

Dr. Ralph Thomas CEO of Quick Custom Intelligence
Quick Custom Intelligence Launches Advanced Real-Time Host Management Features
New Enhancements Provide Comprehensive Integration with Casino Management Systems, Dynamic Metrics Adjustments, and Seamless Cross-Platform Communication
Quick Custom Intelligence (QCI), the premier provider of real-time analytics and customer engagement solutions for the gaming and hospitality industries, announced the launch of its latest enhancements to the QCI Platform. These enhancements address industry challenges related to coding and offer management, dynamic host incentive programs, and cross-platform communication—capabilities that set QCI apart from their competitors.
Comprehensive Integration with Casino Management Systems for Coding and Offer Management
QCI’s updated platform streamlines the intricate process of coding offers, importing and pushing lists, and integrating directly with casino management systems. By providing robust programmatic interfaces, the platform enables properties to seamlessly manage complex coding requirements and deliver tailored offers to guests in real time. This level of integration and flexibility empowers operators to maximize their campaign performance and guest engagement.
Lynette O’Connell, VP of Customer Success for QCI, commented “With this enhanced integration, casinos can now execute highly targeted campaigns with greater accuracy and efficiency. By simplifying offer management and streamlining complex coding, we’re empowering operators to maximize guest engagement and ROI.”
Dynamic Metrics Adjustments and Tiering for Host Incentive Programs
Building on QCI’s core principle of real-time customization, the platform now offers advanced functionality to dynamically adjust player metrics and targets—such as theo net freeplay and comps—and reassign goal parameters based on mid-quarter book changes. These new tools enable properties to create adaptive host incentive programs with tiered goals and thresholds, ensuring that every incentive structure remains both profitable and continually optimized. Targets are cascaded down to the player level, giving hosts clear direction on who to engage and how to manage their players effectively.
Nick Salemi, Sr. Customer Engagement Manager for QCI, stated “One of the biggest compliments I hear about our software is how easy it makes managing host books and their targets. Player development leaders can focus on coaching and developing their teams, knowing the math behind host targets is accurate. If player relationships change, managers can trust that the data and targets will reflect those updates. From a host’s perspective, my favorite insight to highlight is the relationship between ADT and visit frequency, showing just how valuable each guest and visit truly is.”
Seamless Host Communication and Task Management Across Platforms
Responding to the industry need for a unified host workflow, QCI’s latest enhancements centralize text message tracking, email integration (including Outlook), and real-time task assignments under one intuitive user interface. Hosts and property managers can collaborate more efficiently, gain immediate visibility into host activities, and document performance for comprehensive reporting—far surpassing capabilities offered by QCI competitors.
Julie Margeson, Sr. Customer Engagement Manage for QCI, explained “Collaboration between Hosts, Slots, and Marketing is transforming how casinos engage with their customers. Slots teams coordinate with Hosts and players when games are added or removed from the floor, Hosts gain visibility into non-redeemers for Marketing campaigns, and Marketing creates targeted campaigns to promote new Slot Floor sections—inviting select players to generate excitement around new areas or games. By working together, these teams ensure players stay informed, enhance retention, and deliver a seamless, holistic customer experience rather than addressing isolated aspects of their journey.”
“In today’s rapidly evolving gaming environment, operators need agile solutions that bridge all aspects of player development—from comprehensive coding in IGT to dynamic host management and communications,” said Dr. Ralph Thomas, CEO of Quick Custom Intelligence. “We are committed to providing these high-level capabilities in a seamless platform so that our partners can maximize their revenue and strengthen player relationships.”
The post Quick Custom Intelligence Launches Advanced Real-Time Host Management Features appeared first on Gaming and Gambling Industry in the Americas.
Casino Barcelona
Casino Barcelona of Peralada Group will be implementing the QCI Slot Analytics Platform

Quick Custom Intelligence (QCI) is pleased to announce its strategic partnership with Modulus, a leading provider of casino management solutions. This collaboration marks a significant milestone for both companies, as they join forces to introduce the QCI Enterprise Platform to Casino Barcelona, owned by the prestigious Peralada Group. The QCI Enterprise Platform is already successfully deployed in over 500 casinos worldwide, spanning across six countries.
The QCI Enterprise Platform offers advanced Slot Analytics capabilities, empowering casino operators with data-driven insights to enhance decision-making processes. This partnership will see the implementation of QCI’s cutting-edge platform at Casino Barcelona, working seamlessly with their SYSTM Casino Management System.
Marc Attal, Chief Operating Officer for Modulus, expressed his enthusiasm for this exciting collaboration, stating, “We are very pleased that Casino Barcelona of Peralada Group will be implementing the QCI Slot Analytics platform, working in conjunction with their SYSTM Casino Management System. The benefits of improved decision making will allow the Management Team at Barcelona to optimize their Slot revenue potential, quickly and efficiently. As one of the foremost Casino venues in Europe, Modulus and QCI welcome the leading position that Casino Barcelona has taken with this agreement.”
Dr. Ralph Thomas, CEO of Quick Custom Intelligence, also shared his thoughts on this partnership, stating, “This partnership with Modulus represents a significant step forward for QCI as we continue our global expansion. We are excited to bring our cutting-edge technology to Casino Barcelona and contribute to their success in the European market. Our commitment to delivering actionable intelligence and driving revenue optimization remains unwavering, and we look forward to a fruitful collaboration with Modulus and Casino Barcelona.”
This partnership exemplifies Quick Custom Intelligence’s dedication to providing innovative solutions that empower casino operators worldwide. With the integration of the QCI Enterprise Platform, Casino Barcelona is poised to elevate its performance and competitiveness within the European gaming industry.
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