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Soft2Bet to Unveil MEGA-Powered Engagement Workshops and Turnkey Platform at iGB Live 2025

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Soft2Bet, a leading turnkey iGaming provider that delivers high-quality products and services for online gambling operators, will exhibit at iGB Live 2025 in London on 2–3 July. Known for its data-driven iGaming solutions for player retention, which drive brand performance across the Nordic, European, and North American markets, the company will host One-on-One Workshop Sessions at Stand N46 and participate in key discussions where major market developments are explored. Attendees can explore its full-service platform alongside MEGA, the gamification layer behind recent revenue growth across its operator portfolio.

Over the past six months since ICE 2025 Barcelona, Soft2Bet has launched new brands, secured new deals, and formed strategic partnerships across key markets. During this period, the company continues to track strong operator results, with measurable gains across core performance indicators. Brands using Soft2Bet’s platform have seen a 65% increase in net gaming revenue and a 45% rise in average revenue per user. Player screen time has quadrupled. Deposit values are up 50%, with deposit frequency increasing by 30%.

These results are driven by MEGA’s real-time missions, challenges, and loyalty features, along with integrated player account management, a proprietary CMS, access to over 12,500 casino games through a single integration, a full sportsbook, a flexible payments hub, and adaptive operating models backed by no-code tools and analytics.

This momentum is reflected in the performance of Soft2Bet’s brands, including Betinia, CampoBet, ToonieBet, QuickCasino, and Don.ro. These have been recognised by major industry awards and approved by reputable regulators. Their success is further supported by a strong focus on UX and UI innovation, helping each brand to implement effective localised strategies. As a result, they have achieved leading positions in app stores, resonating strongly with local users and fans.

“iGB Live is a valuable moment to show how our technology moves beyond traditional methods of player engagement,” stated Martin Collins, Chief Business Development Officer of Soft2Bet. “We’ll be sharing real examples of how MEGA and the wider Soft2Bet platform work as a unified ecosystem where design, personalisation, and gamification come together to support stronger engagement and long-term results.”

To help prospective partners apply these results to their own operations, Soft2Bet will offer one-to-one MEGA workshops during the show. These 30-minute sessions, led by Sales Director Nicolas Campano and Senior Sales Managers Ross Main and Slobodan Georgijevski will run across both exhibition days and offer a hands-on look at how MEGA drives engagement, retention, and player value. Slots are limited and can be booked in advance at https://www.soft2bet.com/mega.

The post Soft2Bet to Unveil MEGA-Powered Engagement Workshops and Turnkey Platform at iGB Live 2025 appeared first on European Gaming Industry News.

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ACR POKER ANNOUNCES SCHEDULE FOR FIRST-EVER BATTLE OF MALTA ONLINE SERIES AWARDING $5 MILLION GTD PRIZE POOL

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Buy-ins from $5.50 to $630 in packed 68-event schedule  

ACR Poker and Battle of Malta (BOM) have released the full schedule for the first-ever online edition of the beloved European live poker festival, the Battle of Malta Online, guaranteeing $5 million across a 68-event schedule.

Starting this Sunday on ACR Poker, the Battle of Malta Online schedule highlights include the $66 multi-flight event featuring a $500,000 GTD prize pool (flights from July 3rd, Day 2 on July 27th), the $109 tournament with $400,000 GTD (Event 68), and the $630 tournament awarding $600,000 GTD (Event 67). There’s also plenty of lower buy-in events starting at just $5.50, so everyone can join the fun and compete for great prizes.

Players can also compete for one of ten €8,000 packages to the live Battle of Malta festival at Casino Malta from October 28th to November 5th, putting players in the heart of the action at one of poker’s most prestigious events. Five packages are up for grabs each Sunday via the Beast Satellites, which play on July 13th and 20th at 5:05pm ET. All BOM Main Event satellites will also be exclusively on ACR Poker, and players who survive Day 1 online will take their stack to Day 2 live in Malta.

“The full schedule for the Battle of Malta Online is finally here, and it’s everything players could hope for,” said ACR Pro Chris Moneymaker. “There’s a great mix of buy-ins and formats, alongside big guarantees, so there’s something for players of all skills and levels. The series is just around the corner, so now’s the time to plan the grind and get ready to compete for the first-ever Battle of Malta Online titles.”

What’s more, the Battle of Malta Online will feature a $35,000 Leaderboard Contest, where players earn points in any BOM event across two leaderboards: High Buy-in (over $44) with an $8,000 top prize, and Low Buy-in (under $33) with a $4,000 first prize. Plus, the overall winner will score an €8,000 package to Malta this October.

Battle of Malta Online marks the 10-year anniversary of BOM, which has earned its place as one of Europe’s most iconic poker festivals, celebrated for its electric atmosphere, elite-level competition, and unforgettable player experiences. Last October, BOM reached new heights with a prize pool exceeding €4.7 million and participants from over 60 countries. This year’s BOM boasts a €2 million GTD prize pool, a revamped schedule including the €2,200 buy-in ACR High Roller, and plenty of exciting off-the-felt activities.

For further details on the Battle of Malta Online, visit ACRPoker.eu.

The post ACR POKER ANNOUNCES SCHEDULE FOR FIRST-EVER BATTLE OF MALTA ONLINE SERIES AWARDING $5 MILLION GTD PRIZE POOL appeared first on Gaming and Gambling Industry in the Americas.

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Gaming Americas Weekly Roundup – June 30-July 6

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Welcome to our weekly roundup of American gambling news again! Here, we are going through the weekly highlights of the American gambling industry which include the latest news and new partnerships. Read on and get updated.

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The Alcohol and Gaming Commission of Ontario has issued monetary penalties totaling $350,000 against Great Canadian Casino Resort Toronto for multiple violations of provincial gaming standards. The penalties follow an impromptu after-party that was permitted to take place in the pre-dawn hours directly on the casino’s gaming floor. On September 27, 2024, an electronic dance music event attended by thousands of people was hosted in the theatre adjacent to the casino at Great Canadian Casino Resort Toronto. The event was marked by widespread intoxication, disorderly behaviour and numerous criminal and medical incidents – both inside and outside the venue – including alleged assaults, drug overdoses and acts of public indecency. Although paid duty officers were present, additional police and emergency services were required to manage the situation.

International Game Technology PLC, doing business as Brightstar Lottery, announced that Michelle Carney, Brightstar’s Vice President of Global Lottery Marketing, will be inducted into the Lottery Industry Hall of Fame as a member of the Class of 2025. The induction ceremony will take place this September at an industry event in Ontario, Canada hosted by the Public Gaming Research Institute (PGRI) in conjunction with the North American Association of State and Provincial Lotteries (NASPL). In her current role, Carney is responsible for the development of marketing and communications strategies that support growth for Brightstar’s Global Lottery business, including lottery product marketing, trade shows and events, thought leadership communications and B2C marketing campaign materials to support customer launches of new game content.

Partnerships

International Game Technology PLC announced that its subsidiary, IGT Canada Solutions ULC (IGT), signed an eight-year agreement with Atlantic Lottery to supply its IntelligenEVO video lottery central system technology across Atlantic Canada. The agreement includes the option for multiple extensions and positions the Atlantic Lottery to become the first World Lottery Association (WLA)-affiliated lottery operator to deploy IGT’s next-generation central management system in a game-to-system (G2S) distributed market. With peak system security, network availability and responsible gaming functionalities, IntelligenEVO is a reliable, scalable solution that can meet the needs of today and in the future. The solution will accelerate time-to-market and enables the Atlantic Lottery to benefit from the system’s suite of player-focused functionality. The technology’s G2S and open API design optimises data collection and delivery and will enable Atlantic Lottery to customise their programme for evolving player needs.

EDGE Boost by EDGE Markets, a financial platform for smart bettors and gamblers, has partnered with World Series of Poker, the premier series of worldwide poker tournaments. The EDGE Boost debit card is now the preferred payment method for WSOP, offering ease of payment, safety and several exclusive on-site perks for tournament players. In past tournaments, WSOP players were limited to $10,000 per transaction and had to complete a lengthy approval process, often resulting in frequent cash deposits. Now, those using the EDGE Boost card through PayPal checkout can bypass traditional credit card verification. They can also make entries up to $250,000, which eliminates the need to carry large sums of cash at the event and increases security measures.

The post Gaming Americas Weekly Roundup – June 30-July 6 appeared first on European Gaming Industry News.

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Zimpler introduces ID+: A next-gen identification layer for digital payments

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Zimpler, a leading Swedish company in Pay-by-bank solutions, today announced the launch of Zimpler ID+, a new identity layer designed to simplify compliance and accelerate user conversion within digital payment environments. By embedding biometric identification and regulatory checks directly into the first user interaction, Zimpler ID+ reduces friction in sectors with complex onboarding requirements.

“Zimpler ID+ gives our partners a direct path to compliance and conversion – cutting onboarding time, reducing drop-offs, and removing the need to build identity infrastructure in-house,” said Tobias Gunnesson, Chief Product Officer at Zimpler.

“While most verification flows still rely solely on deposit-based triggers or cookie tracking, we’re the first to enable verification at the point of entry – meeting compliance head-on and delivering a better user experience from the start.”

Purpose-built for highly regulated digital environments

Zimpler ID+ serves industries where compliance is critical and abandonment rates are costly, such as iGaming and financial services. It ensures users are verified from the start, without requiring deposits or post-registration identity checks.

Key features include:

  • Quick onboarding: Verification and collection of KYC data takes place at the first point of contact, not only at the point of payment
  • Seamless return user experience: Returning users can identify with biometric technology and are recognized with the help of cookies
  • Works even without cookies: If cookies are unavailable, the user can easily identify themselves using a passkey
  • Built-in compliance: Regulatory assurance at every step of the customer journey

By functioning as a unified identity layer from sign-up through repeat visits, Zimpler ID+ helps businesses minimize onboarding churn and maximize regulatory confidence.

Solving identification friction at scale

The launch of Zimpler ID+ comes as businesses across Europe face rising pressure to improve digital onboarding while maintaining regulatory standards. National ID systems remain foundational – but they weren’t built to optimize every business touchpoint.

Zimpler ID+ complements these systems by offering operators a plug-in layer of biometric identification and gathering of KYC information tailored to business needs. It removes the need for deposit triggers, repeated logins, or re-verification after a device change.

“With Zimpler ID+, we’re introducing a flexible approach that gives businesses more control over identity flows – without compromising security or relying solely on external systems” said Gunnesson.

Product availability

Zimpler ID+ is now available as a value-added service to select partners in Finland, with more markets to be added in the future.

By embedding advanced onboarding capabilities directly into its existing infrastructure, Zimpler expects ID+ to strengthen customer retention and enhance platform value across regulated sectors for years to come.

The post Zimpler introduces ID+: A next-gen identification layer for digital payments appeared first on European Gaming Industry News.

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