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Scientific Games Builds on Digital Lottery Momentum with Key Executive Hires

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Company Continues Investment in Globally Expanding Digital Lottery Business

Scientific Games, the world’s largest lottery games company, is bolstering its digital leadership team with the appointment of two seasoned executives, underscoring its continued investment in its globally expanding digital business.

 

Keshav Pitani joins Scientific Games as Senior Vice President, Digital Games, bringing extensive experience in content, product development and innovation. He previously served for seven years as Senior Director of Product Development for Bally Technologies until its acquisition by Scientific Games Corporation in 2014.

Laura Higgins has been named Vice President, Customer Success & Strategy for the Company’s global digital team. She brings more than 20 years of experience in e-commerce, general management, strategy, product, marketing and finance from leading companies such as Procter & Gamble, Shutterfly, Albertsons and Gartner.

“Our Digital team is experiencing strong momentum and we’re building an adaptable organization with a clear focus on the future,” said Matt Lynch, President, Digital for Scientific Games. “We are thrilled to welcome top-tier digital experts like Keshav Pitani and Laura Higgins. Their addition to our team reflects our continued investment in innovation, which is key to long-term sustainability for our lottery customers worldwide through consumer-centric digital programs.”

Pitani will lead Scientific Games’ digital games and SG Content Hub strategy, leveraging his expertise across digital game studios and partnerships to drive innovation and growth. A proven leader in managing creative and technology teams, Pitani has a strong background in developing game studios, delivering omnichannel content and designing scalable platforms. His prior accomplishments include playing a critical product strategy role in Scientific Games Corporation’s 2022 launch of Light & Wonder and the company’s successful entry into the U.S. and Canadian video lottery markets. Pitani has successfully launched creative digital and retail product verticals, designed a real-time AI product for high-speed casino play activity, and developed the satellite communication sub-system used in Boeing 737s and 747s.

Higgins spent most of her career identifying new growth opportunities in the consumer product goods, digital and ecommerce sectors, building and running new businesses. She has a proven track record of unlocking growth and loyalty through a deep understanding of customers and marketplaces. At Procter & Gamble, Higgins led the launch of several new consumer products as a Brand Director within Home Care. As General Manager of Category Expansion at Shutterfly, she drove new category development. Most recently, as Vice President of Shopper Engagement Platforms at Albertsons, she led a team that launched highly successful digital programs integrating retail consumer experiences and leveraging AI-powered assistant innovations.

Scientific Games is a trusted partner to more than 30 lotteries globally with iLottery solutions, including in the U.S., Canada, UK, Denmark, Germany, France and Turkey. With operations on five continents, the company provides retail and digital games, technology, analytics and services to 150 lotteries in 50 countries worldwide.

The post Scientific Games Builds on Digital Lottery Momentum with Key Executive Hires appeared first on European Gaming Industry News.

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TaDa Spins a Treasure Trail in TriLuck™ Sequel, 3 Coin Treasures 2

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Leading content provider, TaDa Gaming, is giving players another chance to hit the big time with 3 Coin Treasures 2, a three reels, five rows slot with 243 ways to win.

Part of the TriLuck™ series and a sequel to hit release 3 Coin Treasure, this new release delivers colourful coins and three separate colour coin Scatters to trigger the three different bonus games. Add in the Firecracker Wilds, the Golden Auspicious Coin, Double Reel multiplier, fixed multiplier jackpots and a Lock & Respin feature and it’s easy to see why players are going coin crazy.

When any colour coin Scatter appears on the reels, it can trigger one of the free games .Blue will trigger the Tiger, purple is for the Dragon and green, the Koi free games. Two scatters will trigger two games and when all three coin Scatters appear on the reels, then all three games can trigger simultaneously for some seriously lucky big wins.

At the beginning of each bonus game round, players will receive five bonus gold jackpot coins on the reels. Each free game grants three free spins. The Lock & Respin feature will kick in when extra gold coins or any of the Scatters appear, constantly resetting the free spin counter to three until no more winning combinations are achieved.

Land a purple coin during a free game and unlock the Double Reel Multiplier which is a new addition. If any other purple coins land on the reels, a new grid with another five gold coins will open and a 2x multiplier gets applied to each colourful coin wins.

When the green Koi Scatter coin appears in the bonus games, it acts as an accumulator and collects all the wins from the colourful coins. Gold, blue and purple coins also offer bonus multipliers.

Gold and purple include 0.1x, 0.2x, 0.5x, 0.8x, 1x, 1.5x, 2x, 2.5x, and 3x of the total bet; while blue gives a Mini bonus from 3x-8x; Minor will award 12.5x-30x; and Major will see a generous 100x multiplier.

During these rounds, only gold jackpot coins, colourful coins and the three Scatters will play out on the reels ,giving extra win potential and big bonuses including one of the four fixed multiplier jackpots which are dynamically based on the triggering bet.

Mini is worth 5x, with Minor rising to 10x. Major will award 50x and with the Grand Jackpot worth 5,000x, 3 Coins Treasure 2 is definitely a well-named game.

Sean Liu, Director of Product Management, TaDa Gaming, said: ‘The TriLuck™ games are designed to offer a mix of easy to play slots with interacting features and mechanics offering very big win potential. 3 Coins Treasure 2 delivers this in a superbly designed sequel with added gamification.’

The post TaDa Spins a Treasure Trail in TriLuck™ Sequel, 3 Coin Treasures 2 appeared first on European Gaming Industry News.

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Super Flip Deluxe gives a fresh spin to a fan favourite

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Play’n GO revisit a classic hit with Super Flip Deluxe, bringing back the charm of the original slot while adding new ways to win and a sleek new look.

This update to Super Flip keeps everything fans loved, while giving it a modern refresh. The clean, classic layout is still here – now with sharper graphics and smoother gameplay. Players can also enjoy new features that give them more chances to win, such as surprise coin prizes and a second spin when things don’t quite go their way.

A key feature sees the game give players another chance when the first two reels match but don’t lead to a win – a clever way to keep the action going. At the same time, random coins can land and award instant prizes, adding unexpected rewards during regular play. There’s also a free spins round where the reels flip, offering a different view and even more chances to line up a win.

This slot is ideal for anyone who enjoyed the original Super Flip, as well as new players who want something simple, quick, and rewarding. The balance of familiar play with some exciting updates makes it easy to pick up, but satisfying to return to again and again.

Magnus Wallentin, Games Ambassador at Play’n GO, said: “Super Flip Deluxe is all about giving players a classic slot experience with just the right amount of surprise. It’s sharp, simple, and great fun – a perfect pick for quick play sessions that still offer strong win potential.”
Slick, stylish, and packed with smart upgrades – Super Flip Deluxe proves that a good idea can always get better.

The post Super Flip Deluxe gives a fresh spin to a fan favourite appeared first on European Gaming Industry News.

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Scott Pilgrim Takes Over San Diego – New Scott Pilgrim EX Gameplay and Physical Editions Revealed During San Diego Comic Con Panel

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Physical Editions available for pre-order from Limited Run Games

San Diego got a face full of hard-hitting Canadian brawler action with a panel from Scott Pilgrim franchise creator Bryan Lee O’Malley, developer and publisher Tribute Games, Limited Run Games, and Universal Products & Experiences on Scott Pilgrim EX that included a lively discussion and a first-look at a gameplay teaser showcasing the start of Scott Pilgrim’s latest adventure. The panel culminated with an announcement revealing Scott Pilgrim EX’s physical editions, which will be available for pre-order now through Sept. 21 from Limited Run Games.

Today’s panel included Bryan Lee O’Malley as well as Tribute Games President Jean-Francois Major, Tribute Games Narrative Designer Yannick Belzil, Limited Run Games CEO Josh Fairhurst, Universal Products & Experiences Executive Producer John Melchior and was moderated by Blank Check Podcast host Griffin Newman. The panel dove into the game’s place in the franchise as a brand-new adventure in its ever-growing universe. Bringing some in-universe music to the show, acclaimed rock band and Scott Pilgrim alumni Anamanaguchi’s Peter Berkman made a surprise appearance to chat about the group’s involvement in creating Scott Pilgrim EX’s soundtrack and showcase a brand-new track from the game.

The sneak peek of gameplay for the upcoming beat’em-up highlighted the start of Scott and Ramona’s romp through Toronto. With Sex Bob Omb’s instruments stolen, the duo has to race across the city’s landscape, from its streets to its beaches (Toronto always had beaches, right?) and maybe even back in time to reclaim them from new gangs that threaten to take over the worl in d and Ramona’s returning evil exes.

You can watch the all-new Scott Pilgrim EX Gameplay Sneak Peek that debuted during the Scott Pilgrim EX San Diego Comic Con panel here: youtube.com/watch?v=nnR9UNNDEt0

Limited Run Games announced it will release three different physical editions of Scott Pilgrim EX – all of which are available to preorder now:

The Scott Pilgrim EX – Standard Edition ($39.99) includes:

  • Game case with foil key art cover exclusive to the Limited Run Games’ preorder
  • Reversible cover art with artwork by Crisppyboat
  • Game disc/cartridge

The Scott Pilgrim EX – Deluxe Adventure Edition ($64.99) includes:

  • Game case with foil key art cover exclusive to the Limited Run Games’ preorder
  • Reversible cover art with artwork by Crisppyboat
  • Game disc/cartridge
  • Tie-in comic by Bryan Lee O’Malley
  • CD game soundtrack
  • Deluxe box with reversible cover art by illustrator Matias Bergara

The Scott Pilgrim EX – Ultimate Adventure Edition ($174.99) includes:

  • Game case with foil key art cover exclusive to the Limited Run Games’ preorder
  • Game disc/cartridge
  • CD game soundtrack
  • Scott Pilgrim EX Game Goose replica box
  • Reversible poster featuring art from Bryan Lee O’Malley and Matias Bergara
  • Hardcover artbook / strategy guide
  • Acrylic diorama with Scott and Ramona figures
  • Pixelated, two-sided commemorative coin

 

The post Scott Pilgrim Takes Over San Diego – New Scott Pilgrim EX Gameplay and Physical Editions Revealed During San Diego Comic Con Panel appeared first on Gaming and Gambling Industry in the Americas.

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