

Latest News
Planetplay Launches Earth Day Campaign with Celebrity Ambassadors and Major Donations Drive
PlanetPlay, the trailblazing not-for-profit using the power of video games for environmental action, is approaching Earth Day (April 22) with a powerful surge of activity designed to rally the global games industry and player community in support of a greener future.
Earth Day is now in its 45th year of focusing the minds of the world on environmental protection. The theme for this year is “Our Power, Our Planet,” and PlanetPlay is looking to make a real difference for Earth Day and beyond.
As part of its on-going Make Green Moves (MGM) campaign, PlanetPlay unveils three new celebrity Ambassadors who will help shine a spotlight on the organisation’s mission to mobilise the world’s 3+ billion gamers to create real-world environmental impact. Joining PlanetPlay as official Ambassadors are:
• Sir Ian Livingstone CBE – A founding father of the UK games industry and a leading advocate for “the power of play”
• Briana Evigan – American actress, dancer and passionate advocate for environmental causes
• Pascal Wehrlein – German and Mauritian Formula E world champion
Each of these high-profile figures brings a unique voice and global fanbase to the PlanetPlay movement. In their new roles, they will work closely with PlanetPlay to champion sustainability both in and beyond the video games world, including by contributing exclusive in-game content to be featured across titles from PlanetPlay’s partner studios. They follow in the footsteps of fellow icons Demi Lovato, David ‘The Hoff’ Hasselhoff and Joe Jonas in supporting the MGM cause.
From April 22–29, Google Play will spotlight PlanetPlay’s Earth Day campaign with a dedicated page. Players can earn Play Points boosters when purchasing MGM items in these games.
In celebration of Earth Month – a month-long global focal point for environmental awareness and action – PlanetPlay is also kicking off a bold donations campaign, encouraging both individuals and game studios to contribute directly to the non-profit’s expanding ecosystem of climate-positive projects.
100% of the funds raised will go directly to environmental initiatives, supporting impactful climate-positive projects around the world. By donating, players and game studios help drive tangible sustainability efforts while enjoying the games they love.
Sir Ian Livingstone CBE said: “Throughout my career, I’ve seen how games can unlock the imagination, build skills, and inspire generations. With PlanetPlay, we have an opportunity to harness that same power for the planet. I’m thrilled to be part of a movement that turns play into purpose, and helps gamers become everyday heroes in their quest for a greener future.”
Briana Evigan said: “I’m so excited about becoming an Ambassador for PlanetPlay because it’s giving us the opportunity to blend storytelling and gaming in a way that helps bring people back to the heart of the earth. Stories have always been how we heal, connect, and grow, ultimately having the ability to transform the lives of millions.”
The post Planetplay Launches Earth Day Campaign with Celebrity Ambassadors and Major Donations Drive appeared first on European Gaming Industry News.
Latest News
SOFTSWISS Ignites Brazil with ‘Race Like a Legend’ Experience

SOFTSWISS brought high-octane energy to São Paulo during SiGMA Americas 2025 week with “Race Like a Legend,” an exclusive motorsport experience hosted by Rubens Barrichello, the company’s Non-Executive Director in Latin America.
The thrilling event united industry leaders and partners for a day of speed, strategy, and connection – combining live demo runs performed by Rubens himself, fun races, simulators, and an authentic Brazilian BBQ.
Participants got a chance to share this unique experience with the Formula One legend, tapping into the adrenaline and emotion that define both motorsport and ambitious business partnerships.
Rubens Barrichello, Non-Executive Director in Latin America at SOFTSWISS, said: “This event was all about celebrating trust, performance, and shared goals – values that matter both on the track and in business. When you’re racing with the right people, every challenge becomes an opportunity.”
Earlier that week, Rubens Barrichello opened the official SiGMA Americas 2025 summit with a powerful keynote address and ceremonial ribbon-cutting, marking the start of one of the most anticipated events in the industry calendar. His message focused on leadership, local expertise, and partnership as drivers of sustainable growth in Latin America.
Taking the stage with a talk titled “Success Is About Who You Race With,” Barrichello shared lessons from his racing career and reflected on how precision, teamwork, and trust fuel lasting success in business. As a token of appreciation, SOFTSWISS presented special gifts to attendees who posed the most insightful questions during the session.
During SiGMA Americas, SOFTSWISS also announced its collaboration with legendary motorsport brand Sparco, resulting in a limited-edition casual apparel collection inspired by the iconic career of Rubens Barrichello.
About SOFTSWISS
SOFTSWISS is an international technology company with over 15 years of experience developing innovative solutions for the iGaming industry. SOFTSWISS holds a number of gaming licences and provides comprehensive software for managing iGaming projects. The company’s product portfolio includes the Online Casino Platform, the Game Aggregator with over 27,800 casino games, the Affilka Affiliate Platform, the Sportsbook Software and the Jackpot Aggregator. In 2013, SOFTSWISS revolutionised the industry by introducing the world’s first Bitcoin-optimised online casino solution. The expert team counts over 2,000 employees.
The post SOFTSWISS Ignites Brazil with ‘Race Like a Legend’ Experience appeared first on Gaming and Gambling Industry in the Americas.
Latest News
ULIS and LFP Signed a Partnership

ULIS and French professional football league (LFP) entered into a partnership agreement to safeguard the integrity of French professional football
The United Lotteries for Integrity in Sports (ULIS), the integrity body for state lotteries, has signed a cooperation agreement with the French professional football league Ligue de Football Professionnel (LFP) to reinforce the protection of sports integrity in France’s top-tier football competitions, Ligue 1 McDonald’s and Ligue 2 BKT. This new partnership reflects the shared determination of both organizations to uphold the principles of transparency, fairness, and ethical conduct in sport.
This agreement facilitates the exchange of crucial information between ULIS and the LFP to prevent and combat competition manipulation threats to football. As part of its operational role, ULIS will conduct pre-season integrity assessments of clubs and other stakeholders, ensuring that the foundations of French professional football remain strong and trustworthy.
The LFP, which is responsible for managing professional football in France under the regulations of the French Football Federation, has a longstanding commitment to creating an environment in which professional clubs can operate effectively and fairly. This collaboration with ULIS underscores the LFP’s dedication to maintaining the highest standards of professionalism and integrity within the sport.
Speaking about the agreement ULIS President Gilles Maillet said: “This partnership reinforces the collective efforts of ULIS and the LFP to ensure that Ligue 1 McDonald’s and Ligue 2 BKT remain synonymous with fair play and ethical excellence. It represents an extra instrument to protect the integrity of French football. ULIS has always been committed to ensure the integrity of French sports and we will continue to do so now with the additional support of the LFP.”
The announcement of this partnership agreement highlights the vital role of international collaboration that integrity bodies like ULIS play in addressing the complex challenges of competition manipulation and misuse of betting practices. By leveraging their expertise both organizations also aim to promote a positive sporting environment for players and football fans.
The post ULIS and LFP Signed a Partnership appeared first on European Gaming Industry News.
Gambling in the USA
Gaming Americas Weekly Roundup – April 7-13

Welcome to our weekly roundup of American gambling news again! Here, we are going through the weekly highlights of the American gambling industry which include the latest news and new partnerships. Read on and get updated.
Latest News
WyoLotto’s COO, Robin Medina, has been named to join a national committee to support problem gambling initiatives. The committee is through the National Council on Problem Gambling and will manage the annual selection of nominations and election of the Board of Directors that oversees NCPG. Last year WyoLotto applied for and was accepted to the NCPG and NASPL’s (North American State and Provincial Lotteries) Responsible Gambling Verification Programme. WyoLotto’s Responsible Gambling Programme includes an in depth plan to ensure the organisation honours its commitment to educating players, retailers and the general public about how to gamble responsibly and what to do if gambling becomes a problem for yourself or someone you know.
As Hard Rock Hotel & Casino Tejon moves closer to its highly anticipated grand opening, the company is engaging with the Kern County community through exclusive informational sessions at Bakersfield College’s Renegade Event Room located at 1801 Panorama Drive. The first session, held on April 4, provided local leaders and invited guests with insights into upcoming job and vendor opportunities in the region. The second session took place on April 5 from 10:00 AM to 12:30 PM. Job opportunities for Hard Rock Hotel & Casino Tejon will be posted on the recruitment site, www.gotoworkhappy.com, starting in May.
An investigation by the Delaware Division of Gaming Enforcement (DGE) into VGW Luckyland – a subsidiary of the Australian-based VGW Holdings – revealed that VGW Luckyland was operating illegal online gaming. Delaware officials concluded that VGW misrepresented its services as a promotional sweepstakes while enabling players to purchase coins for casino-style games, leading to potential cash winnings. These types of real-money games offered to Delaware residents by an unlicensed entity violate the Delaware Constitution, the Delaware Penal Code and the Delaware Gaming Competitiveness Act of 2012. With the support of the Delaware State Lottery, DGE issued a cease-and-desist order to VGW.
Partnerships
AC Milan announced a new partnership with Reals, a company renowned for its excellence in Brazil’s sports betting and online gaming market, which will become Official Regional Betting Partner of the Rossoneri’s Club in Latin America. Elected in 2024 as the “Best Sportsbook Operator” in Brazil by SiGMA World – the largest international authority in iGaming – Reals has been consolidating its position in the sector, reinforcing its growing trajectory of ascent. The brand is aligned with the best market practices, presenting sustainable growth based on innovation, strategic partnerships and sports engagement.
Scientific Games’ SciQ retail technology is set to roll out at North Carolina Education Lottery retailers as part of the Lottery’s focus on improving the retail environment for its Scratch-Off games. The company will deploy 1000 SciQ units at lottery retailers across North Carolina. NCEL Scratch-Off games represented more than $2.9 billion in retail sales in fiscal year 2024, anchoring NCEL among the world’s top 15 performing instant game lotteries (La Fleur’s 2024 World Almanac). Offering real-time scratch game inventory management data that amplifies the power of Scientific Games’ SciTrak predictive ordering system used by NCEL, SciQ creates supply chain efficiencies proven to lift scratch game sales.
The post Gaming Americas Weekly Roundup – April 7-13 appeared first on European Gaming Industry News.
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