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Customer.io to Utilise Flows Automation and Data Orchestration Technology

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Flows, the no-code automation and integration platform for iGaming, today announced its partnership with Customer.io, a leading customer engagement platform trusted by over 7,800 brands worldwide, including Notion, Angi, and LES MILLS+. Via a ready-built integration, operators can now connect Flows’ automation tools to Customer.io’s engagement suite, streamlining CRM processes and creating smarter workflows.

By tapping into the combined power of Customer.io and Flows’ innovation capabilities, users can simplify operations, accelerate the development of new products and features, and seamlessly orchestrate cross-platform data. This collaboration also enables the rapid creation of intelligent CRM workflows and unlocks advanced gamification and bonusing features, empowering businesses to respond to customer needs more effectively and drive sustained engagement, growth, and innovation.

Operators using both platforms can level up their retention efforts by tapping into a powerful suite of tools that enhance everything from acquisition and marketing to gamification and beyond. With Flows’ no-code engine, users gain access to features like Marketing Widgets for fully customisable campaigns, real-time messaging via FlowsWave, intuitive dashboards for smarter decision-making, and feature-rich frontend customisation to tailor every user experience.

This partnership marks an exciting development for iGaming teams, bringing together Flows’ no-code innovation with a renowned CRM platform trusted across global industries. Through this ready-built integration, Flows users gain seamless access to Customer.io’s powerful customer engagement platform, unlocking smarter automation, deeper personalisation, and more impactful customer journeys. It’s a game-changing collaboration that empowers operators to build, launch, and scale faster, delivering standout experiences and driving sustained growth.

Dan De Souza, VP Commercial at Flows: Businesses often struggle to connect their tools and systems seamlessly, limiting their ability to serve their customers effectively. By partnering with a customer engagement powerhouse supporting over 7,800 brands, we aim to enhance Customer.io’s existing features, empowering operators to strengthen their technology stack and drive greater value.

Chris Bennett-Baggs, Senior Partner Manager at Customer.io: Since 2012, we’ve been helping businesses acquire, grow, and retain their audience by delivering meaningful, real-time, and personalised messages — all automated by our technology. We recognise the power of partnership and believe in collaborating with Flows to unlock iGaming-specific use cases around bonus capabilities, leaderboards, and jackpots, as well as better supporting our valued customers across various sectors, delivering more dynamic, automated, and engaging solutions.

The post Customer.io to Utilise Flows Automation and Data Orchestration Technology appeared first on European Gaming Industry News.

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SCCG Becomes Sponsor of SFT Combat

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SCCG Management has become the sponsor of SFT Combat, one of Brazil’s premier MMA promotions. As a long-time client partner, SFT Combat continues to push boundaries in the world of professional fighting, delivering high-quality events that captivate both local and global audiences. The sponsorship reflects a strategic investment in Brazil’s sports and gaming ecosystem, where MMA plays a central role in both cultural identity and entertainment value.

“At SCCG, we recognize the cultural and commercial significance of MMA in Brazil—a country with a deep-rooted history in combat sports and a passionate community of fans, athletes, and operators. Our support of events like this goes beyond sponsorship; it reflects our commitment to fueling the growth of sports and gaming ecosystems across LATAM. By helping bridge new sports concepts with established combat platforms, we continue to create strategic opportunities for innovation,” the Company said.

The post SCCG Becomes Sponsor of SFT Combat appeared first on Gaming and Gambling Industry in the Americas.

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IGSA

IGSA Welcomes VISA as its New Payments Committee Member

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The International Gaming Standards Association (IGSA) has welcomed VISA as its New Payments Committee Member.

IGSA President Mark Pace said: “IGSA would like to welcome VISA, who, along with several other payments-related companies, is now an active participant in the IGSA Payments Committee. VISA is a world-known multi-national card and digital payments corporation. Their participation in this committee brings a wealth of knowledge and input from the ‘brand’ side of the payments process. We look forward to announcing more companies in the Payments space joining this important committee, as we continue down the path of producing Payments Standards and Best Practices for the industry, with the industry.”

The International Gaming Standards Association (IGSA) is the largest technical standards development organization dedicated to the creation and evolution of standards and protocols to the betterment of the global gaming industry.

The post IGSA Welcomes VISA as its New Payments Committee Member appeared first on Gaming and Gambling Industry in the Americas.

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Compliance Updates

MGCB Opens Investigations into Unlicensed Sports Prediction Markets

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The Michigan Gaming Control Board (MGCB) has initiated investigations into unlicensed sports prediction markets operating within the state. These platforms, which bypass Michigan’s regulatory framework, have raised significant concerns about consumer protections.

Michigan’s investigations align with similar actions already taken by other state regulatory bodies and focus on how this form of unlicensed sports betting may jeopardize the integrity of Michigan’s legal sports betting system.

“We take consumer protection very seriously and are committed to ensuring that Michigan residents are engaging with safe and legal sports betting options. Unlicensed entities not only pose a risk to consumers but also undercut the integrity and revenue-generating potential of the state’s regulated sports betting industry. We are actively investigating these practices and will pursue appropriate measures to protect Michigan bettors,” said Henry Williams, Executive Director of the MGCB.

The unlicensed platforms offer what they describe as innovative financial products that allow users to trade their predictions on the outcomes of sports events. By sidestepping the regulatory protections of Michigan’s legal sports betting market, these platforms pose a serious risk to consumers. They create potential confusion among bettors and blur the line between sports betting as entertainment and sports betting as a financial trading vehicle.

Beyond concerns over lost tax revenue, these unregulated platforms may expose Michigan residents to various risks, including fraud, identity theft, and inadequate data security. Unlike licensed sportsbooks, which are required to adhere to strict regulations including age verification, Know Your Customer (KYC) protocols, anti-money laundering (AML) measures, self-exclusion policies, and integrity monitoring, unlicensed entities may operate without these safeguards. As a result, consumers can be left vulnerable to financial harm.

The MGCB is also concerned that promoting sports betting as an investment opportunity directly contradicts Michigan’s established responsible gaming principles.

“Sports betting is meant to be a form of entertainment, not a financial investment. By framing sports contracts as investment vehicles, these platforms risk confusing consumers and undermining the state’s commitment to responsible gaming. Moreover, many of these unlicensed platforms are often accessible to individuals as young as 18, in stark contrast to Michigan’s 21+ age requirement for legal sports betting,” Williams added.

The post MGCB Opens Investigations into Unlicensed Sports Prediction Markets appeared first on Gaming and Gambling Industry in the Americas.

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