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Awards

BETBY SHINES AT SiGMA AMERICAS WITH LOCALISED STRATEGY AND WINS ESPORTS AWARD

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2 months ago

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BETBY, the cutting-edge sportsbook provider, has further cemented its position as one of the most innovative suppliers in the sports betting landscape following a standout appearance at SiGMA Americas, the leading event for the iGaming industry in Latin America.

Hosted in São Paulo, Brazil, SiGMA Americas brought together the industry’s most influential stakeholders, with a spotlight on the dynamic and fast-growing Latin American market. BETBY stood out at the event by showcasing the full strength of its flexible sportsbook solution, designed to empower operators with complete control over the betting experience.

A major highlight of the exhibition was BETBY’s showcase of its hyper-localised content capabilities, which empower operators to engage regional audiences with culturally relevant offerings. This strategic focus was exemplified by the industry’s most comprehensive Vaquejada betting solution, a rodeo-style sport particularly popular in northeast Brazil. BETBY’s unique content portfolio, which includes both pre-live markets and an immersive e-sim version of the sport, resonated strongly with operators and attendees. It demonstrated not only a deep understanding of regional preferences, but also the supplier’s ability to create tailored content for any market.

Alongside this, BETBY exhibited continued innovation through its proprietary esports feed BETBY Games, and its comprehensive suite of AI tools AI Labs, which leverages artificial intelligence to deliver personalisation, real-time recommendations, and enhanced operational efficiency.

As further recognition of its ongoing innovation in the iGaming industry, BETBY was honoured with the Best Esports Product award during the SiGMA Americas Awards ceremony. This win underscores BETBY’s vision to redefine the esports betting experience through its BETBY Games solution, which is designed to deliver unmatched flexibility, customisation, and engagement for operators and players.

“This recognition at SiGMA Americas is a proud milestone for our entire team, even though our presence in Brazil this week was about much more than awards,” said Leonid Pertsovskiy, BETBY’s Chief Executive Officer. “It was about connecting with the region, understanding what local players truly value, and showing that we have the technology and vision to meet those needs. We’re building products that scale globally but connect locally, and that’s what sets BETBY apart.”

The post BETBY SHINES AT SiGMA AMERICAS WITH LOCALISED STRATEGY AND WINS ESPORTS AWARD appeared first on Gaming and Gambling Industry in the Americas.

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Awards

Golden Boomerang Awards 2025: AC Milan Legend Andrea Pirlo Presented the Awards at the Ceremony at Iconic San Siro Stadium

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May 26, 2025

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Boomerang Partners hosted the highly anticipated Golden Boomerang Awards 2025 ceremony at the legendary San Siro Stadium. Over 400 partner teams worldwide participated in this landmark partner tournament, which has become one of the year’s top events in the affiliate marketing industry. It celebrated the brightest achievements in sports and other verticals of traffic performance.

The awards ceremony was attended by none other than Andrea Pirlo, AC Milan Legend and football icon. He personally congratulated the winners and presented the awards on stage, adding prestige and unforgettable energy to the evening.

Andrea Pirlo commented:

“It’s a pleasure to be part of such an exciting event that brings innovation, performance, and community together. My congratulations to all the winners—your hard work truly stands out.”

11 awards were presented in key affiliate marketing categories. Kajino Media won the main award, the Grand Prix, for topping the sports leaderboard.

The owner of Kajino Media shared his joy and emotions: “Golden Boomerang Awards is a great test of our capabilities and expertise. This tournament allows us not only to evaluate our work but also to be recognized on a global level. For us, it’s just a great success to be a participant in this event. I had some expectations that we would win, but I wasn’t sure, to be honest. I’m happy!.”.

The event offered more than just an award ceremony.

Guests enjoyed a VIP experience with exclusive access to the stadium, the Mondo Milan Museum, and the Official AC Milan Store. There, an Italian artist painted a T-shirt individually for all willing event participants.  The awards ceremony was accompanied by a show masterfully staged by renowned Italian director and showrunner Gabriele Rizzi, known for his work with top fashion houses and large-scale productions. Guests savored world-class entertainment from top DJs, fashion creatives, and Michelin-starred food.

 

One of the highlights was a charity auction featuring unique prizes:

  • Commemorative watch celebrating the club’s 2003/2004 season victory
  • Custom-designed ball with Andrea Pirlo’s autograph
  • Exclusive Pirlo lot – premium wine
  • T-shirt signed by the team forward, Rafael Leão

All proceeds — totaling 8,000 EUR — were donated to Fondazione Milan to support youth sports development

Benedetto Di Blasi, Fundraising and Digital Communication Officer of Fondazione Milan said: “Thanks to this fundraiser, in the next season 2025/26, Boomerang and its partners will support 27 children, either living with disabilities or in vulnerable environments, giving them the opportunity to play sports in safe and high-quality project spaces.”

 

The Golden Boomerang Awards 2025 showcased how the worlds of sport, technology, and affiliate innovation continue to converge, with unforgettable moments, legendary guests, and record-breaking results. Boomerang Partners is already starting work on the tournament’s third season, which is rightly becoming an integral part of the industry.

 

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Andrea Rossi

Betsson Group Wins Two Awards at SBC Awards Americas 2025

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1 week ago

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May 19, 2025

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Betsson Group has won in two categories at the SBC Awards Americas 2025.

On Wednesday, 14 May 2025, during the SBC Awards Americas ceremony in Miami, Florida, Betsson was announced as the Gold Winner in the Marketing & Sponsorship Campaign of the Year category for its engaging Road to the Final – Atlético Nacional campaign. This initiative showcased Betsson’s commitment to impactful marketing strategies and its strong presence in Colombian football sponsorships.

In addition, Betsson Group was honoured with the Silver Award for Casino Operator of the Year: Latin America, reflecting its excellence in delivering top-tier casino experiences across the region.

It was an exciting week in Miami for Betsson, as the company also supported the SBC Summit Americas, where Andrea Rossi, Commercial Director for Latin America, and Cristhian Gomez, Managing Director for Emerging Markets, shared their insights on market trends and strategic growth during several panel discussions.

With these awards, Betsson Group further solidified its position as a leading force in the global iGaming landscape.

The post Betsson Group Wins Two Awards at SBC Awards Americas 2025 appeared first on Gaming and Gambling Industry in the Americas.

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Wazdan wins Industry Innovation of the Year at SBC Awards Americas 2025

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May 15, 2025

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Wazdan, the leading gain-focused developer known for its innovative approach to iGaming content, has been awarded Industry Innovation of the Year (North America) at SBC Awards Americas 2025.

The award recognises the company’s consistent efforts to develop solutions tailored to the specific demands of the North American market, combining latest technology with an understanding of local player preferences.

For years, Wazdan has delivered products that not only meet regulatory requirements but, above all, respond to user expectations in terms of gameplay, personalisation, and high-quality entertainment.

Wazdan continues to expand its presence across North America, forming strategic partnerships with leading operators and tailoring its titles to meet the regulatory requirements of individual jurisdictions. The company’s growth in the region is driven by locally focused innovation and a long-term collaborative strategy.

Attendees of SBC Summit Americas 2025 are invited to meet the Wazdan team who are situated at Stand D650, ready to showcase its latest solutions and award-winning products.

Izabela Słodkowska-Popiel, Head of Account Management for North and Latin America, said: “Innovation is not a one-off initiative, it’s a mindset that guides us at every stage of product design and delivery. Receiving the Industry Innovation of the Year award confirms that our focus on technological solutions and user-driven design is a proven formula.

“This recognition marks another important step in Wazdan’s growth and highlights the company’s strong and ever-expanding presence in one of the most dynamic iGaming markets.”

The post Wazdan wins Industry Innovation of the Year at SBC Awards Americas 2025 appeared first on Gaming and Gambling Industry in the Americas.

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