Industry leaders agree new extension to data and streaming partnership that will see FIRST – Best in Sports turbo-charge global growth and boost annual revenues for Genius Sports

 FIRST – Best in Sports, the Tier 1 provider of sports betting solutions, and Genius Sports, the leading sports data and technology company, today announce that they have extended their landmark partnership that will see Genius Sports continue to deliver its industry-leading betting data and streaming technology to FIRST – Best in Sports.

As part of the new agreement, FIRST – Best in Sports will distribute Genius Sports data and streaming content to its expanded B2B network and grow the data company’s volume, reach and annual revenues in a major way as it brings partners onstream in Latin America, with Brazil as a major focus.

• FIRST’s growth in Brazil and leading position as a LATAM-focused sportsbook solution will be further enhanced by Genius’s focus in South America.
• This includes coverage of Brazil’s Serie A, Serie B, Campeonato Paulista, Mexico’s Liga MX and the Primera Ligas in Uruguay, Ecuador, Bolivia, Argentina, Chile, Colombia and Paraguay.

The deal extension is part of a comprehensive agreement between two companies that are setting industry standards for the speed, accuracy and depth of their online sports betting offerings. The new partnership also sees FIRST become the official betting partner of Genius Sports, with the group set to recommend FIRST – Best in Sports to operators seeking fully-managed sports betting solutions.

Tom Light, CEO of FIRST – Best in Sports, commented: “We have been working with Genius Sports for many years, and I am delighted to be extending and deepening our relationship with such an industry leader. FIRST – Best in Sports and Genius Sports represent the gold standard in their respective fields and the new agreement will enable us to continue growing revenues for Genius Sports as we launch new partners and expand our network. We look forward to providing the most complete and data-rich solution to sports betting operators in the world’s fastest-growing markets.”

Reddit and Genius Sports announced a partnership to power the new live sports scores feature with official NFL data. When users visit team and league Subreddits with dynamic NFL scoreboards enabled, they will be able to instantly access live scores and real-time stats, powered by the highest quality official data.

Available on both the Reddit app and website, this feature brings the power of live game data to real-time fan conversations. As the provider of NFL Official League Data, Genius Sports brings the fastest, most accurate, and relevant NFL stats to fans across Reddit.

“We know sports fans flock to Reddit for discussions with other passionate fans about their favorite teams and top games,” said Sarah Rosen, Senior Director, Business Development at Reddit. “By working with Genius Sports, we’re able to make these conversations even more immersive and engaging and bring NFL fans on Reddit closer to the play-by-play action.”

More than 90% of Gen Z fans use social media to consume sports content, and Reddit’s partnership with Genius Sports gives fans the immersive experiences they expect in their social media platforms. Reddit users can stay up to date on live scores from their favorite teams, while actively participating in the conversations happening about the game on relevant Subreddits.

“The NFL season marks the pinnacle of global sports, and our partnership with Reddit streamlines how users interact with teams, scores and stats,” said Josh Linforth, CRO at Genius Sports. “We’re thrilled to further extend the reach of our Official NFL League Data, helping fans interact with the action before, during and after every game.”

SIS (Sports Information Services), the leading multi-content supplier of 24/7 live betting services, has enhanced its existing partnership with global sports technology provider Genius Sports to extend the distribution rights of its esports products to the US market.

The updated agreement ensures Genius Sports can now deliver SIS’ H2H Global Gaming League game portfolio of more than 150,000 annual matches to its comprehensive US sportsbook network, significantly increasing the sports simulation product’s audience reach.

Already live in New Jersey ,Colorado and Kentucky, SIS’ esports products are built for sportsbooks and features regular short-form esoccer and ebasketball contests between professional gamers.

The highly competitive matchups from SIS’ H2H Global Gaming league are produced entirely in-house from SIS’ self-contained UK studios and features ultra-low (sub-second) latency live streaming, live caster commentary, and on-screen graphics with unique betting prompts to maximize engagement. SIS esports also has integrity at its core and is the only product in the industry to be accredited by ESIC, with visible, trained referees overseeing every match.

Genius Sports is a global leader in official sports data and technology, powering the ecosystem that connects sports, betting, and media. It provides sportsbooks and lotteries worldwide with award-winning data, odds, streaming, trading, and marketing solutions that are proven to drive profits and cost efficiencies.

Michele Fischer, Vice President at SIS Content Services, said: “Our sports sims titles continue to gain traction in the states that we are currently operating. Strengthening our partnership with Genius Sports supports our US strategy for widespread distribution of our esports products across all states.

“Our esoccer and ebasketball products have a clear track record of adding significant value to the bottom line of operators and we are sure US-focused brands will benefit greatly from having our content within their portfolios.”

Matt Stephenson, Global Partnership Director at Genius Sports, said: “SIS’ Competitive Gaming product is a compelling product that is already resonating with operators and players in the US. We have been delighted to integrate such an innovative product into our offering and by providing this margin-increasing content to our US partners, we are continuing to deliver the widest array of wagering opportunities.”