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Southampton Football Club welcomes Midnite as its newest partner

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Southampton Football Club is pleased to announce that Midnite, the fast-growing UK sports betting and online casino operator, will become the club’s official training kit partner for the 2025/26 season.

The partnership will see Southampton FC become the first football club to partner with Midnite as part of their rapid brand growth.

The deal continues Midnite’s momentum of high-profile marketing activities, including sponsorship of the 2025 World Snooker Championship and 5’s coverage of the FIFA World Club Cup.

Founded in 2018 by Nick Wright and Daniel Qu, Midnite has been hailed as a new disruptor to the betting industry, challenging the status-quo of the UK’s online gambling market by delivering the best value for customers.

The Midnite branding will sit across training kits for both the Men’s and Women’s First Teams. Its logo will also feature on the back of the Men’s First Team shirt and shorts. Midnite’s branding will also appear around St Mary’s Stadium, including in the dugouts.

Connecting Saints fans like never before

The partnership will see Midnite and Southampton collaborate throughout the season to connect Saints supporters to their club like never before. A host of supporter and community activities will be launched to engage and involve the fanbase in the build-up to the season and throughout the 2025/26 campaign.

Southampton and Midnite will also collaborate to support Saints Foundation during the course of the season to support its fundraising ambitions and experiences for participants. Saints Foundation is the club’s charity, which works to provide life-changing opportunities to help people and communities in the city thrive.

Greg Baker, Chief Revenue Officer for Southampton Football Club, said: “We’re delighted to welcome Midnite as our latest club partner. Midnite is disrupting its sector and developing a dynamic challenger brand.

“As a club we pride ourselves on our ability to challenge the status quo and we see a clear alignment with Midnite’s innovative approach. We look forward to working with them throughout the 2025/26 season.”

Midnite Vice President of Growth Jonathan Shaw said: “We’re excited to partner with Southampton for our first-ever football club sponsorship. At Midnite, our mission is to bring our players closer to the games they love, and this high-profile partnership marks the latest step in our brand awareness journey as we continue to grow, with plenty more to come.

“As a fully licensed UK operator, we’re committed to ensuring our players enjoy a safe, responsible, and entertaining experience. We can’t wait to engage with Southampton fans and contribute to what promises to be an exciting and successful season ahead.”

The post Southampton Football Club welcomes Midnite as its newest partner appeared first on European Gaming Industry News.

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High Roller Technologies and Flows partner to launch player engagement experiences, with technical integration complete in record time

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From integration to launch in under a week

Flows is excited to announce that Kassuuu.com, a new, localised Finnish brand from online casino operator High Roller Technologies, has gone live with Flows, FlowsJackpots and FlowsWave, delivering engaging marketing jackpots and next-gen pop-ups to players in record time, showcasing the fast and frictionless deployment process of Flows’ product suite.

From initial data integration to over 200 flows, including a welcome offer using FlowsWave and a fully branded, live jackpot experience on-site, the entire process was completed in under one week.

Seth Young, CEO of High Roller Technologies, said: “At High Roller, everything we do is focused towards providing our players with engaging and exciting entertainment experiences. Utilising Flows’ product suite we were able to bring Kassuuu.com to life exactly as we envisioned, and we did it in record time. Flows’ no-code tools and hands on approach to client service made it easy for our team to deliver personalized, player-first experiences that truly stand out in the market. “By choosing FlowsJackpots and FlowsWave, High Roller has demonstrated its commitment to delivering innovative, gamified experiences that boost player engagement while reducing operational overhead. Together with FlowsWave, FlowsJackpots forms part of the wider Flows product suite, powering Kassuuu with lightning-fast jackpot payouts and smarter, more personalised ways to engage players.

FlowsJackpots sets a new benchmark for how quickly operators can deploy, customise, and manage front-end gamified features. Built for speed and simplicity, it offers pre-built templates, a no-code interface, and fully customisable widgets that make it easy to launch branded, localised jackpot experiences in minutes, without relying on developer resources. FlowsWave brings the same no-code simplicity to pop-ups that engage players in real-time and drives measurable results. FlowsWave collects and acts on player behaviors in real-time, allowing operators to provide innovative, personalized entertainment experiences.

James King, CEO of Flows, said: “Our partnership with High Roller’s Kassuuu.com perfectly highlights the power and simplicity of FlowsJackpots and FlowsWave. To go from data feed integration to a fully live marketing jackpot in less than a week is truly impressive, and proves how fast operators can drive impactful experiences with Flows.”

Flows empowers its partners to innovate faster, smarter, and more effortlessly. Beyond marketing jackpots, Flows enables businesses to integrate, orchestrate, and accelerate their entire ecosystem from building products to delivering player experiences at scale. With over 15 billion real-time events processed every month, Flows provides the infrastructure that drives agility, innovation, and growth for the world’s most forward-thinking operators.

The post High Roller Technologies and Flows partner to launch player engagement experiences, with technical integration complete in record time appeared first on European Gaming Industry News.

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Spinomenal strengthens Italian presence with Netwin partnership

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Spinomenal, the leading iGaming content provider, has partnered with Italian operator Netwin to bring more of its content to Italy. Spinomenal continues to enhance its presence in Italy as the market forms a core part of its expansion strategy.

Netwin’s knowledgeable casino audience now has seamless access to a strong selection of successful hits from Spinomenal’s world-class studio. These games, including Majestic Winter, Poseidon’s Rising, Dark Wolf and others will be added to Netwin via the Exalogic platform.

Yossi Shayovits, Head of Business Development for Spinomenal commented: “Italy is an important part of our growth as we continue to develop our European operations. Netwin is a recognised player in the market and we look forward to showcasing our games to its casino players.”

Netwin Commercial Director, Simone Paderi added: “The integration of Spinomenal’s titles into our portfolio represents another milestone in strengthening our entertainment offering. We are confident that this high-quality content will meet our customers’ expectations, further consolidating our position as a benchmark for responsible gaming in Italy.”

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PG Soft unveiled as Gold Headline Sponsor at SBC Summit Lisbon

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PG Soft, a world-class digital mobile games company, has announced its Gold Headline Sponsorship for the Sports Betting, Casino & iGaming Zone at SBC Summit in Lisbon.

PG Soft will enjoy premium brand visibility across the event — including a large LED screen feature in the welcome and registration area, unmissable branding throughout the venue, and a strong digital presence on SBC’s site. Sponsoring the event puts PG Soft at the heart of the industry’s most influential gathering, ensuring maximum exposure to thousands of global stakeholders.

The event, scheduled from September 15 – 18 at the Feira Internacional de Lisboa and MEO Arena, returns following the huge success of its debut 2024 edition in the same city. As one of the fastest-growing events in the iGaming calendar, the summit is expected to be 20% bigger this year in both ticket sales and venue size.

PG Soft’s spokesperson commented: “SBC Summit made a stunning debut in Lisbon last year and we’re proud to support it in 2025 as Gold Headline Sponsor. It’s an ideal chance for us to amplify PG Soft’s world-class slots portfolio, connect with our partners, and celebrate our brand on the industry’s biggest stage.”

The post PG Soft unveiled as Gold Headline Sponsor at SBC Summit Lisbon appeared first on European Gaming Industry News.

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