

Flutter Entertainment
Flutter Entertainment Announces Completion of NSX Acquisition
Flutter Entertainment has announced that it has completed the acquisition of an initial 56% stake in NSX Group (NSX), a leading Brazilian operator of the Betnacional brand for cash consideration of approximately $350m.
The transaction aligns with Flutter’s strategy to invest in leadership positions in attractive international markets and is expected to create shareholder value through:
• Delivering an enhanced competitive position in the newly regulated and fast growing Brazilian market. The Brazilian online sports betting and iGaming market has highly attractive characteristics, including a population of over 200 million, with sports, and soccer in particular, being a key part of its culture.
• Enhancing the “local hero” brand portfolio through the addition of rapidly growing, local brands to the existing Betfair business, creating a podium position in Brazil. NSX entered the market in 2021, rapidly growing to be the number 4 operator by 2023.
• A compelling synergy opportunity through access to the Flutter Edge, and delivering meaningful value creation. Revenue synergies are expected to be achieved by providing NSX access to Flutter proprietary pricing and risk management capabilities to deliver a differentiated sportsbook product offering. This is in addition to the sharing of Flutter iGaming expertise and content to enhance the iGaming experience.
Peter Jackson, CEO, said: “I am delighted to welcome NSX – the operator of leading Brazilian sports betting and iGaming brand, Betnacional – to the Flutter portfolio. The transaction demonstrates Flutter’s powerful optionality as an ‘and’ business and aligns perfectly with our strategy for value creating M&A. The combination of NSX’s extensive local expertise, alongside our existing Brazilian business and the advantages of the Flutter Edge, creates a compelling opportunity to capitalize on the exciting runway of future growth in Brazil.”
Under the transaction agreement, on completion, Flutter has (i) paid cash consideration of approximately $350m and (ii) contributed its existing Betfair Brazil business, in return for a 56% stake in the newly combined Flutter Brazil business. In addition, a mechanism has been put in place to enable Flutter to increase its shareholding through reciprocal put/call arrangements in year five and year ten following completion.
The post Flutter Entertainment Announces Completion of NSX Acquisition appeared first on Gaming and Gambling Industry in the Americas.
Amy Howe
FanDuel and Flutter Donate $250,000 to Organizations Supporting Wildfire Relief Efforts in Los Angeles
FanDuel, its parent company Flutter Entertainment and fellow subsidiary Flutter International announced it is donating $250,000 to Americares and the Los Angeles Fire Department Foundation, in support of wildfire relief efforts throughout impacted communities in the greater Los Angeles area. Flutter and FanDuel have been proud members of the Los Angeles business community for nearly 25 years. Flutter’s previously branded TVG platform, now FanDuel TV, the industry’s leading horse racing wagering and television network, is based in Culver City, and FanDuel’s history in the city dates back to 2014 with key corporate, commercial, and product functions supporting its daily fantasy sports, online sportsbook, and iGaming platforms residing in the city as well. The company employs nearly 400 colleagues in Los Angeles, several who have been impacted by the fires.
“FanDuel and Flutter have been proud members of the Los Angeles business community for over two decades. We are heartbroken by the devastating loss these wildfires have created in a community we call home. We are committed to ensuring our employees are safe and making sure the community has the resources it needs to support the heroic efforts of our first responders,” said Amy Howe, CEO of FanDuel.
The donation to Americares will help the health-focused relief organization address urgent health needs in affected communities. The funding for the Los Angeles Fire Department Foundation will support vital equipment and programs that help save lives and protect communities.
The post FanDuel and Flutter Donate $250,000 to Organizations Supporting Wildfire Relief Efforts in Los Angeles appeared first on Gaming and Gambling Industry in the Americas.
Christian Genetski
IGT Named FanDuel Sportsbooks’ Exclusive Retail Sports Betting Platform Provider in North America for Four Additional Years
International Game Technology PLC announced that it recently renewed a multi-year retail sports betting agreement with FanDuel, North America’s premier online gaming company and an operating unit within Flutter Entertainment plc. Under the terms of the agreement, IGT PlaySports will continue as the exclusive retail sports betting platform provider for FanDuel’s retail sportsbooks across North America for four additional years, starting September 1, 2024. IGT PlaySports and FanDuel have worked together since 2019, when FanDuel opened its first sportsbook in the US at The New Meadowlands Racing & Entertainment in New Jersey.
“For more than five years, IGTPlaySports’ team and technology have helped FanDuel’s retail sportsbook operation deliver a best-in-class customer experience while helping us maintain our position as America’s #1 Sportsbook. Given IGT’s experience as a global land-based casino supplier, we believe it offers the experience and capabilities we needed supporting our retail locations,” said Christian Genetski, President of FanDuel.
“IGT PlaySports looks forward to supporting FanDuel as its exclusive retail sports betting platform provider in North America for four additional years. IGT PlaySports is committed to helping our customers realize the full potential of the retail sports betting market and differentiate their products through exceptional player experience and reliable technology,” said Joe Bertolone, IGT Senior Vice President of Sports Betting.
E. Sequoyah Simermeyer
FanDuel Appoints E. Sequoyah Simermeyer as VP of Strategic Partnerships

FanDuel Group, a subsidiary of Flutter Entertainment, has appointed E. Sequoyah Simermeyer to the newly established position of VP of Strategic Partnerships.
Simermeyer boasts a distinguished career in public service, where he most recently served as the Chairman of the National Indian Gaming Commission (NIGC).
In his new role at FanDuel, Simermeyer aims to play a crucial part in leading the company’s initiatives to cultivate sustainable commercial relationships across the US, with a specific focus on promoting economic development that supports tribal sovereignty.
“Sequoyah Simermeyer has been at the forefront of shaping and safeguarding tribal gaming, focusing on priority issues and public policy for close to 25 years. We are very honored to welcome Chairman Simermeyer to the FanDuel leadership team, as he brings a career dedicated to addressing tribal economic development. With his guidance we look forward to learning how to best partner with and support native sovereign nations across the country,” FanDuel Senior VP Rikki Tanenbaum said.
“It mattered to me to join a team where I could use my background as a former regulator, legislative staffer and public servant to Indian Country. FanDuel is the leader in mobile gaming and has helped shape the rise of the legalized and regulated marketplace in the US. Mobile gaming remains a very young and dynamic industry, and I’m excited to help the team build out our capacity to work within Indian Country nationally to take advantage of opportunities ahead,” Simermeyer said.
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