of the stampede, on the hunt for wild riches.

Marharyta Yerina, ELA Games’ Managing Director, commented on the release, “Buffalo Force represents the studio’s passion for creating visually striking and memorable games that players love. We focused a lot on the game’s visuals and environmental design to immerse players in the North American wild, which helps create an emotional connection and encourages high-performance engagement. We’re excited to see the reception Buffalo Force will receive, and we have many more exciting games in the works!”

Will You Answer the Call?

The raw wilderness is waiting for you. Will you join the herd and hunt for your fortunes and a life of freedom?

The post Answer the Call of the Wild: ELA Games Unveils Its Latest Game “Buffalo Force” appeared first on European Gaming Industry News.

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Brazil

Inspired Extends Brazil Presence with EstrelaBet Partnership

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Inspired Entertainment, Inc., a leading provider of B2B gaming content, systems, and solutions, has expanded its presence in Brazil through a newly launched partnership with EstrelaBet, a leading Brazilian gaming tech company. The collaboration brings Inspired’s acclaimed portfolio of iGaming titles to EstrelaBet’s growing player base, further demonstrating the Company’s commitment to the region’s gaming industry.

Through integration facilitated by Softswiss, EstrelaBet players in Brazil will now have access to a wide selection of Inspired’s top-performing online and mobile slot titles, including localized versions of global hits such as Big Fishing Fortune™ (Super Pescaria da Fortuna), Golden Winner™ (Campeão de Ouro), Cops ‘n’ Robbers Bigger Big Money™ (Polícia e Ladrão Bolada), Centurion Big Money™ (Centurion Muita Grana), among others. The rollout will also include regular new content releases, offering a balance of fan-favourite classics, innovative mechanics, and seasonal experiences designed to maximize player engagement and retention.

Claire Osborne, Vice President of Interactive at Inspired Entertainment, said: “We’re thrilled to partner with EstrelaBet to bring our diverse portfolio of fun games to Brazilian players. From proven hits to innovative seasonal content, our titles are designed to entertain, captivate, and perform. This partnership marks another important step in expanding Inspired’s reach in one of the world’s most exciting and fast-growing iGaming markets.”

Fellipe Fraga, Chief Business Officer at EstrelaBet, added: “This collaboration positions EstrelaBet at the forefront of the Brazilian iGaming sector by offering our players access to some of the most recognized and entertaining slots content available. Inspired’s reputation for quality and variety makes them an ideal partner, and we look forward to delivering their games to our growing audiences across Brazil.”

With localized branding, strong thematic appeal, and a track record of high performance across regulated markets, Inspired’s iGaming content is well positioned to captivate Brazil’s rapidly expanding online player base while delivering added value to operators.

The post Inspired Extends Brazil Presence with EstrelaBet Partnership appeared first on Gaming and Gambling Industry in the Americas.

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