Welcome to our weekly roundup of American gambling news again! Here, we are going through the weekly highlights of the American gambling industry which include the latest news and new partnerships. Read on and get updated.

Latest News

Bruce Smith Enterprise and The Cordish Companies celebrated the groundbreaking of the new LIVE! CASINO & HOTEL VIRGINIA in Petersburg. The milestone officially commences construction on a transformative project that will generate billions of dollars in economic benefits and spinoff development, create thousands of new jobs, and set a new standard for gaming, hotels and entertainment in the Commonwealth. Live! Casino & Hotel Virginia is part of a larger $1.4 billion master plan by the partnership, scheduled to be developed in phases, that will bring a world-class mixed-use resort destination to Petersburg. Executives from Bruce Smith Enterprise, The Cordish Companies and Cordish Gaming were joined by Petersburg City Mayor Sam Parham and members of Petersburg City Council, Virginia State Senator Lashrecse Aird, Virginia State Delegate Kim Taylor and many other business and community leaders at the project site in Petersburg.

For the second year in a row, Hard Rock Hotel & Casino Atlantic City has been named a USA Today Top Workplaces Award Winner. Hard Rock Atlantic City ranked number 31 on the list of USA Today Top Workplaces Award Winners for 2025 in the category of large organisations, considered to be those with more than 2500 employees. Hard Rock Atlantic City is the highest-ranked casino on the list. In late 2024, more than 1000 Hard Rock Atlantic City team members participated in an anonymous survey administered by Energage, an independent human resources technology and research company behind the USA Today Top Workplaces employer recognition programme. USA Today first partnered with Energage in 2023 to identify, recognise and celebrate organisations prioritising people-first cultures. Top workplace awards have also been earned by Hard Rock Atlantic City’s corporate parent, Hard Rock International, which has been named one of America’s Best Large Employers by Forbes in 2025 and for seven of the past eight years.

Partnerships

Amusnet announced the continued growth of its partnership with Meridianbet, now live in Brazil. This latest development adds to a strong presence in markets such as Montenegro, Bosnia, Serbia, Congo, Cameroon, Kenya and Tanzania, where Amusnet’s games have already gained significant traction. Meridianbet.bet.br, players can find some of Amusnet’s top-notch games, such as Hot Deco, Extra Crown, Candy Palace, Stoichkov #8, Dancing Dead, Aztec Forest, 20 Golden Coins, Cavemen and Dinosaurs, and Cocktail Rush.

Quick Customer Intelligence (QCI) has deepened its partnership with Maropost, the leading provider of B2C ecommerce and retail technology. The partnership enables more meaningful and proactive communication between QCI’s casino clients and the casino guests. B2C companies are often bogged down by the expense and time spent managing technology tools, pulling focus away from the customer experience. Maropost enables QCI, and its casino clients, to stop focusing on tech and return their guests to the center of their business. Key to making this happen is Maropost’s “unified identifier” (UID). Casino operators can now use their own “player Ids” as Maropost’s UID, enabling a unified view of guest activity, even in cases of shared guest email addresses. Flexible UIDs result in improved tracking, engagement and personalised communications across multiple channels.

EPIC is proud to have played a key role in helping PrizePicks achieve iCAP certification, the industry’s leading responsible gaming (RG) assessment.

As the globally recognized experts in harm minimization, EPIC worked closely with PrizePicks to enhance its responsible gaming initiatives, contributing to this historic milestone. With the certification, PrizePicks becomes the first and only daily fantasy sports operator in North America to achieve this level of recognition.

A key factor in this achievement was EPIC Global Solutions’ implementation of its comprehensive responsible gaming (RG) tools within PrizePicks. Through an anonymous, company-wide RG survey, EPIC provided valuable insights into the organization’s culture and commitment to player protection. The survey revealed that 82% of PrizePicks employees believe the company fosters a strong RG culture, while 88% emphasized the importance of responsible gaming for the long-term sustainability of the industry.

“Direct engagement with staff was pivotal to our assessment,” said Teresa Fiore, SVP North America at EPIC Global Solutions.

“Our survey underscores how deeply PrizePicks is committed to responsible gaming—not only as an ethical imperative but as a driver of employee morale and long-term industry sustainability. Additionally, they recognize that a strong commitment to RG is essential for the long-term sustainability of the industry.”

EPIC’s robust assessment also highlighted the significant impact of extensive RG training, with over 2,500 hours provided to staff from partners such as EPIC during the past year. The survey’s insights have not only served as a foundational benchmark for ongoing improvements but have also been cited as a critical factor in PrizePicks securing its iCAP accreditation.

Phil Sherwood, Senior Director of Responsible Gaming at PrizePicks, added: “Our partnership with EPIC has been instrumental in elevating our responsible gaming initiatives. Their expertise and insights have enhanced our programs, contributed to our iCAP accreditation, and reinforced our commitment to continuous improvement.”

Both EPIC and PrizePicks are committed to building on these achievements with plans to conduct annual surveys and further integrate employee insights into future RG initiatives.

Welcome to our weekly roundup of American gambling news again! Here, we are going through the weekly highlights of the American gambling industry which include the latest news and new partnerships. Read on and get updated.

Latest News

PENN Entertainment announced that its stand-alone Hollywood Casino app has launched in New Jersey. The new Hollywood Casino platform is available on Android, iOS and desktop and can also be accessed via the ESPN BET app. Customers can login to Hollywood Casino using their ESPN BET credentials, allowing for a seamless experience across PENN’s online betting and casino platforms. Ranked by Eilers & Krejcik as the #2 overall iCasino product in the US, Hollywood Casino offers a variety of online slots, table games and live dealer content, including original titles from PENN Game Studios, the company’s in-house casino game development studio. Hollywood Casino also includes bespoke live dealer tables and exclusive games such as the recently launched Devils Blackjack, an original title leveraging PENN’s partnership with the New Jersey Devils.

Quixant has announced its attendance at and sponsorship of this year’s Indian Gaming Tradeshow and Convention (IGA), to be held between March 31 and April 3, 2025 at the San Diego Convention Centre. Described as the largest gathering of tribal leaders and casino executives in North America, IGA 2025 is a key date in the gaming event calendar. Quixant will support the event with sponsorship at the prestigious annual golf tournament, the Chairman’s Golf Classic, which raises funds for the Native Forward Scholarship Fund to improve tribal education throughout North America. The team look forward to engaging with attendees, to explore their opportunities ahead and understand how Quixant can support and enable their success. Quixant’s product range offers game-changing hardware and software solutions that expedite speed to market. Its specialist gaming hardware platforms, IQ, IQON and QMAX can be tailored to different product needs, budgets and markets.

Partnerships

Soft2Bet has announced its plans to launch in the US headlined by the debut of its award-winning Motivational Engineering Gaming Application (MEGA) product, made possible through a market access agreement with Caesars Entertainment. The launch will see Soft2Bet unveil a new iGaming brand in New Jersey, following necessary regulatory approvals, and with a targeted launch in the Summer of 2025. Soft2Bet’s award-winning MEGA will soon be available to operators in the US. The MEGA product, which Soft2Bet unveiled in 2023, has quickly redefined and transformed gamification with increased engagement, customised player experience and a proven player retention model. Operators around the world using Soft2Bet’s MEGA gamification technology platform have seen positive impact with high engagement and retention.

Aeropay, a leading financial technology company specialising in pay by bank, has announced its membership in the Coalition for Fantasy Sports (CFS), marking the first time a vendor has joined the organisation. This strategic partnership underscores the Coalition’s expanding influence and reinforces its position as the foremost authority on daily fantasy sports. The Coalition for Fantasy Sports, comprising industry leaders such as PrizePicks, Underdog Fantasy, Betr, Dabble and the recently added Splash Sports, continues to advocate for innovation, responsible play and consumer protection within the fantasy sports industry. By welcoming Aeropay, CFS broadens its scope to include key service providers, enhancing its ability to address the multifaceted needs of the industry.